Norsk Varmepumpeforening

What Norsk Varmepumpeforening does

Norsk Varmepumpeforening (NOVAP) is a Norwegian non-profit industry association founded in 1990 and headquartered in Oslo, with 7 employees. It operates as the principal coordinating body for the Norwegian heat pump industry, delivering three interconnected lines of activity: (1) the NOVAPgodkjent forhandler (NOVAP-approved dealer) certification program, which now covers over 400 installers and is formally recognized by Enova as satisfying competence requirements for households applying for heat pump subsidies; (2) Norway's largest training and certification offering for heat pump technology and F-gas refrigerant handling, with nearly 2,000 individuals trained since 2011; and (3) the consumer-facing portal varmepumpeinfo.no, which receives over 200,000 annual visitors and routes homeowner inquiries to approved dealers at no per-lead cost. The association also runs the annual Varmepumpekonferansen, coordinates Norway's participation in Heat Pump Day, and conducts active policy advocacy toward Enova, Miljødirektoratet, and NVE on subsidies, F-gas regulation, and the 2026 technical building regulations.

NOVAP is funded through tiered annual membership fees (ranging from 8,000 NOK for small installers or municipalities up to 159,700 NOK for the largest dealers, with capped rates for suppliers and well drillers), annual dealer certification fees (7,000-9,500 NOK plus 1,650 NOK per additional county listing), course and seminar fees (with member discounts), and conference and ancillary revenue (e.g., car stickers at 660 NOK). Its customer base is distributed across heat pump installers, importers and distributors, municipalities and public entities, equipment suppliers and well drillers, with downstream consumers benefiting indirectly through the dealer network. Key operational technology comprises the Internkontrollsystem for F-gas compliance documentation, the Moodle-based kurs.novap.no learning portal, and the varmepumpeinfo.no consumer site, all backed by standard SaaS tools (Make, SurveyMonkey, 24SevenOffice, Dropbox).

Name

Norsk Varmepumpeforening

Legal name

Norsk Varmepumpeforening

Website

https://novap.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Norwegian non-profit industry association founded in 1990 that certifies over 400 heat pump installers, runs Norway's largest F-gas and heat pump training program, and operates the varmepumpeinfo.no consumer portal to route homeowner inquiries to approved dealers.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees based on company revenue related to heat pumps, ranging from 8,000 NOK (revenue < 5 MNOK) to 159,700 NOK (revenue > 200 MNOK). Equipment suppliers, well drillers, and chains pay a maximum of 24,800 NOK.
2. NOVAP-Approved Dealer Certification Fees: Annual fees for dealer certification: 7,000 NOK for companies with revenue under 20 MNOK, 9,500 NOK for companies over 20 MNOK. Additional county listings cost 1,650 NOK per extra county. Initial registration costs 1,650 NOK.
3. Training Courses and Seminars: NOVAP is Norway's largest heat pump course provider, offering F-gas certification, F-gas renewal, heat pumps for water-based heating, oil boiler replacement, flammable refrigerant handling, and other technical courses. Members receive discounts.
4. Varmepumpekonferansen: Annual conference for the heat pump industry with a professional program, networking, and award ceremonies (Varmepumpeprisen). Ticket revenue is a supplementary stream; approved dealers receive discounted pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Norsk Varmepumpeforening (NOVAP) is Norway's largest independent heat pump industry association and course provider. It runs the NOVAPgodkjent forhandler (Approved Dealer) certification program recognized by Enova for homeowner subsidies, delivers F-gas certification and renewal courses, operates the consumer portal varmepumpeinfo.no (200,000+ annual visitors), and provides policy advocacy and industry statistics for the Norwegian heat pump sector.

Product overview

Norsk Varmepumpeforening (NOVAP) operates as a unified association platform offering certification, training, and consumer information services for Norway's heat pump industry. The core offerings include the NOVAPgodkjent forhandler (NOVAP Approved Dealer) certification program that enables over 400 firms to qualify for Enova subsidies, complemented by F-gass certification courses and professional training programs. The Varmepumpeinfo.no consumer portal serves as the primary interface for consumer inquiries, directing homeowners to certified dealers. Supporting services include an internal control system for F-gass compliance and various seminars covering technical topics like water-based heating systems and industry regulations.

Differentiator

Problem solved

Functional benefit

Brands

• Varmepumpeinfo.no: NOVAP's consumer information website for heat pump technology, providing objective and credible information to help consumers make informed decisions about purchasing and installing heat pumps.

