Novità Music

What Novità Music does

Novità Music is a privately held Brazilian B2B distributor and official representative of international premium music equipment brands, founded in 2009 and headquartered in São Paulo. The company holds exclusive territorial distribution rights for 14+ international manufacturers including Seymour Duncan, La Bella Strings, Aguilar Amplification, Darkglass Electronics, EarthQuaker Devices, D'Angelico Guitars, Dingwall Guitars, JHS Pedals, Morley, Spector Basses, Gruv Gear, Allparts, Attack Drumheads, 1 SPOT (Truetone), and JET Guitars — spanning pickups, strings, amplification, effects pedals, instruments, percussion, and accessories. Its customer base consists of music retailers and instrument stores across Brazil, who are reached through direct B2B sales (including WhatsApp Business outreach) rather than direct-to-consumer channels.

The business model is straightforward import distribution: Novità purchases from international brand principals and resells to Brazilian retail stores at B2B margins. The company positions itself as "run by musicians for musicians" and leverages endorsement by professional artists such as Lari Basilio to support demand at the retail level. Marketing and brand-building activities are conducted through a corporate website, Instagram, YouTube, Facebook, and LinkedIn — focused primarily on top-of-funnel awareness and portfolio showcase rather than performance marketing. Product launches and brand announcements (e.g., Morley 2026, Spector 2023, JET Guitars 2025, Spector NS-2 USA Custom Novità 2025) are published through the website blog. The company employs approximately 5 people, operates a single São Paulo office, and has not raised external funding or disclosed revenue figures. Pricing is not publicly disclosed; commercial terms are offered to retailers on direct contact.

Name

Novità Music

Legal name

Novità Music

Website

https://novitamusic.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Novità Music is a São Paulo–based B2B distributor and official representative of 14+ premium international music equipment brands — including Seymour Duncan, Aguilar, D'Angelico, and Morley — serving music retailers across Brazil since 2009.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Brand Distribution and Representation: Novità Music generates revenue by serving as the official Brazilian representative and distributor for international music equipment brands. The company earns margins through the sale of products (amplifiers, guitars, bass guitars, effects pedals, strings, drums, accessories) to music retail stores across Brazil. Their model is B2B, targeting music retailers and instrument stores rather than end consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Novità Music is the official Brazilian distributor and representative for international music equipment brands, selling physical products (amplifiers, guitars, bass guitars, effects pedals, strings, drumheads, accessories, power supplies) to music retailers and instrument stores throughout Brazil. The company operates as a B2B channel partner, offering catalogs, commercial terms, and warranty support to lojistas (retailers) on behalf of brands such as Seymour Duncan, Aguilar, Darkglass, EarthQuaker Devices, D'Angelico Guitars, Dingwall Guitars, Morley, and others. Its customers are retailers, not end consumers. Given Novità Music is a B2B distributor, the products it sells to retailers (Seymour Duncan, etc.) are the most actionable unit from the buyer's perspective, but as distribution brands rather than a unified proprietary product.

