Novotel Paris Centre Tour Eiffel

What Novotel Paris Centre Tour Eiffel does

Novotel Paris Centre Tour Eiffel is a 4-star, 764-room hotel property located at 61 quai de Grenelle in Paris's 15th arrondissement, directly facing the Seine River and within walking distance of the Eiffel Tower and the Beaugrenelle shopping district (which includes Galeries Lafayette). The property spans 31 floors and offers four room categories — Classic (20–22 m²), Superior (28–32 m² on upper floors with city/Seine views), Junior Suite (34 m² on the 30th floor), and Executive Suite (58 m² on floors 27–29) — alongside a heated indoor pool with opening roof, a fitness center, and a sauna. On-site F&B comprises four outlets: Le Benkay (a Japanese gastro restaurant featuring Teppan Yaki, Washoku, and sushi with three named international-class chefs), Greem (a plant-based, seasonal and locally sourced restaurant), Bar QGrenelle (cocktail bar/lounge), and 24-hour room service. The property is part of the Accor group (EPA: AC) under the Novotel brand and is operated within Accor's global platform of 45 brands across 4,500+ hotels in 110+ countries and its ALL Accor loyalty program (100+ million members).

The hotel's revenue model is diversified across five primary streams: accommodation revenue across the four room categories with seasonal and availability-based pricing; food and beverage across the four F&B outlets; meetings and events using 3,000 sqm of adaptable space (Espace Eiffel on Level 3 with 29 meeting rooms and a 600-person amphitheater, and Espace La Seine on Level 2 with banquet capacity of 120); fitness and pool access (included for in-house guests); and loyalty monetization through the ALL Accor program. Distribution is multi-channel, combining the hotel's own multi-language website, phone reservations, walk-ins, and Accor's global booking platform and mobile app. Customer segmentation is hybrid and explicitly multi-persona: families with children (primary, supported by free accommodation and breakfast for children under 16, late Sunday 5pm checkout, and second-room discounts), business and corporate events (primary, leveraging MICE infrastructure), and leisure tourists (secondary, drawn by the Eiffel Tower/Seine location). Pricing is not publicly disclosed; room rates vary by season, room type, and availability, with curated family and Seine-cruise packages serving as merchandising levers.

The underlying technology stack consists of standard hotel property management and booking systems integrated with Accor's central platform. No proprietary technology, AI/ML capabilities, patents, or standalone APIs are disclosed; the property operates as an individual hotel unit within Accor's broader ecosystem rather than as a standalone technology-driven business. Legal and operational ownership resides with ACCOR SA (a French public limited company), with AccorInvest Group SA handling data privacy matters for the property.

Name

Novotel Paris Centre Tour Eiffel

Legal name

ACCOR SA

Website

https://novotel-paris-toureiffel.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Novotel Paris Centre Tour Eiffel is a 4-star, 764-room Accor-affiliated hotel near the Eiffel Tower in Paris offering accommodation across four room categories, four F&B outlets (including Japanese Le Benkay and plant-based Greem), 3,000 sqm of MICE space, and family-focused packages for leisure, corporate, and convention guests.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Meeting event venues
• Restaurant dining
• Family travel packages
• Loyalty program hospitality

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Revenue: Accommodation revenue from 764 rooms across 4 room categories (Classic, Superior, Junior Suite, Executive Suite) with varying nightly rates based on season and availability
2. Food & Beverage: On-site dining through Le Benkay Japanese restaurant, Greem vegetarian restaurant, Bar QGrenelle, and 24-hour room service
3. Meetings & Events: 3000 sqm of adaptable meeting spaces including amphitheatre capacity for 600 participants, event venues across two levels
4. Fitness & Pool Access: Indoor heated pool, fitness center, and sauna facilities for in-house guests
5. ALL Accor Loyalty Program: Earn and redeem reward points through Accor's loyalty program with member benefits and exclusive discounts

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Novotel Paris Centre Tour Eiffel is a four-star, 764-room hotel property in central Paris near the Eiffel Tower that provides accommodation, dining, meetings and events, and wellness facilities. The hotel offers four room categories, four food and beverage outlets (including a Japanese gastro restaurant with live Teppan Yaki), 3,000 sqm of adaptable meeting and convention space across two levels, and a fitness and pool center with Seine river views. It operates as part of Accor's Novotel brand and is integrated with the ALL Accor loyalty program and global distribution network.

Product overview

Novotel Paris Centre Tour Eiffel is a 4-star hotel offering 764 rooms across 31 floors near the Eiffel Tower in Paris. The property operates as a unified hospitality brand under the Accor group, providing integrated accommodation, dining, and event services. The core product portfolio includes four room categories (Classic, Superior, Junior Suite, Executive Suite), four dining venues (Le Benkay Japanese restaurant, Greem healthy restaurant, Bar QGrenelle, and Room Service), two event spaces (Espace Eiffel with 29 rooms and 600-person amphitheater on Level 3, and Espace La Seine on Level 2), fitness and pool facilities, and family-oriented packages. All services are managed through the Accor ecosystem including the ALL Accor loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Greem: On-site restaurant offering homemade cuisine with good, organic or local seasonal products
• Le Benkay
• Bar QGrenelle
• Room Service

