農協食品（株）

What 農協食品（株） does

農協食品株式会社 (Nokyo Shokuhin Co., Ltd.) is a Kagawa Prefecture-based poultry processor and meat manufacturer, wholly owned by JA Kagawa Prefecture (sole shareholder). Established in November 1973 through the merger of JA Marugame's poultry center and Corporation Meal, the company processes, cuts, and packages chicken supplied through JA Kagawa and Zennoh Chicken Foods, distributing it to wholesalers, major retail chains (notably Aeon Group, Fuji Corporation, and Multic), and restaurants across Kagawa, Osaka, and Nagoya. It also operates two direct-sale stores inside JA Farmers Markets 'Sanjan Hiroba' (Iiyama and Takimiya) selling fresh chicken, beef, pork, and frozen seasoned meats to consumers, and an EC shop 'Shunsai-kan' on the JA Town platform for nationwide delivery of specialty Marugame bone-in chicken and karaage.

The company's product portfolio is anchored by three proprietary chicken brands tiered across price points: Sawayaka Chicken (premium, low-odor, environmentally raised), Domestic Young Chicken (mainstream, family-friendly), and Domestic Ajisai Chicken (premium, low-fat, vitamin-enriched). Processing is performed at the Marugame headquarters complex, which features a multi-stage automation stack including the Dynamic Chiller rapid cooling system, Tori-das automatic thigh deboning (introduced August 2016), Eiru-das automatic breast cutting and dual X-ray AI foreign-object inspection (introduced March 2023), an internal-organ separation system (2012), and automatic vacuum packaging. Headcount is approximately 120 employees; registered capital is JPY 40 million; the company holds ISO9001 certification (since 2006) and is preparing for JFS-B food safety certification.

Revenue is generated through three streams: wholesale B2B sales to wholesalers, retailers, and food-service operators (primary), direct retail at two JA Farmers Market stores (secondary), and EC sales via JA Town (secondary). Pricing is not publicly disclosed and is negotiated bilaterally with B2B accounts. Revenue is not publicly reported and the company is private with no IPO plans.

Name

農協食品（株）

Legal name

農協食品株式会社

Website

https://n-shoku.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

農協食品株式会社 is a Kagawa Prefecture-based poultry processor and meat manufacturer, wholly owned by JA Kagawa, supplying three proprietary chicken brands to wholesalers, major retailers (Aeon Group, Fuji, Multic), restaurants, and consumers across Western Japan via B2B sales, two direct retail stores, and JA Town e-commerce.

Ownership category

akta.pro rank

Product category

Poultry Processing / Meat Manufacturing

NAICS

Poultry Processing (311615), Poultry and Poultry Product Merchant Wholesalers (42444), Poultry and Poultry Product Merchant Wholesalers (424440)

SIC

Poultry Slaughtering And Processing (2015)

akta.pro primary industry

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)

akta.pro secondary industries

Poultry Processing & Packing (AFAKALAC), Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC), Poultry Wholesale (Whole Birds, Parts) (AFAIADAC)

Keywords

• Poultry processing
• Chicken meat manufacturing
• Meat wholesale distribution
• Branded chicken products
• Food processing services

Headquarters

HQ city

Marugame

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Chicken Meat Processing: Processing, cutting, and packaging of poultry for wholesale distribution to wholesalers, retailers, and restaurants. Products include three original brands: Sawayaka Chicken, Domestic Young Chicken, and Domestic Ajisai Chicken. Same-day shipping to Kagawa Prefecture and regions including Osaka and Nagoya.
2. Direct Retail Sales: Direct sale of fresh poultry, Wagyu beef, Sanuki Pork, and frozen seasoned meats to general consumers through two company-operated stores within JA Farmers Markets.
3. EC Online Sales: Online sales of specialty products including Marugame famous bone-in chicken and karaage through JA Town EC platform 'Shunsai-kan'.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Nokyo Shokuhin processes, cuts, and packages poultry (primarily chicken) sourced from local farmers, producing three proprietary branded chicken lines: Sawayaka Chicken, Domestic Young Chicken, and Domestic Mishiki Bird. The company distributes wholesale to wholesalers, retail chains (AEON Group, Fuji, Multi-Q), and restaurants with same-day shipping capability, and sells directly to consumers through two company-operated stores at JA Farmers Markets and an online shop on the JA Town platform. Located in Kagawa Prefecture, Japan's highest chicken consumption region, the company combines automated processing with rigorous quality control to deliver fresh, safe chicken products.

Product overview

農協食品株式会社 operates as a poultry processing and sales company offering three proprietary chicken brands: さわやかチキン (Sawayaka Chicken), 国産若鳥 (Domestic Young Chicken), and 国産味彩鳥 (Domestic Mishiki Bird). The company also operates two direct retail stores within JA Kagawa Farmers Markets (讃さん広場 飯山店 and 滝宮店) for direct-to-consumer sales, and an EC shop called 旬彩館 for online purchasing of signature products like Marugame bone-in chicken and fried chicken.

