Novalja Turist

What Novalja Turist does

Novalja Turist d.o.o. is a privately held Croatian travel agency headquartered in Novalja on the Island of Pag (Lika-Senj County), operating a direct-to-consumer vacation rental and tourism services platform under the legal form of a društvo s ograničenom odgovornošću (d.o.o.). The company was founded circa 2017 and maintains a micro headcount of seven employees, with operations centered on a cloud-hosted booking website (novaljaturist.com) running on AWS and DigitalOcean infrastructure and a physical reception desk at the Casa La Cha Hostel & Bar at Lokunje 1, open 08:00 to 23:00. Its core inventory consists of more than 100 commission-managed apartments, rooms, and holiday homes across Novalja, Gajac, Caska, Stara Novalja, and surrounding Pag Island locations, supplemented by direct ownership/management of the Casa La Cha beachfront hostel (11 rooms, 44 beds across 3 floors).

The company monetizes through transaction-fee-based revenue streams: commission on accommodation bookings (apartments from approximately €45/night, rooms with bathroom from €40/night), currency exchange across three walk-in offices plus the agency location, car rental referrals through an exclusive partnership with Rent A Car Novalja, airport transfers from Split, Zadar, and Rijeka in partnership with Antonio Tours, and bookings for excursions (trekking, kayaking, cycling, cultural tours). Pricing follows a pay-as-you-go unit model with seasonal variation, group discounts at the hostel, and occasional special offers such as pay-7-for-6 or pay-12-for-10 promotions.

Novalja Turist serves three primary customer segments: general tourists and vacationers visiting Pag Island for beach holidays, young adults aged 18–35 attending Zrce Beach festivals (Hideout, Fresh Island, Spring Break, Sonus, Barrakud, Hard Island), and families seeking quieter accommodations in the Gajac area. Its go-to-market is fully direct-to-consumer via the multi-language website (English, Croatian, German, Italian), social media channels (Instagram, Facebook, Twitter, Google+), email newsletters, and festival-driven event marketing. The firm has no disclosed funding, no institutional investors, no subsidiaries, and no recorded M&A or leadership changes in the source material.

Name

Novalja Turist

Legal name

Novalja Turist d.o.o.

Website

https://novaljaturist.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Novalja Turist is a Croatian travel agency and vacation rental platform on Pag Island, booking 100+ apartments and the Casa La Cha hostel for tourists visiting Zrce Beach, with bundled car rental, airport transfers, currency exchange, and excursion services.

Ownership category

akta.pro rank

Product category

Travel Agency & Tourist Accommodation Services

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119), Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAIAA

Full-Service Vacation Rental Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Vacation & Short-Term Rental Management

SECONDARYTHAKAFAL

Island, Beach & Resort Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

SECONDARYTHAMALAK

Hostel & Shared Accommodation Booking Platforms (Short-Stay Shared Inventory)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Vacation Rental Platforms & Marketplaces (P2P, Aggregators)

Keywords

• Vacation rental services
• Travel agency services
• Currency exchange services
• Car rental services
• Tourist accommodation booking

Headquarters

HQ city

Novalja

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accommodation Rental Services: Commission-based rental of apartments, rooms, and holiday homes managed by the agency. Properties include Casa La Cha hostel with 11 rooms (44 beds) and over 100 apartments across Novalja and Pag Island.
2. Currency Exchange Services: Three exchange offices in attractive locations in Novalja center offering currency exchange services for tourists
3. Car Rental and Transfer Services: Car rental facilitation through exclusive partner Rent A Car Novalja, plus airport transfer services from Split, Zadar, and Rijeka airports to Novalja
4. Excursion Bookings: Booking services for various excursions and outdoor activities on Pag Island

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Novalja Turist is a Croatian tourist agency that books and manages short-term vacation rentals across Pag Island, operating as a one-stop tourism service. It directly owns and operates Casa La Cha Hostel & Bar (11 rooms, 44 beds) and manages over 100 apartments and rooms in Novalja and surrounding areas. Complementary services include airport transfers, currency exchange through multiple offices, car rental partnerships, and booking of excursions and outdoor activities.

