What Nra Foundation does

The NRA Foundation is a nonprofit firearms advocacy and education organization serving nearly 5 million members, founded in 1871. It operates through a federation of subsidiaries and programs: the NRA Institute for Legislative Action (NRA-ILA) handles federal and state legislative lobbying; the NRA Political Victory Fund (NRA-PVF) supports electoral activity; Friends of NRA conducts grassroots fundraising events; the Whittington Center in New Mexico provides outdoor training facilities; the Eddie Eagle program delivers child gun-safety education in schools; and NRA Online Training offers digital firearm-safety certification courses. The organization also runs retail (NRA Store), publishing (American Rifleman, America's 1st Freedom), and national shooting competitions.

Revenue mechanics are diversified across membership dues, individual donations, fundraising event proceeds (Friends of NRA), training and certification fees, retail merchandise sales, publication subscriptions and advertising, and competition entry fees. The target customer is the U.S. firearms owner and Second Amendment supporter, served through both direct membership and grassroots affiliates. Governance is split between volunteer leadership (Board, President) and paid executive leadership (EVP & CEO); the current senior team is Doug Hamlin (EVP & CEO) and Bill Bachenberg (President, reelected 2026). Quarterly public filings are not produced, as the entity is a tax-exempt nonprofit rather than a publicly traded company.

Name

Nra Foundation

Legal name

National Rifle Association of America

Website

https://nrafoundation.org

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

1–10 employees

Short description

The NRA Foundation is a nonprofit firearms advocacy and education organization serving nearly 5 million members through lobbying, training, competitions, publications, retail, and youth safety programs, founded in 1871.

Ownership category

akta.pro rank

Product category

Firearms Advocacy & Safety Education

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Gun Violence Prevention & Public Safety Policy Advocacy (BPAGAFAM)

akta.pro secondary industries

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Armed Security & Firearms Training & Qualification (BPAKAOAB), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Firearms safety education
• Competitive shooting programs
• Hunting advocacy
• Second Amendment advocacy
• Membership services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

The NRA Foundation is the membership-based nonprofit arm of the National Rifle Association, offering firearms safety education, certified instructor and law enforcement training programs, competitive shooting tournaments and national championships, hunting programs and hunter education, youth and women's shooting programs, Second Amendment legislative advocacy, member publications, and an affiliated retail store.

Product overview

The National Rifle Association operates as a membership-based organization offering a comprehensive suite of programs and services centered on firearms education, training, advocacy, and the shooting sports. The core offerings include membership programs, firearms training courses and instructor certifications, competitive shooting tournaments and championships, gun safety education (including the Eddie Eagle GunSafe program), legislative advocacy through NRA-ILA, political engagement via the Political Victory Fund, law enforcement training, and youth development programs. The NRA also operates publications (American Rifleman, American Hunter, Shooting Illustrated), the NRA Store e-commerce platform, the Whittington Center shooting facility, Friends of NRA grassroots fundraising, and women's and youth-focused programs. These products collectively serve nearly five million members in advocacy, education, training, competition, and recreation.

Differentiator

Problem solved

Functional benefit

Brands

• NRA-ILA: Institute for Legislative Action - the lobbying arm of the NRA involved in issues affecting firearms ownership and use
• NRA-PVF
• Friends of NRA
• NRA Whittington Center
• Eddie Eagle GunSafe
• NRA Family
• NRA Women
• Ring of Freedom
• NRA Country

