National Senior Games Association, Inc.

What National Senior Games Association, Inc. does

National Senior Games Association, Inc. (NSGA) is a 501(c)(3) nonprofit charitable organization founded in 1987 and headquartered in Clearwater, Florida. NSGA's core function is to organize and govern competitive multi-sport events for adults aged 50 and older in the United States. Its flagship offering is the biennial National Senior Games, which drew nearly 12,000 athletes competing in 21 sports over 13 days at the 2022 Greater Fort Lauderdale event, with 7 American records and 154 NSG records set. Athletes must qualify through a network of State Senior Games organizations that NSGA coordinates across the country, creating a national funnel into the championship event. The 2025 Games were held in Des Moines, Iowa, with confirmed future events in Tulsa, Oklahoma (2027) and Birmingham, Alabama (2029).

NSGA's product portfolio extends beyond competition events to include the Sustained Athlete Fitness Exam (SAFE) health screening program offered on-site at Games, a Health & Well-Being content division producing educational resources and a monthly newsletter ('The Long Run'), an official e-commerce merchandise store, and a mobile application for iOS and Android providing event information and results. The organization is supported by partnerships with national sport governing bodies (USA Track & Field, US Masters Swimming, USA Pickleball, USA Volleyball, USA Badminton), aging-focused organizations (National Council on Aging, National Indian Council on Aging, YMCA), and commercial partners including presenting sponsor Humana and transportation partner Uber.

NSGA's revenue model combines four streams: event registration fees paid by qualifying athletes, corporate sponsorships (with Humana as flagship presenting sponsor), charitable donations, and merchandise sales through the official store. Registration fees are not publicly disclosed. The organization operates with a small staff and is governed by an independent Board of Directors. It has no parent company, no disclosed funding rounds, and is not a candidate for traditional PE/VC investment given its nonprofit structure.

Name

National Senior Games Association, Inc.

Legal name

National Senior Games Association, Inc.

Website

https://nsga.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

National Senior Games Association is a 501(c)(3) nonprofit that organizes the biennial National Senior Games, the largest multi-sport competition for U.S. adults aged 50+, with ~12,000 athletes in 21 sports, supported by Humana as presenting sponsor and a state-level qualification network.

Ownership category

akta.pro rank

Product category

Senior Multi-Sport Athletic Competitions

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Senior multi-sport competition
• Amateur athletic competitions
• Active aging programs
• Senior sports organization
• Masters athletics events

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Event Registration Fees: Revenue from athlete registration fees for National Senior Games competitions. Athletes must qualify through state games to participate.
2. Sponsorships: Corporate sponsorships including presenting sponsor (Humana) and other partners. Sponsors receive brand visibility at games and promotional opportunities.
3. Donations: Charitable contributions from supporters. NSGA is a 501(c)(3) charitable organization (EIN: 43-1488742).
4. Merchandise Sales: NSGA Official Store selling merchandise, apparel, and official products.

Distribution channels4 records

Marketing channels9 records

Core offering

The National Senior Games Association organizes and governs the biennial National Senior Games, a multi-sport championship for adults ages 50 and older featuring more than 20 individual, team, and non-ambulatory sports contested in five-year age divisions. It also oversees a national network of State Senior Games that serve as qualifying competitions, supports the Sustained Athlete Fitness Exam (SAFE) health screening program, sells official merchandise, and publishes health and active-aging educational content. Athletes must qualify through state-level games to compete at the National Senior Games.

Product overview

National Senior Games Association, Inc. operates a portfolio of programs centered around its flagship biennial multi-sport competition event, the National Senior Games, which features over 20 sports for adults 50+. The organization also manages State Senior Games qualifying competitions across the country, a Health & Well-Being division offering the Sustained Athlete Fitness Exam (SAFE) screenings and educational content, an official merchandise store, a mobile application for iOS and Android, and a monthly newsletter called 'The Long Run'. These products and services work together to promote competitive sports, physical fitness, and active aging among seniors.

Differentiator

Problem solved

Functional benefit

Brands

• NSG Cup: Competition trophy/award program for state games excellence
• The Long Run
• SAFE (Sustained Athlete Fitness Exam)

Products and services

• National Senior Games
• State Senior Games
• Sustained Athlete Fitness Exam (SAFE)
• NSGA Official Store
• National Senior Games Mobile App
• The Long Run Newsletter
• Health & Well-Being Resources
• NSGA Ambassador Program

