NRV CARES
NRV CARES is a 501(c)(3) nonprofit organization based in Christiansburg, Virginia, providing court-appointed child advocacy (CASA), parent education, and community abuse-prevention programming to families across the New River Valley's four counties and one city.
- Company typePrivate
- Founded-
- HeadquartersChristiansburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What NRV CARES does
NRV CARES (New River Valley Child Advocacy, Resources, Education, and Services) is a private 501(c)(3) nonprofit organization headquartered at 111 W Main Street, Christiansburg, Virginia, with 8 employees. Founded over 25 years ago, the organization is dedicated to protecting children, preventing child abuse, and strengthening families across Virginia's New River Valley region, serving the counties of Floyd, Giles, Montgomery, and Pulaski and the City of Radford. It operates as an affiliate of both Prevent Child Abuse Virginia and the National CASA Association, which confers a nationally-certified CASA Program status.
The organization delivers three core programs: a CASA (Court-Appointed Special Advocates) Program in which trained volunteers advocate for more than 100 child abuse and neglect victims annually through Juvenile and Domestic Relations courts in the five served localities; a Parent Education Program offering Circle of Parents support groups, Parenting Young Children courses using the STEP curriculum, and Parenting Through Separation and Divorce seminars; and a Community Education Program that conducts Stewards of Children training workshops, Spring Family Fun Festivals across all five localities, and the Pinwheels for Prevention awareness campaign. These services are delivered through in-person meetings at the Christiansburg office and partner locations, supplemented by Zoom-based virtual sessions.
NRV CARES generates revenue through a diversified nonprofit funding model. Primary streams include individual and corporate donations (including a $42,000 raised at the 26th Annual Gala and Auction in March 2026), grants and government contracts from the Virginia Department of Social Services and the four local county governments plus Radford City, funding from United Way of Southwest Virginia and the Community Foundation of the New River Valley (which administers the Nancy Moore and Thomas Murray Endowment Fund), and nominal program fees (the only paid offering is a $50 Parenting Through Separation and Divorce seminar; most programs are free). The organization is led by Executive Director Marilyn Ortega and supported by an 11-member board with representatives from local government, DSS, and corporate partners.
NRV CARES firmographics
Firmographics- Name
- NRV CARES
- Legal name
- NRV CARES (New River Valley Child Advocacy, Resources, Education, and Services)
- Website
- https://nrvcares.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NRV CARES is a 501(c)(3) nonprofit organization based in Christiansburg, Virginia, providing court-appointed child advocacy (CASA), parent education, and community abuse-prevention programming to families across the New River Valley's four counties and one city.
- Ownership category
- akta.pro rank
NRV CARES industry classification
Industry- Product category
- Child Welfare and Family Support Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)
- akta.pro secondary industry
- Child Welfare, Foster Care & Adoption Services (BPAGAEAE)
Keywords
Where NRV CARES is headquartered
LocationHeadquarters
- HQ city
- Christiansburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NRV CARES business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: NRV CARES operates as a 501(c)(3) nonprofit organization that relies on tax-deductible donations from individuals and organizations. Major annual fundraising includes their Gala and Auction events, with the 26th Annual Event raising $42,000. The organization also accepts in-kind donations of stuffed animals, books, and other goods.
- Parent Education Program Fees: Some programs like Parenting Through Separation and Divorce charge a $50 fee per participant. Other parent education programs including Circle of Parents and Parenting Young Children are offered free of charge.
- Grants and Government Funding: NRV CARES receives funding from government sources including Virginia Department of Social Services, local county governments (Floyd, Giles, Montgomery, Pulaski), and municipal sources (Radford, Christiansburg, Blacksburg, Town of Pulaski).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Circle of Parents - Free support group |
| One time/ perpetual license | Pay-as-you-go | Parenting Through Separation and Divorce - $50 fee |
| Freemium | Pay-as-you-go | Parenting Young Children - Free 8-week course |
| Freemium | Pay-as-you-go | Stewards of Children Training - Free workshop |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
NRV CARES product offering
Product offeringCore offering
NRV CARES is a private 501(c)(3) nonprofit social services organization that protects children, prevents child abuse, and strengthens families in Virginia's New River Valley. It operates three core programs: the CASA Program (court-appointed volunteer advocacy for child abuse victims), the Parent Education Program (parenting classes and support groups), and the Community Education Program (child abuse prevention awareness and training). Services are provided free of charge to participants, with limited nominal fees for specific seminars, and reach more than 100 children annually through its nationally-certified CASA program.
