National Pickleball League, LLC

Name

National Pickleball League, LLC

Legal name

National Pickleball League, LLC

Website

https://nplpickleball.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Sports League

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Professional pickleball league
• Senior sports league
• Team-based competition
• Sports event management
• Athlete sports marketing

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Sponsorship and Presenting Partnerships: The league generates revenue through sponsorship agreements with brands like QC Kinetix (presenting sponsor), DEXASCAN.COM (event presenting partner), and equipment partners including ERNE (ball machine), GAMMA Sports (official ball), and Gearbox Sports (official paddle). Partners receive on-site activations, signage, and digital promotion.
2. Event and Championship Revenue: Prize pools of $100,000 to $175,000 are awarded across seasons. Revenue is generated through event hosting, spectator attendance, and media rights. The league's third season championship in Seattle featured a $100,000 prize pool.
3. Team Ownership and Franchise Fees: Teams are owned by individual investors and representatives. The league structure includes team owners like Julie Gibson, Kim Jagd, and Bob Strommen on the Board of Managers, suggesting franchise-based ownership model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

National Pickleball League, LLC (operating as Champions Series Pickleball / CSP) operates a professional team-based pickleball league for elite athletes aged 50 and over, fielding 12 city-based franchises that compete across a multi-event season ending in an annual championship. The league runs live event weekends made available to fans via free YouTube and Selkirk TV streaming, and is supported by presenting sponsors, equipment partners, and a franchise-ownership model.

Product overview

Champions Series Pickleball (CSP), formerly National Pickleball League, operates a multi-offering platform for senior professional pickleball. The core product is the CSP League featuring 12 teams competing in the 50+ Champions Pro division, complemented by the MLP Champions Series (16-team coed senior format under MLP brand license). A new Tournament Series for ages 40+ professional and amateur players launched in 2026. Additional offerings include live streaming via YouTube and Selkirk TV, an official scoring platform (Pickleball Team Leagues), and email/text newsletter subscriptions. The league operates with presenting sponsor QC Kinetix and multiple official equipment and service partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Champions Series Pickleball (CSP) League Professional pickleball league for elite Champions Pros aged 50+, featuring 12 city-based teams competing across multi-city event weekends culminating in an annual championship with prize money.
• MLP Champions Series Coed senior team format operated under Major League Pickleball brand license, featuring 16 teams in the 50+ division with monthly events integrated with the MLP season schedule.
• CSP Tournament Series Tournament series for professional and amateur pickleball players aged 40+, with regular-season events before respective league championships and prize money across professional divisions.

Quantifiable outcome

• $175,000 total prize pool for 2025 season
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• QC KinetixflagshipGTM or Marketing Partner · 1 May 2025QC Kinetix became the official presenting sponsor of the National Pickleball League for its third season in 2025. The partnership brands the league as 'NPL presented by QC Kinetix.' QC Kinetix is the largest regenerative medicine company in North America. Partnership includes local activations at league tournaments, social media campaigns, and collaborations with league athletes and ambassadors to target the 50+ demographic.
• Major League Pickleball (MLP)coreStrategic or Co-development Partner · 26 March 2025Partnership with Major League Pickleball to launch MLP Champions Series. CSP will license the MLP brand for its professional coed senior team format. MLP and CSP will collaborate on marketing, promotions, and media opportunities. MLP Champions Series events will be integrated with the 2026 MLP season schedule, featuring 16 teams in its 50+ division. Monthly events scheduled July, August, September, October plus championship.
• DEXASCAN.COMcoreGTM or Marketing Partner · 12 September 2024DEXASCAN.COM became the presenting partner of NPL's regular season finale in Houston in a multiyear agreement. DEXA Scan is Dual Energy X-Ray Absorptiometry technology for fitness and wellness. Partnership includes on-site activations, on-court signage at all NPL events (regular season and championship), and promotion across NPL's digital and social channels.
• ERNE / Victory Sports TechnologiescoreTechnology or Integration · 11 September 2024ERNE pickleball ball machine named Official Ball Machine Sponsor of the Champions Pro (50+) pickleball league. ERNE is a technology-driven pickleball training machine with customizable drills, smartphone controls, and dual power support. Featured during NPL events to support player training and development. Includes on-site activation, on-court signage through championship weekend, and promotion on NPL digital and social channels.
• IncrediwearcoreGTM or Marketing Partner · 9 May 2024Incrediwear named Official Wearable Recovery Partner for the 2024 season. Provides advanced wearable recovery solutions to NPL athletes focusing on improving circulation, reducing inflammation, relieving pain, and accelerating recovery. Served as Presenting Partner of the Kick-Off Event in Chicago. Featured in players' recovery lounge throughout the season.
• GAMMA SportscoreTechnology or Integration · 1 January 2024GAMMA Sports named Official Ball of the National Pickleball League. Provides equipment partnership for league play and events.
• Gearbox SportscoreTechnology or Integration · 1 January 2024Multi-year deal naming Gearbox Sports as Official Paddle of the league. Equipment partnership providing paddles for NPL players throughout the season.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Professional Pickleball Association (PPA Tour): The leading individual-professional pickleball tour in the U.S. PPA competes for senior/elite pickleball players, sponsors, and broadcast audiences, and represents the most relevant benchmark for prize-pool economics and tour-format play.
• Association of Pickleball Players (APP Tour): A second major professional pickleball tour operating events across age and skill tiers including seniors. Directly comparable on tournament format, player base, and sponsorship-driven revenue model.
• Major League Pickleball (MLP): The premier professional team-based pickleball league in the U.S. CSP is both a direct competitor in the professional pickleball space and a brand-license partner via the MLP Champions Series, making it the closest comparable by format, audience, and venue model.

Broad incumbents

• Life Time Pickleball (Life Time Fitness): Life Time operates a large portfolio of pickleball courts, leagues, and senior programming across its club network. Comparable as a vertically integrated operator of senior pickleball play, though tied to its fitness-club membership model.
• USA Pickleball: The national governing body for pickleball in the U.S. While not a league operator, it sets rules, sanctions tournaments, and shapes the competitive ecosystem that CSP operates within — making it the closest broad incumbent comparable.
• United States Tennis Association (USTA League): Operates the largest adult recreational tennis league in the U.S. with age-based divisions, team-franchise structure, and national championships — a structural analog to CSP's senior pickleball league model.

Others

• Selkirk Sport: Leading pickleball equipment and media brand that hosts Selkirk TV, the free streaming platform carrying CSP center-court broadcasts. Ecosystem-enabling peer rather than a direct competitor.
• Tennis Channel / Pickleball Channel: Media-rights and content counterparties in the racquet-sports space. Relevant as a comparable distribution and broadcast-rights counterpart for senior professional racquet-sports content.

Regional players

• National Senior Games Association: Runs the largest multi-sport event for athletes 50+ in the U.S. While not a pickleball-specific league, it captures the same senior-athletic competitive demographic and event-driven content model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/championspb
• YouTubeyoutube.com/@championsseriespickleball
• Facebookfacebook.com/championsseriespickleball
• LinkedInlinkedin.com/company/national-pickleball-league-llc
• Instagraminstagram.com/championsseriespickleball

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Pickleball League, LLC