Novi Comunicação Estratégica

What Novi Comunicação Estratégica does

Novi Comunicação Estratégica is a Brazilian strategic communication and advertising agency founded in 2014 and headquartered in Aracaju, Sergipe, with a secondary office in São Paulo. The firm offers a conventional agency service stack spanning strategic communication, branding, advertising, and marketing, delivered to a client mix of private enterprises and government entities across education, healthcare, media, business services, and hospitality.

Operationally, the firm is a small studio of approximately five employees using a hybrid on-site and remote working model. Its client roster — visible through roughly sixteen named logos on its corporate website — demonstrates multi-vertical breadth rather than single-sector specialization, and includes both corporate brands and public-sector buyers. The firm has also invested modestly in an owned digital channel (a corporate blog) supporting inbound positioning.

No proprietary technology platform, AI/ML capability, data assets, patents, certifications, awards, or external funding are disclosed. Revenue, headcount growth, and financial performance are not publicly reported, and there is no evidence of M&A activity, institutional investors, or senior leadership changes. The business model is best characterized as fee-for-service project and retainer work, with economics tied to client relationships in the Northeast and Southeast Brazilian markets.

Name

Novi Comunicação Estratégica

Legal name

Noví Comunicação Estratégica

Website

https://novicomunicacao.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Novi Comunicação Estratégica is a Brazilian strategic communication and advertising agency founded in 2014, headquartered in Aracaju with a São Paulo office. The firm serves private enterprises and government clients across education, healthcare, media, business services, and hospitality.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Digital PR & Social Media Communications (MPAAADAJ), Media Relations, Monitoring & Rapid Response (MPAAAOAK)

Keywords

• Advertising services
• Strategic communication
• Brand management
• Marketing agency
• Media planning

Headquarters

HQ city

Aracaju

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Strategic Communication and Advertising Services: Provides communication, advertising, strategy, branding, and marketing services to clients across various market segments including public and private sectors. Works to strengthen brands through intelligent and creative solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Noví – Comunicação Estratégica is a Brazilian advertising and strategic communication agency that delivers advertising campaigns, strategic communication plans, branding, and marketing services to public and private sector clients. The agency customizes strategies based on each client's business understanding and works alongside them throughout the entire communication process.

Product overview

Noví – Comunicação Estratégica is a Brazilian advertising and strategic communication agency founded in 2014. The company operates as a single unified service offering rather than a platform-based architecture, providing integrated Publicidade (advertising), Comunicação Estratégica (strategic communication), Branding, and Marketing services. The company serves both public and private market segments, working with diverse professional teams in hybrid presencial and remote arrangements. Their approach combines rational analysis with emotional creativity, customizing strategies based on deep client business understanding to deliver measurable results. The company also maintains a blog content hub that covers industry trends in retail, marketing, and media investment.

Differentiator

Problem solved

Functional benefit

Products and services

• Publicidade (Advertising) Traditional advertising services including campaign creation, media planning, and brand promotion across various market segments in the Brazilian public and private sectors.
• Comunicação Estratégica (Strategic Communication) Strategic communication solutions that personalize strategies based on client business understanding, working alongside clients throughout the communication process to deliver measurable results.
• Branding Brand strengthening services focused on building and enhancing brand identity through intelligent and creative solutions for clients across multiple market segments.
• Marketing Comprehensive marketing services serving both public and private market segments with rapid response solutions, designed for the modern advertising era.

Named customers16 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ogilvy Brasil: Brazilian operations of Ogilvy offering advertising, branding, PR, and strategic communications. Comparable integrated service mix to Novi at network scale.
• Africa: Major independent Brazilian agency offering advertising, branding, and strategic communications across multiple verticals. Comparable service offering to Novi at significantly larger scale.
• DPZ&T: One of Brazil's largest independent advertising agencies offering full-service advertising, branding, and integrated communications. Competitor to Novi for mid- and large-market clients across Brazilian regions.
• Publicis Brasil: Brazilian arm of global network Publicis Groupe offering advertising, branding, media, and strategic communications. Direct competitive overlap with Novi on integrated advertising briefs at enterprise scale.
• McCann Brasil: Brazilian operations of McCann Worldgroup offering advertising, branding, and strategic communications. Overlaps with Novi in mid-market advertising and integrated communications work.
• AlmapBBDO: Major Brazilian ad agency affiliated with BBDO Worldwide, providing advertising, branding, and integrated marketing services. Comparable service mix to Novi at much larger scale.
• Dentsu Brasil: Brazilian operations of Dentsu International offering advertising, branding, and integrated marketing services. Comparable service mix to Novi at global-network scale and capacity.

Direct peers

• Lew'Lara\TBWA: Brazilian integrated agency under the TBWA network offering advertising, branding, and strategic communications across multiple sectors. Comparable to Novi in offering breadth and mid-market positioning.
• GUT: Independent Brazilian agency with strong creative and integrated brand communications positioning. Comparable to Novi in service portfolio, though significantly larger and globally awarded.
• W/Brasil: Brazilian full-service advertising agency offering integrated brand, communication, and marketing services. Comparable to Novi in service mix (advertising, branding, strategic communications) though substantially larger in scale and based in São Paulo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Novicomunicacao
• Facebookfacebook.com/novicomunicacao
• Instagraminstagram.com/novicomunicacao
• LinkedInlinkedin.com/company/novi-comunica%C3%A7%C3%A3o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novi Comunicação Estratégica