What NovogeneAIT Genomics does

Novogene Corporation Inc. (operating as Novogene) is a US-incorporated multi-omics services provider founded in 2016 and headquartered in Sacramento, California, with a second major facility opened in Beaverton, Oregon in 2025. The company delivers an integrated suite of next-generation sequencing, proteomics, and metabolomics services spanning genomics (whole genome, whole exome, microbial), transcriptomics (mRNA, total RNA, small RNA, full-length), single-cell and spatial omics, epigenomics, quantitative and PTM proteomics, Olink proteomics, untargeted metabolomics, and metagenomics. Underlying capabilities are anchored by proprietary tooling — the Falcon automated delivery platform (deployed 2022) for standardized sample-to-data workflows, the NovoMagic online bioinformatics analysis tool, and the Customer Service System (CSS) for project management — supported by 3,034.69 Tflops of high-performance computing capacity.

The company operates as a certified service provider across the major life-sciences instrument platforms, including Illumina NovaSeq X Plus, 10x Genomics GEM-X (v4), PacBio Revio and Kinnex, Olink proximity extension assays, Ultima Genomics UG100, Spatial Genomics, and Thermo Scientific Orbitrap Astral for proteomics. Its Sacramento facility holds CLIA certification (since 2018) enabling clinical-grade testing, and it maintains CCPA, GDPR, and COPPA compliance. Scale claims include 8,000+ organizations served, 3 million+ samples processed annually, 200,000+ proteomics samples across 250+ species and 300+ sample types, and support for 40,000+ scientific publications.

Revenue is generated through project-based fee-for-service engagements (quote-based pricing for large projects ≥5 lanes and custom work) complemented by self-serve online ordering for standardized services such as mRNA sequencing and premade library sequencing, with unit pricing in the low-thousands per sample (e.g., 10x Single Cell RNA-seq starting at $1,999, 10x Genomics Flex Apex from $899). The go-to-market is hybrid: direct enterprise field sales for large academic, hospital, pharmaceutical, and agricultural customers, plus product-led transactional purchasing with promotional campaigns (RNA Day 2026 offering 10-15% off) for the long tail. Customer segments are vertically diversified across academic institutions, hospitals, pharmaceutical companies, and agricultural enterprises in North America.

Name

NovogeneAIT Genomics

Legal name

Novogene Corporation Inc.

Website

https://novogene.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Novogene Corporation Inc. is a US-based multi-omics services provider offering next-generation sequencing, proteomics, and metabolomics solutions to academic, hospital, pharmaceutical, and agricultural customers in North America through certified facilities in Sacramento, CA and Beaverton, OR.

Ownership category

akta.pro rank

Product category

Genomics and Multi-omics Services

NAICS

Research and Development in Biotechnology (except Nanobiotechnology) (541714)

SIC

Services-Health Services (8000)

akta.pro primary industry

Genomics & Molecular Diagnostics (Trial Support) (HLAGAEAD)

akta.pro secondary industries

Bioinformatics, Multi-Omics Data Analysis & Interpretation Services (HLAGANAI), Transcriptomics & Gene Expression Profiling Services (HLAGANAE), Epigenomics & Chromatin Profiling Services (HLAGANAF), Microbiome & Metagenomics Services (HLAGANAH)

Keywords

• Next generation sequencing
• Multi-omics services
• Proteomics analysis
• Bioinformatics analysis
• Genomics research

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. NGS Sequencing Services: Core revenue stream from next-generation sequencing services including whole genome sequencing, whole exome sequencing, mRNA sequencing, single-cell RNA sequencing, and metagenomics. Services are priced per sample or per lane with bioinformatics analysis add-ons.
2. Proteomics Services: Mass spectrometry-based quantitative proteomics services using Orbitrap Astral technology, including DIA quantitative proteomics, Olink proteomics, and PTM proteomics. Revenue generated per sample with tiered pricing based on depth and throughput requirements.
3. Metabolomics Services: Untargeted metabolomics services for metabolome analysis and biomarker discovery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Novogene is a multi-omics services provider that delivers end-to-end next-generation sequencing (NGS), proteomics, and metabolomics services from its CLIA-certified laboratories in Sacramento, CA and Beaverton, OR. The company offers a comprehensive portfolio spanning genomics, transcriptomics, single-cell & spatial omics, epigenomics, proteomics, metabolomics, and metagenomics, supported by proprietary platforms (Falcon automated delivery, NovoMagic bioinformatics tool, and CSS customer service system). Services are performed on certified Illumina, 10x Genomics, PacBio, Olink, Ultima, Spatial Genomics, and Thermo Fisher platforms with integrated bioinformatics analysis.

