NovaAir Southeast Asia
NovaAir Southeast Asia is a Malaysian-headquartered industrial gases manufacturer and supplier, wholly owned by PAG-backed AirPower Technologies, producing oxygen, nitrogen, argon, hydrogen, and specialty gases via on-site pipeline and merchant supply for industrial customers across Malaysia, Thailand, and Singapore.
- Company typePrivate
- Founded2022
- HeadquartersPetaling Jaya, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What NovaAir Southeast Asia does
NovaAir Southeast Asia is an industrial gases manufacturer and supplier operating as the overseas brand of Yingde Gases within the PAG-backed AirPower Technologies group. Founded in June 2022 and headquartered in Petaling Jaya, Selangor, Malaysia, the company runs a 17-person organization that delivers oxygen, nitrogen, argon, hydrogen, helium, carbon dioxide, krypton, xenon, syngas, and compressed air to industrial customers across Malaysia, Thailand, and Singapore. Its flagship Malaysia-China Kuantan Industrial Park (MCKIP) deployment for Alliance Steel — three air separation units totaling 128,000 Nm³/h of oxygen capacity, backed by approximately RMB 800 million in investment — represents the largest tonnage air separation gas supply investment outside China by the parent group, which cumulatively has built 150+ ASUs globally with 3,400,000 Nm³/h of total oxygen capacity supplying roughly 10% of worldwide steel production oxygen needs.
NovaAir's core technology is centered on cryogenic air separation, with proprietary engineering inherited from parent Yingde Gases including a 500 Nm³/h in-house designed water electrolysis tank for green hydrogen production featuring chamber-grade ACE (Auto-CellSense Equipment) monitoring, a skid-mounted modular liquid ASU design (300 TPD capacity) for faster deployment, and access to Tsinghua Furnace gasification technology. In March 2025 NovaAir launched the first skid-mounted liquid ASU exported from Yingde Engineering into Southeast Asia for its Malaysian liquid ASU project. The company monetizes through three primary revenue streams: (1) long-term on-site build-and-operate contracts with pipeline supply to anchor customers (Alliance Steel, Runergy PV Technology in Thailand with four on-site systems for solar cell manufacturing); (2) merchant bulk and packaged gas sales of excess capacity via spot or fixed-price contracts; and (3) integrated engineering, EPC, and consulting services for ASU and cryogenic plant design and construction. It also offers hydrogen and clean energy solutions, rare and specialty gases, and helium distribution.
The go-to-market motion is enterprise field sales targeting large industrial manufacturers through multi-year contracts, supported by dedicated teams for project execution, operations management, and product sales. NovaAir achieved ISO 9001:2015, ISO 14001:2015, and JAKIM Halal certification (September 2025, valid through September 2028) for its Alliance Steel plant, enabling broader food and beverage and pharmaceutical compliance. The company operates production sites in Kuantan (MCKIP), Serendah, and Kuala Lumpur, with an RM 100 million merchant ASU at UMW High-Value Manufacturing Park coming online in 2025 to extend its reach beyond anchor contracts.
NovaAir Southeast Asia firmographics
Firmographics- Name
- NovaAir Southeast Asia
- Legal name
- NovaAir Industrial Gases Sdn Bhd
- Website
- https://novaair.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NovaAir Southeast Asia is a Malaysian-headquartered industrial gases manufacturer and supplier, wholly owned by PAG-backed AirPower Technologies, producing oxygen, nitrogen, argon, hydrogen, and specialty gases via on-site pipeline and merchant supply for industrial customers across Malaysia, Thailand, and Singapore.
- Ownership category
- akta.pro rank
NovaAir Southeast Asia industry classification
Industry- Product category
- Industrial Gases
- NAICS
- Industrial Gas Manufacturing (32512), Pump and Compressor Manufacturing (33391)
- akta.pro primary industry
- Air Separation (Oxygen/Nitrogen/Argon) (IMAEACAA)
- akta.pro secondary industries
- Industrial Gas & Air Separation Equipment (ASU, PSA, Cryogenic Systems) (IMAHAEAI), Helium & Rare Gases (Neon/Krypton/Xenon) (IMAEACAD), Electronic Specialty Gases (UHP gases for fabs) (IMAEAKAI), Food & Beverage Gases (Carbonation/Freezing/Packaging) (IMAEACAI), Process Gases & Gas Delivery Consumables (Specialty/Bulk/UHP) (HDAHAGAL)
Keywords
Where NovaAir Southeast Asia is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices4 records
Markets served
NovaAir Southeast Asia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Infrastructure, Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- On-Site Gas Supply: Long-term contracts to build and operate air separation plants at customer sites, supplying oxygen, nitrogen, argon, or hydrogen via pipelines. Provides supply reliability and cost effectiveness for large-scale process gas requirements.
