Novasol Ingredients Pvt. Ltd.

What Novasol Ingredients Pvt. Ltd. does

NovaSol Ingredients Pvt. Ltd. is an Ahmedabad-headquartered, privately held B2B food ingredient distributor and solution provider serving Indian food and beverage manufacturers. Founded in 1985 by a father-and-son duo, the company has grown to 80+ team members across four regional offices (Ahmedabad, Delhi, Mumbai, Hyderabad) and reports 1,500+ clients served and 1,000+ products in catalogue across 10 industry verticals including dairy, ice cream, bakery, beverages, processed foods, confectionery, snacks, HoReCa, human nutrition, and pharmaceuticals.

The company's core product offering spans dairy starter cultures, coagulating agents, phosphate blends, stabilizer and emulsifier systems, premixes, hydrocolloids, modified starch, flavours, sugar substitutes, natural colours, emulsifiers, preservatives, fibres, dairy concentrates, and native starch. The technical backbone is the wholly-owned Gujarat Food Web Private Limited subsidiary, which operates as a Centre of Research and Development Excellence with food scientists and pilot-scale equipment (UHT plant, retort sterilizer, ice cream freezer, QC lab) supporting recipe development, formulation optimization, and pilot testing. NovaSol distributes ingredients from 20+ global manufacturers (Ceamsa, Roquette, PureCircle, Fufeng, Deosen, EXBERRY, Sethness Roquette, Symrise, AGRANA, Arla, CSL, SMS, APAC Chemicals, Anabio, JRS, Prova, Corino, Farmmate, Jeneil, Minqiang, MonkFruit Corporation) under exclusive or primary India distribution rights, while also selling proprietary KreAmaze-branded stabilizer, emulsifier, coagulant, and instant premix blends manufactured internally.

The business operates a sales-led go-to-market model combining regional field sales (Area Sales Managers with technical/techno-commercial expertise), inside sales via website inquiry forms, and active participation in Indian food industry trade shows (Fi India, Dairy Industry Conference, Indian Ice Cream Congress, IDA Expo). Revenue is generated primarily through ingredient sales (transaction-based pricing on quantity and contract terms) with technical and application support bundled as a value-added service. Pricing is not publicly disclosed and all transactions go through direct sales engagement. The company remains bootstrapped and founder-led with no disclosed external funding.

Name

Novasol Ingredients Pvt. Ltd.

Legal name

Novasol Ingredients Private Limited

Website

https://novasolingredients.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

NovaSol Ingredients is an Ahmedabad-based B2B food ingredient distributor serving 1,500+ Indian F&B manufacturers across 10 verticals with a 1,000+ SKU catalogue of distributed global brands and proprietary KreAmaze blends, supported by an in-house R&D subsidiary.

Ownership category

akta.pro rank

Product category

Food Ingredient Distribution

NAICS

Flavoring Syrup and Concentrate Manufacturing (31193), Seasoning and Dressing Manufacturing (31194), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

akta.pro secondary industries

Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL), Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

Keywords

• Food ingredient distribution
• Dairy stabilizer emulsifier
• Hydrocolloid supply
• Ice cream ingredients
• B2B food solutions

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ingredient Distribution and Sales: NovaSol Ingredients generates revenue primarily through distributing and selling food and beverage ingredient products to manufacturers. The company sources ingredients from a global network of manufacturing partners (Ceamsa, Roquette, PureCircle, Fufeng, Deosen, KreAmaze, and others) and distributes them to Indian F&B manufacturers. Revenue is generated through product sales, likely with pricing based on quantity and contract terms.
2. Technical and Application Support Services: Gujarat Food Web provides end-to-end technical support including recipe development, formulation optimization, pilot testing, and QC testing as part of the company's solution-selling model. This technical consulting is bundled with ingredient sales to win enterprise accounts, functioning as a value-added service that drives ingredient revenue.
3. Proprietary Branded Ingredients (KreAmaze): The company manufactures and sells proprietary branded ingredient blends under the KreAmaze label (stabilizer and emulsifier blends, coagulant mixes, premixes). This creates a proprietary product revenue stream distinct from the distribution of third-party branded ingredients.

