Novotel Bangkok Sukhumvit 20

What Novotel Bangkok Sukhumvit 20 does

Novotel Bangkok Sukhumvit 20 is a 4-star hotel property located in the Sukhumvit district of Bangkok, Thailand, operating under the Novotel brand of ACCOR SA. The property was established in 2016 and is wholly owned by ACCOR SA, a publicly traded French hospitality company listed on Euronext Paris (ticker: AC). The hotel sits on Soi Sukhumvit 20 within minutes of BTS Asoke and MRT Sukhumvit stations, with direct access to Terminal 21, Emporium, EmQuartier, and Emsphere shopping complexes and approximately 2-3 km from the Queen Sirikit National Convention Center (QSNCC).

The hotel generates revenue across five primary streams: room accommodations (Superior, Deluxe, Executive Deluxe, Family Suite, and Executive Suite categories); food and beverage across six outlets (Food Exchange international buffet, Peshwa Indian Restaurant, GourmetBar, City Beach, Sky on 20 Rooftop Bar, and PantaRei); meeting and event services anchored by the Benjasiri Grand Ballroom (up to 500-1,000 delegates with 6-meter ceilings) and Siam Ballroom; wedding and celebration services with tiered packages ranging from 24,999 THB (engagement) to 200,000 THB (Love on the Cloud); and standalone event party packages. Pricing is denominated in Thai Baht and includes 10% service charge and 7% VAT. The property holds a Green Key Certificate from the Foundation for Environmental Education for sustainable operations.

Distribution operates through direct booking (hotel website, phone, walk-ins), the global all.accor.com platform, and participation in the ALL Accor Live Limitless loyalty program and ALL Meeting Planner program (over 2,400 hotels globally). GTM spans direct-to-consumer bookings, enterprise field sales targeting MICE clients attending nearby conventions, and channel partnerships through the parent network. Customer segments span leisure tourists, business travelers, wedding couples (including LGBTQ+ weddings, Thai, Chinese, and Western ceremonies), MICE groups, and families, with no single segment dominant. The property employs 9 staff in the dataset (likely administrative/corporate headcount rather than total operational staff), with dedicated vertical sales teams for weddings, events, and F&B reservations.

Name

Novotel Bangkok Sukhumvit 20

Legal name

ACCOR SA

Website

https://novotelbangkoksukhumvit20.com

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

Novotel Bangkok Sukhumvit 20 is a 4-star hotel in Bangkok's Sukhumvit district owned by ACCOR SA, offering rooms, six F&B outlets, wedding services, and MICE facilities including a 500-1,000 delegate ballroom to leisure travelers, corporate clients, wedding couples, and event organizers.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Meeting event venues
• Wedding celebration packages
• Restaurant bar services
• Hospitality services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Accommodations: Core revenue from hotel room bookings across multiple room categories including Superior, Deluxe, Executive Deluxe, Family Suite, and Executive Suite. Room rates vary by season and availability with bookings through hotel website, ALL Accor platform, and walk-in guests.
2. Food & Beverage: Multiple dining outlets including Food Exchange (international buffet), Peshwa Indian Restaurant, GourmetBar, City Beach, Sky on 20 Rooftop Bar, and PantaRei Restaurant and Bar. Revenue from restaurant dining, bars, and catering services.
3. Meeting & Event Services: Meeting facilities including Benjasiri Ballroom (up to 500 delegates), Siam Ballroom, and various meeting rooms. Revenue from venue rental, meeting packages, AV equipment, and event planning services for corporate events and conferences.
4. Wedding & Celebration Services: Comprehensive wedding packages including venue rental, catering, decoration, wedding planning services. Offers engagement ceremonies, wedding celebrations, bachelor/bachelorette parties, wedding after-parties. Packages range from basic to premium with customizable options.
5. Event Party Packages: Various celebration packages including birthday parties, anniversaries, graduation parties (Byenior packages), baby showers, and corporate parties. Revenue from food, beverage, venue rental, and entertainment services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Novotel Bangkok Sukhumvit 20 operates a 4-star hotel in Bangkok's Sukhumvit district offering guest accommodations across five room categories, six dining and bar outlets, meeting and event facilities including the Benjasiri Grand Ballroom for up to 1,000 guests, comprehensive wedding and celebration packages, and wellness amenities including rooftop infinity pool, fitness center, and Kids Club. The property functions under the Novotel brand within Accor SA's global hospitality network with integration into the ALL loyalty platform.

Product overview

Novotel Bangkok Sukhumvit 20 is a 4-star hotel offering a unified hospitality experience combining accommodation, dining, events, and wellness services. The core product portfolio includes guest rooms (Superior, Deluxe, Executive Deluxe, Family Suite, Executive Suite), six dining outlets (Food Exchange, Sky on 20 rooftop bar, GourmetBar, Peshwa Indian Restaurant, City Beach, PantaRei), meeting and event venues (Benjasiri Grand Ballroom accommodating up to 1000 guests, Siam Ballroom, multiple meeting rooms), and wellness facilities (infinity pool, fitness center, Kids Club). The hotel operates as an integrated Accor brand with loyalty program integration and specializes in business events, weddings, and leisure stays in Bangkok's Sukhumvit district.

