Novara Football Club

What Novara Football Club does

Novara Football Club S.P.A. is a professional Italian football club based in Novara, Piedmont, competing in Serie C Sky Wifi — the third tier of the Italian football league system. The club plays its home matches at Stadio Silvio Piola, named after the legendary Italian striker Silvio Piola who began his career at the club. Its commercial operations serve local supporters, season ticket holders, single-match attendees, and youth development participants in the wider Piedmont region, with a community identity anchored in decades of local footballing history.

The club's core product is the matchday experience delivered across a Serie C season, complemented by a tiered season subscription offering priced between €99 and €660 across multiple categories, single-match ticketing, and a loyalty program branded as the Nuara Card. Commercial revenue is generated through these ticketing and subscription channels, plus sponsorship agreements, merchandise sales, and youth academy activity that includes a formal Primavera (under-19) team competing in its own league and an open-day program that drew approximately 250 young participants. The club also runs community-engagement initiatives and pre-season preparation activities including friendly fixtures against higher-tier opposition.

The business model is a multi-stream professional sports club: matchday gate receipts, recurring season subscription revenue, sponsorship and advertising income, merchandise, and youth development that functions both as a talent pipeline and a potential player-trading revenue source. Operations are run through a relatively lean organizational structure of approximately 32 employees, with recent governance enhancements including the formation of an Advisory Board in March 2026, a new head coach (Alessandro Birindelli) appointed on a two-year contract in July 2026, and a dedicated youth-sector head (Massimo Gardano) appointed the same month, collectively signaling a professionalization of sporting and institutional operations.

Name

Novara Football Club

Legal name

Novara Football Club S.P.A.

Website

https://novarafootballclub.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Novara Football Club S.P.A. is an Italian professional football club based in Novara, Piedmont, competing in Serie C (third tier). It generates revenue through season subscriptions, matchday ticketing, sponsorships, merchandise, and youth development, serving local supporters and the wider Piedmont community.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAAAA

Association Football (Soccer) Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

Keywords

• Professional football club
• Matchday ticket sales
• Season ticket subscriptions
• Football merchandise retail
• Youth football academy

Headquarters

HQ city

Novara

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Matchday Revenue: Revenue from individual match tickets for Serie C Sky Wifi league matches and cup competitions (Coppa Italia Serie C). Matches played at Stadio Silvio Piola, Novara.
2. Season Ticket Subscriptions (Abbonamenti): Season ticket packages valid for 19 home league matches. Available in multiple tiers (Tribuna VIP, Tribuna Laterale, Settore Rettilineo, Popular, Curva Nord) with various pricing for renewals and new subscribers. Also includes reduced rates for youth, seniors, women, and disabled supporters.
3. Merchandise Sales: Sale of club merchandise through the Novara Store physical retail location and online. Products include official jerseys, apparel, and fan accessories. Store located at Via Gaudenzio Ferrari 4F, Novara.
4. Sponsorship: Partnerships with sponsors including main league sponsor Sky Wifi, official sponsors, and advertising partners displayed at stadium and on team kits.
5. Nuara Card: Fidelity card program offering exclusive discounts at partner stores and benefits for season ticket holders and fans.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Novara Football Club is a professional football club competing in Serie C Sky Wifi that sells matchday attendance (season tickets and individual match tickets), official merchandise, and operates a youth development academy. The club generates revenue through ticket sales at Stadio Silvio Piola, the Nuara Card loyalty program, the Novara Store retail location, and corporate sponsorship agreements. It also runs a youth sector (Settore Giovanile) developing players from Under 7 through Primavera 4.

Product overview

Novara Football Club operates as a professional football organization competing in Serie C Sky Wifi. The club offers a portfolio of products and services centered on match attendance experiences and youth athlete development. Core offerings include season ticket subscriptions (Abbonamenti) and individual match tickets (Biglietti), both managed through the TicketOne platform and loaded onto the club's loyalty card (Nuara Card). The club operates the Novara Store for official merchandise and maintains an extensive youth sector (Settore Giovanile) across multiple competitive categories including Primavera 4, Under 17, Under 16, Under 15, and Under 14. Home games are played at Stadio Silvio Piola, while youth training activities are conducted at the Novarello Sports Center. The club also organizes Open Day events to recruit young talent into its development pipeline.