Differentiator

Problem solved

Functional benefit

Brands

• さわやかチキン: A specialty chicken brand raised on environmentally conscious farms with themes of 'more safety, more security, more health.' Known for minimal chicken odor and tender, juicy texture.
• 国资若鸟
• 国资味彩鳥

Products and services

• Sawayaka Chicken (さわやかチキン) A premium proprietary chicken brand raised in environmentally conscious farms with themes of 'more reassurance, more safety, more health.' Known for minimal chicken odor and tender, juicy texture. Sold through wholesale distributors, retail chains, restaurants, and direct retail stores.
• Domestic Young Chicken (国産若鳥) A tender, easy-to-eat chicken product suitable for all ages from children to the elderly. The most popular and affordable proprietary chicken product, targeting mainstream household and food service consumption.
• Domestic Mishiki Bird (国産味彩鳥) A premium proprietary chicken brand raised in the warm Sanuki/Kagawa climate, featuring low fat and low cholesterol content with vitamins and minerals enriched through special feed. A step up in meat quality and grade from the standard offering.
• Direct Sales Store - Iiyama (讃さん広場 飯山店) Company-operated direct retail store located within JA Kagawa Farmers Market Sansan Hiroba in Iiyama, Marugame City. Sells factory-fresh chicken processed same-day, along with beef, pork, and frozen seasoned meats. Operating hours 9:00-18:00, closed Wednesdays and year-end holidays.
• Direct Sales Store - Takimiya (讃さん広場 滝宮店) Company-operated direct retail store located within JA Kagawa Farmers Market Sansan Hiroba in Takimiya, Ayagawa. Sells fresh chicken processed same-day along with beef, pork, and frozen seasoned meats. Operating hours 9:00-17:00, closed Tuesdays and year-end holidays.
• EC Shop Shunsai-kan (旬彩館) Online shopping storefront on JA Town e-commerce platform offering signature specialty products such as Marugame-famous bone-in chicken (骨付鳥) and karaage (唐揚げ) with nationwide delivery to individual consumers.

Quantifiable outcome

• 処理したその日に出荷 (Same-day shipping)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• 全農チキンフーズ株式会社coreTechnology or IntegrationMajor supplier of chicks/chickens to the company, providing the poultry that Nokyo Shokuhin processes, cuts, and distributes to customers.
• 株式会社フジcoreChannel Partner/ Reseller/ DistributorMajor retail customer purchasing wholesale poultry products for sale in their supermarket chain stores.
• イオングループcoreChannel Partner/ Reseller/ DistributorMajor retail customer purchasing wholesale poultry products for distribution through their nationwide supermarket and retail chain network.
• 株式会社マルチクcoreChannel Partner/ Reseller/ DistributorMajor customer purchasing wholesale poultry products for their distribution and retail operations.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Prima Meat Packers, Ltd. Prima Meat Packers is one of Japan's largest ham, sausage, and processed poultry producers serving supermarkets and food service nationally. Comparable as a B2B poultry and processed-meat supplier to the same retail chains (AEON, etc.) that Nokyo Shokuhin serves.
• Marudai Co., Ltd. Marudai is a major Japanese meat and processed food manufacturer with a substantial chicken and pork portfolio supplying national retailers. Comparable as a Japanese poultry/meat processor with broader product mix and national reach than Nokyo Shokuhin.
• ITOHAM Yonekyu Holdings: ITOHAM Yonekyu is a leading Japanese processed-meat group producing hams, sausages, and poultry products for nationwide retail and food service. Comparable as a large-scale poultry and processed-meat competitor with national distribution.
• Nippon Ham (NH Foods): NH Foods / Nippon Ham is Japan's largest meat producer with extensive poultry operations spanning breeding, processing, and branded products. Comparable as a fully integrated poultry competitor with national cold-chain and retail relationships.

Direct peers

• S Foods Inc. S Foods operates Japanese meat processing brands including beef, pork, and chicken products for retail and food service. Comparable as a meat-processor peer with branded processed-meat SKUs in similar Japanese retail channels.
• Yamaki Co., Ltd. Yamaki is a Japanese poultry specialist producing branded broiler and processed chicken products for retail and food service. Comparable as a chicken-focused processor with branded SKUs targeting similar end markets in Japan.
• Zenkokuho Co., Ltd. Zenkokuho is a Japanese poultry processor supplying broiler and processed chicken to food manufacturers and retailers. Comparable as a mid-sized Japanese poultry processor focused on B2B wholesale channels similar to Nokyo Shokuhin.
• Starzen Co., Ltd. Starzen is a Japanese meat trading and poultry processing specialist with nationwide wholesale distribution to retailers and food service. Comparable as a poultry-focused processor/wholesaler with proprietary processing capabilities serving similar B2B customers.

Others

• JA Zen-Noh (Zen-Noh Chicken Foods): Zen-Noh is the national federation of agricultural cooperatives and the upstream supplier of chickens to Nokyo Shokuhin through the JA Group. Comparable as a strategic supplier and parent-affiliated counterparty rather than a direct competitor.
• Kagome Co., Ltd. Kagome is a major Japanese food manufacturer with diversified processed food products including some meat-adjacent offerings. Comparable only loosely as a Japanese food manufacturer supplying national retailers; not a direct poultry competitor.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E8%BE%B2%E5%8D%94%E9%A3%9F%E5%93%81%EF%BC%88%E6%A0%AA%EF%BC%89

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 農協食品（株）