Product overview
NRV CARES is a non-profit organization (not a technology company) offering a portfolio of three core social service programs: the CASA Program for court-appointed volunteer advocacy for child abuse victims, the Parent Education Program providing parenting classes and support groups, and the Community Education Program focused on child abuse awareness and prevention. The Parent Education Program includes sub-products such as Circle of Parents® support groups, Parenting Through Separation and Divorce seminars, and Parenting Young Children courses using the STEP curriculum. Community Education encompasses Stewards of Children Training, Spring Family Fun Festivals, and the Pinwheels for Prevention campaign. Additionally, the organization operates a donation portal via Network for Good for accepting tax-deductible contributions. The organization's services are available to residents of Floyd, Giles, Montgomery, and Pulaski counties and the City of Radford in Virginia.
Differentiator
Problem solved
Functional benefit
Products and services
- CASA Program Nationally-certified Court-Appointed Special Advocate (CASA) program where trained volunteers are appointed by Juvenile and Domestic Relations Court judges to advocate for children who are victims of abuse or neglect, speak up for their best interests, and support them through court proceedings across Floyd, Giles, Montgomery, and Pulaski Counties and the City of Radford.
- Parent Education Program Education, training, and support programs for parents and caregivers throughout the New River Valley, including Circle of Parents support groups, the Parenting Through Separation and Divorce seminar, and the 8-week Parenting Young Children course using the STEP curriculum. Most courses are free of charge.
- Community Education Program Community engagement and outreach efforts to educate people about child abuse awareness, prevention, and trauma, including Stewards of Children Training and Spring Family Fun Festivals held across localities.
- Circle of Parents A parent-led and professionally-facilitated parent support group that provides opportunities for parents and caregivers to share parenting ideas, challenges, and successes; offered free of charge with weekly Zoom and in-person meeting options.
- Parenting Through Separation and Divorce A four-hour seminar helping separating or divorcing parents navigate difficult transitions while supporting their children's emotional well-being; currently offered via Zoom and held once every other month; $50 fee; geared toward parents with children under 19.
- Parenting Young Children An eight-week course using the Systemic Training for Effective Parenting (STEP) curriculum designed for parents and caregivers of children ages birth to 6, teaching positive parenting strategies and effective discipline; free of charge with materials provided; in-person and Zoom options available.
- Stewards of Children Training A training workshop provided by NRV CARES-trained staff that increases awareness of child sexual abuse, provides knowledge, and encourages prevention using real people and real stories; offered free of charge.
- Spring Family Fun Festivals Annual free, resource-rich events for children and families held across localities during April and May to celebrate Child Abuse Prevention Month, featuring games, activities, prizes, and community resources.
- Pinwheels for Prevention Annual campaign during April (Child Abuse Prevention Month) inviting community members to purchase and display pinwheel gardens to raise awareness and support for children and families in the New River Valley.
Quantifiable outcome
- Advocates for more than 100 children each year through nationally-certified CASA Program
- +1 more outcomes
Companies that use NRV CARES
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
NRV CARES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NRV CARES partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Prevent Child Abuse VirginiacoreNRV CARES is an official affiliate of Prevent Child Access Virginia, providing access to nationally-recognized best practices, training resources, and program standards for child abuse prevention efforts in the New River Valley.
- National CASA AssociationcoreNRV CARES is an official affiliate of the National CASA Association, enabling nationally-certified volunteer training and adherence to quality standards for court-appointed special advocate programs.
- New River Community Services (NRVCS)majorCommunity partner providing behavioral health and human services. Collaborates with NRV CARES on community events including Spring Family Fun Festivals and resource referrals for families.
- New River Community ActionmajorCommunity action agency partnering with NRV CARES on programs including CHIP (Children's Health Insurance Program) and community outreach initiatives.
- Women's Resource Center of the New River ValleyminorPartner organization supporting women and families, collaborating on community resources and referral networks.
- Floyd County Department of Social ServicesmajorLocal DSS partner serving Floyd County; collaborates on community events and referrals for families in need of services.
- Giles County Department of Social ServicesmajorLocal DSS partner serving Giles County; collaborates on community events and family service referrals.
- Montgomery County Department of Social ServicesmajorLocal DSS partner serving Montgomery County; major sponsor of community events including Spring Family Fun Festival.
- Pulaski County Department of Social ServicesmajorLocal DSS partner serving Pulaski County; collaborates on community events and family referrals.
- Radford Department of Social ServicesmajorCity DSS partner serving Radford; collaborates on community events including Spring Family Fun Festival.
- Virginia TechminorUniversity partner collaborating on caregiving research and community programs through Virginia Tech's caregiving division.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
NRV CARES competitors and assessment
Company assessmentBroad incumbents
- Prevent Child Abuse America: National umbrella organization leading the Pinwheels for Prevention campaign — which NRV CARES runs locally — and setting national standards for child-abuse prevention. Direct parent network peer for NRV CARES's Community Education programming.
