Novel Team

What Novel Team does

Novel Group, Inc. is a privately held real estate development and management firm founded in 1993 and headquartered in Dallas, Texas. The company operates across two business lines through four distinct brands. The commercial arm, Novel Office, acquires underperforming office assets in established US markets and operates professionally managed office spaces in Bangalore, India, collectively managing over 4.5 million square feet and serving more than 4,900 commercial tenants. The residential arm was added in the 2024-2025 period with two new brands: Novel Signature Homes, focused on luxury single-family residences in Houston and Dallas (over 60,000 square feet delivered), and Novel Dream Homes, targeting value-conscious buyers through new community development and fix-and-flip renovation projects (25 new lots underway).

The company's revenue mechanics span three models: recurring managed-services revenue from commercial leasing and property management in both countries, one-time transaction revenue from residential home sales, and transaction fees from value-add commercial asset repositioning. Its technology stack is intentionally lightweight — a custom CRM for client management, Google Analytics for web traffic, Facebook Pixel for retargeting, and Microsoft Clarity for user behavior insights — with no proprietary platform or AI components. The go-to-market is direct B2B sales for commercial tenants and direct-to-consumer for residential buyers, supported by corporate websites, social media presence, and email marketing.

Novel Group transitioned from a consulting and IT background into real estate in 2003, entered the Indian market in 2008 via Novel Office, and entered the United States in 2017. The legal entity is a Texas-incorporated corporation with no disclosed parent company, institutional investors, or external funding, indicating founder-owned or closely-held private ownership. Operating geographies are concentrated in the US (Texas: Dallas, Houston, Irving) and India (Bangalore: Marathahalli, Whitefield, Queens Road).

Name

Novel Team

Legal name

Novel Group, Inc.

Website

https://novelteam.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Novel Group is a private Texas-based real estate firm operating Novel Office (commercial workspaces across the US and India totaling 4.5M+ sq ft for 4,900+ tenants) and two residential brands — Novel Signature Homes (luxury Houston/Dallas) and Novel Dream Homes (value-conscious new builds and fix-and-flips).

Ownership category

akta.pro rank

Product category

Real Estate Development and Property Management

NAICS

Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532), Operative Builders (1531), Investors, Nec (6799)

akta.pro primary industry

Office Real Estate Asset Management (BPAJAMAG)

akta.pro secondary industry

Office Brokerage (BPAJABAA)

Keywords

• Commercial real estate
• Residential development
• Office leasing
• Property management
• Luxury home building

Headquarters

HQ city

Bangalore, Karnataka

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Office Leasing and Management: Novel Office operates and manages commercial office spaces across the US and India, generating revenue through leasing fees and property management services. In the US, Novel Office operates over 3 million square feet of commercial workspace. In India, over 1.5 million square feet has been deployed. Revenue comes from structured leasing, operational support, and well-maintained infrastructure services to commercial tenants.
2. Residential Property Development and Sales: Novel Signature Homes develops and sells luxury residential properties in Houston and Dallas, with over 60,000 square feet of residential space delivered. Novel Dream Homes develops new communities and renovation projects. Revenue is generated through new home sales and fix-and-flip renovation projects. 25 new lots are underway with active renovation and fix-and-flip initiatives.
3. Commercial Asset Value-Add Repositioning: Novel Office US acquires underperforming commercial office assets, drives value through targeted improvements and aggressive leasing strategies, then exits. This value-add approach generates returns through asset appreciation and occupancy improvement.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Novel Group develops, acquires, and manages real estate across commercial and residential segments through four brands. Novel Office US and Novel Office India operate and lease over 4.5 million combined square feet of professionally managed commercial workspace to business tenants, while Novel Signature Homes develops luxury residences and Novel Dream Homes develops value-conscious homes in Texas markets.

Product overview

Novel Group operates a diversified real estate development portfolio comprising four distinct brands. Commercial operations are handled through Novel Office US (managing over 3 million sq ft across the US with 2,500+ clients) and Novel Office India (deploying over 1.5 million sq ft in Bangalore with 2,400+ clients). Residential offerings include Novel Signature Homes (luxury single-family residences in Houston and Dallas, 60,000+ sq ft delivered) and Novel Dream Homes (value-conscious new communities with 25 lots underway plus renovation projects). The portfolio spans both new construction and redevelopment across commercial and residential segments.

Differentiator

Problem solved

Functional benefit

Brands

• Novel Office US: Acquires underperforming commercial office assets across established U.S. markets and drives value through targeted improvements and aggressive leasing strategies.
• Novel Office India
• Novel Signature Homes
• Novel Dream Homes

Products and services

• Novel Office US Commercial real estate platform that acquires underperforming office assets across established U.S. markets (Dallas and Houston) and operates flexible, fully managed office environments serving 2,500+ clients across more than 3 million square feet.
• Novel Office India Professionally managed office space brand operating across key Bangalore business districts (Marathahalli, Whitefield, Queens Road), serving 2,400+ clients with over 1.5 million square feet of structured-lease commercial real estate.
• Novel Signature Homes Luxury residential development brand building high-end single-family residences in prestigious Houston and Dallas neighborhoods, with 60,000+ square feet of living space delivered, emphasizing architectural coordination and refined design.
• Novel Dream Homes Value-conscious residential development brand developing new communities and renovation projects, delivering practical, modern-layout homes in well-connected Texas neighborhoods with dependable construction and move-in-ready finishes.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Hines: Global real estate investment, development, and management firm with deep US and India presence. Comparable to Novel Group across both commercial office operations and luxury residential development.
• Lincoln Property Company: US commercial real estate operating company with property management, leasing, and development across office and multifamily. Comparable to Novel Group's combination of commercial management and residential development activities.
• WeWork: Flexible workspace operator providing leased, fully managed office environments to businesses. Directly comparable to Novel Office's flexible, fully managed commercial office offering for SME and enterprise tenants.
• IWG (Regus): Global flexible and serviced office provider operating millions of sq ft of managed workspace across multiple countries. Comparable to Novel Office in its core model of leasing and operating managed commercial office environments for business tenants.
• Highwoods Properties: US REIT focused on Class-A office properties in select Sun Belt markets including Dallas and Atlanta. Comparable to Novel Office US in office geography and asset focus within Texas.

Regional players

• Brigade Group: Indian real estate developer with material commercial office and residential operations, particularly in Bangalore. Directly comparable to Novel Office India in terms of geography and mixed commercial-residential focus.
• DLF Limited: India's largest real estate developer with significant commercial office and residential portfolios. Comparable to Novel Office India as a major Indian CRE developer/operator, though larger and more diversified nationally.

Broad incumbents

• CBRE Group: Largest global commercial real estate services and investment firm, providing property management, brokerage, and advisory across all asset classes. Comparable as a broad incumbent in the same office and CRE management space where Novel Office operates.
• Cushman & Wakefield: Global commercial real estate services firm providing property management, leasing, valuation, and advisory. Comparable to Novel Office US as a broad incumbent offering office property management at scale across geographies.
• JLL (Jones Lang LaSalle): Global real estate services firm offering property management, leasing, and investment advisory across office, residential, and other asset classes. Comparable to Novel Group as a broad incumbent spanning CRE management and investment activity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/novel-team

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novel Team