Novitalis AG

What Novitalis AG does

Novitalis AG is a privately held Swiss advisory and consulting firm headquartered in Riehen, Switzerland, focused on designing trust, governance, capability, and leadership architecture for organisations deploying AI systems in complex and regulated environments. The firm markets an integrated four-product suite under the Novi brand: Novi Trust (a 'trust substrate' framing how AI systems are authorised to act, decide, and evolve), Novi Tech (AI and Physical AI platform solutions for services and industrial processes), Novi Skills (applied human capability building for AI-augmented work), and Novi Search (executive search for AI-enabled and agent-driven organisations).

The firm generates revenue primarily through professional services engagements — enterprise advisory, capability architecture, board/executive advisory, and executive search — delivered on a quote-based model with no publicly disclosed pricing. A separate consumer-facing sub-brand, AskAshleigh, operates as an AI companion for caregivers, distributed as a direct-to-consumer chat experience through the company website; its revenue model is described as subscription/recurring. Distribution is direct: enterprise clients engage via a 'Ping Us' website form, while AskAshleigh is self-serve. Marketing presence is limited to a LinkedIn corporate page and earned media, with AskAshleigh recognised through four 2025 public-sector and aging-community awards.

Name

Novitalis AG

Legal name

Novitalis AG

Website

https://novitalis.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Novitalis AG is a Swiss advisory firm that designs trust, governance, capability, and leadership architecture for organisations deploying AI, via its Novi suite of advisory services and the AskAshleigh caregiver AI companion.

Ownership category

akta.pro rank

Product category

AI Governance and Advisory Consulting

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industries

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• AI governance consulting
• AI trust architecture
• Executive search services
• AI capability building
• Caregiver AI companion

Headquarters

HQ city

Riehen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Enterprise Advisory Services: Consulting and advisory engagements focused on trust and governance architecture, capability architecture, and board/executive advisory for AI-enabled organisations.
2. Executive Search Services: Executive search services for identifying, assessing and appointing business and functional leaders for AI-enabled and agent-driven environments.
3. AskAshleigh Platform: AI companion platform for caregivers providing personalized guidance and support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Novitalis AG operates an enterprise advisory and consulting practice designing trust, governance, capability, and leadership architectures for AI-enabled organisations. Its core offerings span AI/Physical AI platform integration (Novi Tech), trust and governance design (Novi Trust), human capability building (Novi Skills), and executive search for AI-enabled environments (Novi Search). It additionally offers AskAshleigh, a direct-to-consumer AI companion for caregivers that delivers personalised guidance and connects users to local resources.

Product overview

Novitalis AG operates as a platform-plus-modules provider offering four core products under the Novi brand: Novi Trust (trust and governance architecture for AI systems), Novi Tech (AI and Physical AI platform solutions), Novi Skills (human capability building for AI-augmented work), and Novi Search (executive search for AI-enabled organisations). The company also offers AskAshleigh, an AI companion sub-product focused on caregiver support. The Novi suite works as an integrated capability architecture designed for AI-enabled organisations operating in complex and regulated environments.

Differentiator

Problem solved

Functional benefit

Brands

• AskAshleigh: AI companion for caregivers offering trusted, personalized guidance. Recognized with George L. Maddox Award by NC Division of Aging, 2025 NADO Impact Award, AI 50 list by Center for Public Sector AI, and 2025 SE4A Corporate Partnership Award.

Products and services

• Novi Trust

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• BCG: Global strategy consultancy with a dedicated AI practice covering governance, transformation, and capability building. Comparable to Novitalis's board/executive advisory and capability-architecture offerings.
• Deloitte: Big Four firm with established AI governance, risk, and regulatory practices serving regulated enterprises. Comparable to Novitalis because both target the intersection of AI accountability and organizational architecture in complex, regulated environments.
• Accenture: Global consulting leader with a dedicated AI governance, responsible AI, and enterprise architecture practice. Comparable to Novitalis because both deliver AI trust/governance advisory at enterprise scale, though Accenture operates across all major industries with a vastly larger team.
• IBM Consulting: Enterprise technology consultancy offering AI governance, watsonx-based governance tooling, and AI-led transformation. Comparable to Novitalis's combination of governance advisory (Novi Trust) and AI platform solutions (Novi Tech).
• McKinsey & Company: Global management consultancy with significant AI governance, responsible AI, and organizational design practices. Comparable to Novitalis's enterprise advisory on AI accountability and capability architecture.
• KPMG: Big Four firm with established AI risk, governance, and responsible AI advisory practices serving regulated enterprises. Comparable to Novitalis's trust-and-governance architecture offerings in complex regulated environments.

Emerging players

• Intuition Robotics: Developer of ElliQ, an AI companion for older adults and their caregivers. Comparable to AskAshleigh because both target caregiver and aging-in-place populations with always-available AI companionship.
• Holistic AI: AI governance, risk, and compliance vendor focused on enterprise AI oversight. Comparable to Novitalis because both operate at the trust-and-governance layer of enterprise AI deployment.

Direct peers

• Credo AI: AI governance platform purpose-built for responsible AI oversight, audit, and regulatory alignment. Comparable to Novitalis's Novi Trust offering because both address AI accountability and governance as a primary product rather than a feature.
• Slalom: Tech-focused consulting firm delivering AI strategy, platform integration, and capability building for enterprises. Comparable to Novitalis because both combine advisory with technology integration in mid-to-large enterprise AI engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/novitalis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novitalis AG