Product overview

Novalja Turist is a Croatian travel agency and tourist accommodation platform offering holiday apartments, rooms, and holiday homes on Pag Island and Novalja. The core offering is the vacation rental marketplace featuring apartments across various locations (Novalja, Gajac, Caska, Stara Novalja) with amenities including WiFi, air conditioning, parking, and satellite TV. The company also operates Casa La Cha Hostel & Bar, a beachfront hostel with cafe and live music. Additional services include airport transfers, rent-a-car, currency exchange, and organized excursions. The platform promotes Zrce Beach events and festivals as part of the local tourism experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Apartments Short-term rental accommodations including apartments, rooms, and holiday homes in Novalja, Gajac, Caska, Stara Novalja, and other Pag Island locations. Properties feature amenities such as WiFi, air conditioning, parking, satellite TV, and barbecue facilities. Pricing starts from 45 EUR per night for apartments and 40 EUR per night for rooms with bathroom.
• Casa La Cha Hostel & Bar Beachfront hostel in Novalja offering accommodation for up to 44 guests in 11 rooms across 3 floors, with a cafe bar featuring a terrace and live music. Located at Lokunje beach, 50m from the sea. Group discounts available and 10% discount for stays of 7+ nights paying for 6, or 12 nights paying for 10.
• Airport Transfers Transportation services from Split, Zadar, and Rijeka airports to Novalja, offered with favorable pricing and no hidden fees.
• Rent-a-Car Service

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Rent A Car NovaljacoreChannel Partner/ Reseller/ DistributorExclusive car rental partnership allowing Novalja Turist to offer preferential car rental services to guests arriving by ship, airplane, or bus. The partnership enables best car rental prices for agency customers and is available at the agency's reception desk.
• ANTONIO TOURSminorChannel Partner/ Reseller/ DistributorTransportation partner providing transfer services. Located at Špital 1, Novalja. Contact: +385 91 616 0990
• AWS AmazonminorOthersCloud infrastructure provider used for data processing. Data collected includes browser user agent, unique identifier, IP address, and country.
• DigitalOceanminorOthersCloud infrastructure provider used as data center for hosting services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Airbnb: Global vacation rental marketplace with strong penetration across Croatian coastal destinations. Comparable in the vacation-rental category and increasingly competing for the festival and family segments Novalja Turist targets.
• Vrbo: Vacation rental marketplace (part of Expedia Group) carrying a large inventory of Croatian holiday homes and apartments. Comparable in apartment/holiday-home rental distribution to international leisure travelers.
• Booking.com: Dominant global OTA listing Croatian apartments, hotels, and hostels. Comparable as the channel through which many Novalja-area properties are also booked, representing both an alternative and a competitive threat to Novalja Turist's direct model.
• Hostelworld: Global hostel-focused booking platform. Comparable for Novalja Turist's Casa La Cha hostel distribution and pricing dynamics, particularly with festival-driven young-adult travelers.
• Maistra: Leading Croatian hospitality group operating hotels, resorts, and campsites primarily in Istria. Comparable as a Croatia-focused accommodation operator serving international tourists, but at significantly larger scale and with owned rather than managed real estate.
• Sunčani Hvar: Hospitality company operating hotels on Hvar, another Croatian island destination. Comparable as a Croatia-island lodging operator serving international tourists, though focused on hotel (rather than apartment) inventory.
• Plava Laguna: Istria-based hospitality company operating hotels, apartments, and campsites. Comparable as a Croatia-centric accommodation provider bundling stays with activities and transfers, though with a broader resort/camping portfolio.
• Valamar Riviera: Largest Croatian hotel and resort company with properties along the Adriatic coast. Comparable as an Adriatic accommodation operator, though it competes via owned full-service hotels rather than managed private apartments.

Direct peers

• Adriatic.hr: Croatian vacation rental agency with a comparable model of curating and managing private apartment/holiday home inventory across Croatian coastal destinations for international tourists. Most directly comparable peer given shared geography, agency/commission model, and DTC booking site.

Regional players

• TUI Croatia: Branch of TUI Group offering package holidays and excursions in Croatia including island destinations. Comparable for its tour-operator/excursion bundling and Croatian destination focus, though it operates primarily as a tour operator rather than an accommodation manager.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/novaljaturist
• Facebookfacebook.com/novalja.turist
• Instagraminstagram.com/novaljaturist
• LinkedInlinkedin.com/company/novalja-turist

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novalja Turist