Nova Imagem

Name

Nova Imagem

Legal name

Nova Imagem RX

Website

https://novaimagemrx.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Dental Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844)

akta.pro primary industry

Extraoral 2D Radiography Centers (Panoramic/Cephalometric) (HLABAIAB)

akta.pro secondary industries

Intraoral Radiography Centers (Bitewing/Periapical/Occlusal) (HLABAIAA), Intraoral Optical Scanning & Digital Impression Centers (HLABAIAE)

Keywords

• Dental imaging services
• Cone beam tomography
• Panoramic radiography
• Orthodontic documentation
• Dental radiography

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Nova Imagem RX generates revenue through providing dental diagnostic imaging services to patients referred by dentists. Services include various types of radiographs, cone beam CT scans, and orthodontic documentation. The clinic accepts multiple health insurance plans (convenios) and also serves private pay patients. Results are delivered digitally via email or secure online portal, with optional printed copies available.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nova Imagem RX is a dental diagnostic imaging clinic that produces and interprets a wide range of radiographic examinations for patients referred by dental professionals. The core offering includes 2D radiographs (panoramic, periapical, interproximal, occlusal, TMJ, carpal, telerradiography), 3D Cone Beam CT scans, intraoral scanning, and complete orthodontic documentation packages. Services are delivered on-site at the clinic's locations in Belo Horizonte and accepted across multiple dental insurance networks.

Product overview

Nova Imagem RX operates as a dental diagnostic imaging clinic offering a comprehensive portfolio of radiographic and tomographic examination services. The core offering centers on Cone Beam Computed Tomography (Tomografia Computadorizada Cone Beam) as the primary advanced imaging modality, supplemented by a full range of conventional radiography services including Panoramic Radiography, Periapical Radiography, Interproximal (Bite-Wing) Radiography, Occlusal Radiography, TMJ Radiography, and Wrist/Hand (Carpal) Radiography. Telerradiography (Lateral and Frontal) and Orthodontic Documentation packages integrate multiple imaging types for orthodontic treatment planning. The clinic also offers Intraoral Scanning services. Results are delivered digitally via the EasyDocWeb patient portal, with printed images available upon request. The clinic was founded in 2007 in Belo Horizonte, MG.

Differentiator

Problem solved

Functional benefit

Products and services

• Cone Beam CT (CBCT) Three-dimensional Cone Beam Computed Tomography imaging used for detailed dental and maxillofacial diagnosis, typically for implant planning, oral surgery, endodontics, and complex orthodontic cases.
• Panoramic Radiography Two-dimensional panoramic dental X-ray capturing the entire mouth, including teeth, jaws, and surrounding structures, in a single image for general diagnostic and orthodontic planning.
• Periapical Radiography Intraoral periapical X-ray focused on one or a few teeth from crown to root apex, used for detailed evaluation of individual teeth and surrounding bone.
• Interproximal Radiography Bitewing X-rays showing crowns of upper and lower teeth in one image, used to detect interproximal caries and assess bone levels between teeth.
• Occlusal Radiography Occlusal X-ray showing the floor or roof of the mouth, used to evaluate tooth development, impacted teeth, and pathology of the palate or mandibular arch.
• TMJ Radiography Radiographic examination of the temporomandibular joints to assess joint structures and diagnose TMJ disorders.
• Carpal Radiography Hand-wrist radiograph used to assess skeletal maturity and bone age, commonly used in orthodontic treatment planning.
• Telerradiography Cephalometric radiographs taken from lateral and frontal views, used for orthodontic diagnosis, treatment planning, and growth analysis.
• Orthodontic Documentation Complete orthodontic documentation package combining panoramic, telerradiography, intraoral photos, and intraoral scanning/study models for comprehensive orthodontic case planning.
• Intraoral Scanning Digital intraoral scanning producing 3D models of the dental arches for diagnostic, orthodontic, and restorative planning purposes.