- Merchant Business: Sales of incremental and excess capacity from on-site facilities plus medium-to-small-scale dedicated production facilities. Products sold on spot market basis or through contracts with fixed prices and price adjustment terms. Includes air gases and specialty gases.
- Engineering and Design Services: Integrated engineering, design, manufacturing, installation, commissioning, project management and consulting services for air separation units, cryogenic plants, and coal-water slurry gasification equipment.
- Hydrogen and Clean Energy: Supply of hydrogen products including compressed hydrogen, liquid hydrogen, green hydrogen, and syngas solutions. Applications in energy, chemical, and industrial sectors.
- Rare and Specialty Gases: Sales of helium, krypton, xenon, and other specialty gases produced through air separation and refining processes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Contract-based pricing for on-site and merchant customers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
NovaAir Southeast Asia product offering
Product offeringCore offering
NovaAir manufactures and supplies industrial gases including oxygen, nitrogen, argon, hydrogen, helium, carbon dioxide, krypton, xenon, syngas, and compressed air through on-site pipeline supply, merchant bulk distribution, and packaged gas delivery. The company also provides integrated engineering, design, installation, commissioning, and project management services for air separation units and cryogenic plants, along with hydrogen and clean energy solutions including green hydrogen from water electrolysis.
Product overview
NovaAir is an overseas brand of Yingde Gases, providing industrial gases and related services across Southeast Asia. The product portfolio consists of core industrial gas products (Oxygen, Nitrogen, Argon, Hydrogen, Helium, Carbon Dioxide, Krypton, Xenon, Syngas, and Compressed Air) sold through multiple supply modes (on-site pipeline, merchant, liquid distribution, tube bundle), supplemented by four service offerings: On-Site and Supply Scheme (build-and-operate at customer sites), Merchant (spot and contract sales from excess capacity), Hydrogen/Clean Energy (green hydrogen and clean energy solutions), and Engineering (design, manufacturing, installation, and EPC services for air separation equipment). The company also provides application-specific solutions across ten industries including steel and metals, chemicals, electronics, food and beverages, pharmaceuticals, and others. NovaAir operates air separation units ranging from small-scale to 128,000 Nm³/h oxygen capacity, with capabilities in rare gas extraction, green hydrogen production, and skid-mounted modular designs.
Differentiator
Problem solved
Functional benefit
Products and services
- Oxygen (O2) Industrial oxygen supplied in gaseous and liquid forms at various purity grades, including high-purity and medical grades. Used in steel smelting, flame and laser cutting, chemicals, metal processing, heat treatment, medical care, and water treatment.
- Nitrogen (N2) Industrial nitrogen supplied in gaseous and liquid forms, including high-purity nitrogen. Used in welding protection, tire vulcanization, concrete cooling, food freezing and preservation, and metal heat treatment.
- Argon (Ar) Industrial argon supplied in gaseous, liquid, and high-purity forms. Used in steel production, non-ferrous metals, medical and pharmaceuticals, semiconductors, photovoltaics, and welding protection.
- Hydrogen (H2) Compressed hydrogen and liquid hydrogen supplied in various purity grades, including green hydrogen and high-purity hydrogen. Used in chemicals, semiconductors, electronics, photovoltaics, glass, aerospace, hydrogen fuel cells, and hydrogen refueling stations.
- Helium (He) Packaged helium gas derived from natural gas wells. Used in electronics, optical fiber, aerospace, balloon inflation, medical, and semiconductor applications.
- Carbon Dioxide (CO2) Carbon dioxide supplied in bottled gas and tank truck distribution. Used in food and beverage carbonation, medical and pharmaceutical, chemical industry, pulp and paper making, water treatment, welding, and dry ice applications.
- Krypton (Kr) Inert krypton gas separated from liquid air by fractional distillation. Used in glass manufacturing and lighting applications.
- Xenon (Xe) Rare xenon gas (0.09 ppm in atmosphere) supplied in cylinder transportation. Used in aerospace industry, lighting, semiconductors, glass, electronics, and medical applications.
