Now Dental of Suffolk

What Now Dental of Suffolk does

Now Dental of Suffolk (also operating as NowDental of Suffolk) is a privately-held, single-location multi-specialty dental practice based at 496 Smithtown Bypass, Suite 300, Smithtown, New York, serving individuals and families across Smithtown and the broader Suffolk County area on Long Island. The practice operates with approximately 5 employees — a small clinical and administrative team anchored by a board-certified periodontist, an oral and maxillofacial surgeon (also a Stony Brook School of Dental Medicine clinical faculty member), and general dentists with credentials spanning Tufts, University at Buffalo, and Cornell biomedical engineering. It is independently owned, with no disclosed parent company, institutional investors, or external funding.

The practice delivers comprehensive dental services across eight categories: general dentistry (exams, cleanings, digital X-rays, fluoride, sports guards, emergency care), restorative dentistry (crowns, bridges, implants, dentures, full-mouth reconstruction, metal-free restorations), cosmetic dentistry (porcelain veneers, bonding and contouring), periodontics (scaling and root planing, laser gum disease treatment, Perio Protect), endodontics (root canal therapy), oral surgery (extractions), orthodontics (Invisalign, traditional braces), and advanced-technology services (digital impressions, laser dentistry, 3D imaging). In February 2026 the practice adopted OverJet AI, a third-party computer-vision platform that analyzes dental X-rays to flag cavities, bone support changes, and buildup, supporting diagnostic discussion with patients.

The business model is direct-to-consumer professional services revenue billed per visit and per procedure. The practice accepts a broad network of insurance carriers (AARP, Aetna, Cigna, Delta Dental, Empire, MetLife, United Health Care, among others) and offers an in-house subscription product — the SureSmile Dental Savings Plan — providing 50% off diagnostic and preventive services and up to 25% off most other services for uninsured patients. Patient financing is layered through Cherry, CareCredit, and Splitit for elective and higher-ticket procedures. Patient acquisition runs primarily through Google reviews (404 reviews at a 4.9 average, totaling 475 across platforms), word-of-mouth referrals, Facebook engagement, and organic search, supported by online appointment scheduling via AppointNow.

Name

Now Dental of Suffolk

Legal name

NowDental of Suffolk

Website

https://nowdentalofsuffolk.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Now Dental of Suffolk is a privately-held, single-location multi-specialty dental practice in Smithtown, NY, offering general, restorative, cosmetic, periodontic, endodontic, orthodontic, and oral surgery services to individuals and families in Suffolk County using OverJet AI imaging, laser dentistry, and 3D imaging.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), General Dentistry Group Practices (HLABAKAB), Orthodontic Group Practices (HLABAKAC), Oral & Maxillofacial Surgery Group Practices (HLABAKAE)

Keywords

• General dentistry services
• Restorative dental care
• Cosmetic dentistry
• Orthodontic treatment
• Periodontal therapy

Headquarters

HQ city

Smithtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dental Services Revenue: The practice generates revenue through providing dental services directly to patients including general dentistry, restorative dentistry, cosmetic dentistry, periodontics, endodontics, oral surgery, and orthodontics. Services are provided on a per-visit and per-procedure basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Now Dental of Suffolk is a multi-specialty dental practice that delivers comprehensive oral healthcare services directly to individual patients and families. Its offering spans general dentistry (exams, cleanings, X-rays), restorative dentistry (crowns, bridges, implants, dentures, full-mouth reconstruction), cosmetic dentistry (veneers, bonding), periodontics, endodontics, oral surgery, and orthodontics (Invisalign, braces), supported by advanced clinical technologies including OverJet AI imaging, digital impressions, laser dentistry, and 3D imaging.

