Polska Press

What Polska Press does

Polska Press Sp. z o.o. is one of Poland's largest privately held media and technology companies, headquartered in Warsaw and founded in 1991. The group operates a multi-platform portfolio spanning 20 regional daily newspapers, 23 regional internet portals, the national i.pl news portal, more than 500 city-level websites under the Nasze Miasto brand, and 15+ thematic portals covering business (Strefa Biznesu), automotive (Motofakty), health (Strona Zdrowia), agriculture (Strefa Agro), education (Strefa Edukacji), sports (Sportowy24, Gol24), lifestyle (Strona Kobiet, Strona Kuchni), travel (Strona Podrózy), TV (Telemagazyn), history (Nasza Historia), gaming (Gra.pl), construction (e-budownictwo), and entertainment (ShowNews.pl). It also owns four modern printing facilities in Bialystok, Bydgoszcz, Poznan, and Sosnowiec that produce approximately 3 million newspapers daily, plus a network of regional video studios.

The group reaches 14 million monthly internet users (roughly one-third of Poland's population) and generates 405 million monthly page views across its 600+ digital properties, with 840 journalists producing approximately 47,000 online articles per month. The advertising platform is unified under the mediaPPG brand, offering display, mobile, content marketing, video, social, programmatic, event, and print ad products, with billing on CPM, CPC, CPA, and Flat Fee models. Distribution combines a 17-office direct field sales force, an inside-sales team for national accounts, self-serve digital portals for SMBs (notably through Nasze Miasto), and a high-viewability programmatic package guaranteeing above 70% viewability.

The business model is advertising-led, complemented by commercial printing services (poligrafia) and event organization (Forum Dostawcow Przemyslu Energetycznego i Obronnego, ECOM Inspiration Awards, Lwy Polska Press). Customer segments split between B2B advertisers (large enterprises such as ORLEN, PKO Bank Polski, PZU, Ford, the European Commission, and Allegro, plus a long tail of regional and SMB advertisers) and general consumers of Polish local/regional news. Notable shareholders are not publicly disclosed; the company is led by CEO Zenon Nowak and operates with a board of directors and supervisory council.

Name

Polska Press

Legal name

Polska Press Sp. z o.o.

Website

https://polskapress.pl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Polska Press is a privately held Polish media and technology group operating 20 regional daily newspapers, 600+ digital properties including the national i.pl portal, and four printing facilities. It sells multi-channel advertising via its mediaPPG platform to B2B advertisers and serves Polish regional consumers with local news.

Ownership category

akta.pro rank

Product category

Regional Media Publishing

NAICS

Newspaper Publishers (51311), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

National & General-Interest Newspapers (Print & Digital) (MPAJADAA), Product & Brand PR (Consumer & B2B) (BPAFADAH), Media Relations & Press Office Services (MPAAADAI)

Keywords

• Regional newspaper publishing
• Digital media advertising
• Programmatic advertising platform
• Commercial printing services
• Multi-channel advertising campaigns

