S&F Foods
S&F Foods is a privately held frozen food manufacturer founded in 2003 in Romulus, Michigan, producing enrobed handhelds, pizzas, breadsticks, and gluten-free products for U.S. K-12 school nutrition programs and retail grocery via a 14-broker distribution network.
- Company typePrivate
- Founded2003
- HeadquartersRomulus, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What S&F Foods does
S&F Foods, Inc. is a privately held frozen food manufacturer founded in 2003 and headquartered in Romulus, Michigan, where it operates a 37,000 sq. ft. production facility with dedicated enrobed and topped product lines plus a segregated gluten-free processing line. The company produces hand-held items (calzones, stuffers, strombolis), original pull-a-part topped breadsticks (first brought to market in 2010), pizza products (including the recently launched Dave's Detroit Style Pizza™ line), breakfast items, and certified gluten-free pizza pockets under the fueled by choice.® sub-brand. Products are sold both to National School Lunch Programs and to retail grocery channels under trademarked brands.
S&F Foods generates revenue primarily as a contract and branded manufacturer of frozen foods for institutional foodservice operators (with K-12 school nutrition programs as the anchor vertical) and retail buyers, distributing nationwide through a network of 14 regional food broker partners that cover all 50 U.S. states alongside direct regional sales contacts. Pricing is not publicly disclosed and the company appears to operate a one-time / per-unit sale revenue model rather than subscription or licensing. The company's commercial backbone is a portfolio of food-safety credentials — BRCGS AA Grade, USDA certification including USDA Commodity Processing for cheese, tomato paste and flour, GFCO gluten-free certification, and Global Organic Alliance organic certification — that pre-qualify it for institutional procurement processes.
The firm is family-of-brands oriented, with Dave's Detroit Style Pizza™ and fueled by choice.® as registered trademarks, and is privately held with no disclosed parent company, institutional investors, or funding rounds. Its core proprietary asset is the original pull-a-part topped breadstick recipe, which the company markets as a first-to-market product in continuous production for over 15 years. No app, API, or AI/ML capability is disclosed, and all revenue mechanics are anchored in physical product manufacturing and broker-mediated distribution rather than software or data services.
S&F Foods firmographics
Firmographics- Name
- S&F Foods
- Legal name
- S&F Foods, Inc.
- Website
- https://sffoodsinc.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- S&F Foods is a privately held frozen food manufacturer founded in 2003 in Romulus, Michigan, producing enrobed handhelds, pizzas, breadsticks, and gluten-free products for U.S. K-12 school nutrition programs and retail grocery via a 14-broker distribution network.
- Ownership category
- akta.pro rank
S&F Foods industry classification
Industry- Product category
- Frozen Food Manufacturing
- NAICS
- Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141), Food Manufacturing (311)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Entrées & Complete Meals (CRADADAA)
- akta.pro secondary industries
- Frozen Snacks & Appetizers (CRADADAD), Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG), Special-Diet Prepared Meat & Seafood Meals (Low-Sodium, Keto, Gluten-Free) (AFANAFAL)
Keywords
Where S&F Foods is headquartered
LocationHeadquarters
- HQ city
- Romulus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
S&F Foods business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Frozen Food Manufacturing: Manufacturing frozen foods for institutional foodservice programs and retail. Products include handhelds (calzones, stuffers, stromboli), breadsticks, pizza products, breakfast items, and gluten-free options sold under branded products.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
S&F Foods product offering
Product offeringCore offering
S&F Foods manufactures IQF enrobed and topped frozen food products—including Detroit-style pizzas, calzones, strombolis, pull-apart breadsticks, cheese bites, and breakfast pockets/items—at a 37,000 sq. ft. Romulus, Michigan facility for sale to institutional National School Lunch Programs and retail grocery channels. The company markets its products under the Dave's Detroit Style Pizza™ and fueled by choice.® brands (with the fueled by choice.® line dedicated to certified gluten-free pizza pockets) and supports USDA Commodity Processing, BRCGS-AA, GFCO gluten-free, and Global Organic Alliance organic certifications.
Product overview
S&F Foods is a frozen food manufacturer producing hand-held enrobed and topped food products for institutional school foodservice programs and retail. The company operates two primary product lines: the flagship Dave's Detroit Style Pizza products (featuring cheese and uncured beef pepperoni varieties) and a broader portfolio of hand-held items including calzones, strombolis, pizza breadsticks (the original pull-a-part topped breadsticks introduced in 2010), mini calzones, cheese bites, buffalo-style bites, grilled cheese bites, and breakfast items (Texas toast, turkey ham & cheese pockets, turkey sausage & gravy pockets/bites). The gluten-free sub-brand, fueled by choice.®, offers certified GF versions of their pizza pockets. Products are manufactured at a 37,000 sq. ft. facility in Romulus, Michigan with both enrobed and topped production lines, and support USDA commodity processing.
Differentiator
Problem solved
Functional benefit
Brands
- Dave's Detroit Style Pizza: Detroit style pizza product line including cheese & uncured beef pepperoni pizza and cheese & sauce pizza variants.
- fueled by choice.
Products and services
- Dave's Detroit Style Pizza™ - Cheese & Uncured Beef Pepperoni Frozen Detroit-style pizza with mozzarella cheese and uncured beef pepperoni, positioned as the company's flagship branded product for institutional foodservice and retail.
