NOW Hotel

What NOW Hotel does

NOW Hotel is a boutique hotel property operating under the legal entity HOTEL NOW S.A.S in Cali, Colombia. Founded in 2009, the property offers 19 rooms in the Granada neighborhood on the north side of Cali, a recognized commercial and dining district. The hotel employs 22 people and serves leisure and couple travelers seeking short-stay accommodations, with an attached restaurant (Il Boschetto) and on-site event spaces providing ancillary revenue streams. The business is differentiated through curated romantic packages (eNOW MORATE, LOVE ME NOW) rather than scale-based competition.

The hotel operates a direct-to-consumer commercial model with revenue generated from four streams: room accommodations, restaurant operations, event hosting, and thematic experiential packages. Booking infrastructure is built around the Roomcloud channel management platform for OTA and inventory distribution, with direct reservations also handled via phone and WhatsApp. The property maintains a social media presence on Facebook and Instagram for demand generation and customer engagement. The hotel holds Colombian National Tourism Registry RNT-189775, which authorizes commercial lodging activity in Colombia.

NOW Hotel is a small, mature, privately-held independent operator. There is no evidence of institutional funding, M&A activity, leadership changes, or active geographic expansion in the available data. The business profile is that of a stable, cash-flowing lifestyle hospitality asset rather than a venture-backed growth company, with strategic activity limited to incremental product and channel optimization within the existing property footprint.

Name

NOW Hotel

Legal name

HOTEL NOW S.A.S

Website

https://nowhotel.com.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NOW Hotel is a 19-room boutique hotel in the Granada district of Cali, Colombia, operating under HOTEL NOW S.A.S since 2009 and serving leisure and couple travelers with accommodations, an on-site restaurant, event spaces, and curated romantic packages.

Ownership category

akta.pro rank

Product category

Boutique Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Boutique hotel accommodation
• Hotel suite rentals
• Hotel restaurant dining
• Event venue hosting
• Romantic getaway packages

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Room Accommodations: Primary revenue from 19 exclusive rooms including Suite Executive, Suite Premium, and Suite Now categories. Nightly stays for business and leisure travelers.
2. Restaurant Services: On-site restaurant Il Boschetto offering author cuisine and breakfast services. Additional revenue from dining experiences including romantic dinner packages.
3. Event Spaces: Event salon and rooftop facilities available for private events, meetings, and celebrations.
4. Stay Packages: Curated packages including eNOW MORATE (couple package with accommodation, wine, breakfast, parking) and LOVE ME NOW (romantic dinner package). Requires advance reservation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NOW Hotel operates a 19-room boutique hotel in the Granada sector of Cali, Colombia, offering Suite Executive, Suite Premium, and Suite Now accommodations with modern design and in-room technology for business and leisure travelers. The property also runs the Il Boschetto signature restaurant, a Rooftop bar, and a Salón Eventos (events hall) for private events and celebrations, supported by curated romantic packages such as eNOW MORATE and LOVE ME NOW. Reservations are handled through the hotel's own Roomcloud-integrated website, phone line, and WhatsApp contact.

Product overview

NOW Hotel is a boutique hotel offering 19 exclusive rooms with modern design and latest technology. The hotel provides a unified accommodation experience centered around Suite Executive, Suite Premium, and Suite Now room categories. On-site amenities include Il Boschetto restaurant (serving signature cuisine and breakfast), a rooftop bar, and an events hall for celebrations and corporate gatherings. Additional offerings include romantic packages (eNOW MORATE and LOVE ME NOW) that bundle accommodation with dining and special decorations for couples.

Differentiator

Problem solved

Functional benefit

Brands

• Il Boschetto: On-site restaurant offering author cuisine and gastronomic experience, also referred to as Il Boschetto & Rooftop
• Rooftop Now
• eNOW MORATE
• LOVE ME NOW

Products and services

• Suite Executive
• Suite Premium
• Suite Now
• Il Boschetto Restaurant
• Rooftop & Rooftop Bar
• Salón Eventos (Events Hall)
• eNOW MORATE Package
• LOVE ME NOW Package

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hotel El Peñón by Bauhouse: Boutique hotel operator with a Cali property focused on design-led, design-conscious accommodation. Closest like-for-like competitor to NOW Hotel's boutique positioning, small scale, and design-centric value proposition within the same city.
• Hotel Dann Carlton Cali: Established Colombian hotel chain with a prominent Cali property serving business and leisure travelers in a full-service format. Most directly comparable in-market competitor to NOW Hotel in terms of customer segment and full-service positioning, though larger in scale.
• Hotel Casa San Agustín: Boutique luxury hotel in Cartagena offering design-driven suites, on-site restaurant, and curated guest experiences. Comparable to NOW Hotel in small-scale boutique format, F&B integration, and experiential positioning, though in a different Colombian city.
• Hotel Spiwak Chipichape Cali: Cali-based full-service hotel with suites, F&B, and event facilities near the Chipichape commercial district. Comparable to NOW Hotel in offering a multi-revenue mix (rooms, restaurant, events) to business and leisure guests in the same metro.

Broad incumbents

• NH Collection Cali (now Minor Hotels): International upscale hotel chain with a Cali property offering rooms, F&B, and meeting facilities. Comparable to NOW Hotel in customer mix and full-service offering, though at larger scale and with global loyalty distribution.
• Sofitel Legend Santa Clara Cartagena: International luxury brand operating a flagship heritage luxury hotel in Cartagena with full F&B, event, and rooftop-style amenities. Comparable to NOW Hotel in luxury positioning and F&B/event monetization, but as part of a global brand portfolio.
• InterContinental Cali: Global full-service hotel brand with a property in Cali serving business travelers, events, and dining. Comparable to NOW Hotel in serving the same corporate Cali segment, but with broader amenities and international distribution.
• Movich Hotels: Colombian hotel chain operating boutique-style full-service properties across multiple cities. Comparable to NOW Hotel in boutique-leaning full-service positioning and Colombian market context, but with multi-property scale and brand infrastructure.
• Four Points by Sheraton Cali: Select-service Marriott-brand hotel operating in Cali, targeting business and leisure travelers with on-site dining. Comparable to NOW Hotel in segment focus and F&B integration, with broader corporate booking channels.

Regional players

• Casa Pestagua Cartagena: Boutique luxury hotel in a restored colonial mansion in Cartagena offering exclusive rooms, restaurant, and curated guest experiences. Comparable to NOW Hotel in boutique luxury positioning and experiential F&B, but operating in a different Colombian city with a distinct tourism driver.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NOWHOTEL
• Instagraminstagram.com/nowhotel
• LinkedInlinkedin.com/company/now-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOW Hotel