No Wrong Door

What No Wrong Door does

No Wrong Door for Support and Recovery, Inc. is a nonprofit community organization founded on March 25, 2019 and headquartered at 102 Thomas Heights Road in Franklin, North Carolina, serving Macon and surrounding counties in Western North Carolina. The organization provides peer-based recovery and mental health support services to individuals and families affected by substance use disorders and mental health challenges, delivered through a coordinated portfolio of programs including WRAP (Wellness Recovery Action Plan), AA meetings, GED classes, Parenting with Love and Logic, anger management, Creative Recovery, a walking group (Striders), a veterans' purpose social group, the Hope & Healing family support group, the Beautiful Broken Bible Group, and Prime For Life substance use programming. Services are also delivered on-site at the Macon County Detention Center and through Hope House transitional housing for families facing housing insecurity, plus a satellite DownTown Door location.

The business model is that of a donation- and grant-funded nonprofit: all services are provided free of charge, with revenue sourced from individual charitable contributions, foundation grants (notably Dogwood Health Trust for Hope House), and operational partnerships with Vaya Health, Macon County Health Department, and Macon County Department of Social Services. There is no proprietary technology product; the organization operates a Wix-hosted website (nowrongdoorwnc.org) and a YouTube channel for outreach, with a 2018 community work-session genesis involving 80+ local stakeholders (providers, teachers, law enforcement, county and town officials, clergy, veterans, and people in recovery) shaping the mission. Governance rests with an 11-person volunteer Board of Directors, with Sheila Jenkins serving as Executive Director and Ronnie Beale (Vaya Health Chairman) and Shelly Foreman (Vaya Health) embedded as board liaisons.

Name

No Wrong Door

Legal name

No Wrong Door for Support and Recovery Inc.

Website

https://nowrongdoorwnc.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

No Wrong Door for Support and Recovery is a Franklin, North Carolina nonprofit founded in 2019 that provides free, peer-based recovery, mental health, and transitional housing services to individuals and families affected by substance use in Macon and surrounding counties.

Ownership category

akta.pro rank

Product category

Community Recovery Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Housing Assistance & Homeless Services (BPAGAEAB), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Peer support services
• Substance use recovery
• Mental health support
• Community recovery programs
• Transitional housing

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Donations and Grants: No Wrong Door operates as a nonprofit organization funded through charitable donations from individuals and organizations, as evidenced by their donation page requesting monetary contributions and essential household items. The organization also partners with Vaya Health and other county agencies for operational support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

No Wrong Door delivers free, peer-led recovery and support services for individuals and families affected by substance use and mental health challenges in Macon and surrounding counties of Western North Carolina. Offerings include recovery support groups, GED classes, parenting and anger management classes, wellness activities, AA meetings, veteran support, and on-site programming at the Macon County Detention Center. The organization also operates Hope House, a transitional housing facility for families challenged in securing affordable housing.

Product overview

No Wrong Door for Support and Recovery is a community-based social services organization offering a coordinated suite of recovery and support programs. The portfolio includes peer-led support groups (Hope & Healing, Beautiful Broken Bible Group, WNC Veterans Purpose Social Group), educational classes (WRAP, GED, Anger Management, Parenting with Love and Logic), wellness activities (Creative Recovery, Striders Walking Group), and substance abuse services (AA meetings, Prime For Life). The organization also operates Hope House transitional housing and provides services at the Macon County Detention Center. All programs are designed to support individuals and families struggling with substance use disorders and mental health challenges.

Differentiator

Problem solved

Functional benefit

Brands

• Hope House: Transitional housing program providing a vital lifeline for families challenged in securing affordable housing, offering an environment where families can regain stability while accessing essential resources and services.