Product overview

Now Dental of Suffolk is a multi-specialty dental practice offering comprehensive oral healthcare services through a unified practice model. The core offering consists of eight main service categories: General Dentistry (preventive care, exams, cleanings), Restorative Dentistry (crowns, bridges, implants, dentures, full-mouth reconstruction), Cosmetic Dentistry (veneers, bonding), Periodontics (gum disease treatment, laser therapy), Endodontics (root canals), Oral Surgery (extractions), Orthodontics (Invisalign, braces), and Advanced Technology (digital impressions, laser dentistry, 3D imaging). The practice also offers supplementary services including OverJet AI-powered dental imaging for enhanced X-ray analysis, and financing options through SureSmile Dental Savings Plan, Cherry, CareCredit, and Splitit payment plans. Services are provided by a team of general dentists, periodontists, and oral surgeons.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OverJetcoreTechnology or IntegrationOverJet provides AI-powered dental imaging platform technology that NowDental of Suffolk uses to review dental X-rays. The AI assists in identifying cavities, bone support changes, and buildup, providing clearer diagnostic insights and enhancing patient communication about treatment needs.
• CherryminorChannel Partner/ Reseller/ DistributorCherry is a financing company that allows the practice to offer payment plans with flexible payment options to patients for dental procedures.
• CareCreditminorChannel Partner/ Reseller/ DistributorCareCredit provides patients with credit for elective dental procedures, offering short-term 0% interest payment plans and low-interest extended payment plans. The practice directs patients to CareCredit for financing options.
• SplititminorChannel Partner/ Reseller/ DistributorSplitit partnership allows patients to pay for dental services using existing credit cards with installment options of 3, 6, or 9 monthly payments without requiring new loan applications or credit checks.
• Insurance ProviderscoreChannel Partner/ Reseller/ DistributorThe practice works with multiple insurance providers including AARP, Aetna, AIG, Amerigroup, Assurant Health, Cigna, Delta Dental, Empire, GEHA, MetLife, and United Health Care to provide reimbursement for covered procedures.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Great Expressions Dental Centers: Large multi-specialty dental group with strong Northeast US presence offering general, orthodontic, endodontic, and periodontic services. Comparable as a multi-specialty group practice serving suburban families through insurance-friendly operations.
• Coast Dental: Multi-location dental group offering general, cosmetic, and specialty services including periodontics and orthodontics. Comparable as a similarly structured multi-specialty group practice with insurance-driven patient acquisition.
• Dental365: Multi-location, multi-specialty group dental practice primarily serving the Northeast US (including Long Island) with general, cosmetic, and specialty services. Directly comparable as a group-practice operating model offering in-house specialists and modern patient experience.
• Affordable Care (Affordable Dentures & Implants): Dental support organization specializing in dentures, implants, and extractions across hundreds of US locations. Comparable as a focused, multi-location dental services operator with strong demand for implant and restorative work.

Broad incumbents

• PDS Health (Pacific Dental Services): Major DSO supporting hundreds of practices across the US with a focus on technology-enabled, multi-specialty dentistry. Comparable as a scaled, tech-enabled operator representing a competitive and consolidation benchmark.
• Western Dental: Large multi-specialty dental group serving primarily West Coast and select East Coast markets. Comparable as a broad-incumbent competitor offering general, orthodontic, and specialty dental services under one brand.
• Aspen Dental: National DSO-affiliated brand providing general dentistry, dentures, implants, and clear aligners with strong insurance and financing programs. Comparable as a competing broad-based dental provider leveraging scale and in-house financing.
• Heartland Dental: Largest dental support organization (DSO) in the US, supporting thousands of offices with non-clinical services. Comparable as a back-office/operational model partner or as a buyer for independent practices like Now Dental of Suffolk.

Emerging players

• Tend: Tech-forward dental studio chain focused on premium patient experience, modern design, and digital workflows. Comparable as a newer-generation, technology-forward dental operator competing for the same modern suburban consumer.

Regional players

• Suffolk Oral Surgery: Regional oral surgery group serving Suffolk County, Long Island. Comparable as a local specialty competitor for the practice's oral surgery and implant cases in the same geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nowdentalofsuffolkfanpage
• LinkedInlinkedin.com/company/now-dental-of-suffolk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Now Dental of Suffolk