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Digital Advertising (Display, Mobile, Programmatic): Graphic and digital display advertising across 600+ websites and mobile platforms. Includes rich media formats, audience targeting, behavioral targeting, contextual targeting, and demographic targeting. CPM, CPC, CPA, and Flat Fee billing models. Programmatic guaranteed-viewability packages.
2. Content Marketing and Native Advertising: Branded content, native ads, sponsored articles, and SEO-optimized content integrated into editorial environments. Includes Contentplus campaigns and Linki sponsorowane.
3. Mobile Advertising: Mobile-first advertising including display, video, native formats, and SMS/MMS campaigns. Over 90% of users access content via smartphone. High open rates of up to 98% for SMS campaigns.
4. Special Projects and Custom Campaigns: Custom-designed integrated advertising campaigns including multimedia storytelling, cross-media campaigns, social initiatives, and innovative advertising formats. Includes pre-roll video, branded storytelling, virtual tours, and drone footage.
5. Video Advertising and Production: Video advertising including pre-roll, branded content, interviews, event reports, and storytelling. Own video production studios across all regions for both editorial and commercial content.
6. Social Media Advertising and Management: Social media ad management including Facebook Ads, Branded Content, and organic social media management across Facebook, Instagram, Twitter, LinkedIn, and TikTok.
7. Event Organization and Sponsorship: Organization of conferences, debates, panel discussions, press conferences, and local events. Includes event promotion across all regional newspapers, websites, and social media channels.
8. Print Newspaper Advertising: Traditional print advertising in 20 regional daily newspapers, local weeklies, and niche publications. Readers return to issues multiple times, reading up to 58% of content. Limited ad slots create premium, uncluttered environment.
9. Printing and Poligraphy Services: Commercial printing services for promotional leaflets, trade newspapers, daily newspapers, weeklies, insertion, and inlay services. Four printing facilities produce 3 million newspapers daily.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Polska Press is a media and technology company that publishes 20 regional daily newspapers, operates a network of 600+ digital portals (including national portal i.pl, 23 regional news portals, 500+ city websites under Nasze Miasto, and thematic portals), and sells integrated multi-channel advertising (display, mobile, content, video, social, programmatic, events) to B2B clients. The company also operates a Poligrafia printing division with three facilities producing 3 million newspapers daily.

Product overview

Polska Press Grupa is a media and technology company operating a multi-platform portfolio of print and digital products across Poland. The core offering is organized around three divisions: (1) Internet Services — a national portal (i.pl), 23 regional news portals, thematic portals (e-budownictwo, Strefa Biznesu, Strona Zdrowia, Strefa Agro, Strefa Edukacji, Gra.pl, Motofakty, Sportowy24, Gol24, Strona Kobiet, Telemagazyn, Nasza Historia, Strona Podróży, Strona Kuchni, ShowNews.pl), and over 500 city websites under Nasze Miasto; (2) Print Publishing — 20 regional daily newspapers (including Dziennik Zachodni, Gazeta Pomorska, Nowiny24, Gazeta Lubuska, Dziennik Łódzki, Nowa Trybuna Opolska, Gazeta Krakowska, Gazeta Wrocławska, Kurier Lubelski, Głos Koszaliński, Głos Wielkopolski, Gazeta Współczesna, Dziennik Bałtycki, Echo Dnia, Express Ilustrowany, Kurier Poranny, Dziennik Polski, Głos Szczeciński, Głos Pomorza, Nowości Toruńskie, Express Bydgoski) plus local weeklies and free publications; and (3) Poligrafia (Printing Division) — three modern printing facilities in Białystok, Bydgoszcz, and Sosnowec producing 3 million newspapers daily. The advertising platform (mediaPPG) unifies campaign delivery across all properties via display, mobile, content, video, social media, programmatic, event, and print channels.

Differentiator

Problem solved

Functional benefit

Brands

• i.pl: National news portal reaching 7 million monthly users
• Nasze Miasto
• Strefa Biznesu
• Sportowy24
• Motofakty
• Telemagazyn
• Strona Zdrowia
• Strona Kobiet
• Nasza Historia
• Gra.pl
• Strefa Edukacji
• Strefa Agro
• Gol24
• e-budownictwo