Product overview

Novità Music is a Brazilian musical instrument and equipment distributor established in 2009, serving as the exclusive representative for major international brands in the Brazilian market. The company operates as a portfolio of distributed brands rather than a unified product platform, representing pickup manufacturers (Seymour Duncan), string makers (La Bella), amplification equipment (Aguilar, Darkglass), effects pedals (EarthQuaker Devices, Morley, JHS), guitar brands (D'Angelico Guitars, Dingwall, JET Guitars), percussion products (Attack Drumheads), and accessories (Allparts, 1 SPOT, Gruv Gear). The company also distributes Spector Basses. These brands are marketed primarily to music retailers and professional musicians throughout Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Seymour Duncan Premium electric guitar and bass pickups manufactured in the USA, offering a wide range of tones from vintage to modern high-gain configurations. Distributed in Brazil by Novità Music to music retailers.
• La Bella Strings Musical instrument strings manufactured since 1640, offering steel strings for electric guitars, nylon strings for classical instruments, and gut strings with traditional craftsmanship. Distributed in Brazil by Novità Music.
• Aguilar Amplification High-quality bass amplification equipment including amplifiers, speaker cabinets, and effects pedals, designed by engineers who are also bass players. Distributed in Brazil by Novità Music to music retailers.
• Morley Pedals Legendary effects pedals featuring patented optical circuitry technology, known for wah and volume pedals. Signature artists include Steve Vai and Mark Tremonti. Distributed exclusively in Brazil by Novità Music.
• EarthQuaker Devices Boutique effects pedals founded in 2004 in Akron, Ohio, known for innovative analog-digital hybrid designs including Dispatch Master, Plumes, and Rainbow Machine. Distributed in Brazil by Novità Music.
• D'Angelico Guitars Iconic guitars founded in 1932 in New York, originally producing archtop jazz guitars. Now offers three lines: Premier, Excel, and Deluxe, combining tradition with modern innovation. Distributed in Brazil by Novità Music.
• Darkglass Electronics Finnish premium effects pedals, amplifiers, preamplifiers, and cabinets for bass players, known for innovative design and unique tonal possibilities. Distributed in Brazil by Novità Music.
• Dingwall Guitars Canadian bass guitars founded in 1987 by Sheldon Dingwall, featuring Novax fanned-fret system, proprietary pickups, innovative electronics, and custom hardware. Preferred by artists like Leland Sklar and Tony Levin. Distributed in Brazil by Novità Music.
• Attack Drumheads Drum skins and percussion equipment made in the USA with Dynaflex polyester material and Dura-Coat finishing, featuring adjustable steel hoops without glue for extended sustain. Distributed in Brazil by Novità Music.
• Allparts Wide variety of US-made parts and accessories for musical instruments including pickups, tuners, knobs, and bridges for luthiers and musicians. Distributed in Brazil by Novità Music.
• 1 SPOT (Truetone) US-made power adapters and power supplies for effects pedals, providing reliable and economical power solutions for pedalboards. Distributed in Brazil by Novità Music.
• Gruv Gear US-based bags, cases, and accessories for musicians and travelers, including the FRETWRAPS string dampeners and functional carts and stands. Distributed in Brazil by Novità Music.
• Spector Basses Premium bass guitars known for their distinctive curved body shape and high-quality construction. Novità Music is the official distributor in Brazil.
• JET Guitars Premium accessible guitars launched in Brazil by Novità Music, combining quality craftsmanship with competitive pricing. Distributed to Brazilian music retailers.
• Seymour Duncan Slash 3.0 Humbucker The Seymour Duncan Slash 3.0 humbucker is the most aggressive pickup in the Slash signature line, featuring Alnico 5 magnets for high-gain performance. Made available to Brazilian music retailers through Novità Music's distribution.
• Aguilar amPlug 3 Tone Hammer The Aguilar amPlug 3 Tone Hammer is a portable headphone bass amplifier combining Aguilar's Tone Hammer preamp/DI circuitry in a compact pocket format. Distributed in Brazil by Novità Music.
• Spector NS-2 USA Custom Novità The Spector NS-2 USA Custom Novità is the first Spector Custom Shop instrument produced specifically for the Brazilian market, representing a premium custom-shop collaboration. Distributed exclusively in Brazil by Novità Music.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• MorleycoreChannel Partner/ Reseller/ Distributor · 19 May 2026Morley is an iconic American effects pedal brand founded in 1946 by brothers Marv and Ray Lubow in Los Angeles. Known for revolutionary optical circuit technology, invented electro-optical wah circuit in the 1970s, and holds patents for Switchless Wah technology. Famous users include Cliff Burton (Metallica), Steve Vai, Mark Tremonti, and David Gilmour. Novità Music secured exclusive Brazilian distribution in 2026, bringing back the legendary brand to the Brazilian market.
• Seymour DuncancoreChannel Partner/ Reseller/ Distributor · 1 January 2009Seymour Duncan is a world-renowned US-based manufacturer of guitar and bass pickups. Novità Music serves as their official representative and distributor in Brazil, offering Seymour Duncan products to Brazilian music retailers.
• La Bella StringscoreChannel Partner/ Reseller/ Distributor · 1 January 2009La Bella Strings is a prestigious American string manufacturer established in 1640, known for exceptional quality strings for guitars, basses, and classical instruments. Novità Music represents La Bella in Brazil.
• Aguilar AmplificationcoreChannel Partner/ Reseller/ Distributor · 1 January 2009Aguilar Amplification is a globally recognized company specializing in high-quality bass amplification equipment. Their team consists of engineers who are also bass players, ensuring products meet professional musician needs. Novità Music distributes Aguilar products in Brazil.
• JHS PedalscoreChannel Partner/ Reseller/ Distributor · 1 January 2009JHS Pedals is an American effects pedal manufacturer known for high-quality, diverse effect pedals. Novità Music serves as their official Brazilian distributor.