- Syngas (H2+CO) Hydrogen and carbon monoxide mixture used as a basic chemical raw material for chemical synthesis. Produced from coal, natural gas, refining residue, and biomass. Supplied via pipeline to chemical, petrochemical, oil refining, and fertilizer industries.
- Compressed Air Compressed air supplied at different pressure levels via on-site business and pipeline supply. Used as packaging air, pneumatic sources, and instrument air for various enterprises.
- On-Site Supply Scheme Build-and-operate service where NovaAir constructs air separation plants at customer sites or connects via pipelines to supply oxygen, nitrogen, argon, or hydrogen. Ensures supply reliability and cost effectiveness for large-scale process gas requirements under long-term contracts.
- Merchant Gas Supply Supply of air gases and specialty gases to merchant customers utilizing incremental and excess capacity from on-site facilities plus dedicated merchant production. Products sold on spot market basis or through fixed-price contracts with price adjustment terms.
- Hydrogen and Clean Energy Solutions Clean energy solutions including green hydrogen from water electrolysis using renewable power, hydrogen production from coal, natural gas, methanol cracking, and industrial by-product purification. Includes liquid hydrogen and high-purity hydrogen supply for energy, chemical, and industrial decarbonization applications.
- Engineering Services Integrated engineering services including design, manufacturing, installation, commissioning, and project management of air separation units, cryogenic plants, and coal-water slurry gasification equipment. Provides EPC services and turnkey supply for air separation plants.
Quantifiable outcome
- 10% of world steel production oxygen needs fulfilled by NovaAir/Yingde Gases
- +2 more outcomes
Companies that use NovaAir Southeast Asia
Customer profileNamed customers5 records
Segments11 records
Ideal customer profiles4 records
NovaAir Southeast Asia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
NovaAir Southeast Asia partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and strategic.
- Alliance Steel (Malaysia) Sdn. Bhd.coreNovaAir signed landmark gas supply agreement with Alliance Steel to construct and operate air separation facilities with 128,000 Nm³/h oxygen production capacity at Malaysia-China Kuantan Industrial Park (MCKIP). Total investment of approximately RMB 800 million. This is Yingde Gases' largest tonnage air separation gas supply investment outside China.
- BASF Shanshan Battery Materials Co., Ltd.strategicYingde Gases signed industry chain strategic cooperation agreement for efficient air separation coupled with oxygen recovery, development of oxygen recovery technology, and low-energy oxygen and nitrogen production for sustainable battery materials supply chain.
- China HydrogenstrategicYingde Gases signed cooperation agreement with China Hydrogen to jointly invest in and build green hydrogen and green ammonia facilities in Ordos, Inner Mongolia. Project includes annual capacity of 9,300 tons of green hydrogen and 50,000 tons of green ammonia.
- Smart Gas Pte. Ltd.coreAirPower Technologies (parent company) made strategic investment into Singapore-based Smart Gas, the leading cross-border industrial gases distributor in APAC with approximately 300 ISO tanks. This marks AirPower Technologies' first foray into Southeast Asia distribution.
- China Energy GroupstrategicAgreement to jointly build a green hydrogen production plant in Baotou, Inner Mongolia with China Energy Group and its subsidiaries.
- China United Gas Turbine Technology Co., Ltd. (UGTC)strategicStrategic partnership for hydrogen-mixed combustion gas turbine demonstration project. Yingde Gases became exclusive supplier and service provider of hydrogen gas for power generation using hydrogen and natural gas blend.
- Runergy PV TechnologycoreNovaAir officially launched gas supply at Thailand production base of leading Chinese solar cell manufacturer. NovaAir built four on-site systems to supply nitrogen, hydrogen, compressed dried air and high-purity oxygen for photovoltaic production.
- State Power Investment Corporation LimitedstrategicPartnership for world's first heavy-duty gas turbine hydrogen-doping test project. Successfully achieved 30% hydrogen fuel blend firing test, a global first for circulating and thermoelectric cogeneration facilities.
Scale indicators11 records
Recent moves9 records
Expansion highlights7 records
NovaAir Southeast Asia competitors and assessment
Company assessmentRegional players
- SOL Group: European-headquartered industrial and medical gas producer with international expansion. Comparable in product breadth (air gases, hydrogen, specialty gases) and on-site/merchant model though primarily serving European markets.