Product overview

Novogene is a multi-omics services provider offering an integrated suite of genomic, transcriptomic, single-cell & spatial omics, proteomics, and metabolomics solutions. The portfolio consists of core sequencing and analysis services including Genomics (Whole Genome, Whole Exome, Microbial), Transcriptomics (mRNA, Small RNA, Total RNA), Single Cell & Spatial Omics (10x Genomics, Spatial Transcriptomics), Epigenomics (WGBS, ChIP-seq, ATAC-seq), Proteomics (Quantitative, PTM, Olink), Metabolomics, and Metagenomics. These are complemented by proprietary internal platforms: NovoMagic (bioinformatics analysis tool), Falcon (automated delivery platform), and CSS (customer service system). The company operates certified sequencing centers in Sacramento, CA and Beaverton, OR using Illumina, Ultima, 10x Genomics, PacBio, and Thermo Fisher technologies.

Differentiator

Problem solved

Functional benefit

Brands

• Falcon: Proprietary automated intelligent delivery platform that standardizes workflows from sample to data.
• NovoMagic
• CSS

Products and services

• Genomics Sequencing Services Comprehensive genome sequencing services including Human Whole Genome Sequencing, Whole Exome Sequencing, Plant and Animal Whole Genome Sequencing, Plant and Animal De Novo Sequencing, Microbial Whole Genome Sequencing, and Microbial De Novo Sequencing for researchers across academic, clinical, and commercial applications.
• Transcriptomics Sequencing Services RNA sequencing services including mRNA Sequencing, Swift & Express mRNA Sequencing, Full-Length Transcriptome Sequencing (ISO-Seq), Prokaryotic RNA Sequencing, Metatranscriptome Sequencing, Total RNA Sequencing, Small RNA Sequencing, and Whole Transcriptome Sequencing for gene expression analysis.
• Single Cell & Spatial Omics Services Single-cell and spatial transcriptomics solutions including 10x Single Cell Gene Expression, Illumina PIP-seq Single Cell 3' RNA Sequencing, and Spatial Transcriptomics Sequencing for cell-by-cell spatial resolution of gene expression in tissue samples.
• Epigenomics Sequencing Services Epigenetic analysis services including Whole Genome Bisulfite Sequencing (WGBS), Enzymatic Methylation Sequencing (EM-Seq), Directed Methylation Sequencing (DM-Seq), RIP-seq, ChIP-seq, CUT&Tag, ATAC-seq, and Reduced Representation Bisulfite Sequencing (RRBS).
• Quantitative Proteomics Service Quantitative proteomics service powered by Thermo Scientific Orbitrap Astral platform, offering library-free DIA for high sensitivity and throughput, capable of identifying over 8,000 proteins and processing up to 180 samples per day across 250+ species and 300+ sample types.
• PTM Proteomics Service Post-translational modification (PTM) proteomics services for studying protein modifications.
• Olink Proteomics Service Olink proximity extension assay technology for targeted proteomics research across multiple sample types.
• Metabolomics Service Untargeted metabolomics for comprehensive metabolite profiling and biomarker discovery.
• Metagenomics Sequencing Services Metagenomic sequencing including Shotgun Metagenomics Sequencing and Amplicon Sequencing (16S/18S/ITS) for microbiome analysis across human, plant, animal, and environmental samples.
• Premade Library Sequencing Service Sequencing services for pre-made libraries on Illumina and Ultima sequencers, including certified UG100 wafer-scale sequencing for clients who have prepared their own libraries.
• Falcon Automated Delivery Platform Proprietary automated intelligent delivery platform that standardizes workflows from sample to data, ensuring reproducibility, rapid turnaround, and flexible project management to accelerate discovery.
• NovoMagic Bioinformatics Analysis Tool Online RNA-seq bioinformatics analysis tool providing standardized and customized analyses for research requirements.
• Customer Service System (CSS) Integrated project management platform for customer service and order tracking throughout the service lifecycle.

