North Shore Country Club

What North Shore Country Club does

North Shore Country Club is a private, member-owned nonprofit country club operating on a 215-acre site in Mequon, Wisconsin, serving affluent individuals and families in the greater Milwaukee metropolitan area. The club was founded in 1920 as Michiwaukee Golf Club, renamed North Shore Country Club in 1935, and relocated to its current Mequon campus in 1964. Core offerings include a 27-hole championship golf course with a full-service pro shop and PGA instruction, clubhouse dining (28th Bar & Grill, Highlander Dining Room), seasonal pool and aquatics programming, racquet sports, junior programming, and private event hosting for weddings, corporate meetings, and golf outings. The club is professionally managed, with approximately 57–68 employees across golf operations, food and beverage, grounds, and aquatics, and generates revenue through annual membership subscriptions, on-site F&B, event fees, and programming. Operations are run on the Clubessential club management platform, a third-party SaaS used industry-wide, with no proprietary technology or AI capabilities. The business model is a single-location, membership-led GTM supported by direct sales via website tour scheduling, active social media channels, and event inquiry forms, with no third-party distribution or external capital.

Name

North Shore Country Club

Legal name

North Shore Country Club

Website

https://nscountryclub.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

North Shore Country Club is a private, member-owned nonprofit country club in Mequon, Wisconsin, offering a 27-hole championship golf course, clubhouse dining, pool, tennis, and private event hosting to affluent individuals, families, and corporate clients in the greater Milwaukee area.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Championship golf course
• Club membership services
• Private event hosting
• Golf and racquet sports

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Membership: Private country club membership providing access to 27-hole championship golf course, clubhouse dining, pool, and tennis facilities. Membership categories are designed to fit different lifestyles.
2. Event Hosting: Private event rentals including weddings, corporate meetings, golf outings, and private social events. The club welcomes non-member events while delivering the same service experience.
3. Food and Beverage: On-site dining services including the 28th Bar & Grill, Highlander Dining Room, pool-side dining, and catering for events.
4. Pool and Tennis Operations: Seasonal pool and tennis facility access, swim lessons, and racquet sports programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

North Shore Country Club is a private, member-owned country club operating a 27-hole championship golf course, clubhouse dining, pool and aquatics, tennis/racquet sports, and a full-service golf pro shop on a 215-acre campus in Mequon, Wisconsin. The club sells annual memberships, hosts private events (weddings, corporate meetings, golf outings), and offers on-site food and beverage, swim lessons, and racquet sports programming.

Product overview

North Shore Country Club is a private golf and country club offering a comprehensive portfolio of recreational and hospitality services. The core product is a 27-hole championship golf course supplemented by a full-service golf pro shop and PGA professional instruction. The club provides an array of amenities including pool and aquatics facilities, tennis/racquet sports, and clubhouse dining with multiple event spaces. The club hosts various private events ranging from weddings and corporate meetings to social gatherings and golf outings. The facilities include men's, women's, and family locker rooms, and the club operates year-round with seasonal programming for juniors and families.

Differentiator

Problem solved

Functional benefit

Products and services

• 27-Hole Championship Golf Course Premier 27-hole championship golf course combining fairways and greens with strategically placed bunkers and water hazards, providing a demanding yet playable experience for golfers of any caliber. Available to club members and their guests.
• Golf Shop Full-service golf pro shop offering equipment, apparel, and PGA professional instruction services for members and guests.
• Clubhouse Dining
• Pool and Aquatics
• Tennis and Racquet Sports
• Private Events

Quantifiable outcome

• Hosted Greater Milwaukee Open, Wisconsin State Open, State Senior Championship, US Open qualifying events, and ladies professional golf events

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• The Wisconsin Club: Private member-owned city and country club in Milwaukee offering dining, athletic, and social facilities with a similar subscription membership model for affluent professionals and families.
• Pine Hills Country Club: Private country club in Sheboygan Falls, Wisconsin offering championship golf, dining, and social amenities to a member-owned subscription base. Comparable regional Wisconsin private club model, though outside the immediate Milwaukee metro.
• Milwaukee Country Club: Long-established private country club in River Hills, Wisconsin (suburban Milwaukee). Offers championship golf, clubhouse dining, pool, and racquet sports to a similar affluent-member segment. Directly comparable business model and target market.
• University Club of Milwaukee: Private member-owned club in downtown Milwaukee combining athletic, dining, and social facilities including golf access. Targets a similar affluent professional and family segment in the same metro.
• Blue Mound Golf & Country Club: Private member-owned country club in Wauwatosa, Wisconsin with championship golf, dining, and social amenities serving the greater Milwaukee market. Operates on the same subscription membership model for affluent families.
• Tripoli Country Club: Private country club in the Milwaukee metro area offering golf, dining, pool, and social programming to member families. Comparable subscription membership structure and recreational amenity mix.
• Tuckaway Country Club: Private member-owned country club in Franklin, Wisconsin (Milwaukee metro) with golf, dining, pool, and tennis. Closely comparable subscription-based business model and family-focused amenity stack.
• Ozaukee Country Club: Private member-owned country club located in Mequon, Wisconsin — the same affluent suburb as North Shore. Operates an 18-hole golf course with full clubhouse, dining, pool, and tennis amenities for affluent Milwaukee-area families. The single most direct geographic and operational peer.

Broad incumbents

• The American Club: Luxury destination resort in Kohler, Wisconsin operated alongside championship golf courses (Whistling Straits, Blackwolf Run). Overlaps with NSCC on golf and hospitality, but is a destination lodging-led business rather than a private member club — making it a broader incumbent in Wisconsin golf hospitality.

Regional players

• Erin Hills: Public championship golf course in Erin, Wisconsin that has hosted the U.S. Open. Operates in the same regional Wisconsin golf market with comparable championship pedigree, though it is a daily-fee public facility rather than a private member club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/northshorecountryclubwi
• LinkedInlinkedin.com/company/nscountryclub
• Instagraminstagram.com/north_shore_ccmequonwi

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Shore Country Club