Quantifiable outcome

• Nearly 12,000 athletes participated in the 2022 National Games across 21 sports over 13 days
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• HumanaflagshipGTM or Marketing Partner · 1 January 2022Humana serves as the presenting sponsor for the National Senior Games (2022, 2023, 2025, 2027). The partnership includes brand visibility at games, athlete scholarship programs ('Hand up from Humana'), and co-marketing initiatives promoting active aging through sports.
• USA BadmintoncoreGTM or Marketing PartnerNational governing body for badminton, one of the 25+ sports offered at National Senior Games.
• US Masters Swimming (USMS)coreGTM or Marketing PartnerNational organization supporting adult swimming, partner for swimming competitions at National Senior Games.
• USA Pickleball (USAPA)coreGTM or Marketing PartnerNational governing body for pickleball, one of the fastest-growing sports in the Senior Games.
• USA Track & Field (USATF)coreGTM or Marketing PartnerNational governing body for track & field, a major sport category at Senior Games with multiple events.
• USA VolleyballcoreGTM or Marketing PartnerNational governing body for volleyball, supporting beach volleyball and volleyball competitions at Senior Games.
• YMCAcoreGTM or Marketing PartnerYMCA supports Senior Games athletes through facilities and community programs for active aging.
• National Council on Aging (NCOA)coreGTM or Marketing PartnerNational organization dedicated to helping older adults access benefits and improve quality of life, aligned with NSGA's active aging mission.
• National Indian Council on Aging (NICOA)coreGTM or Marketing PartnerOrganization supporting Native American elders, collaborates with NSGA on inclusive participation for indigenous senior athletes.
• Presidential ChampionsminorGTM or Marketing PartnerFitness initiative partner supporting active aging and physical fitness goals.
• SAFE (Sustained Athlete Fitness Exam)coreGTM or Marketing PartnerHealth screening program offered at National Games providing athletes with fitness assessments and health monitoring.
• UberminorGTM or Marketing PartnerTransportation partner offering special discounts for athletes attending National Senior Games events.
• Osiyo TVminorGTM or Marketing PartnerCherokee media outlet producing features on Native American athletes participating in Senior Games.
• Queen Latifah's Queen CollectiveminorGTM or Marketing PartnerFilm production grant program that funded 'Team Dream' documentary about two African American swimmers at National Senior Games.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SilverSneakers (Tivity Health): SilverSneakers is a senior fitness program offered through Medicare Advantage and group health plans, providing gym access and group classes to millions of 65+ members. It competes for share-of-time and share-of-spend in the same active-aging segment that NSGA addresses, often through partner YMCAs and health systems.
• National Council on Aging (NCOA): NCOA is a national nonprofit focused on improving health and economic security for older adults and is a listed NSGA partner. It runs broader aging-services programs (benefits access, falls prevention, chronic disease self-management) that overlap NSGA's active-aging mission and serve the same 50+ demographic.
• AARP: AARP is the largest US membership organization for adults 50+ and operates active-aging programs, events, and content. While not a sports governing body, AARP targets the same demographic with fitness, community, and lifestyle programming that competes for senior time, attention, and sponsorship dollars.
• YMCA of the USA: YMCA supports Senior Games athletes through facilities and community programs and is an explicit NSGA partner. It delivers nationwide group fitness, senior programming (e.g., SilverSneakers-affiliated classes), and youth sports, providing both a feeder pipeline and an alternative channel for senior recreational activity.
• International Council on Active Aging (ICAA): ICAA is an industry association serving the senior wellness and active-aging market, connecting operators, suppliers, and senior-living organizations. Its mission and audience overlap directly with NSGA's Health & Well-Being division, and it operates as a peer in the broader active-aging ecosystem.

Direct peers

• International Masters Games Association (IMGA): IMGA organizes the World Masters Games, the largest international multi-sport competition for older amateur athletes. Like NSGA, IMGA coordinates multi-sport events with age divisions, qualifying pathways, and partnerships with international sport federations, making it the most directly comparable senior amateur multi-sport organizer.
• USA Pickleball: USA Pickleball is the national governing body for pickleball and an NSGA partner, with pickleball identified as one of the fastest-growing sports at the Senior Games. USA Pickleball runs its own amateur tournaments and national championships aimed at adult and senior players, creating direct overlap in target athlete and event market.
• USA Track & Field Masters (USATF Masters): USATF runs the Masters athletics program for adult track and field competitors across age divisions, including national championships. NSGA partners with USATF for its track & field events, and the two organizations compete for senior athlete participation, officials, and meet hosting opportunities.
• US Masters Swimming (USMS): USMS is the national governing body for adult swimming competition and is an explicit NSGA partner for the swimming competition. It runs its own national championships, clinics, and fitness programming for adult swimmers, directly competing for the same senior athlete pool in one of NSGA's marquee sports.

Regional players

• European Masters Games: European Masters Games is a multi-sport senior competition organized in Europe, comparable in format (multi-sport, age-divisioned, amateur) to NSGA's National Senior Games. It serves the same senior amateur athlete segment but operates across European geographies, making it a regional rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SeniorGames1
• LinkedInlinkedin.com/company/national-senior-games-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Senior Games Association, Inc.