Novaflex Representaciones SAS

What Novaflex Representaciones SAS does

Novaflex Representaciones SAS is a Colombian specialized industrial distributor founded in 1999 and headquartered in Bogotá, focused exclusively on the flexographic printing industry across Colombia, Ecuador, and the broader Andean region. The company operates as the channel partner for a curated portfolio of international flexographic technology brands, distributing machinery, equipment, consumables, prepress solutions, and software to packaging and label converters. Its commercial operations are organized into four product divisions: Preprensa (photopolymer plates, thermal plate processing, color management software, high-definition screening, digital watermarking), Maquinaria (flexographic presses, laminators, metalizers, slitter-rewinders, mounting systems), Equipos (anilox rollers, sleeves, video inspection, viscosity controls, corona treatment, laser cutting, cleaning systems), and Insumos (doctor blades, mounting tapes, cleaning products, lamination adhesives). The company also provides dedicated technical support covering on-site installation, preventive and corrective maintenance, anilox auditing, plate processing control, color profiling, and customer training.

Its core vendor relationships are with MacDermid Graphics Solutions (20+ year distribution partnership with consistent top-tier global ranking), CGS Publishing Technologies (ORIS Color Tuner, Flex Pack, iC3D), BOBST (metalizing and flexographic printing machinery), Apex (anilox rollers), AVT (Argus print inspection), and Digimarc (digital watermarking, represented exclusively for Colombia). Proprietary and licensed technologies promoted through Novaflex include MacDermid's LAVA thermal plate processing, Bellissima DMS high-definition screening (300-450 LPI equivalent), ORIS Color Tuner color management, Tech Sleeves RFID-enabled sleeve systems, and Digimarc imperceptible barcode watermarking for anti-counterfeiting and consumer engagement.

The business model combines one-time equipment and machinery sales (BOBST presses, laminators, inspection systems), recurring consumables revenue (photopolymer plates, adhesives, doctor blades, mounting tapes), and professional service revenue (technical support, maintenance contracts, training). Pricing is quote-based and not publicly disclosed; customer engagement runs through WhatsApp, email, and a field sales force organized by product division with on-site technical accompaniment. The company serves more than 600 enterprise customers, primarily flexographic printers and converters, with secondary exposure to consumer goods brand owners and service bureaus. Ownership is private and founder-led with no disclosed external investors, no funding rounds, and no M&A activity.

Name

Novaflex Representaciones SAS

Legal name

Novaflex Representaciones SAS

Website

https://novaflex.com.co

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Novaflex is a Colombian-founded (1999) specialized distributor and technical partner for the flexographic printing industry, serving more than 600 packaging and label converters across Colombia and Ecuador with international-brand machinery, equipment, consumables, and prepress solutions.

Ownership category

akta.pro rank

Product category

Flexographic Printing Equipment & Supplies

NAICS

Printing Ink Manufacturing (325910)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industry

Testing, Inspection, Certification & Commissioning (TICx) Technical Services (BPAHAIAL)

Keywords

• Flexographic printing supplies
• Packaging printing machinery
• Prepress printing solutions
• Printing consumables distribution
• Color management software

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment and Machinery Sales: Sale of flexographic printing machinery including wide and narrow web presses, laminators, metalizers, slitters, rewinders, inspectors, mounters, and related equipment from international brands.
2. Consumables and Supplies: Sale of consumables including photopolymer plates, cleaning products, mounting tapes, lamination adhesives, doctor blades, anilox rollers, and sleeve systems.
3. Technical Support and Service: Technical support services including preventive maintenance, corrective maintenance, anilox audits, plate processing control, color management support, and customer training.
4. Software Solutions: Sale and distribution of color management software, prepress software, and workflow automation tools including CGS ORIS products and design software.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Novaflex is a Colombian distributor and technical partner for the flexographic printing industry, supplying machinery, equipment, consumables, and prepress solutions to packaging and label printers across Colombia and Ecuador. The company operates four product divisions (Maquinaria, Equipos, Insumos, Preprensa) representing international brands such as MacDermid, BOBST, CGS ORIS, AVT, Apex, Digimarc, and Tech Sleeves, complemented by on-site technical support, preventive maintenance, and training services.