Products and services

• i.pl National News Portal National general news portal operated in collaboration with approximately 800 journalists from regional newspapers and local newsrooms. Covers national and international news, local content via geolocation, sports, and publicistics, with video podcasts and interactive reportages.
• Regional Daily Newspapers (20 titles) Portfolio of 20 regional daily newspapers covering all Polish voivodeships (e.g., Dziennik Zachodni, Gazeta Pomorska, Nowiny24, Gazeta Lubuska, Dziennik Łódzki, Gazeta Krakowska, Gazeta Wrocławska) plus additional weeklies and niche publications; 54 press titles total.
• Nasze Miasto Network Free newspaper and network of over 500 city websites serving local communities across all Polish voivodeships, reaching 26.8 million monthly page views and publishing 24,230 online articles.
• Strefa Biznesu (Business Portal Network) Network of 17 regional business portals covering local business news, economic events, savings and investment advice, law and tax information, and a daily updated tender database.
• Motofakty (Automotive Portal)
• Gra.pl (Gaming and Technology Portal) Gaming and technology portal covering computer games, hardware, and new technologies across all gaming platforms. Features reviews, previews, rankings, quizzes, and articles from authors across Poland.
• E-budownictwo Publishing Group Building industry media group publishing 13 specialized portals and two industry forums for building, renovation, and interior design, including E-MIESZKANIE, E-ŁAZIENKI, E-OGRÓDEK, and E-OKNA, reaching 1 million unique users.
• mediaPPG (Integrated Advertising Platform) Polska Press's integrated advertising platform encompassing display, mobile, content marketing, video, social media, programmatic, and print advertising services, with campaign management across the group's portfolio of 600 websites and 54 press titles.
• Programmatic Advertising (High Viewability Package) Programmatic advertising with guaranteed above 70% viewability, desktop and mobile formats, and guaranteed traffic. Supports RON (Run on Network), ROC (Run on Category), and ROS (Run on Site) placements.
• Poligrafia (Commercial Printing Division) Modern printing division with facilities in Białystok, Bydgoszcz, and Sosnowiec, printing 3 million newspapers daily. Uses coldset and heatset printing technology and offers promotional booklet printing, commercial printing, daily newspaper printing, weekly printing, and insert/advertisement insertion services.
• Telemagazyn (TV Guide Portal) TV guide and entertainment portal, the #1 in the Polish TV program category with 7.3 million monthly page views. Covers film plans, actor interviews, event reports, previews, and reviews.
• Strefa Agro (Agricultural Portal) Agricultural news and advisory portal covering subsidies, crop and animal production, exhibitions, and trade shows, reaching 4 million unique users.

Quantifiable outcome

• 14 million monthly unique internet users reached
• +5 more outcomes

Named customers23 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

16 partnerships are on record, tiered minor and core.