Products and services

• NRA Membership Membership program for individuals granting access to Second Amendment advocacy, firearms training discounts, member publications, insurance, and exclusive benefits for gun owners, hunters, and competitive shooters.
• Firearms Training Certified firearms training programs for civilians, instructors, and range safety officers, covering basic shooting skills, concealed carry, instructor development, and gunsmithing schools.
• Competitive Shooting Programs Sanctioned competitive shooting tournaments and national championships for novice through world-class shooters across all disciplines, including events such as America's Rifle Challenge.
• Eddie Eagle GunSafe Program Child gun safety education program designed to teach young children what to do if they encounter a firearm in an unsupervised setting.
• NRA-ILA (Institute for Legislative Action) Legislative advocacy and lobbying division providing political representation for Second Amendment rights, including candidate ratings, legislative alerts, and grassroots mobilization.
• NRA Political Victory Fund (NRA-PVF) Political action committee that rates candidates, endorses pro-gun officials, and works to elect Second Amendment supporters through campaign contributions and voter engagement.
• Refuse To Be A Victim Personal safety and crime prevention program that teaches situational awareness, self-defense strategies, and proactive techniques to avoid dangerous situations.
• NRA Whittington Center Premier shooting sports facility in New Mexico offering training, hunting programs, recreational shooting, and event hosting for members and the public.
• NRA Publications Official NRA magazines (American Rifleman, American Hunter, Shooting Illustrated, NRA Women, NRA Family, Shooting Sports USA) covering firearms reviews, hunting, shooting sports, and advocacy content for members.
• NRA Store E-commerce storefront selling NRA-branded apparel, gear, firearm accessories, home decor, and branded merchandise to members and supporters.
• Friends of NRA Grassroots fundraising and banquet event program held in every state, supporting NRA state associations and programs through ticket sales, merchandise, and firearms auctions.
• NRA Law Enforcement Training Training and certification programs for law enforcement, military, and security personnel, established in 1960 to provide firearms instructor certification and professional development.
• NRA Women's Programs Programs and resources for female gun enthusiasts including Women's Wilderness Escape events, Women On Target Instructional Shooting Clinics, networking, and awards and scholarships.
• NRA Youth Programs Youth education and shooting sports programs including Youth Hunter Education Challenge, National Junior Shooting Camps, Adventure Camp, and Youth Wildlife Art Contest.
• NRA Online Training Digital platform offering online firearms training courses and hunter education accessible remotely by individuals seeking certification and instruction.
• NRA Day Hands-on firearm training and education events held across the country to introduce new participants to shooting sports and NRA programs.
• NRA Range Services Resources, guidance, and services supporting public and private shooting ranges across the country, including development and operational support.

Quantifiable outcome

• Nearly 5 million members representing a diversity of age, sex, race and religion
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• US Sportsmen's Alliance: A hunting and sports-shooting advocacy organization focused on legal defense and legislative action. It competes with the NRA-ILA on hunting-related legislation and shares the same donor/member demographic of hunters and sport shooters.
• National Wild Turkey Federation (NWTF): A hunting-conservation nonprofit with a strong banquet/fundraising model, conventions, publications, and state-level volunteer network. NWTF is highly comparable in grassroots fundraising mechanics and hunting-advocacy mission, serving overlapping demographics.
• Civilian Marksmanship Program (CMP): A federally-chartered nonprofit that promotes firearms marksmanship through sales of surplus military rifles, competitive matches, and training. CMP is a direct peer in competitive-shooting governance, training, and the heritage/community dimension of shooting sports.
• Safari Club International (SCI): An international hunting-conservation organization with a membership model, advocacy arm, conventions, publications, and competitive-record keeping. SCI mirrors the NRA's structure across hunting instead of general shooting sports, and overlaps in donor demographics and advocacy goals.
• USA Shooting: The national governing body for Olympic and international competitive shooting in the U.S., sanctioning national championships and selecting national teams. USA Shooting directly parallels the NRA's competitive-shooting sanctioning role, though at the elite/Olympic tier rather than grassroots.
• Rocky Mountain Elk Foundation (RMEF): A habitat-conservation and hunting-advocacy nonprofit with a large membership base, banquets, publications, and a federal lobbying presence. RMEF mirrors the NRA's hunting-program structure and competes for overlapping donors and event sponsorship dollars.
• Gun Owners of America (GOA): A no-compromise Second Amendment advocacy organization that competes directly with the NRA-ILA on lobbying, ratings, and grassroots mobilization. GOA targets the same donor base with a more hardline policy stance and has historically grown during periods of NRA controversy.
• Second Amendment Foundation (SAF): A nonprofit focused specifically on Second Amendment litigation and education, frequently filing or funding the same kind of amicus briefs and federal cases the NRA-ILA pursues. SAF is a direct peer in advocacy mission and donor pool, and competes for the same grassroots supporters.
• National Shooting Sports Foundation (NSSF): The firearms industry's trade association, operating the SHOT Show and firearms safety programs (Project ChildSafe). NSSF is the most direct peer — both organizations sit at the intersection of firearms advocacy, industry support, training/certification, and trade events, and they co-serve overlapping manufacturers, retailers, and shooters.
• Ducks Unlimited (DU): The largest U.S. waterfowl-hunting conservation nonprofit, with a million-plus membership, events, publications, and a Washington advocacy operation. DU is comparable in nonprofit membership scale, fundraising-banquet model, hunting-advocacy mission, and demographic overlap.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nra
• LinkedInlinkedin.com/company/nra-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nra Foundation