Quantifiable outcome

• 8,000+ organizations served globally
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Thermo Fisher Scientific (Chromatography and Mass Spectrometry Division)coreTechnology or Integration · 20 May 2026Strategic collaboration for proteomics innovation. Thermo Fisher participated in the grand opening of Novogene's Beaverton mass spectrometry laboratory. Michelle Steel, VP of Sales for the Americas in Thermo Fisher's Chromatography and Mass Spectrometry Division, attended the ceremony. Novogene uses Thermo Scientific Orbitrap Astral platform for DIA quantitative proteomics services.
• 10x GenomicscoreTechnology or IntegrationCertified service provider for 10x Genomics technologies including single-cell gene expression (GEM-X, v4), spatial transcriptomics, and 10x Genomics Flex Apex. Novogene has processed over 200,000 single-cell samples and maintains certified status for 10x platforms.
• IlluminacoreTechnology or IntegrationCertified provider for Illumina sequencing platforms including NovaSeq X Plus (installed 2023 in Sacramento) and general Illumina sequencing services. Provides sequencing-only services on Illumina platforms.
• Pacific Biosciences (PacBio)coreTechnology or IntegrationCertified provider for PacBio Revio long-read sequencing platform (certified 2023) and Revio isoform-seq (Kinnex) services (certified 2024) delivering 16X more HiFi reads. Provides certified long-read sequencing capabilities.
• OlinkcoreTechnology or IntegrationOlink Proteomics certified partner providing proximity extension assay proteomics technology for targeted protein analysis across multiple sample types.
• Ultima GenomicscoreTechnology or IntegrationCertified provider for Ultima Genomics UG100 wafer-scale sequencing platform offering breakthrough cost efficiency and scalable high-throughput output with Novogene's large-scale sequencing expertise.
• Spatial GenomicscoreTechnology or IntegrationCertified provider for spatial transcriptomics sequencing services enabling cell-by-cell spatial resolution of gene expression in tissue samples.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• BGI Group: BGI is the world's largest genomics services provider with full multi-omics capabilities (sequencing, proteomics, single-cell, spatial). It is Novogene's closest scale and capability peer globally and historically shares Chinese-roots origin.
• Macrogen: Macrogen is a leading Asia-headquartered genomics services CRO offering WGS, WES, RNA-seq, single-cell, and microbiome sequencing — comparable scale and service breadth to Novogene, with strong academic/biopharma overlap.
• Eurofins Genomics: Eurofins Genomics offers Sanger, NGS, oligonucleotide, and genotyping services globally with deep biopharma and academic penetration — directly overlapping with Novogene's sequencing service portfolio and pricing model.
• Azenta Life Sciences (formerly Genewiz): Azenta's Genewiz division is one of the largest US-based genomics sequencing and synthesis services providers for academic and biopharma customers — directly competing with Novogene on NGS, Sanger, and gene synthesis with overlapping target markets.

Emerging players

• Element Biosciences: Element Biosciences offers an alternative benchtop sequencing platform (AVITI) that academic and biopharma customers can run in-house, representing an emerging disintermediation risk to third-party sequencing services providers like Novogene.

Broad incumbents

• Illumina: Illumina is the dominant sequencing platform vendor and certified partner of Novogene. It also sells direct sequencing services and reagents to academic/biopharma customers, representing both a key partnership and broad competitive threat.
• Charles River Laboratories: Charles River is a large preclinical CRO offering genomic and biomarker services to biopharma — comparable end customers and overlapping discovery/translational research services though broader portfolio than Novogene.
• 10x Genomics: 10x Genomics is a core platform partner for Novogene's single-cell and spatial services and also directly sells instruments and certain service offerings to researchers — a partner-turned-incumbent competitive dynamic.
• Thermo Fisher Scientific: Thermo Fisher supplies the Orbitrap Astral mass spectrometry platform underpinning Novogene's proteomics services and also runs PPD clinical research services — a critical technology partner and broad incumbent in life sciences services.
• Olink Holding (now part of Thermo Fisher): Olink provides the proximity extension assay proteomics technology that Novogene offers as a certified partner; it also runs its own targeted proteomics service offering, partially overlapping with Novogene's Olink Proteomics service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NovogeneAmerica
• YouTubeyoutube.com/@Novogene
• Facebookfacebook.com/NovogeneAmerica
• LinkedInlinkedin.com/company/novogeneait
• Instagraminstagram.com/novogeneamerica

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NovogeneAIT Genomics