- National Children's Alliance: National accrediting body and membership organization for Child Advocacy Centers (CACs) coordinating multidisciplinary response to child abuse. Adjacent peer because NRV CARES's CASA and prevention work overlaps with CAC functions, even though NRV CARES is not a CAC itself.
- Childhelp: National nonprofit operating child-abuse prevention education, crisis hotlines, residential treatment, and advocacy. Comparable mission (preventing and responding to child abuse), though Childhelp operates at significantly larger scale with both prevention and direct-service treatment arms that NRV CARES does not run.
- Prevent Child Abuse Virginia: Statewide chapter of Prevent Child Abuse America and NRV CARES's direct parent organization. Operates broader state-level child-abuse prevention programming, training, and policy advocacy across Virginia — comparable because NRV CARES is one of its local implementation affiliates.
Direct peers
- CASA of Los Angeles: Regional CASA affiliate operating a Court-Appointed Special Advocate program for abused and neglected children in Los Angeles County. Directly comparable model: volunteer advocates appointed by juvenile courts, affiliated with National CASA Association, mission-aligned with NRV CARES's flagship CASA Program.
- Darkness to Light: National nonprofit that developed and disseminates the Stewards of Children child sexual abuse prevention training — the same curriculum NRV CARES delivers free of charge. Directly comparable content creator and training network.
- CASA of Travis County: Travis County, Texas CASA program recruiting and training court-appointed volunteer advocates for children in abuse/neglect proceedings. Closely mirrors NRV CARES's service model — nonprofit, volunteer-driven, National CASA Association affiliate, mid-size regional scope.
Emerging players
- Virginia Sexual and Domestic Violence Action Alliance: Statewide anti-violence coalition whose Director of Advocacy & Member Support sits on NRV CARES's board. Comparable because both organizations intersect in violence-prevention programming, public-awareness campaigns, and survivor advocacy, with overlapping scope on child sexual abuse response.
Regional players
- Family Service of Roanoke Valley: Multi-service family-support nonprofit serving the adjacent Roanoke Valley of western Virginia. Comparable because both organizations provide parent education, family counseling, and community-based child welfare support to similar rural Appalachian populations, though in non-overlapping service territories.
- New River Community Services (NRVCS): Regional behavioral-health and human-services provider covering the same New River Valley; NRV CARES's listed community partner and co-host of the Spring Family Fun Festivals. Comparable mission overlap (family support, community-based social services) and shared service geography, but NRVCS focuses on behavioral-health while NRV CARES focuses on child advocacy/prevention.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NRV CARES social profiles
Digital presenceNRV CARES financial estimates
Financial estimateRevenue estimate
Valuation estimate
NRV CARES leadership team
Management profileNumber of profiles
Profiles11 records
NRV CARES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NRV CARES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NRV CARES
What does NRV CARES do?
NRV CARES is a private 501(c)(3) nonprofit social services organization that protects children, prevents child abuse, and strengthens families in Virginia's New River Valley. It operates three core programs: the CASA Program (court-appointed volunteer advocacy for child abuse victims), the Parent Education Program (parenting classes and support groups), and the Community Education Program (child abuse prevention awareness and training). Services are provided free of charge to participants, with limited nominal fees for specific seminars, and reach more than 100 children annually through its nationally-certified CASA program.
Is NRV CARES a public or private company?
NRV CARES is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NRV CARES founded?
NRV CARES was founded in -1. It employs 1 to 10 people.
Where is NRV CARES based?
NRV CARES is headquartered in Christiansburg, United States, in the North America region.
How does NRV CARES make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are parent Education Program Fees and grants and Government Funding.
Who are NRV CARES's main competitors?
Broad incumbents on record are Prevent Child Abuse America, National Children's Alliance, Childhelp and Prevent Child Abuse Virginia. Direct peers are CASA of Los Angeles, Darkness to Light and CASA of Travis County. Virginia Sexual and Domestic Violence Action Alliance is listed as an emerging player. Regional players are Family Service of Roanoke Valley and New River Community Services (NRVCS).
Does NRV CARES have an API?
No public API is recorded for NRV CARES.
What industry is NRV CARES in?
NRV CARES's product category is Child Welfare and Family Support Services. Its primary akta.pro industry code is BPAGADAM, Youth Justice, At-Risk Youth & Violence Prevention Nonprofits, with a secondary code of BPAGAEAE, Child Welfare, Foster Care & Adoption Services. Its NAICS code is 624190 and its SIC code is 8300.