Neue Presse GmbH

What Neue Presse GmbH does

Neue Presse GmbH (legal name: Druck- und Verlagsanstalt Neue Presse GmbH) is a privately held regional newspaper publisher headquartered in Coburg, Germany, serving readers across the Oberfranken (Upper Franconia) region of Bavaria. The company publishes the Neue Presse Coburg daily newspaper, covering local news, politics, sports (including HSC Coburg, FC Coburg, and BBC Coburg), community events, obituaries, and classifieds for the Coburg, Kronach, and Haßberge districts. It employs approximately 35 staff and operates its own printing facility in Hof (Schaumbergstr. 9) for newspaper production, with the legal entity registered as a GmbH at Amtsgericht Coburg (HRB 82) and managed by Dr. Serge Schäfers as Geschäftsführer.

The product portfolio follows a platform-plus-modules architecture built around the core newspaper: print home delivery and a digital E-Paper (delivered via web reader plus dedicated iOS and Android apps) form the base, supplemented by the NP+ premium content subscription (Plus-Abo), the Heimat-Bundle device-plus-subscription offering, and a layered set of subscription tiers (Weekend, Complete, Sunday E-Paper, Gift-Abo, Schnupper-Abo trial). Audience development runs across an unusually broad channel mix including the company website (np-coburg.de), Facebook, Instagram, TikTok, X/Twitter, YouTube, a WhatsApp Channel, email newsletters, Google Ads, and physical reader events such as printing facility tours under the Erlebniswelt platform.

Revenue is generated primarily through recurring subscriptions across pricing tiers ranging from €9.90/month (Sunday-only E-Paper) to €64.90/month (Premium-Abo Complete outside the distribution area), with secondary contributions from display advertising and hardware bundling. Distribution is direct-to-consumer via the company website (aboshop.np-coburg.de), customer service phone sales, and home delivery within the Oberfranken region. The company is privately held with no disclosed parent company, institutional ownership, or venture capital backing, and no public listing.

Name

Neue Presse GmbH

Legal name

Druck- und Verlagsanstalt Neue Presse GmbH

Website

https://np-coburg.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Neue Presse GmbH is a privately held regional newspaper publisher in Coburg, Germany, delivering the Neue Presse Coburg daily across Oberfranken via print home delivery, E-Paper, mobile apps, and the NP+ premium subscription platform, with approximately 35 employees and its own printing facility in Hof.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro industry

PRIMARYMPAJADAB

Local & Regional Newspapers (Print & Digital)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• Regional newspaper publishing
• Daily print newspaper
• Digital e-paper subscription
• Local news coverage
• Newspaper print production

Headquarters

HQ city

Coburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Print Newspaper Subscriptions: Home delivery of printed daily newspaper with various subscription tiers (weekend only, full week, with or without digital access)
2. E-Paper Subscriptions: Digital newspaper access via web reader and mobile applications
3. NP+ Premium Content: Paid content model for exclusive premium articles on the news website
4. Device Bundles (Heimat-Bundle): Combined E-Paper subscription with tablet or smartphone devices
5. Advertising: Display advertising on website and potentially in print editions

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Neue Presse GmbH publishes a regional daily newspaper called "Neue Presse" covering news, sports, politics, and community events in the Oberfranken region of Bavaria (Coburg, Kronach, and Haßberge districts). Content is delivered through print home delivery, a web-based E-Paper reader, iOS/Android apps, and a paid NP+ premium content tier, with subscription tiers ranging from weekend-only to full-week print-plus-digital access. The company also operates its own printing facility in Hof and offers device bundles (Heimat-Bundle) that combine E-Paper subscriptions with tablet or smartphone hardware.

Product overview

Neue Presse GmbH operates a regional newspaper publishing business centered on its flagship daily newspaper Neue Presse, covering Oberfranken (Upper Franconia) in Bavaria. The product portfolio consists of print and digital subscription offerings built around the core newspaper content. The primary products include the print newspaper (Neue Presse Print) and the E-Paper digital edition. These are complemented by subscription add-ons (NP+ premium content), bundled device offerings (Heimat-Bundle combining E-Paper with tablets), and various subscription tiers (Weekend, Complete, Gift, and Trial packages). Additional services include print production tours. The architecture is a platform-plus-modules model where the core newspaper content is delivered across multiple channels (print, web, app) with premium tiers and device bundles as optional add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Neue Presse (Print Newspaper)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Meta Platforms (Facebook, Instagram)minorGTM or Marketing PartnerSocial media partnership for brand presence and marketing. Neue Presse maintains official pages on Facebook and Instagram for content distribution and reader engagement.
• TikTok Technology Ltd.minorGTM or Marketing PartnerShort-form video content distribution through TikTok channel for reaching younger audiences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coburger Tageblatt: Direct competitor covering the same Coburg city and adjacent Haßberge area. Both are subscription-based regional dailies competing for the same local advertisers, readers, and sports coverage (HSC Coburg, BBC Coburg).
• Bayerische Rundschau: Kulmbach-based regional daily serving Upper Franconia readers adjacent to Neue Presse's Kronach and Coburg footprint, with comparable subscription and E-Paper offerings targeting overlapping local advertisers.
• Frankenpost: Hof-based regional daily covering Upper Franconia including parts of the same geography where Neue Presse's printing facility is located. Operates the same subscription-based print and E-Paper model with local editorial focus.
• Kronacher Tagblatt: Local newspaper covering the Kronach district, directly overlapping with Neue Presse's Kronach edition. Competes for the same household subscriptions, classifieds, and local event reporting in that geography.
• Fränkischer Tag: Bamberg-based regional daily covering neighboring Upper Franconia districts with overlapping readership, similar print-plus-E-Paper subscription model, and comparable advertising inventory targeting the same demographic.

Regional players

• Main-Post: Würzburg-based regional daily operating print and E-Paper subscription products in Lower Franconia. Same regional German newspaper business model, comparable pricing tiers and self-serve subscription infrastructure, but distinct geography.
• Nürnberger Nachrichten: Larger Bavarian regional publisher (Verlagsgruppe Nürnberger Presse) covering northern Bavaria with overlapping Upper Franconia distribution, similar subscription tiers, and shared advertiser pool. Broader geographic scope than Neue Presse.

Broad incumbents

• Berliner Morgenpost: Funke Mediengruppe regional daily in Berlin with print, E-Paper, and premium digital subscriptions (MOPO+). Comparable subscription-ladder monetization and Heimat-Bundle-style bundling experiments, though serving a different metropolitan region.
• Süddeutsche Zeitung: Germany's largest national-quality broadsheet with a digital subscription business (SZ+) operating at far greater scale. Provides a comparable reference point for premium digital content monetization but at national rather than regional scope.

Others

• Franken-gedenkt (Trauerportal): Operated as an associated brand from the same publishing network (link present on np-coburg.de), this regional obituary/memorial portal is an adjacent rather than directly competing service that monetizes the same local grief and community use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/neuepressecoburg
• Instagraminstagram.com/neuepresse_coburg
• TikToktiktok.com/@neuepresse
• LinkedInlinkedin.com/company/neue-presse-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neue Presse GmbH