NOWINY24.PL - największy serwis informacyjny na Podkarpaciu

What NOWINY24.PL - największy serwis informacyjny na Podkarpaciu does

Nowiny24.pl is a regional digital news portal and the self-described largest information service in Poland's Podkarpackie (Subcarpathian) voivodeship, headquartered in Rzeszów. The platform is operated by Polska Press Sp. z o.o., a private Warsaw-based media conglomerate that owns a network of regional titles across Poland. The portal provides local news, sports, business, culture, health, education, automotive, agriculture, and regional coverage organized across dedicated city sub-sites (Rzeszów, Przemyśl, Jarosław, Jasło, Krosno, Sanok, Bieszczady).

The product surface centers on a main news portal supplemented by vertical sub-brands — Motofakty (automotive), Strefa Biznesu (business), Strefa Agro (agriculture), Strefa Obrony (defense), and Telemagazyn (TV/entertainment) — and utility features including weather, TV listings, and FotogrAI (an AI-powered photography tool). The technical footprint is built on a shared Polska Press platform (evidenced by common PPStatic asset and CDN domains), with mobile-responsive web delivery, social media presence on Facebook, Instagram, and X, and email newsletter distribution.

The business model is dual-track: free ad-supported content for the broad regional reading base, complemented by a paid digital edition subscription (e-Wydanie) via plus.nowiny24.pl. The site also serves as a content node within the broader Polska Press and Nasze Miasto networks, enabling cross-promotion and shared advertising sales. No revenue, headcount, or ownership-change data is publicly disclosed.

Name

NOWINY24.PL - największy serwis informacyjny na Podkarpaciu

Legal name

Polska Press Sp. z o.o.

Website

https://nowiny24.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nowiny24.pl is the largest regional news portal in Poland's Podkarpackie voivodeship, operated by Polska Press. It serves local readers with news, sports, and vertical content across multiple cities, monetizing via advertising and digital subscriptions.

Ownership category

akta.pro rank

Product category

Regional Online News

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional news publishing
• Digital news portal
• Online journalism
• Digital advertising media
• News subscription services

Headquarters

HQ city

Rzeszów

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital advertising: Display advertising on the news portal, including banner ads and sponsored content sections. The site contains multiple ad placements and promotional content sections.
2. Subscription services (e-Wydanie): Paid digital edition subscription for the newspaper Nowiny Plus, providing access to premium content.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Nowiny24.pl is a regional online news portal providing comprehensive local news, sports, business, culture, health, education, automotive, agriculture, defense, and entertainment coverage for the Podkarpackie voivodeship in Poland. It distributes free news content supported by digital advertising and offers a paid digital edition subscription (e-Wydanie) for the print newspaper's online version. The portal is supplemented by vertical sub-brands such as Motofakty, Strefa Biznesu, Strefa Agro, Strefa Obrony, and Telemagazyn.

Product overview

NOWINY24.PL is a comprehensive regional news portal operated by Polska Press Sp. z o.o., serving as the largest information service in the Podkarpacie region. The platform operates on a unified portal architecture featuring a core news product supplemented by specialized vertical sub-brands and thematic sections. Core offerings include the main news portal with regional coverage (Wiadomości, Sport, Kultura), alongside dedicated sub-brands such as Motofakty (automotive), Strefa Biznesu (business), Strefa Agro (agriculture), Strefa Obrony (defense), and Telemagazyn (TV/entertainment). Additional services include e-Wydanie digital subscriptions, FotogrAI AI-powered photography, weather forecasts, and TV program guides. Revenue is generated primarily through advertising and digital subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Nowiny24.pl Regional News Portal Comprehensive regional news portal serving the Podkarpackie voivodeship with free, ad-supported news, sports, business, health, education, culture, automotive, agriculture, and lifestyle content for residents of the Podkarpacie region.
• e-Wydanie Digital Edition Subscription Paid digital edition subscription providing online access to the Nowiny newspaper's digital version and archived content for Podkarpacie readers who want premium newspaper content online.
• Motofakty - Automotive Vertical Automotive news and information vertical covering road news, traffic, car tests, premieres, and accident reports for drivers and automotive enthusiasts in the Podkarpacie region.
• Strefa Biznesu - Regional Business Vertical Regional business news vertical covering business news, money topics, law and taxes, energy, and employment for business readers and professionals in the Podkarpacie region.
• Strefa Agro - Agriculture Vertical Agriculture and farming news vertical covering livestock, crops, renewable energy, machinery, prices, and subsidies for farmers and the agricultural community in the Podkarpacie region.
• Strefa Obrony - Defense and Military Vertical Defense and military news vertical covering the defense industry, geopolitics, and cybersecurity for readers interested in defense and security topics.
• Telemagazyn - TV and Entertainment Guide Television and entertainment guide vertical covering TV programs, VOD, films, series, and television news for general readers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Polska PresscoreOthersPolska Press Sp. z o.o. is the parent company and administrator of Nowiny24.pl. The site operates under the Polska Press media group, which is a major Polish regional media publisher.
• Nasze MiastominorOthersNasze Miasto is a network of regional news portals that shares content and cross-promotes with Nowiny24.pl, extending reach across Poland.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Onet.pl: One of Poland's largest online portals. Comparable as a competitor for advertising inventory and reader attention, particularly via national news coverage, but operates at significantly larger scale and serves a national (not hyper-local) audience.
• Interia.pl: Major Polish portal offering general news, regional content, and verticals. Comparable as a competitor for advertising and reader engagement in Podkarpacie, but with broader national scope and a stronger entertainment/news aggregation focus.
• Gazeta Wyborcza (local editions): Agora's flagship national newspaper with strong regional editions, including a Podkarpacie/Rzeszów presence. Comparable as a direct competitor for both readers and local advertisers, but operating at much larger scale across Poland and with a national news agenda.
• Wirtualna Polska: Leading Polish digital media group. Comparable as an incumbent competing for ad spend and audience share, and as a model for vertical/specialized content expansion, though at much larger national scale than a regional portal like Nowiny24.

Direct peers

• Dziennik Bałtycki: Polska Press regional title for the Tri-City/Pomerania region. Closely comparable as a sibling portal under the same corporate umbrella with shared architecture, ad sales force, and digital edition model.
• Nasze Miasto: Network of regional Polish news portals operating under Polska Press; directly comparable to Nowiny24 because it shares the same parent/infrastructure, same geographic fragmentation model, and even reciprocally cross-promotes content with Nowiny24.
• Dziennik Łódzki: Sister publication under Polska Press serving the Łódź region. Comparable because it is part of the same publisher network with identical product structure, subscription mechanics, and city-subsite model.
• Kurier Lubelski: Polska Press regional publication covering Lublin region. Comparable because it operates the same publishing template (regional portal + sub-verticals + digital edition + Polska Press ad network) in a different Polish voivodeship.
• Gazeta Krakowska: Another Polska Press regional portal serving the Małopolska region. Direct peer in terms of operating model (regional news, sub-verticals, e-Wydanie subscriptions, advertising monetization) and tech stack, but operating in a different regional geography.
• Gazeta Lubuska: Polska Press regional portal serving western Poland (Lubuskie). Direct comparable as a sister regional title with the same publisher model, e-Wydanie subscription product, and city-level sub-site structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/nowiny24
• YouTubeyoutube.com/channel/nowiny24
• Facebookfacebook.com/nowiny24
• Instagraminstagram.com/nowiny24
• LinkedInlinkedin.com/company/nowiny24

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOWINY24.PL - największy serwis informacyjny na Podkarpaciu