NORTHLAND REGIONAL AMBULANCE DISTRICT

What NORTHLAND REGIONAL AMBULANCE DISTRICT does

Northland Regional Ambulance District (NRAD) is a political subdivision of the State of Missouri, established in 1994 by registered voters to provide Advanced Life Support emergency medical services within defined district boundaries. NRAD operates four fully staffed ALS Paramedic Units twenty-four hours a day, seven days a week, covering more than 340 square miles across Platte and Clay counties north of the Kansas City metropolitan area. Service delivery is anchored at three stations — the headquarters and education center in Platte City (1000 Platte Falls Road), a satellite station in Smithville (207 Richardson Road), and a satellite station in Camden Point (19959 Interurban Road) — with ambulance locations selected strategically for efficient main-roadway access and timely 911 response.

NRAD is governed by an elected board of directors representing six sub-districts, with an Executive Director (Jason S. James, MPA, NRP) overseeing day-to-day operations. EMTs and paramedics are affiliated with the International Association of Firefighters Local 42. The district integrates with multiple fire protection districts (Camden Point, Dearborn, Smithville, Central Platte, and a portion of Edgerton-Trimble) and provides mutual-aid response to surrounding communities.

The business model is government-funded: revenue derives primarily from property tax levies within the district and insurance/public reimbursement for emergency transport, augmented by a modest fee-based community education program (CPR, First Aid, Stop the Bleed training at $20–$30 per course), free community classes, special event standby coverage, and ancillary programs including the File of Life medical information system, 9-1-1 Address Sign Program, and car seat installation services. HIPAA-compliant PHI handling is overseen by a designated Privacy Officer. Customer segments are exclusively the residents and mutual-aid partners within the statutorily defined district boundaries — a regulated-monopoly service area with no direct competitors.

Name

NORTHLAND REGIONAL AMBULANCE DISTRICT

Legal name

Northland Regional Ambulance District

Website

https://nrad-ems.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Northland Regional Ambulance District is a Missouri political subdivision providing Advanced Life Support emergency medical services with four 24/7 paramedic units across 340+ square miles in Platte and Clay counties north of Kansas City.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (62191), Ambulance Services (621910)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

911/Public EMS Agencies (Municipal/County/Fire-Based) (HLAFANAA)

akta.pro secondary industries

Community Safety Administration (Fire/EMS, Emergency Management) (BPAIACAL), Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC), Emergency Medical Services (EMS) Operations & Dispatch (HLAJAGAC)

Keywords

• Emergency medical services
• Advanced life support
• Paramedic ambulance
• CPR first aid training
• Community health programs

Headquarters

HQ city

Platte City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Northland Regional Ambulance District provides Advanced Life Support emergency medical services and transport to residents of Platte and Clay counties in Missouri through four fully staffed paramedic units operating 24/7 from stations in Platte City, Smithville, and Camden Point. It complements emergency response with community education programs including CPR and First Aid training, Stop the Bleed instruction, the File of Life program, a 9-1-1 Address Sign initiative, car seat installation checks, and special event medical coverage.

Product overview

Northland Regional Ambulance District is a government EMS provider offering a unified emergency medical services operation centered on Advanced Life Support ambulance transport with four 24/7 paramedic units. The organization supplements its core EMS operations with community education services including CPR/First Aid training, Stop The Bleed instruction, and a File of Life program. Additional community programs include a 9-1-1 Address Sign initiative for rapid location identification, car seat installation checks, and special event medical standby coverage. Services are delivered from three primary stations across Platte and Clay counties in Missouri.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Life Support Ambulance Service
• CPR, AED, and First Aid Training
• Free Community Training Programs
• File of Life Program
• 9-1-1 Address Sign Program
• Car Seat Installation and Check
• Special Event Medical Coverage

Quantifiable outcome

• Strategic ambulance placement ensures efficient and timely response to every call received

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Acadian Ambulance Service: Acadian is a large private ambulance company providing 911, interfacility, and special event EMS across multiple states, comparable to NRAD in service mix and ALS staffing model.
• American Medical Response (AMR): AMR is the largest private ambulance operator in the U.S., providing both 911 and interfacility transport services; comparable to NRAD as a national EMS incumbent with overlapping ALS service capabilities.
• Falck USA: Falck is one of the largest international private ambulance and EMS operators with U.S. municipal contract operations, comparable to NRAD as a competing delivery model for the same 911 ALS services.

Direct peers

• Kansas City Fire Department EMS: KCFD provides fire-based ALS EMS in the adjacent urban core of Kansas City, making it a directly comparable municipal EMS agency operating in the same metro as NRAD.
• Metropolitan Ambulance Services Trust (MAST): MAST is a publicly governed ambulance trust serving the greater Kansas City metropolitan area, directly comparable to NRAD as a public 911 EMS provider in the same regional market with overlapping mutual-aid relationships.
• Mecklenburg EMS Agency (MEDIC): MEDIC is a county-level public EMS agency serving Charlotte/Mecklenburg County, NC, directly comparable to NRAD as a publicly governed, tax-supported 911 ALS provider with a similar governance model.
• REMSA (Regional Emergency Medical Services Authority): REMSA is a publicly governed regional EMS authority providing 911 response and community paramedicine in Washoe County, Nevada, directly comparable to NRAD as a politically created, tax-funded district EMS provider.

Others

• ImageTrend: ImageTrend is a leading EMS software vendor providing ePCR, billing, and operational platforms used by public and private EMS agencies; relevant to NRAD as a key enabling technology vendor rather than a direct competitor.

Emerging players

• Priority Ambulance: Priority Ambulance is a growing private EMS operator providing municipal 911 contract services in the Midwest and Southeast, comparable to NRAD as an alternative delivery model for the same services.

Regional players

• Gold Cross Ambulance: Gold Cross is a regional private ambulance service in the Midwest providing 911 and interfacility transport, comparable to NRAD in ALS scope but operating as a private contractor in adjacent markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/northland-regional-ambulance-district

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORTHLAND REGIONAL AMBULANCE DISTRICT