Quantifiable outcome

• Digital radiographic images ready same day; CT, photography, and tracings ready in approximately 5 business days

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• AMIL DentalcoreChannel Partner/ Reseller/ DistributorAMIL Dental is a health insurance provider accepted at Nova Imagem RX for dental diagnostic imaging services. Patients with AMIL coverage need to present a properly signed, stamped, and dated dental prescription, or if the dentist works with the insurance, they can make the request directly through the insurance company's website.
• Bradesco DentalcoreChannel Partner/ Reseller/ DistributorBradesco Dental is a health insurance provider accepted at Nova Imagem RX. Patients need to present a properly signed, stamped, and dated dental prescription, or if the dentist works with the insurance, they can make requests directly through the insurance company's website.
• Omint DentalcoreChannel Partner/ Reseller/ DistributorOmint Dental is a health insurance provider accepted at Nova Imagem RX. Patients need to present a properly signed, stamped, and dated dental prescription for services.
• SulAmerica DentalcoreChannel Partner/ Reseller/ DistributorSulAmerica Dental is a health insurance provider accepted at Nova Imagem RX. Patients need to present a properly signed, stamped, and dated dental prescription for services.
• OdontoprevcoreChannel Partner/ Reseller/ DistributorOdontoprev is a dental insurance provider accepted at Nova Imagem RX. Patients need to present a properly signed, stamped, and dated dental prescription, or if the dentist works with the insurance, they can make the request directly through the insurance company's website.
• Policia Militar de Minas GeraiscoreChannel Partner/ Reseller/ DistributorPolicia Militar de Minas Gerais is a government health plan accepted at Nova Imagem RX for dental diagnostic imaging services to military police personnel.
• UnimedodontocoreChannel Partner/ Reseller/ DistributorUnimedodonto is a dental insurance provider accepted at Nova Imagem RX. Patients need to present a properly signed, stamped, and dated dental prescription, or if the dentist works with the insurance, they can make the request directly through the insurance company's website.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Alliar: Alliar is a Brazilian diagnostic chain operating imaging centers across multiple states. It is comparable to Nova Imagem as a multi-modality diagnostic provider that competes for the same imaging referral business, including dental imaging, with broader geographic reach and scale advantages.
• Fleury: Fleury is a leading Brazilian diagnostic medicine chain with a broad imaging portfolio. It is comparable to Nova Imagem as a large established player that competes for specialty diagnostic imaging referrals, including dental, across major Brazilian markets with greater geographic reach and capital resources.
• Hermes Pardini: Hermes Pardini is one of Brazil's largest diagnostic laboratory and imaging networks, offering a wide range of diagnostic services. It is comparable to Nova Imagem as an established diagnostic provider with broader capabilities that competes for similar insured-patient imaging referrals, including dental.
• DASA (Diagnósticos da América): DASA is Brazil's largest diagnostic medicine chain, operating labs and imaging centers nationwide across multiple modalities. It is comparable to Nova Imagem as a broad incumbent expanding into dental and specialty imaging and competing for the same referring dentist and insured-patient pools across Brazilian metros.
• Rede D'Or: Rede D'Or is Brazil's largest private hospital chain with extensive diagnostic imaging capabilities across its facilities. It is comparable to Nova Imagem as a broad healthcare incumbent with imaging services that competes for the same specialty imaging referral pools, including from dentists and orthodontists.
• CURA (Centros de Ultra-som e Radiografia Avançada): CURA is a Brazilian diagnostic imaging chain specializing in ultrasound, X-ray, and other imaging modalities across multiple clinics. It is comparable to Nova Imagem as a direct imaging-service competitor operating diagnostic clinics in Brazil that may also serve dental and orthodontic referrals.

Others

• Carestream Dental: Carestream Dental is a major provider of dental imaging technology, including CBCT and intraoral scanning systems used in clinics worldwide. It is comparable to Nova Imagem as a technology provider whose products (or competing alternatives) shape industry standards for the imaging equipment deployed in dental imaging clinics.
• Align Technology: Align Technology (maker of Invisalign clear aligners and the iTero intraoral scanner) is a global dental technology company. It is comparable to Nova Imagem as a technology provider whose iTero scanner competes in the intraoral scanning and digital impression space used by dentists and orthodontists, including those who refer to the clinic.
• Dentsply Sirona: Dentsply Sirona is the world's largest manufacturer of dental equipment and technology, including 3D imaging systems (Axeos, Orthophos SL) and intraoral scanners. It is comparable to Nova Imagem as a key supplier whose CBCT and panoramic technology defines the imaging capabilities used by dental imaging clinics like the subject company.
• 3Shape: 3Shape is a leading provider of 3D dental scanning and CAD/CAM solutions, including TRIOS intraoral scanners widely used in modern dental practices. It is comparable to Nova Imagem as a technology provider whose intraoral scanning offering directly overlaps with the clinic's intraoral scanning service line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nova-imagem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Imagem