Differentiator

Problem solved

Functional benefit

Brands

• Novotel: Mid-scale hotel brand under ACCOR SA offering accommodation, dining, and business facilities

Products and services

• Guest Rooms Accommodation Accommodation offerings including Superior Room, Deluxe Room, Executive Deluxe Room, Family Suite, and Executive Suite with modern amenities, high-speed Wi-Fi, workspaces, and premium bedding designed for both productivity and comfort.
• Food Exchange Restaurant International buffet restaurant on the 7th floor featuring an open-kitchen concept with live cooking stations, Thai and international cuisine, and private dining rooms for up to 10 guests.
• Sky on 20 Rooftop Bar Rooftop bar on the 26th floor offering panoramic views of Bangkok's skyline with cocktails, drinks, seasonal food menu, and sunset views.
• GourmetBar Bar offering various Western and international cuisines and drinks to suit any occasion, suitable for casual coffee meetings.
• Peshwa Indian Restaurant Indian cuisine restaurant offering authentic Indian dishes.
• Benjasiri Grand Ballroom Large ballroom with 6-meter ceilings and natural light, accommodating up to 500-1,000 delegates for corporate events, weddings, and conferences.
• Siam Ballroom Intimate banquet hall suitable for smaller weddings and events with customizable themes.
• Infinity Pool and Kids Pool Rooftop infinity pool on the 9th floor with 360-degree views, pool bar, sundeck, and adjacent children's pool.
• Inbalance Fitness Center 24-hour fitness center on the 9th floor with modern cardio and weight equipment.
• Kids Club Children's recreation room open daily from 6:00 AM to 8:00 PM with games, toys, and play equipment.
• Wedding Packages Comprehensive wedding services including Love on the Cloud packages starting from 200,000 THB, with venues like Benjasiri Grand Ballroom (up to 1,000 guests), Siam Ballroom, and Sky on 20 rooftop. Includes catering, floral arrangements, photography, and dedicated wedding planners.
• Meeting and Event Services Business meeting facilities with state-of-the-art technology, multiple meeting rooms, and the ALL Meeting Planner loyalty program for event organizers to earn points.

Quantifiable outcome

• Benjasiri Ballroom accommodates up to 500 delegates with 6-meter high ceilings
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Accor SAcoreOthersThe hotel is owned and operated under the Novotel brand, which is part of Accor SA - one of the world's largest hotel chains. Accor SA (registered office at 110 Avenue de France, 75013 PARIS, France) provides the brand platform, global distribution systems (ALL Accor booking platform), loyalty programs (ALL Accor Live Limitless), and operational standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Amari Bangkok: 4-star hotel on New Petchburi Road / Sukhumvit area offering rooms, multiple F&B outlets, and event facilities to business and leisure travelers. Comparable mid-scale full-service hotel in central Bangkok.
• DoubleTree by Hilton Hotel Sukhumvit Bangkok: Hilton-operated 4-star hotel in the Sukhumvit area offering comparable rooms, F&B outlets, and meeting spaces. Direct competitor in the same central Bangkok submarket.
• Holiday Inn Bangkok Sukhumvit: 4-star IHG-branded hotel in the Sukhumvit area offering comparable accommodation, F&B, and meeting facilities to similar corporate and leisure segments. Direct competitor for transient and group bookings.
• Pullman Bangkok Grande Sukhumvit: Accor-operated upper-upscale hotel on Sukhumvit with extensive meeting facilities and F&B venues, targeting a similar business-traveler and event-organizer customer base in the same competitive micro-market.
• Grand Mercure Bangkok Asoke Residence: Accor-branded upscale residence-style hotel near BTS Asoke in central Bangkok. Same brand parent (Accor), same Sukhumvit micro-market, and overlapping corporate and leisure customer base.
• Sofitel Bangkok Sukhumvit: Upscale Accor-operated hotel on Sukhumvit catering to both corporate and leisure travelers with similar MICE facilities and multiple F&B outlets. Same parent company and adjacent competitive set.
• Hilton Sukhumvit Bangkok: Upper-upscale Hilton property on Sukhumvit Road catering to corporate and leisure demand with extensive meeting and event facilities. Same micro-market and similar target customer base.
• Novotel Bangkok Sukhumvit 4: Another Novotel-branded (Accor) 4-star hotel in the Sukhumvit area of Bangkok, offering comparable room, F&B, and meeting facilities to a similar leisure and corporate client base. Direct same-brand competitor for transient and group bookings.

Broad incumbents

• Sheraton Grande Sukhumvit: Luxury Marriott-operated hotel on Sukhumvit with strong MICE, F&B, and wedding/event capabilities. Broader luxury competitor in the same submarket competing for high-end corporate and social-event demand.
• Centara Grand at CentralWorld: Larger 5-star hotel in central Bangkok with extensive MICE, wedding, and F&B facilities. Competes for the same corporate event and wedding demand pool at a higher price tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_ewPldYO2BF9x3hGDNPiqw
• Facebookfacebook.com/NovotelBangkokSukhumvit20
• Instagraminstagram.com/novotelbangkoksukhumvit20
• LinkedInlinkedin.com/company/novotel-bangkok-sukhumvit-20

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novotel Bangkok Sukhumvit 20