Product overview

Novaflex Representaciones SAS is a Colombian company founded in 1999 specializing as a distributor and technical partner for the flexographic printing industry in Colombia and Ecuador with Andean region expansion. The company offers four integrated product lines: (1) Maquinaria (Machinery) - flexographic printing presses, laminators, metalizers, slitter-rewinders, mounting systems including RoboCELL robotic automation, and core cutters from BOBST and other manufacturers; (2) Equipos (Equipment) - anilox rollers, plate sleeves, 100% automated video inspection systems (AVT Argus Turbo HD, Spectralab), substrate inspection, viscosity controls, adhesive mixing systems, corona treatment, laser cutting/perforation, carbon fiber rollers, cleaning systems, sealed ink chambers, and diaphragm pumps; (3) Insumos (Supplies) - doctor blades (Swedcut), cleaning products (Recyl), mounting tapes (DuploFLEX), lamination adhesives (Texachem); (4) Preprensa (Prepress) - photopolymer plates (MacDermid), thermal plate processing (LAVA), Bellissima DMS high-definition screening, Digimarc digital watermarking, plate processors, color management software (CGS ORIS Color Tuner), prepress software (Esko, iC3D), and packaging design tools (ArtiosCAD). Technical support includes on-site service, preventive maintenance, anilox auditing, and training across prepress, printing, and post-printing operations serving over 600 companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexographic Printing Presses (Impresoras Flexográficas) Wide-web central drum flexographic printers (BOBST VISION CI, EXPERT CI) and narrow-web inline flexo UV printers (VISION M1, MASTER M5, MASTER M6) for packaging and labels production.
• Laminadoras (Industrial Laminators) Solventless industrial laminating machines for high-speed bonding of packaging materials, including LAMINADORA SX 550 and LAMINADORA NOVA D800 models.
• Metalizadoras (Vacuum Metalizers) BOBST vacuum metalizing and coating machinery for wide-web processing with minimal downtime and high-speed quality output for packaging applications.
• Slitter-Rewinders and Inspection Machines (Cortadoras y Revisadoras) Slitter-rewinders and inspection machines including RIBOSLIT Series, RB 2, RB 4 for paper, cardboard, film, foil, and aseptic packaging conversion.
• Mounting Machines (Montadoras) Plate mounting machines ranging from manual to automatic, including the RoboCELL robotic prepress workflow system for automated sleeve handling, tape application, and plate loading.
• Anilox Rollers (Rodillos Anilox) Apex anilox rollers with patented engraving technology for high-definition quality, repeatability, and precise ink transfer, including Anilox GTT and conventional UltraCell engraving and sleeves.
• Plate Sleeves and Adapters (Mangas Porta Cliché) Tech Sleeves with RFID chip and magnet storing identification numbers, repeat sizes, and TIR quality reports, including Tech Light, Tech Pro Light, and Tech Pro Light 2.0 models.
• 100% Automated Video Inspection Systems (Sistemas de Video Inspección) Inline inspection systems including Spectralab color measurement, wide-web inspection (Jupiter, Apollo Turbo HD, Argus Turbo HD by AVT), and narrow-web inspection (Helios) for print quality control.
• Substrate Inspection System Substrate inspection systems using advanced scanning and analysis to detect defects, imperfections, or irregularities in raw materials before printing.
• Viscosity Controls and Ink Pumping/Washing Systems Viscosity controls, automatic pH regulation, temperature controls, and automatic flexo washing systems including SINCROCLEAN, VISCOCHECK, and AUTOWASH.
• Adhesive Mixing and Dosing Equipment Adhesive mixing and dosing equipment for solventless mixers, single-component dispensers, and solvent-based mixers (BI-2 MIXER, BI-2 MIXER MINIMO-DOS).
• Corona Treatment and Microperforation Systems Corona treatment systems (PLASMAJET) for ink adhesion improvement on plastics and needle perforation systems for breathable film production.
• Automatic Cleaning Equipment Automatic cleaning equipment including NextWave anilox cleaning, Cliche Cleaner plate washing, and Simplex parts washing systems with recirculating water filtration.
• Laser Cutting and Perforation Systems Laser cutting and perforation systems (FlexLas Liner WD, FlexLas Combi WD, FlexLas Pouch) for packaging applications including longitudinal/transverse cutting, micro/macro perforation, windows, and texturing.
• Doctor Blades (Dr Blade / Flejes) Doctor blades (Swedcut H9, M-FLEX series) for ink metering in flexographic printing with optimized steel quality for extended blade life and consistent print quality.
• Anilox and Plate Cleaning Products Cleaning products (Recyl Clean 2000, Clean Plus, W200, Quick'Wash Solvant, Magic'Cliche) for anilox and plate cleaning with FDA certification and environmental compliance.
• Mounting Tapes (Cinta de Montaje) Mounting tapes (DuploFLEX series) for plate mounting in flexography with various calibers to prevent lifting and ensure perfect results.
• Lamination Adhesives (Adhesivos de Laminación) Texachem lamination adhesives including solventless and solvent-based options with wide performance range for flexible packaging bonding.
• Photopolymer Plates (Planchas de Fotopolímeros) MacDermid photopolymer plates including analog (MGC, MVP, MAX), digital (RAVED, MGC, MAX), and flat-dot technology (LUX ITP 60, ITP M, ITP EPIC, ITP MELO) for various flexo applications.
• LAVA Thermal Plate Processing Systems MacDermid LAVA thermal plate processing system for format sizes from 25x30 to 52x80 inches, offering fast and easy processing of digital photopolymer plates.
• Bellissima DMS High-Definition Screening Award-winning high-definition flexographic screening technology (300-450 LPI equivalent) that reduces costs and waste while enabling offset or rotogravure print quality using conventional flexo.
• Digimarc Digital Watermarking Platform Digital watermarking platform for imperceptible barcode, QR, and data matrix embedding in packaging for product tracking, anti-counterfeiting, recycling information, and consumer engagement.
• Color Management Software (CGS ORIS) CGS ORIS color management software including Color Tuner for print color consistency and proof-to-print matching against Fogra, GRACoL, SWOP, and 3DAP standards.
• Prepress Software Suite Prepress software tools including Esko Automation Engine, ArtPro+, DeskPack, Imaging Engine, and CGS iC3D Suite for design, proofing, and workflow automation.
• Packaging Design Software (Diseño de Empaques) Packaging design software including ArtiosCAD for structural design, Studio, and iC3D for virtual prototyping and product visualization.
• Technical Support and Maintenance Service (Soporte Técnico) Technical support services including prepress software support (color gamut extraction, ICC profiling), photopolymer process control, plate characterization, machinery and equipment support, and preventive/corrective maintenance for the entire product portfolio.