Broad incumbents
- Air Water Inc. Japanese industrial gas company expanding into Southeast Asia with on-site, merchant, and specialty gas offerings. Similar portfolio breadth (O2, N2, Ar, H2, rare gases) and equipment integration.
- Linde plc: Global industrial gas major with extensive on-site, merchant, and electronics-gas operations across Southeast Asia. Competes with NovaAir for large on-site supply contracts in Malaysia and Thailand and offers a broader portfolio of specialty and rare gases.
- Air Products and Chemicals: US-listed industrial gas major with hydrogen, ASU, and on-site supply capabilities. Competes in Asia for large tonnage projects, including megaprojects in steel, refining, and ammonia that overlap with NovaAir's target applications.
- Air Liquide: World-leading industrial gas group with deep SEA footprint (Malaysia, Singapore, Thailand). Directly comparable on on-site supply, merchant distribution, hydrogen, and electronics-grade gas offerings that overlap with NovaAir's portfolio.
- Messer Group: Privately held global industrial gases company with growing Asia-Pacific presence post-CVC partnership. Provides on-site and merchant supply across similar end-markets (steel, chemicals, food, healthcare).
- Taiyo Nippon Sanso Corporation (TNSC / Nippon Sanso Holdings): Japanese-led industrial gas group with significant APAC operations including Southeast Asia. Competes in electronics, semiconductor, and on-site supply — directly comparable in target customer segments (PV, electronics, steel) to NovaAir.
- Iwatani Corporation: Japan-based industrial gas and hydrogen player with growing Asia footprint. Direct overlap on hydrogen, helium, and industrial gas supply with comparable customer industries.
Direct peers
- Hangzhou Hangyang Co., Ltd. Major Chinese ASU equipment manufacturer and operator; a direct domestic peer of Yingde Gases that also competes with NovaAir/Yingde in international on-site and merchant gas projects.
Emerging players
- Chart Industries: US-based cryogenic equipment and ASU technology provider supplying the industrial gas industry. Comparable on the equipment and engineering side of NovaAir's air separation business rather than gas distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
NovaAir Southeast Asia social profiles
Digital presenceNovaAir Southeast Asia compliance and trust
Trust signalCompliance5 records
NovaAir Southeast Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
NovaAir Southeast Asia leadership team
Management profileNumber of profiles
Profiles3 records
NovaAir Southeast Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NovaAir Southeast Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NovaAir Southeast Asia
What does NovaAir Southeast Asia do?
NovaAir manufactures and supplies industrial gases including oxygen, nitrogen, argon, hydrogen, helium, carbon dioxide, krypton, xenon, syngas, and compressed air through on-site pipeline supply, merchant bulk distribution, and packaged gas delivery. The company also provides integrated engineering, design, installation, commissioning, and project management services for air separation units and cryogenic plants, along with hydrogen and clean energy solutions including green hydrogen from water electrolysis.
Is NovaAir Southeast Asia a public or private company?
NovaAir Southeast Asia is a private company. It is classified as private equity controlled and is currently operating.
When was NovaAir Southeast Asia founded?
NovaAir Southeast Asia was founded in 2022. It employs 11 to 50 people.
Where is NovaAir Southeast Asia based?
NovaAir Southeast Asia is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does NovaAir Southeast Asia make money?
Five revenue lines are on record. On-Site Gas Supply is the primary driver. The others are merchant Business, engineering and Design Services, hydrogen and Clean Energy and rare and Specialty Gases.
Who are NovaAir Southeast Asia's main competitors?
SOL Group is listed as a regional player. Broad incumbents are Air Water Inc., Linde plc, Air Products and Chemicals, Air Liquide, Messer Group, Taiyo Nippon Sanso Corporation (TNSC / Nippon Sanso Holdings) and Iwatani Corporation. Hangzhou Hangyang Co., Ltd. is listed as a direct peer. Chart Industries is listed as an emerging player.
Does NovaAir Southeast Asia have an API?
No public API is recorded for NovaAir Southeast Asia.
What industry is NovaAir Southeast Asia in?
NovaAir Southeast Asia's product category is Industrial Gases. Its primary akta.pro industry code is IMAEACAA, Air Separation (Oxygen/Nitrogen/Argon), with a secondary code of IMAHAEAI, Industrial Gas & Air Separation Equipment (ASU, PSA, Cryogenic Systems). Its NAICS code is 32512.