Products and services

• Classic Room Standard accommodation option measuring 20-22 m² with twin beds (up to 2 persons), Queen size bed (up to 2 persons), or family room with Queen size bed and sofa bed (up to 2 persons + 2 children). Includes refrigerator, tea and coffee facilities.
• Superior Room Upper floor accommodation on the 17th floor and above measuring 28-32 m² with views over Paris and the Seine, combining modern decor with ergonomic design and technical equipment.
• Junior Suite Spacious 34 m² suite on the 30th floor comprising bedroom, living area, and bathroom with panoramic Paris views. Features 48-inch Full HD TV, Bluetooth speaker, free WiFi, Nespresso machine, mini bar, bathrobes and slippers.
• Executive Suite Spacious 58 m² suite on floors 27-29 with bedroom, bathroom, and living area. Features 55-inch Full HD TV, king size bed, and VIP amenities including premium bathroom products.
• Le Benkay Japanese Restaurant Japanese gastro restaurant offering Washoku (traditional Japanese cuisine), Teppan Yaki (live cooking), and Sushi bar, featuring three international-class chefs: KITADOKORO Kunio (Teppan Yaki), SAITO Kanichi (Washoku), and KARASUYAMA Masao (Sushi).
• Greem Restaurant Plant-based and healthy cuisine restaurant offering 100% homemade menu with seasonal, organic, and locally sourced products, located at 61 Quai de Grenelle, Paris.
• Bar QGrenelle Cosy bar lounge in the heart of the Beaugrenelle district with black marble tables and copper lighting, open Monday-Friday 07:00-00:30 and Saturday-Sunday 08:00-00:30, featuring cocktails, sharing platters, and an intimate dining experience.
• Room Service In-room dining service available by calling extension 25, offering meals and beverages delivered to guest rooms.
• Espace Eiffel Conference Center Conference center on Level 3 with 29 meeting rooms and an amphitheater accommodating up to 600 persons, including a 600 m² amphitheater (Amphithéâtre A-B-C), various sized rooms named after Parisian landmarks, and 6m ceiling heights in main venues.
• Espace La Seine Event space on Level 2 facing the Seine river, including multiple meeting rooms (Tamise, Tage, Rhin, Volga, Douro, Amazone, Elbe, Gange, Nil, Colorado, Missouri) and Salon Danube for banquets up to 120 persons, part of 3000 sqm of total adaptable spaces.
• Fitness and Pool Center Leisure facilities including heated indoor pool with rooftop opening, fitness center (max 15 persons), and sauna. Pool is free for in-house guests with mandatory advance booking. Water temperature 27-28 degrees Celsius.
• Family and Novotel Package Family-friendly package offering free accommodation and breakfast for 2 children under 16, late Sunday checkout until 5pm, and 50% discount on a second room for children, including entertainment areas and welcome gift.
• Paris We Love You Package Special offer including boat tour tickets along the Seine River for each guest.

Quantifiable outcome

• Free accommodation and breakfast for 2 children under 16
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Accor SAcoreOthersParent company and global hospitality group. Novotel Paris Centre Tour Eiffel is operated under Accor's portfolio of 45 hotel brands across 4,500+ properties in 110+ countries. The hotel benefits from Accor's distribution network, loyalty program (ALL Accor with 100+ million members), booking technology, and marketing resources.
• Galeries Lafayettes BeaugrenelleminorStrategic or Co-development PartnerAdjacent shopping center connection, open 7 days a week with numerous shops. Hotel offers special Shopping Break packages including shopping bags and discount vouchers for Beaugrenelle merchants, located 100 meters from the hotel.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hyatt Regency Paris Etoile: Large 950-room convention-capable hotel adjacent to Palais des Congrès, also serving Paris business and leisure demand at the upper-midscale tier. Comparable in scale, MICE capability, and segment focus.
• Hilton Paris Opera: Comparable 4-star full-service hotel in central Paris with meetings capacity, multiple F&B outlets, and a global Hilton distribution/loyalty backbone. Direct competitor for both transient corporate and MICE demand.
• Pullman Paris Tour Eiffel: Also a large Accor-operated 4-star hotel on the Paris Left Bank near the Eiffel Tower. Pullman targets a similar upscale business and leisure mix and competes directly for Eiffel-area corporate events and group bookings.
• Paris Marriott Rive Gauche: Large 757-room Marriott full-service hotel in southern Paris with extensive meeting space, comparable in scale, tier, and corporate-event focus to Novotel Paris Centre Tour Eiffel.
• Hotel Le Collectionneur (Paris): Large upscale Paris hotel with extensive MICE and convention facilities, comparable 4-star positioning, family and corporate segment mix, similar meeting space footprint, and a similar location focus on central Paris demand generators.
• Mercure Paris Centre Tour Eiffel: Another Accor-operated 4-star hotel within walking distance of the Eiffel Tower, competing for the same family, leisure, and small-business demand as Novotel, supported by Accor's global booking platform.

Broad incumbents

• InterContinental Paris Le Grand: Iconic large IHG full-service hotel near the Opéra Garnier with extensive meeting facilities and a global IHG One Rewards distribution engine - a comparable scale and tier competitor in central Paris with similar MICE capability.
• Sofitel Paris Le Faubourg: Premium-tier Accor brand hotel in central Paris sharing the same owner network and ALL loyalty ecosystem. Targets overlapping boutique business travellers and leisure guests at a higher price point within the same Accor commercial platform.
• Hotel Le Meurice: Luxury 5-star palace hotel facing the Tuileries, also serving high-end corporate and event demand in Paris. Operates at a higher tier but competes for the most lucrative corporate and event bookings that the Novotel Eiffel also seeks to capture.

Emerging players

• CitizenM Paris Gare de Lyon: Tech-forward lifestyle brand occupying a different tier but emblematic of the new-generation Paris supply competing for tech-savvy leisure and SMB travellers via app-led direct bookings - a structural threat to traditional full-service Paris hotel demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/novoteltoureiffel
• YouTubeyoutube.com/channel/UCoC7l9rJrvwNDIgsaPt_ucg?nohtml5=False
• Facebookfacebook.com/NovotelParisTourEiffel
• LinkedInlinkedin.com/company/novotelpariscentretoureiffel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novotel Paris Centre Tour Eiffel