Go-to-market motion4 records

Distribution channels3 records

Marketing channels4 records

Core offering

NovaSol Ingredients is a B2B food ingredient supplier and distributor that sources and sells a comprehensive portfolio of food and beverage ingredients—including dairy starter cultures, coagulants, stabilizer and emulsifier blends (under the proprietary KreAmaze brand), hydrocolloids, modified starches, flavours, sugar substitutes, natural colours, preservatives, and premixes—to food and beverage manufacturers across India. The company serves as the exclusive or primary India distribution partner for more than 20 global ingredient manufacturers and also manufactures its own KreAmaze branded blends through its wholly-owned R&D subsidiary, Gujarat Food Web.

Product overview

Novasol Ingredients is a premium food ingredient supplier and distributor offering a comprehensive portfolio of ingredients organized across 17 product categories. The core offerings include Dairy Starter Culture, Coagulating Agents, Phosphate Blends, Stabilizer and Emulsifier Blends (under the KreAmaze in-house brand), Premix, Hydrocolloids, Modified Starch, Flavours and Extracts, Sugar Management, Natural Colours, Emulsifiers, Preservatives, Fibres, Canned Foods, Dairy Concentrates, Native Starch, and Miscellaneous ingredients. The company distributes products from global manufacturing partners including Ceamsa, Roquette, Fufeng, Deosen, PureCircle, Sethness Roquette, CSL, and GNT. The product portfolio is unified by a distribution model where Novasol sources from multiple global manufacturers and provides end-to-end technical support including application discovery, formulation development, pilot testing, and quality assurance to food and beverage manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• KreAmaze: In-house brand of stabilizer and emulsifier blends for ice cream, dairy, and beverage applications
• KreAmaze Stabilizer and Emulsifier Blends
• KreAmaze Innovito
• KreAmaze Coagulant Mix

Products and services

• Dairy Starter Culture High-quality live and freeze-dried fermentation cultures supplied to dairy processors and manufacturers producing cheese, yoghurt, buttermilk, and other fermented dairy products.
• Coagulating Agents Ingredient solutions including the proprietary KreAmaze Coagulant Mix and Glucono Delta Lactone (GDL) that enable superior gelling and coagulation for dairy and cheese-making applications.
• Phosphate Blends Phosphate salt blends that aid emulsification and aging of cheese-based products, with secondary applications in meats, seafood, sausages, and noodles.
• Stabilizer and Emulsifier Blends (KreAmaze) Proprietary KreAmaze-branded custom-curated blends of stabilizers and emulsifiers for ice cream, dairy, beverages, confectionery, fruit sorbets, and desserts, manufactured in-house by Gujarat Food Web.
• KreAmaze Innovito Premixes Ready-to-use instant premixes including cheese premixes (pizza cheese, cheese sauce, processed block cheese, creamy cheese spread) and milkshake premixes (vanilla, chocolate, strawberry, coffee, neutral) targeted at HoReCa and food service operators.
• Hydrocolloids Food-grade hydrocolloids including Xanthan Gum, Guar Gum, Locust Bean Gum, Gellan Gum, Sodium Alginate, Carrageenan, and Pectin supplied to manufacturers for thickening, gelling, stabilization, and texture optimization.
• Modified Starch Next-generation tapioca-based and corn-based modified starches used for stabilization, emulsification, and thickening across bakery, batter mixes, soups, sauces, noodles, snacks, and frozen foods.
• Flavours and Extracts Natural, nature-identical, and artificial flavouring ingredient solutions distributed for taste and value enhancement in food and beverage products.
• Sugar Management / Sugar Substitutes Sugar alternatives including Maltitol, Monk Fruit extract, Stevia, Sweet Molecules/NSF, and Polydextrose for low-calorie and diabetic-friendly food and beverage formulations.
• Natural Colours Food-grade colouring solutions including EXBERRY colouring foods and Sethness Roquette caramel colours, available in powder, liquid, and oil-dispersible formats suitable for Kosher, Halal, and vegan products.
• Emulsifiers Emulsifier systems (including Corino emulsifying salts) for creating stable, long-lasting emulsions in cheese-making, cheese spreads, salad dressings, and other food formulations.
• Preservatives Potassium sorbate and sorbic acid preservatives supplied by APAC Chemicals, used to prevent microbial growth and extend shelf life of food and beverage products.
• Fibres Wheat fibre and other fibre-rich ingredients sourced from JRS for bakery, cereal, and health-focused food product fortification.
• Canned Foods Tinned and canned food ingredients distributed from Farmmate for food manufacturers and food service operators.
• Dairy Concentrates Enzyme-modified dairy concentrates distributed from Jeneil for flavour and functionality enhancement in dairy and food products.
• Native Starch Plant-based native starches for manufacturers requiring clean-label and non-GMO ingredient formulations.
• Functional Proteins and Encapsulated Probiotics Functional protein ingredients from Arla for sports nutrition and functional food applications, and Anabio encapsulated probiotics for functional foods and supplements requiring probiotic protection through processing and shelf life.

