NovoMedic GmbH

What NovoMedic GmbH does

NovoMedic GmbH is an Austrian precision health company founded in 2023 and headquartered in Eugendorf, Salzburg, that sells multi-panel DNA-based genetic analyses and personalized micronutrient supplements through an exclusively physician-mediated distribution channel. The company was founded by Manfred and Nina Althammer as a father-daughter team and operates as a subsidiary of DARWIN AG. Its product portfolio comprises four DNA analysis bundles — Mikronährstoff-Genetik, Fitness-Genetik, Pharmako-Genetik (each priced at €299) and Präventions-Genetik (€1,299) — together with the Wholomics Multi-Cancer Check (€799) for NMR-based metabolomics screening across 13 cancer types, and NovoMedic Elements, a personalized daily micronutrient subscription delivered via proprietary MicroPods technology that combines up to 23 nutrients without absorption inhibition.

Underlying technology combines proprietary algorithms analyzing up to 110+ genetic variations validated against peer-reviewed studies, with a licensed NMR metabolomics platform (Wholomics) processing 150+ blood markers for multi-cancer screening. All genetic analysis and Elements manufacturing is performed at Novogenia, an ISO 9001/ISO 22000-certified and Austrian Federal Ministry of Health-licensed partner laboratory co-located at the Eugendorf site. A digital Gesundheitsportal serves partner physicians with Nutrient Check, Drug Check, and patient management tools.

Revenue is generated through one-time fees for genetic analysis bundles and the cancer screening test, complemented by a recurring subscription stream from personalized Elements formulations. Customers access services only via partnered medical practitioners, with lead generation driven by HubSpot consultation bookings, content marketing (Lifestyle Ratgeber, Micronutrient Library, Prevention Hub), and social media presence including the CEO's personal brand. The company employs approximately 5 people and operates exclusively within Austria, serving health-conscious adults seeking genetic-based preventive health optimization.

Name

NovoMedic GmbH

Legal name

NovoMedic GmbH

Website

https://novomedic.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NovoMedic GmbH is an Austrian precision health subsidiary of DARWIN AG that sells DNA-based genetic analyses and personalized micronutrient supplements exclusively through a physician-mediated distribution channel in Austria. It serves health-conscious adults seeking genetics-guided preventive care and recurring personalized supplementation.

Ownership category

akta.pro rank

Product category

Precision Health and Genetic Testing Services

NAICS

Medical and Diagnostic Laboratories (6215), Medical and Diagnostic Laboratories (62151), In-Vitro Diagnostic Substance Manufacturing (325413)

SIC

Services-Medical Laboratories (8071), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Molecular Diagnostics & Genomics Laboratories (HLAFAMAE)

akta.pro secondary industries

Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD), Genetic & Prenatal Testing Laboratories (HLAFAMAH)

Keywords

• Genetic analysis services
• Personalized micronutrients
• Pharmacogenetic testing
• Multi-cancer screening
• Precision health supplements

Headquarters

HQ city

Eugendorf

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Genetic Analysis Services: One-time DNA analysis tests sold as bundles to end consumers via partnered medical practitioners. The customer pathway requires a physician consultation, and the analysis is ordered through the doctor's office. Pricing is set per analysis bundle.
2. NovoMedic Elements (Personalized Micronutrient Subscriptions): Personalized daily micronutrient formulas (MicroPods) manufactured individually for each customer. These are produced in Eugendorf/Salzburg and delivered to customers. Likely operates on a recurring subscription basis as refills are needed for daily consumption.
3. Wholomics Multi-Cancer Check: Preventive cancer screening test (€799) using blood sample analysis via NMR metabolomics. Sold as a one-time screening service with optional repeat testing recommended annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

NovoMedic sells DNA-based genetic analysis bundles (Micronutrient Genetics, Fitness Genetics, Pharmacogenetics, Prevention Genetics) and individually manufactured personalized micronutrient supplements (NovoMedic Elements delivered via proprietary MicroPods technology), together with the Wholomics Multi-Cancer Check blood-based screening test. All services are coordinated through a network of partnered physicians using a dedicated digital health portal (Gesundheitsportal), with genetic analysis and supplement manufacturing performed by an ISO-certified partner laboratory in Eugendorf/Salzburg.

Product overview

NovoMedic GmbH is a precision health company offering an integrated portfolio of DNA-based genetic analyses and personalized micronutrient supplements, all administered under physician supervision. The core offering combines four DNA analysis bundles (Mikronaehrstoff-Genetik, Fitness-Genetik, Pharmako-Genetik, Praeventions-Genetik) with the proprietary NovoMedic Elements personalized supplement line delivered in MicroPods technology, plus the Wholomics Multi-Cancer Check for early cancer detection. These products are supported by a digital Gesundheitsportal (Health Portal) providing Nutrient Check, Drug Check, and patient management tools to medical partners.

Differentiator

Problem solved

Functional benefit

Brands

• NovoMedic Elements: Personalized micronutrient supplements produced in Salzburg using MicroPods technology, combining over 20 micronutrients in a single daily dose.

