What Nova Luce does

Nova Luce S.A. is a privately held Greek decorative lighting manufacturer headquartered in Schimatari, Viotia, Greece (63rd km Athens-Lamia National Road), operating with a small team of 18 employees. The company designs and sells architectural lighting fixtures organized into coordinated product families — including Gloo (outdoor), Revia, Serena, Valley, Lado, Moss, Nook, Quarro, and Hover — built around sculptural geometry, soft indirect glow, warm illumination, and modern materials (primarily metal and glass combinations). The product portfolio spans interior decorative lighting for residential and commercial spaces as well as outdoor facade, terrace, and garden-wall lighting for the hospitality segment.

Nova Luce's revenue model is direct hardware sales: products are sold through the company's own e-commerce website (novaluce.com/en) and marketed via annual catalogues (2026 Decorative Book 1 and Book 2) published on Issuu. Public pricing is not disclosed on product pages; transactions appear to be initiated through direct contact or website inquiry. The company's customer segments are interior designers and architects (primary), high-end residential consumers, and hospitality/commercial properties. Its geographic reach is Europe, served through an English-language international storefront.

The company positions itself around a design-philosophy narrative — light as atmosphere, emotion, and purpose — rather than around technology or scale. It owns no disclosed patents, trademarks, or certifications, has no funding history, no strategic partnerships, and no institutional investors in the source data. Distribution is asset-light and self-directed, with no evidence of third-party retail or dealer networks. The operating posture is that of a boutique design-led manufacturer: a focused, coordinated product range, content-driven marketing, and a lean organization.

Name

Nova Luce

Legal name

Nova Luce S.A.

Website

https://novaluce.gr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nova Luce is a Greek decorative lighting manufacturer that designs and sells coordinated lighting families (Gloo, Revia, Serena, Valley, Lado, Moss, Nook, Quarro, Hover) for interior, exterior, and hospitality use. The 18-person company serves European residential, commercial, and hospitality customers through its own e-commerce website.

Ownership category

akta.pro rank

Product category

Decorative Lighting

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)

Keywords

• Decorative lighting
• Architectural lighting
• Indoor lighting
• Outdoor lighting
• Lighting fixtures

Headquarters

HQ city

Schimatari

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Lighting Product Sales: Nova Luce generates revenue through the sale of decorative architectural lighting fixtures. Products are sold as individual pieces and as coordinated families/collections for residential and commercial interiors. The company publishes annual catalogues showcasing their product ranges.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nova Luce designs, manufactures, and sells decorative architectural lighting fixtures organized into coordinated product families and collections for residential and commercial interiors and exteriors. The portfolio emphasizes sculptural geometry, soft indirect glow, warm illumination, and modern material combinations such as metal and glass, and is showcased through annual catalogues and a direct e-commerce website serving customers in Europe and beyond.

Product overview

Nova Luce is a decorative lighting manufacturer offering a portfolio of coordinated lighting families and collections. The product line includes established collections such as Gloo (outdoor lighting with sculptural geometry), Revia, Serena, Valley, and new collections including Lado, Moss, Nook, Quarro, and Hover. Products are organized into families that create a seamless visual language across interiors, with the company publishing annual decorative catalogues (2026 Book 1 and Book 2) showcasing modern geometries, refined finishes, and precise proportions. The collections range from outdoor architectural lighting to warm interior solutions combining metal, glass, and other materials.

Differentiator

Problem solved

Functional benefit

Brands

• Nova Luce: Decorative lighting manufacturer creating atmospheric lighting solutions for interiors and exteriors

Products and services

• Gloo Outdoor Collection Outdoor lighting family featuring sculptural geometry and soft indirect glow, designed for façades, terraces, and garden walls with circular forms that create an elegant play of light and shadow.
• Revia Collection
• Serena Collection
• Valley Collection
• Lado Collection New lighting collection featured in the Nova Luce decorative lighting portfolio.
• Moss Collection
• Nook Collection
• Quarro Collection
• Hover Collection

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Vibia: Spanish decorative architectural lighting brand with strong emphasis on sculptural forms, atmosphere, and coordinated family collections marketed globally to designers. Direct overlap with Nova Luce's value proposition and product taxonomy.
• Targetti: Italian architectural and decorative lighting manufacturer with indoor and outdoor product families serving hospitality and high-end residential. Comparable in product breadth, Mediterranean heritage, and specifier-driven distribution.
• Modular Lighting Instruments: Belgian premium architectural lighting brand focused on decorative fixtures for high-end residential and commercial interiors. Comparable mid-sized European peer with similar designer-channel go-to-market.
• Delta Light: Belgian architectural lighting manufacturer producing coordinated decorative and functional fixture families for residential and commercial projects across Europe. Comparable in coordinated-collection product strategy and specifier-led sales model.
• Flos: Italian design-led architectural and decorative lighting manufacturer with coordinated collection families, premium positioning, and global specifier channel. Closely comparable to Nova Luce in aesthetic philosophy and product approach (sculptural, atmospheric fixtures).
• Artemide: Italian architectural lighting manufacturer known for design collaborations, indoor and outdoor decorative fixtures, and a coordinated product family strategy. Highly comparable business model and target customer (architects, designers, hospitality).
• Penta Light: Italian decorative lighting manufacturer offering coordinated fixture families (indoor and outdoor) with a strong design narrative targeting designers and premium residential. Closely comparable mid-sized European peer to Nova Luce.
• Kreon: Austrian architectural lighting manufacturer specializing in premium decorative and accent fixtures for designer-led projects. Comparable in coordinated product families, premium positioning, and European specifier focus.
• Louis Poulsen: Danish premium lighting manufacturer with coordinated decorative collections targeting high-end residential, hospitality, and architectural projects. Comparable in design-led philosophy, premium pricing, and global specifier channel.

Broad incumbents

• Signify (Philips Lighting): Global lighting incumbent covering consumer, professional, and decorative segments including Philips Hue and architectural lines. Sets baseline competitive context and distribution reach for any specialty decorative lighting brand including Nova Luce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nova-luce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Luce