Quantifiable outcome

• 30+ years of experience in food ingredients since 1985
• +3 more outcomes

Named customers1 record

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core, major and supporting.

• KreAmaze (Gujarat Food Web)coreTechnology or IntegrationKreAmaze is a proprietary in-house brand of stabilizer and emulsifier blends manufactured by Gujarat Food Web Private Limited (NovaSol's affiliated R&D centre). NovaSol Ingredients distributes KreAmaze products exclusively. The product range includes stabilizer and emulsifier blends for ice cream, dairy, beverages, confectionery, and fruit sorbets, as well as KreAmaze Coagulant Mix and KreAmaze Innovito instant premixes (cheese and milkshake premixes).
• CSL (Centro Sperimentale del Latte)coreTechnology or IntegrationCSL is an Italy-based manufacturer of freeze-dried dairy cultures and fermentation starters. NovaSol Ingredients is a distribution partner for CSL dairy cultures in India. CSL strains are known for decades of selection, scrutinized probiotic properties, and ability to impart health benefits to fermented dairy products including cheese, yoghurt, sour cream, and probiotic beverages.
• SMS (Sino-Mech Science & Technology)coreTechnology or IntegrationSMS is a globally leading manufacturer of modified tapioca starch. NovaSol Ingredients distributes SMS modified tapioca starch in India. The ingredient is used in bakery products, batter mixes, soups, sauces, noodles, snacks, and frozen foods, and is known for heat and freeze endurance and texturizing properties.
• RoquettecoreTechnology or IntegrationRoquette is a globally renowned manufacturer of maltitol, glucono delta lactone (GDL), and modified corn starch. NovaSol Ingredients distributes Roquette ingredients in India. Products include maltitol (zero-sugar sweetener with half the calories of sugar), GDL (coagulant and pH regulator for dairy and bakery), and corn-based modified starch (filler and binder for pharma and food applications).
• CEAMSAcoreTechnology or IntegrationCEAMSA is a globally leading manufacturer of pectin, carrageenan, and locust bean gum (LBG). NovaSol Ingredients is the exclusive distributor of CEAMSA hydrocolloids in India. CEAMSA pectin is derived from citrus fruits and used in jams, jellies, and yoghurt drinks; carrageenan is extracted from red seaweed for dairy, ice cream, and meat applications; LBG provides high viscosity and transparency for food products.
• ProvamajorTechnology or IntegrationProva is a manufacturer of flavours, extracts, and ethyl vanilla. NovaSol Ingredients distributes Prova flavouring ingredients in India. The product range includes natural, nature-identical, and artificial flavouring solutions for food and beverage manufacturers seeking taste optimization.
• Corino (Aditya Birla Chemicals)majorTechnology or IntegrationCorino is a globally renowned manufacturer of emulsifying salts under Aditya Birla Chemicals. NovaSol Ingredients distributes Corino emulsifying salts in India. Emulsifying salts are critical in cheese-making, cheese spreads, and salad dressings, enabling protein and lipid dispersion and pH regulation.
• PureCircle (Meridian Ag)coreTechnology or IntegrationPureCircle is the largest manufacturer of plant-based stevia and sweet molecule (NSF) ingredient solutions. NovaSol Ingredients distributes PureCircle stevia in India. Stevia provides up to 250-400 times more sweetness than sugar with zero calories, making it ideal for diabetic and health-conscious product formulations.
• AGRANA FruitmajorTechnology or IntegrationAGRANA Fruit manufactures fruit preparations used in dairy, ice cream, bakery, and confectionery products. NovaSol Ingredients distributes AGRANA Fruit preparations in India, enabling manufacturers to incorporate high-quality fruit preparations into their formulations.
• MonkFruit CorporationcoreTechnology or IntegrationMonkFruit Corporation is a pioneer in manufacturing monk fruit extract, a zero-calorie natural sweetener with centuries of use in Chinese medicine. NovaSol Ingredients is the exclusive distributor of MonkFruit Corporation products in India. Monk fruit provides 150-250 times more sweetness than sugar and is used in confectionery, beverages, and bakery products.
• SymrisemajorTechnology or IntegrationSymrise is a global manufacturer of flavours and seasonings. NovaSol Ingredients distributes Symrise flavours and seasonings in India. Symrise products are used across the food and beverage industry for flavour development and enhancement.