Products and services

• NOVAPgodkjent forhandler (NOVAP Approved Dealer Program) Annual certification program for heat pump installation companies in Norway. Approved dealers (over 400 firms) meet Enova's competency requirements for homeowner subsidy applications and are listed on varmepumpeinfo.no to receive consumer leads.
• F-gas Certification and Renewal Courses Mandatory F-gas certification and five-year renewal courses for professionals working legally with refrigerants in heat pump and refrigeration systems in Norway. Delivered at physical locations across Norway and via the online course portal (kurs.novap.no).
• Varmepumpeinfo.no Consumer Information Portal

Quantifiable outcome

• Heat pumps contribute approximately 10 TWh of energy savings annually in Norway — equivalent to total Norwegian wind power production in 2020.
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• EnovacoreStrategic or Co-development PartnerNOVAP has strong relationships with key personnel at Enova and has contributed to improved subsidy schemes for air-to-water and ground-source heat pumps in both residential and commercial buildings. NOVAP's approved dealer scheme is explicitly recognized by Enova as satisfying installer competence requirements for homeowner subsidies.
• Miljødirektoratet (Norwegian Environment Agency)coreStrategic or Co-development PartnerNOVAP works with Miljødirektoratet on F-gas regulation implementation, certification requirements, and waste declaration procedures for refrigerants. The agency sets the framework for F-gas certification that NOVAP's training courses address.
• NVE (Norges vassdrags- og energidirektorat)minorStrategic or Co-development PartnerNOVAP engages with NVE on energy policy, energy efficiency regulations, building codes, and grid tariff reform. NOVAP has submitted responses to NVEs proposals on nettariffs.
• European Heat Pump Association (EHPA)minorStrategic or Co-development PartnerNOVAP is connected to the European heat pump association (EHPA), which publishes annual market reports. NOVAP participates in European Heat Pump Day and draws on EHPA market intelligence.
• Rørentreprenørene Norge (Norwegian Plumbing Contractors Association)minorChannel Partner/ Reseller/ DistributorNOVAP collaborated with Rørentreprenørene Norge to develop COVID-19 hygiene checklists for heat pump service visits, enabling approved dealers to continue operations safely during the pandemic.
• PrognosesenteretminorStrategic or Co-development PartnerNOVAP commissions Prognosesenteret (a research and forecasting institute) to register heat pump sales data in Norway. This data is used for industry statistics, policy advocacy, and media engagement.
• VKE (Foreningen Ventilasjon Kjøling Energi)minorStrategic or Co-development PartnerVKE is a partner in joint advocacy efforts, including letters to government on energy policy, Enova support schemes, and F-gas regulation. Both organizations co-signed letters to the Ministry on energy efficiency.
• Kuben YrkesarenaminorOthersKuben Yrkesarena in Oslo is the venue for several NOVAP training courses, including F-gas certification and flammable refrigerant safety courses.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bundesverband Wärmepumpe (BWP) e.V. Germany's national heat pump industry association, performing the same core functions as NOVAP: installer quality certification, policy advocacy, market statistics, and consumer information. BWP is the most direct analog in a larger market and represents the model NOVAP could scale toward.
• Heat Pump Association (UK): UK trade association for the heat pump industry, focused on installer training, certification, and government engagement. Performs the same membership, certification, and advocacy role as NOVAP in a different national market.
• Svenska Värmepumpföreningen (SVEP): Swedish national heat pump association. Operates as the closest Nordic counterpart to NOVAP, providing training, certification, market data, and policy advocacy for the Swedish heat pump industry under similar regulatory and climatic conditions.

Broad incumbents

• AHRI (Air-Conditioning, Heating, and Refrigeration Institute): North American trade association representing manufacturers of heating, cooling, and refrigeration equipment. Functions are analogous to NOVAP at much greater scale, including certification programs, standards development, and policy advocacy.
• REHVA (Federation of European Heating, Ventilation and Air Conditioning Associations): European federation of national HVAC associations covering heating, ventilation, and air conditioning. Overlaps with NOVAP on heat pump training, building energy efficiency policy, and professional competence, but with a broader HVAC scope rather than heat-pump specialization.
• European Heat Pump Association (EHPA): Pan-European trade association for the heat pump industry. NOVAP is a member/partner of EHPA and draws on its market intelligence and Heat Pump Day campaigns. EHPA operates at a broader geographic scope but performs the same core advocacy, statistics, and policy-influence functions.

Regional players

• Rørentreprenørene Norge: Norwegian plumbing contractors' association. NOVAP partnered with Rørentreprenørene during COVID-19 on hygiene checklists. Rørentreprenørene represents plumbing contractors whose scope overlaps with heat pump installation, making it a partial functional peer for installer membership services.
• VKE (Foreningen Ventilasjon Kjøling Energi): Norwegian trade association for ventilation, cooling, and energy. Co-signs letters with NOVAP on energy policy and Enova support schemes. Operates in an adjacent space (cooling/HVAC) within the same Norwegian market rather than directly competing for heat-pump-only installers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Varmepumpeforeningen
• LinkedInlinkedin.com/company/norskvarmepumpeforening

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norsk Varmepumpeforening