Products and services

• Mikronährstoff-Genetik (Micronutrient Genetics) DNA analysis bundle (€299) analyzing 60+ genetic variations to determine individual requirements for vitamins, minerals, and trace elements, identifying genetic predispositions affecting absorption, processing, and utilization of specific micronutrients.
• Fitness-Genetik (Fitness Genetics) DNA analysis bundle (€299) covering weight management strategy and athletic performance, evaluating genetic factors for optimal diet/exercise balance, fat and carbohydrate sensitivity, muscle preservation during calorie restriction, fat distribution, yo-yo effect risk, VO2max, muscle fiber type, fatigue tendency, muscle strength potential, and testosterone/lactate metabolism.
• Pharmako-Genetik (Pharmacogenetics) DNA analysis bundle (€299) evaluating 70+ genetic variations to determine genetic compatibility with over 800 medication active ingredients, influencing drug activation, breakdown, and dosage requirements.
• Präventions-Genetik (Prevention Genetics) Premium DNA analysis bundle (€1,299) evaluating 110+ genetic variations to classify genetic risk for 20 widespread diseases including age-related macular degeneration, Alzheimer's, breast/prostate cancer, colorectal cancer, depression, type 2 diabetes, glaucoma, celiac disease, skin cancer, cardiovascular disease, hypertension, hemochromatosis, lactose intolerance, lung cancer, Crohn's disease, osteoporosis, periodontitis, rheumatoid arthritis, schizophrenia, and thrombosis.
• NovoMedic Elements (Personalized Micronutrient Supplements) Personalized micronutrient supplements delivered in proprietary MicroPods technology — spherical slow-release delivery capsules that enable combination of up to 23 precisely dosed vitamins, minerals, and trace elements in a single daily mix without absorption inhibition, manufactured individually in Salzburg based on DNA, lifestyle, and blood analysis results.
• Multi-Cancer Check (Wholomics) Preventive blood-based cancer screening test (€799) using NMR-based multi-omics technology to analyze 150+ metabolomic markers and detect molecular patterns associated with 13 validated cancer types: bladder, breast, ovarian, cervical, uterine, colorectal, liver, gastric, kidney, pancreatic, esophageal, lung, and skin cancers. Offers 80.7% sensitivity and 99.1% specificity, with free retest included if result is abnormal.
• NovoMedic Gesundheitsportal (Health Portal) Digital health portal for medical professionals providing Nutrient Check (individual requirements for 20+ vitamins/minerals/trace elements), Drug Check (genetic compatibility with 800+ medications), Knowledge Database, and Patient Care management tools, used by partnered physicians to integrate precision medicine into their practice.

Quantifiable outcome

• 114 quality control checks per personalized formula
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• DARWIN AGcoreOthersDARWIN AG is the parent company of NovoMedic GmbH. NovoMedic operates as a subsidiary within the DARWIN AG group, which focuses on highest quality and scientific accuracy. The group emphasizes precision health and personalized medicine.
• Novogenia (Partner Laboratory)coreTechnology or IntegrationNovogenia is the ISO-certified partner laboratory in Eugendorf/Salzburg, Austria. It performs all genetic analyses for NovoMedic and manufactures the personalized NovoMedic Elements micronutrient formulas. It is licensed by the Austrian Federal Ministry of Health, ISO 9001 and ISO 22000 certified, and is described as one of Europe's most advanced laboratories.
• WholomicscoreTechnology or IntegrationWholomics (Upper Austria, Austria) developed the Multi-Cancer Check NMR-based metabolomics technology. NovoMedic is a licensee and distributor of the Wholomics Multi-Cancer Check in Austria. The test analyzes 150+ metabolomic markers via Nuclear Magnetic Resonance spectroscopy. Validation studies were presented at ASCO (American Society of Clinical Oncology).

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cleveland HeartLab / Quest Diagnostics: Large clinical laboratory network offering advanced cardiovascular, metabolic, and genetic testing through physician channels. Represents the broader incumbent lab services space into which NovoMedic's physician-anchored genetic offering would need to scale.
• 23andMe: Leading direct-to-consumer genetic testing company offering health, ancestry, and trait reports. Highly comparable in the genetic analysis product category, though NovoMedic is differentiated by its physician-mediated model and bundled personalized supplement offering.

Direct peers

• Viome: Provides at-home gut microbiome and RNA-based testing paired with personalized nutrition recommendations. Closely mirrors NovoMedic's DNA-test-plus-personalized-supplement bundling, though Viome uses microbiome/mRNA rather than germline DNA and operates direct-to-consumer.
• Care/of: Personalized daily vitamin and supplement subscription service, with recommendations informed by a short health questionnaire. Comparable in the personalized supplement category though lacks the genetic testing depth NovoMedic offers.
• Centogene: Specialized rare disease and genetic diagnostics laboratory serving physicians globally. Comparable genetic testing portfolio including pharmacogenomics and disease risk panels, with physician-anchored distribution similar to NovoMedic.
• InsideTracker: Blood biomarker and DNA-based personalized wellness platform offering nutrition and supplement recommendations. Highly comparable personalized health offering, though typically blood-based rather than DNA-driven and operating direct-to-consumer.

Emerging players

• Baze: At-home blood-test-based personalized nutrition supplement company. Closely comparable personalized supplement model, though Baze relies on blood biomarker testing rather than genetic analysis and serves US/European markets direct-to-consumer.
• Persona Nutrition: Personalized supplement subscription with questionnaire-based recommendations. Operates in adjacent personalized nutrition but without DNA analysis or physician oversight, positioning it as a less sophisticated alternative.

Others

• Wholomics: Upper Austria-based developer of the NMR-based Multi-Cancer Check technology that NovoMedic distributes. Not a direct competitor but a strategic technology partner whose broader product roadmap will influence NovoMedic's screening offering.
• Novogenia: ISO-certified partner laboratory in Eugendorf/Salzburg performing all DNA analysis and manufacturing NovoMedic Elements. Operationally embedded with NovoMedic within the DARWIN AG group; not a market competitor but the technical backbone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/novomedicgmbh
• Instagraminstagram.com/novo.medic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NovoMedic GmbH