Quantifiable outcome

• 600+ companies served in the Andean region
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• MacDermid Graphics SolutionscoreChannel Partner/ Reseller/ DistributorOver 20-year distribution partnership for flexographic products and equipment. Novaflex is consistently ranked among the top MacDermid distributors worldwide, representing their photopolymer plates, chemicals, LAVA thermal processing systems, and other flexo solutions in Colombia.
• CGS Publishing TechnologiescoreChannel Partner/ Reseller/ DistributorNovaflex serves as distributor for CGS color management software portfolio including ORIS Color Tuner, Flex Pack, iC3D Suite, CxF Toolbox, and Designer Plug-in. CGS Latam Sales Manager Carmen Eide praised Novaflex's professionalism and commitment.
• BOBSTcoreChannel Partner/ Reseller/ DistributorDistribution partnership for BOBST metalizing and printing equipment including MASTER M6 inline flexo printer and metalizing machinery. BOBST equipment is known for minimal downtime and excellent quality at high speeds.
• ApexcoreChannel Partner/ Reseller/ DistributorDistribution of Apex anilox rollers featuring patented technology for high-definition quality, repeatability, and attention to detail. Apex anilox products are preferred by leading global printers.
• AVT (Advanced Vision Technology)coreTechnology or IntegrationPartnership for Argus print inspection solutions including Argus Turbo HD for 100% print inspection. Successful implementation at Aladdin Packaging for quality control and productivity improvement.
• DigimarccoreTechnology or IntegrationExclusive representation of Digimarc digital watermarking technology for Colombia, enabling product digitalization, serialization, anti-counterfeiting, and consumer engagement through invisible barcodes on packaging.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mark Andy: US-based global manufacturer of flexographic and hybrid printing presses serving labels and flexible packaging converters. Comparable to Novaflex as a key supplier in the flexo value chain, though Mark Andy is an OEM/principal rather than a distributor.
• Sun Chemical: World's largest producer of printing inks and pigments, with extensive packaging and labels offering and direct presence across Latin America. Competes with Novaflex's consumables portfolio in the flexo inks and coatings category.
• BOBST: Swiss global leader in printing and converting equipment for packaging, including flexographic presses, laminators, and metalizers. A principal supplier to Novaflex and the dominant incumbent in the same end markets Novaflex serves.
• Flint Group: Global supplier of printing inks, coatings, flexographic plates, sleeves, and consumables for packaging converters. Competes with both Novaflex's plate (MacDermid) and consumables portfolios and operates its own direct Latin American distribution.
• Nilpeter: Danish manufacturer of narrow-web flexographic and digital presses for labels and packaging. Competes with BOBST and other principals Novaflex represents, targeting the same converter customer base in Latin America.
• SPGPrints: Netherlands-based manufacturer of rotary screen and digital printing systems, engraving equipment, and consumables for textiles and packaging. Operates in adjacent segments of the printing/converting value chain that overlap with Novaflex's customer needs.
• Esko: Danmark-headquartered provider of prepress software, workflow automation, and packaging design tools (Automation Engine, ArtPro+, ArtiosCAD). A principal whose software Novaflex distributes in the Andean region and a leading supplier to flexo converters globally.
• AVT (Advanced Vision Technology): Israel-based global leader in print inspection, color measurement, and workflow solutions for packaging. A principal supplier to Novaflex, providing the Argus Turbo HD and Helios inspection systems that Novaflex integrates for its customers.
• Siegwerk: German-headquartered global supplier of printing inks and coatings for packaging and labels. Operates with its own distribution network across Latin America and overlaps with Novaflex on the consumables/supplies side of the flexo value chain.
• Comexi: Spanish manufacturer of flexographic presses, laminators, slitters, and related converting equipment with a strong Latin America presence. Directly competes with BOBST and other principals Novaflex represents in the flexible packaging market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjWfefjIyJ0zYOzaMoo0OvQ
• LinkedInlinkedin.com/company/novaflex-representaciones-sas

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novaflex Representaciones SAS