Guabi Natural

What Guabi Natural does

Guabi Natural is the consumer brand through which MOGIANA ALIMENTOS S/A operates in Brazil's premium natural pet food category. The company manufactures and distributes complete and balanced nutrition products for dogs and cats across multiple life stages, with sub-lines spanning High Premium Dry Foods, Wet Foods (Sachê format launched in 2020), Grain Free formulations (dogs and cats, 2020), and a Sensitive line for dogs (2018). All products are positioned as developed by animal nutrition specialists using natural ingredients, preserved with natural antioxidants, and free from salt, artificial colors, and artificial flavors; transgenic corn was removed from formulations in 2014 and fruits were incorporated starting in 2018. The company's technical and formulation expertise is rooted in its 1998 founding partnership with Professor Dr. Aulus Cavalieri of UNESP Jaboticabal.

The business operates a multi-channel distribution model in Brazil, selling through the country's three largest pet retail chains (Petz, Cobasi, PetLove), the Amazon marketplace, an extensive network of independent pet shops and agricultural cooperatives, and a direct-to-consumer website that includes a daily feeding calculator and a 100% Satisfaction Guarantee program for first-time buyers. Marketing is driven by content campaigns (Responsive Pet Ownership Quiz, Um Pet é Pra Sempre, Dezembro Verde) and ESG positioning (100% packaging offset via EuReciclo since 2021, 100% production water reuse, ongoing food donations to GAVAA NGO since 2020). Operational scale is indicated by 501-1000 employees at the Campinas, São Paulo headquarters, and contact infrastructure references BRF Pet / BRF Global, suggesting affiliation within a larger corporate perimeter. The company is privately held and does not disclose revenue or funding data.

Name

Guabi Natural

Legal name

MOGIANA ALIMENTOS S/A

Website

https://guabinatural.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Guabi Natural is a Brazilian manufacturer of Super Premium Natural pet food for dogs and cats, sold through major pet retailers (Petz, Cobasi, PetLove), Amazon, independent shops, and its own website.

Ownership category

akta.pro rank

Product category

Premium Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

akta.pro secondary industries

Wet & Canned Pet Food (AFADAFAB), Functional & Veterinary Diet Pet Food (CRADAFAF)

Keywords

• Natural pet food
• Premium dog food
• Premium cat food
• Grain-free pet food
• Super premium pet nutrition

Headquarters

HQ city

Jardim Paulista

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Pet Food Sales: Guabi Natural generates revenue through the sale of premium natural pet food products including dry and wet food lines for dogs and cats. Products are sold through retail partners, pet shops, and direct channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Guabi Natural manufactures and supplies super premium natural pet food for dogs and cats, including High Premium Dry Foods, Wet Food (Sachê), Grain Free lines, and a Sensitive line for pets with dietary needs. All products are formulated by animal nutrition specialists using natural ingredients, free from salt, artificial colors, and artificial flavors, and are preserved with natural antioxidants. The company also offers a 100% Satisfaction Guarantee program for first-time buyers of its High Premium dry foods. Products are sold through pet retail chains, online marketplaces, independent pet shops, agricultural stores, and its own website across Brazil.

Product overview

Guabi Natural is Brazil's first Super Premium Natural pet food brand, producing complete and balanced nutrition for dogs and cats. The product portfolio consists of multiple sub-brands including: High Premium Dry Foods (Seca) for dogs and cats, Wet Foods (Úmida/Sachê) launched in 2020, Grain Free lines for both dogs and cats (2020), and Sensitive line for dogs (2018). All products share the core proposition of being developed by animal nutrition specialists using natural ingredients, preserved with natural antioxidants, and free from salt, artificial colors, and artificial aromas. The company also offers a 100% Satisfaction Guarantee program for High Premium dry foods.