Differentiator

Problem solved

Functional benefit

Products and services

• Abbonamenti Stagionali (Season Tickets) Annual season ticket subscriptions valid for 19 home Serie C Sky Wifi league matches at Stadio Silvio Piola. Available in multiple tiers (Tribuna VIP blu, Tribuna Laterale, Settore Rettilineo, Popular, Curva Nord) with renewal and new subscriber pricing, reduced rates for youth/seniors/women/disabled, and additional family pricing.
• Biglietti Match (Match Tickets) Individual match tickets for Serie C Sky Wifi home matches and cup competitions (Coppa Italia Serie C) played at Stadio Silvio Piola, Novara. Sold via TicketOne online platform, stadium box office, and authorized Planetwin 365 resellers.
• Nuara Card Club loyalty/fidelity card required for season ticket subscriptions and providing exclusive discounts at partner stores and additional benefits for supporters. Can be subscribed online or at the stadium box office.
• Novara Store (Official Merchandise) Official club merchandise store selling jerseys, apparel, and fan accessories. Located at Via Gaudenzio Ferrari 4F, Novara, with scheduled opening hours (Wednesday 15:30-19:00, Saturday 10:00-12:30). Contact: [email protected].
• Settore Giovanile (Youth Sector) Youth development program covering multiple age categories (Primavera 4, Under 17, Under 16, Under 15, Under 14) with training sessions at Novarello sports center. Open Day events attract young players aged 2014-2021 birth years. The Primavera team won the regular season in Campionato Primavera 4.
• Prima Squadra (First Team) First team competing in Serie C Sky Wifi, the third tier of Italian professional football. Managed by head coach Alessandro Birindelli since July 2026, playing home matches at Stadio Silvio Piola. 27 players listed as first team squad members for pre-season training retreat 2026.
• Open Day Settore Giovanile Free introductory training sessions for young footballers aged 2014-2021 birth years, held at Stadio Piola to recruit new youth sector participants.

Quantifiable outcome

• Primavera (youth) team finished 1st place in regular season of Campionato Primavera 4
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TicketOnecoreChannel Partner/ Reseller/ DistributorOfficial online ticketing partner for season tickets and individual match tickets. Provides 24/7 online sales platform through TicketOne.it. Handles season subscription renewals and new purchases, including reduced-rate categories requiring documentation verification.
• Planetwin 365coreChannel Partner/ Reseller/ DistributorAuthorized TicketOne reseller with physical location at Corso Vercelli 27D in Novara. Handles season ticket sales including renewals with disability documentation and new subscriptions. Available at all Planetwin 365 locations throughout Italy.
• Sky WificoreGTM or Marketing PartnerMain league title sponsor for Serie C Sky Wifi professional football league. Provides broadcast coverage, streaming services, and league-level marketing for all participating clubs including Novara FC.
• Nuara Card Partner StoresminorGTM or Marketing PartnerVarious local businesses in Novara offering exclusive discounts to Nuara Card holders. Part of loyalty program to strengthen community ties and provide additional value to season ticket holders and supporters.
• Novarello Training ComplexcoreOthersTraining facility complex where youth sector (settore giovanile) operations and training sessions are conducted. Home base for Primavera team and youth categories from Under 7 through Under 17.
• Centro Sportivo Andrini (Dormelletto)minorOthersTraining center facility in Dormelletto used for pre-season training camps. Currently experiencing grass condition issues due to exceptional summer temperatures, requiring temporary relocation of training to Stadio Piola.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pro Vercelli Calcio: Historic Piedmont-based Italian football club that has oscillated between Serie C and lower professional tiers. Directly comparable as a same-region, similarly-sized Italian third-tier club with a comparable youth and community-driven commercial model.
• Trento Calcio 1921: Direct on-pitch competitor in Serie C Sky Wifi 2025/26 (5th place). Comparable as a same-tier Northern Italian club with similar stadium scale, catchment, and resource profile.
• US Alessandria Calcio 1912: Piedmont-based Italian football club also competing in lower professional tiers with historic Serie A/B pedigree. Comparable as a same-region third-tier competitor with overlapping catchment and a similar reliance on heritage brand, ticket sales, and local sponsorship.
• AC Renate: Direct on-pitch competitor in Serie C Sky Wifi 2025/26 (finished 3rd). Comparable as a current league rival operating at the same competitive tier with similar resource constraints and Northern Italian catchment.
• Como 1907: Lombardy-based Italian club that rose through Serie C and lower tiers before achieving promotion. Comparable as a smaller-market Italian club that scaled via sporting results and structured ownership — provides a benchmark for what Serie C-tier operations can achieve.
• Virtus Entella: Ligurian Italian football club oscillating between Serie C and Serie B. Comparable as a mid-sized third-tier Northern Italian club with similar commercial structure and a recent pre-season friendly opponent (scheduled August 5, 2026).
• LR Vicenza: Serie C Sky Wifi leader in 2025/26 (89 points). Comparable as a direct on-pitch competitor at the top of the same league, illustrating what on-field success looks like operationally within the same division.
• Calcio Lecco 1912: Direct on-pitch competitor in Serie C Sky Wifi 2025/26 (finished 5th). Comparable as a same-tier Northern Italian club sharing similar stadium, catchment, and revenue profile characteristics.

Broad incumbents

• UC Sampdoria: Historic Serie A club now operating in lower professional tiers. Comparable as a once-larger incumbent whose commercial and governance benchmarks (broadcast, sponsorship, stadium ops) contextualize Novara's potential upside and downside in the Italian football pyramid.
• Brescia Calcio: Northern Italian club with Serie A pedigree now competing in lower professional tiers. Comparable as a broader incumbent in the same geography whose commercial structure (sponsorship, ticketing, broadcast) operates at a larger scale and informs upper-bound benchmarks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/novarafootball
• YouTubeyoutube.com/channel/UCB4olWYjmA66__Yhskbg7nw
• Facebookfacebook.com/NovaraFootball
• Instagraminstagram.com/novarafootball
• LinkedInlinkedin.com/company/novara-football-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novara Football Club