• Sethness RoquettemajorTechnology or IntegrationSethness Roquette is a leading manufacturer of caramel colours available in multiple classes and formats (powder, syrup, burnt sugar). NovaSol Ingredients distributes Sethness Roquette caramel colours in India. Caramel colour is used in colas, bakery products, confectioneries, sauces, and desserts requiring amber-to-dark-brown colouring.
• APAC ChemicalssupportingTechnology or IntegrationAPAC Chemicals supplies potassium sorbate and sorbic acid, which are widely used as preservatives in the food and beverage industry to prevent microbial growth and extend shelf life. NovaSol Ingredients distributes APAC Chemicals preservatives in India.
• JRS (J. Rettenmaier & Söhne)supportingTechnology or IntegrationJRS manufactures wheat fibre and other fibre ingredients. NovaSol Ingredients distributes JRS fibre products in India. Fibre ingredients are used in bakery, cereal, and health-focused food products for nutritional fortification and functional benefits.
• Exberry (GNT Group)coreTechnology or IntegrationEXBERRY is a brand of colouring foods manufactured by GNT Group, producing food colours derived entirely from food-based sources (fruits, vegetables, and plants). NovaSol Ingredients is the exclusive distributor of EXBERRY colouring foods in India. Available in powder, liquid, and oil-dispersible formats, EXBERRY is suitable for Kosher, Halal, and vegan products and provides pigment stability even at high temperatures.
• AnabiosupportingTechnology or IntegrationAnabio specializes in encapsulated probiotics for food and beverage applications. NovaSol Ingredients distributes Anabio encapsulated probiotic ingredients in India. Encapsulation technology protects probiotic bacteria through processing and shelf life, enabling use in functional foods and supplements.
• ArlamajorTechnology or IntegrationArla is a major dairy cooperative known for functional protein ingredients used in sports nutrition, dairy, and functional food products. NovaSol Ingredients distributes Arla functional protein ingredients in India.
• FarmmatesupportingTechnology or IntegrationFarmmate supplies tinned and canned food ingredients. NovaSol Ingredients distributes Farmmate tinned food products in India, complementing the company's food ingredient portfolio with processed food solutions.
• JeneilsupportingTechnology or IntegrationJeneil manufactures enzyme-modified dairy concentrates used to enhance flavour, texture, and functionality in dairy and food products. NovaSol Ingredients distributes Jeneil enzyme-modified dairy concentrates in India.
• FufengcoreTechnology or IntegrationFufeng is a leading manufacturer of xanthan gum extracted from cornstarch and fermented using Xanthomonas bacterium. NovaSol Ingredients distributes Fufeng xanthan gum in India. The ingredient is used for its rheological properties and shear resistance in various food and beverage applications.
• DeosencoreTechnology or IntegrationDeosen manufactures xanthan gum ingredient solutions that impart suspension properties, control water permeability, reduce water loss, and provide even gloss to final products. NovaSol Ingredients distributes Deosen xanthan gum in India. Used in food, beverage, pharmaceutical, and utility products requiring stable formulation and emulsification.
• Minqiang (Minquiang)supportingTechnology or IntegrationMinquiang is a China-based manufacturer of polydextrose, a low-calorie, low-glycemic, sugar-free speciality carbohydrate used as a sugar replacement. NovaSol Ingredients distributes Minquiang polydextrose in India. Polydextrose also functions as a soluble fibre and prebiotic.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brenntag SE: World's largest chemical and ingredient distributor serving food, pharma, and personal care end-markets with value-added technical support. Brenntag's specialty food ingredients segment is a direct model analog for NovaSol's distribution-plus-application-services approach in India.
• IMCD Group: Global specialty chemicals and food ingredients distributor with a multi-decade track record of exclusive distribution partnerships and application support. IMCD is the public-market benchmark for the distribution-led specialty ingredient business model that NovaSol pursues in India.
• Azelis Group:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novasolingredients

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novasol Ingredients Pvt. Ltd.