Products and services

• WRAP (Wellness Recovery Action Plan) A peer-led recovery framework in which participants develop a personalized plan to manage distressing symptoms, gain insight into behavior patterns, and include a crisis plan. Open to anyone and centered on life experiences, strengths, and goals rather than diagnoses.
• Alcoholics Anonymous (AA) Meeting – Common Sense Group A Big Book, closed-format AA meeting held Tuesdays at 5:30 PM at the No Wrong Door office, wheelchair accessible and open to those with a desire to stop drinking.
• GED Classes In-person instruction from a North Carolina licensed teacher providing high school diploma equivalent education with practice tests, small class sizes, and flexible scheduling. Targeted at individuals in recovery seeking improved employment and further education access.
• Parenting with Love and Logic Weekly parenting class teaching love, empathy, and logical consequences, with the philosophy that children learn best through experiencing natural outcomes of their choices in a safe, supportive environment.
• Anger Management Class Class designed to help individuals understand, identify, and manage anger through relaxation methods, cognitive reframing, and communication skills.
• Creative Recovery Wellness and recovery class exploring creativity through drawing, coloring, painting, and crafting to boost mood, increase focus, and relieve stress.
• Striders Walking Group Weekly walking group for general wellness, stress relief, and socialization held at the No Wrong Door office.
• WNC Veterans Purpose Social Group Support and social group for veterans meeting on the 1st and 3rd Thursday of the month from 6-8 PM to share information, knowledge, and resources and advocate for local veterans.
• Hope & Healing Support Group Weekly support group for families dealing with substance use in loved ones, providing understanding, coping strategies, and resources.
• Beautiful Broken Bible Group Christ-centered women's group focused on healing, hope, and spiritual growth through Bible study, prayer, and fellowship.
• Peer Support Services Community-based peer support and education provided by NC Peer Support Specialists, including one-on-one and group sessions for individuals and families.
• Prime For Life Program Peer-led programs delivered at the Macon County Detention Center including WRAP Skills, Parenting with Love & Logic, peer support, and alcohol and drug assessments for incarcerated individuals.
• Hope House Transitional Housing Transitional housing facility providing a lifeline for families challenged in securing affordable housing, offering a safe environment with access to essential resources and services.
• DownTown Door Services location providing various support programs, workshops, and classes for individuals and families struggling with substance use and mental health challenges.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Discovery ChurchminorOthersDiscovery Church is acknowledged as a generous supporter of Hope House transitional housing. Their contribution helped make the housing facility possible for families in need.
• Dogwood Health TrustcoreOthersDogwood Health Trust is listed as a key supporter of Hope House transitional housing, contributing to the organization's mission of providing support for families struggling with housing affordability.
• Vaya HealthcoreStrategic or Co-development PartnerVaya Health is a key organizational partner, with Shelly Foreman serving as Board Liaison from Vaya Health and Ronnie Beale serving as Vaya Health Chairman on No Wrong Door's board. Vaya Health provides mental health and substance use services in the region.
• Macon County Health DepartmentcoreStrategic or Co-development PartnerParticipated in initial community meetings in 2018 to address substance use and mental health challenges in the community. Part of the collaborative approach to filling gaps in existing services.
• Macon County Department of Social ServicescoreStrategic or Co-development PartnerParticipated in initial community meetings in 2018 to help establish No Wrong Door. Part of the collaborative network supporting individuals and families in Macon County.
• Beale ConstructionminorOthersBeale Construction contributed to building Hope House transitional housing facility, providing construction expertise for the housing project.
• Stephen Perry Smith Architects Inc.minorOthersStephen Perry Smith Architects Inc. contributed architectural services for Hope House transitional housing, helping make the facility possible.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• McShin Foundation: Virginia-based nonprofit providing peer-led recovery support, housing, and resources for individuals and families affected by substance use. Operates a similar community-based model with Certified Peer Recovery Specialists and direct service delivery.
• Oxford House: National network of democratically run recovery homes; highly comparable to No Wrong Door's Hope House transitional housing concept, though at greater scale. Both focus on peer-supported sober living for individuals in recovery.
• Coastal Horizons Center: North Carolina-based nonprofit providing substance use treatment, mental health services, and recovery support across multiple counties. Operates a comparable community-based, multi-disciplinary recovery model with peer support and transitional housing.
• Young People in Recovery: National nonprofit building recovery communities for young people, with peer-led support groups and advocacy. Operates a comparable mission and community-led peer support model for recovery populations.
• Faces & Voices of Recovery: National nonprofit advocacy organization supporting the organized recovery community. Comparable as a peer-driven, recovery-focused nonprofit that supports local recovery community organizations like No Wrong Door.
• The Phoenix: Nonprofit providing peer-based recovery support through fitness, sober active community programming, and direct services. Comparable peer-support-driven nonprofit model with national chapters.

Others

• Vaya Health: Regional behavioral health managed care organization (LME/MCO) serving western North Carolina. Vaya Health is a strategic partner and board liaison to No Wrong Door, providing funding and referral pipeline rather than competing directly.
• Dogwood Health Trust: Western North Carolina foundation created from the sale of Mission Health; a major funder of rural SUD and behavioral health initiatives in the region. Listed as a core supporter of Hope House and a key philanthropic partner to No Wrong Door.

Broad incumbents

• Mental Health America: National nonprofit addressing mental health and substance use through advocacy, education, and peer support. Operates at much greater scale and addresses the broader behavioral health space in which No Wrong Door operates.
• NAMI (National Alliance on Mental Illness): National mental health nonprofit providing peer support, family education, and advocacy. No Wrong Door's board includes a NAMI representative, and NAMI operates family support programs directly comparable to No Wrong Door's Hope & Healing family support group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NoWrongDoorFranklinNC
• LinkedInlinkedin.com/company/no-wrong-door

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No Wrong Door