Differentiator

Problem solved

Functional benefit

Products and services

• Grain Free (Dogs) Grain-free dry food formula for dogs with specific dietary needs and grain sensitivities, free from artificial colors, flavors, and salt, preserved with natural antioxidants.
• Grain Free (Cats) Grain-free dry food formula for cats with specific dietary needs, formulated to meet feline nutritional requirements without grains.
• Sensitive (Dogs) Specialized nutritional line for dogs with skin sensitivities and specific dietary requirements, developed by animal nutrition specialists using natural ingredients.
• High Premium Dry Foods (Dogs and Cats) Premium dry pet food formulas for dogs and cats made with natural ingredients, preserved with natural antioxidants, free from artificial colors and flavors, with no salt added. Includes fruit inclusions and complete nutrition for all life stages.
• Guabi Natural Sachê (Wet Food) Wet food in sachet format providing moisture-rich nutrition for dogs and cats as a complement to dry food lines.
• 100% Satisfação Garantida (100% Satisfaction Guarantee Program) Customer satisfaction program offering reimbursement if a pet does not adapt to High Premium dry foods on the first purchase, subject to conditions including a 30-day post-purchase window.

Quantifiable outcome

• 100% of production water is treated and reused
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• EuReciclocoreStrategic or Co-development Partner · 1 January 2021Environmental sustainability partnership ensuring 100% of Guabi Natural packaging is recycled/compensated. For every packaging placed on the market, EuReciclo recycles another packaging. Partnership started in 2021.
• GAVAAcoreStrategic or Co-development Partner · 1 January 2020Partnership with GAVAA, a nonprofit organization from Campinas that fights animal abandonment and abuse. Guabi Natural donates approximately 4 tonnes of pet food every 2 months to support the NGO. Since 2023, also partnered on Petnic initiative to promote conscious pet adoption.
• UNESP Jaboticabal - Professor Dr. Aulus CavaliericoreStrategic or Co-development Partner · 1 January 1998Original founding partnership in 1998 with professor Dr. Aulus Cavalieri from UNESP Jaboticabal for the development of the first Super Premium Natural pet food formulas in Brazil.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PremieR Pet: Brazilian super premium and premium natural pet food brand (dogs and cats) with similar positioning, multi-channel retail distribution, and also linked to BRF's pet food portfolio. Most directly comparable competitor in the same segment and geography.
• Biofresh Pet Food: Brazilian natural/holistic pet food brand competing in the same natural premium niche for dogs and cats. Direct head-to-head overlap in natural positioning and Brazilian retail distribution.
• Golden (ADM) / Total Alimentos: Brazilian mass-premium pet food manufacturer with broad dog and cat ranges including natural lines. Comparable on manufacturing scale and multi-channel retail presence across Brazil.

Broad incumbents

• Royal Canin (Mars Petcare): Global super premium pet nutrition leader with established presence across Brazilian specialty and veterinary channels. Comparable on premium positioning and life-stage/functional diets, though broader portfolio and global scale.
• Hill's Pet Nutrition: Colgate-Palmolive-owned science-led premium pet food brand with strong veterinary channel presence in Brazil. Comparable on premium life-stage and functional/sensitive SKUs and on the vet-recommendation go-to-market motion.
• Nestlé Purina (Brazil): Global mass-market and premium pet food leader with established Brazilian distribution. Competes across price tiers including premium natural SKUs and benefits from scale advantages in retail negotiations.

Regional players

• Special Dog / Faro Pet: Brazilian domestic super premium pet food brands with comparable dry and wet formulations for dogs and cats. Comparable on regional Brazil distribution and premium-natural positioning.

Emerging players

• Orijen / Acana (Champion Petfoods): Global biologically-appropriate and grain-free pet food brand with growing premium presence in Brazilian specialty retail. Strong overlap on natural, grain-free and high-protein formulations.
• Farmina N&D: Natural and grain-free Italian pet food brand with growing international presence including Brazil. Directly comparable on natural ingredient positioning and functional life-stage offerings.

Others

• Premier Pet (international consolidated pet food portfolio): BRF Pet / Mogiana Alimentos parent portfolio context. Useful as an ecosystem reference given the disclosed BRF Global affiliation in the company's privacy and contact touchpoints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guabi Natural