Nova Pet

Name

Nova Pet

Legal name

VB-ALIMENTOS-INDUSTRIA-E-COMERCIO-LTDA

Website

https://novapetglobal.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

Keywords

• Pet food manufacturing
• Animal nutrition products
• Dog and cat food
• Pet food wholesale
• Branded pet nutrition

Headquarters

HQ city

Jaciara

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pet Food Sales: VB Alimentos generates revenue through the sale of complete and balanced pet food products for dogs and cats under multiple brands including Finotrato, Besser, Japi, Prestige, Pleno, and Benvo. Products are sold to both end consumers and retail/pet store businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

VB Alimentos manufactures and sells complete and balanced pet food for dogs and cats under six registered sub-brands (Finotrato, Besser, Japi, Prestige, Pleno, Benvo). Products cover all life stages and breed sizes, ranging from premium positioning (Finotrato) to economy and everyday-health tiers (Benvo). Distribution occurs through Brazilian retail pet shops and a dedicated B2B wholesale channel accessed via WhatsApp.

Product overview

VB Alimentos operates as a multi-brand pet food company offering six distinct sub-brands of complete and balanced nutrition for dogs and cats. The product portfolio spans premium (Finotrato), flavor-focused (Besser), health-taste balanced (Japi), growth-focused (Prestige), adult dog specialty (Pleno), and daily health (Benvo) segments. All products are positioned as complete and balanced nutrition under the VB Alimentos/VB Group umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Finotrato: Complete and balanced food for dogs and cats - Certeza de fornecer o melhor para o seu pet (Sure to provide the best for your pet)
• Besser
• Japi
• Prestige
• Pleno
• Benvo

Products and services

• Finotrato
• Besser
• Japi
• Prestige
• Pleno
• Benvo
• Wholesale pet food supply (B2B)
• Programa 100% Satisfação (100% Satisfaction Program)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Special Dog (Adm/Petlov line): Brazilian pet food brand with strong regional presence in southern Brazil, producing complete nutrition for dogs and cats. Comparable product offering with a more geographically concentrated distribution footprint.

Direct peers

• Adimax: Brazilian pet food company producing complete and balanced nutrition for dogs and cats, distributing through pet specialty retail and wholesale channels across Brazil. Comparable in manufacturing scale, product mix, and go-to-market model.
• Total Alimentos: Brazilian pet food manufacturer producing complete nutrition for dogs and cats with a multi-brand architecture. Highly comparable multi-brand domestic competitor operating in the same Brazilian retail channel structure.
• Mogiana Alimentos: Established Brazilian pet food manufacturer producing dog and cat food products distributed through retail and wholesale channels. Comparable mid-tier domestic competitor with multi-brand positioning.
• Premier Pet (Premier/Guabi): One of Brazil's largest domestic pet food manufacturers with multi-brand portfolios serving dogs and cats across premium and mass segments. Directly comparable in product category, customer base, and Brazilian market focus.

Broad incumbents

• BRF Pet (formerly Total Alimentos subsidiary operations): BRF's pet food division (including the former Total Alimentos brand portfolio) operates as a large-scale Brazilian pet food manufacturer. Comparable in product category with significantly broader corporate resources.
• Mars Petcare Brazil: Mars Petcare's Brazilian subsidiary producing brands such as Pedigree, Royal Canin, and Whiskas. Directly overlapping product category but operating as part of a global multinational with materially greater scale.
• Nestlé Purina PetCare (Brazil): Global pet food leader's Brazilian operations producing complete nutrition for dogs and cats. Comparable product category with vastly larger scale, marketing budgets, and R&D investment.

Emerging players

• Guabi Natural: Brazilian natural and premium pet food brand focused on high-quality ingredients and health positioning. Comparable as a domestic challenger brand in the Brazilian pet food market with differentiated formulation claims.
• Royal Canin Brazil: Premium and specialty nutrition pet food brand operating in Brazil with focus on breed- and life-stage-specific formulations. Comparable in product category but positioned at premium tier with veterinary channel emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novapetglobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Pet