• AmberExpominorGTM or Marketing Partner · 25 June 2026Venue partner for the URC 2026 (International Conference on Ukraine Recovery) held in Gdansk under the media patronage of Polska Press Grupa.
• ORLEN S.A.coreStrategic or Co-development Partner · 15 June 2026ORLEN S.A. was the strategic partner of the Forum Dostawcow Przemyslu Energetycznego i Obronnego 'Energia z Polski - Local First' held at University of Rzeszow on June 15, 2026. The forum brought together government, business, and industry leaders to discuss energy and defense sector cooperation. ORLEN experts conducted workshops on procurement processes for major infrastructure projects.
• PKO Bank PolskicoreStrategic or Co-development Partner · 15 June 2026PKO Bank Polski served as the main partner of the 'Energia z Polski - Local First' forum. The bank participated in panels on financing strategic infrastructure projects for Poland's energy and defense sectors.
• PZUminorGTM or Marketing Partner · 15 June 2026PZU was a partner of the Forum Dostawcow Przemyslu Energetycznego i Obronnego. PZU participated in discussions about financing and risk management for strategic infrastructure investments.
• Agencja Rozwoju Przemyslu S.A. (ARP)minorStrategic or Co-development Partner · 15 June 2026ARP was a partner of the forum, contributing expertise on industrial development and defense sector transformation.
• ENEAminorGTM or Marketing Partner · 15 June 2026Supporting partner of the Forum Dostawcow Przemyslu Energetycznego i Obronnego, discussing energy sector transformation and local supplier development.
• AssecominorGTM or Marketing Partner · 15 June 2026Supporting partner of the Forum, contributing technology and digitalization expertise for the energy and defense sectors.
• Tauron DystrybucjaminorGTM or Marketing Partner · 15 June 2026Supporting partner of the Forum, discussing energy distribution transformation and local supplier opportunities.
• Polska Grupa Zbrojeniowa (PGZ)minorStrategic or Co-development Partner · 15 June 2026Supporting partner of the Forum discussing Poland's defense industry transformation and domestic supplier integration.
• Polska Spólka GazownictwaminorGTM or Marketing Partner · 15 June 2026Supporting partner of the Forum, contributing to discussions on gas infrastructure and energy security.
• Miasto RzeszówminorGTM or Marketing Partner · 15 June 2026City of Rzeszow was a supporting partner of the Forum hosted at the University of Rzeszow, representing the local government perspective on energy and defense sector development.
• Uniwersytet Ekonomiczny w KatowicachcoreStrategic or Co-development Partner · 22 April 2026Letter of intent signed between Polska Press Grupa and the University of Economics in Katowice during the 18th European Economic Congress (EKG 2026). The partnership aims to promote economic knowledge and implement joint projects. It represents Polska Press's commitment to academic collaboration and economic education.
• Ministerstwo CyfryzacjicoreStrategic or Co-development Partner · 18 March 2026Ministry of Digital Affairs provided Honorary Patronage over the ECOM Inspiration Awards 2025 organized by Polska Press Grupa. Vice Premier Krzysztof Gawkowski attended the gala as a special guest. Ministry received ECOM Grand Prix for mObywatel application.
• Zwiazek Pracodawcow Branzy Internetowej IAB PolskaminorGTM or Marketing Partner · 18 March 2026IAB Polska provided Honorary Patronage over the ECOM Inspiration Awards 2025, recognizing best practices and innovation in Polish e-commerce.
• Orlen PaczkaminorGTM or Marketing Partner · 12 March 2025Main partner of the ECOM Inspiration Awards 2025 organized by Polska Press Grupa's naszemiasto.pl platform, supporting the e-commerce ecosystem awards program.
• Pro Media (Wspóladministrator danych)coreOthersPro Media is identified as co-administrator of personal data alongside Polska Press for the polskapress.pl website, indicating a data management partnership for the platform.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ströer SE & Co. KGaA: German outdoor and digital advertising platform with significant local/regional reach. Comparable in vertical integration of advertising sales, programmatic platform ownership, and multi-channel campaign execution, though anchored in out-of-home.
• DPG Media: Dutch-Belgian media group operating regional newspapers, radio, and digital platforms across Western Europe. Comparable as a broad incumbent press publisher with similar print + digital + programmatic advertising revenue mix, though operating in different geographies.
• Sanoma Oyj: Finnish media group with newspapers, magazines, and learning materials. Comparable as a multi-platform European press publisher integrating print, digital, and B2B advertising services in a single mid-size market.

Direct peers

• Bauer Media Polska: Subsidiary of Bauer Media Group publishing TV guides (Tele Tydzień), women's magazines (Twój Styl, Olivia), and lifestyle titles. Comparable as a Polish magazine and lifestyle-content advertising platform with overlapping B2B advertiser base.
• ZPR Media: Publisher of Super Express and Eska Radio network. Directly competes with Polska Press in the tabloid/regional press segment and Polish local advertising market.
• Ringier Axel Springer Poland: Operates Fakt, Newsweek Polska, Onet.pl (leading Polish web portal), and Business Insider Polska. A direct competitor for both national and digital advertising budgets, with similar full-service agency-style campaign execution.
• Wirtualna Polska (WPL): One of Poland's largest horizontal web portals with display advertising, programmatic, and content marketing. Comparable in digital advertising scale, audience monetization model, and competition for Polish B2B and B2C advertisers.
• Infor PL (Infor Biznes / prawno-gospodarczy.pl): Specialist business and legal-information publisher with portals such as prawnik.pl and infor.pl. Competes with Polska Press's Strefa Biznesu in the Polish B2B business news and regulatory information segment.
• Burda Media Polska: Polish arm of Hubert Burda Media publishing Elle, Glamour, National Geographic Polska, and lifestyle digital properties. Comparable in thematic content publishing and brand-content advertising services.
• Agora S.A. Agora is Poland's other major press publisher, operating Gazeta Wyborcza, TOK FM radio, and digital properties (gazeta.pl). It is the closest direct peer in Polish newspaper publishing and advertising sales, competing for the same national advertiser budgets and editorial talent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/polskapresse
• LinkedInlinkedin.com/company/polskapresse

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries41 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polska Press