• Darkglass ElectronicscoreChannel Partner/ Reseller/ Distributor · 1 January 2009Darkglass Electronics is a Finnish brand leading in effects pedals, amplifiers, preamplifiers, and cabinets for bassists. Known for innovative audio quality and design, distributed by Novità Music in Brazil.
• Dingwall GuitarscoreChannel Partner/ Reseller/ Distributor · 1 January 2009Dingwall Guitars, founded in 1987 by Sheldon Dingwall in Saskatoon, Canada, is synonymous with innovation for demanding musicians. Known for high-quality electric basses with Novax fan frets system, exclusive pickups, and innovative electronics. Preferred by renowned bassists like Leland Sklar, Adam 'Nolly' Getgood, and Tony Levin.
• D'Angelico GuitarscoreChannel Partner/ Reseller/ Distributor · 1 January 2009D'Angelico Guitars, founded in 1932 in New York by John D'Angelico, began as a craft workshop producing iconic archtop guitars for jazz musicians. Today offers modern versatile instruments across three lines: Premier, Excel, and Deluxe. Novità Music represents this prestigious brand in Brazil.
• EarthQuaker DevicescoreChannel Partner/ Reseller/ Distributor · 1 January 2009EarthQuaker Devices is one of the most influential boutique effects pedal brands globally, based in Akron, Ohio. Founded in 2004 by Jamie Stillman. Known for innovative pedals combining traditional analog modulations with complex digital modulations, creating unique sonic textures. Iconic pedals include Dispatch Master, Plumes, and Rainbow Machine.
• La Bella StringscoreChannel Partner/ Reseller/ Distributor · 1 January 2009La Bella Strings, established in 1640, is a renowned and reliable brand of strings for musical instruments. Offers a wide range of strings from steel for electric guitars to gut for classical instruments. Novità Music represents La Bella in Brazil.
• Gruv GearcoreChannel Partner/ Reseller/ Distributor · 1 January 2009Gruv Gear is an innovative US brand offering accessories and equipment for musicians and travelers. Product line includes bags, intelligent cases, supports, and functional carts. Creator of the famous 'FRETWRAPS' string dampener. Novità Music distributes their products in Brazil.
• AllpartscoreChannel Partner/ Reseller/ Distributor · 1 January 2009Allparts is a US company offering a wide variety of parts and accessories for musical instruments. Serves both professional luthiers and music enthusiasts. Products include pickups, tuners, knobs, and bridges. Novità Music represents Allparts in Brazil.
• Attack DrumheadscoreChannel Partner/ Reseller/ Distributor · 1 January 2009Attack Drumheads produces high-quality drum skins with a unique approach: their steel hoops are pressure-adjusted without glue, extending sustain. Products are made with exclusive Dynaflex polyester and 100% USA-made Dura-Coat coating. Novità Music is their official Brazilian distributor.
• 1 SPOT (Truetone)coreChannel Partner/ Reseller/ Distributor · 1 January 20091 SPOT is a recognized US brand specializing in innovative power solutions for effect pedals and musical equipment. Their adapters and power supplies provide reliable power, eliminating battery need. Novità Music distributes 1 SPOT products in Brazil.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sweetwater: One of the largest US-based music equipment retailers/distributors serving musicians, studios, and retailers. Comparable as a multi-brand music gear distributor with strong B2B/B2C infrastructure, though at vastly larger scale and US-focused.
• Hal Leonard: Largest global music print and distribution company, distributing sheet music, instruments, accessories, and branded gear. Comparable as a multi-brand music products distributor, though anchored in print music publishing and education channels.
• Sam Ash: US-based multi-store music instrument retailer carrying guitars, basses, amps, and effects across major and boutique brands. Adjacent comparable as a music equipment channel partner for international brands seeking US retail presence.
• Thomann: Europe's largest music instrument retailer and distributor, carrying hundreds of brands including many of the same boutique/MI brands Novità represents (Darkglass, Aguilar, EarthQuaker). Comparable multi-brand music gear distribution model, though with global reach and own-brand offerings.
• Guitar Center: Major US-based specialty music retailer distributing instruments, amplifiers, effects, and pro audio gear. Overlap in product categories (guitars, basses, amps, pedals) but operates at much larger retail scale rather than as an exclusive brand distributor.
• Yamaha Musical do Brasil: Brazilian subsidiary of Yamaha, the world's largest musical instrument manufacturer. Operates its own Brazilian distribution for instruments, pro audio, and amplifiers, competing for the same Brazilian music retail channel as Novità's represented brands.

Others

• B&H Foto & Electronics: Large US-based pro audio, music, and electronics retailer. While not a pure music distributor, it stocks pro-audio gear, instruments, and effects and competes for the same professional musician and retailer customers as Novità.

Direct peers

• Andertons Music: UK-based music instrument retailer/distributor with deep boutique and pro-brand assortment including many of the same brands Novità represents (e.g., Darkglass, Aguilar, EarthQuaker). Closely comparable multi-brand music equipment distribution model, albeit in the UK market.

Emerging players

• Casio Brasil: Direct Brazilian distribution arm of Casio, a major musical instrument manufacturer (keyboards, digital pianos). Comparable as an international music brand's local Brazilian presence that competes for retailer mindshare and shelf space.
• Roland Brasil: Brazilian arm of Roland, a leading manufacturer of electronic instruments, amplifiers, and effects. Comparable as an international music brand with direct Brazilian distribution competing in the same pro-audio/effects retailer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/NovitaMusicOficial
• Facebookfacebook.com/novitamusicoficial
• LinkedInlinkedin.com/company/novitamusic
• Instagraminstagram.com/novitamusicoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novità Music