- Dave's Detroit Style Pizza™ - Cheese & Sauce Frozen Detroit-style cheese and sauce pizza, part of the branded Dave's product line for institutional and retail buyers.
- Split Top Cheese Calzone with Uncured Beef Pepperoni & Pizza Sauce Frozen hand-held pocket item filled with mozzarella cheese, uncured beef pepperoni, and pizza sauce for institutional foodservice and retail.
- Split Top Cheese & Sauce Pizza Calzone Frozen hand-held pocket item with mozzarella cheese and zesty sauce in a golden crust for institutional foodservice and retail.
- Uncured Turkey Ham & Cheese Stuffer Frozen hand-held item featuring uncured turkey ham and cheese for institutional foodservice and retail.
- Meat Lovers Stromboli Frozen stromboli filled with multiple meat toppings for institutional foodservice and retail.
- Uncured Turkey Ham & Cheese Stromboli Frozen stromboli with uncured turkey ham and mozzarella and cheddar cheese in a golden crust for institutional foodservice and retail.
- Uncured Beef Pepperoni Pizza Breadsticks Original pull-a-part topped breadsticks with mozzarella cheese, uncured beef pepperoni, and zesty sauce, leveraging the proprietary 2010 Pull-A-Part recipe.
- Mozzarella Cheezy Breadsticks Frozen pull-apart breadsticks topped with mozzarella cheese and garlic butter sauce, part of the original Pull-A-Part Breadsticks line.
- Cheese & Sauce Pizza Breadsticks Original pull-a-part breadsticks topped with mozzarella cheese and zesty sauce, part of the proprietary Pull-A-Part Breadsticks line.
- Mini Cheese Calzones with Uncured Beef Pepperoni & Pizza Sauce Mini-sized frozen calzone with mozzarella cheese, uncured beef pepperoni, and pizza sauce in a golden crust for institutional foodservice and retail.
- Buffalo Style Cheese Bites Bite-sized frozen item featuring mozzarella cheese and buffalo-style sauce in a golden crust for institutional foodservice and retail.
- Mini Cheese & Sauce Pizza Calzones Mini-sized frozen calzone with mozzarella cheese and zesty sauce in a golden crust for institutional foodservice and retail.
- Mozzarella Cheese Bites Bite-sized frozen item featuring mozzarella cheese in a golden crust for institutional foodservice and retail.
- Grilled Cheese Bites Bite-sized frozen item with mozzarella and American cheese and an American cheese sauce in a golden crust for institutional foodservice and retail.
- Apple Cinnamon Texas Toast Whole-grain frozen Texas toast topped with apple cinnamon sauce, positioned as a breakfast solution for institutional foodservice and retail.
- Breakfast Uncured Turkey Ham & Cheese Pocket Frozen breakfast pocket featuring uncured turkey ham, mozzarella cheese, American cheese sauce, and cheddar cheese in a golden crust for institutional foodservice and retail.
- Breakfast Turkey Sausage & Gravy Bites Frozen breakfast bites with mozzarella cheese, turkey breakfast sausage, cheddar cheese, and biscuit gravy in a golden crust for institutional foodservice and retail.
- Breakfast Turkey Sausage & Gravy Pocket Frozen breakfast pocket with turkey breakfast sausage, mozzarella and cheddar cheeses, and biscuit gravy in a golden crust for institutional foodservice and retail.
- fueled by choice.® GF Uncured Beef Pepperoni Pizza Pocket GFCO-certified gluten-free frozen pizza pocket with mozzarella cheese, uncured beef pepperoni, and zesty sauce in a gluten-free crust, manufactured on a dedicated segregated processing line for retail and institutional gluten-free offerings.
- fueled by choice.® GF Cheese & Sauce Pizza Pocket GFCO-certified gluten-free frozen pizza pocket with mozzarella cheese and zesty sauce in a gluten-free crust, manufactured on a dedicated segregated processing line for retail and institutional gluten-free offerings.
Companies that use S&F Foods
Customer profileSegments3 records
Ideal customer profiles3 records
S&F Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
S&F Foods partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered standard and core.
- AP Food SalesstandardRegional food broker covering Oklahoma and Texas markets.
- Eiserloh & AssociatesstandardRegional food broker covering Louisiana.
- Food Sales EaststandardRegional food broker covering Alabama, Arkansas, Mississippi, North Carolina, and South Carolina.
- Innovative Foodservice MarketingstandardRegional food broker covering Utah.
- Just SolutionsstandardRegional food broker covering California and Hawaii.
- Lakeland MarketingstandardRegional food broker covering Idaho, Oregon, and Washington.
- Legacy Food BrokersstandardRegional food broker covering Maryland, Rhode Island, Virginia, and Washington DC.
- MAP Food ServicestandardRegional food broker covering Connecticut, Maine, Massachusetts, New Hampshire, and Vermont.
- Peak Sales & MarketingstandardRegional food broker covering Delaware, Eastern PA, New Jersey.
- Prime Food BrokersstandardRegional food broker covering Florida, Georgia, and Tennessee.
- Ratermann & AssociatesstandardRegional food broker covering Kansas and Missouri.
- Ritchie Marketing - XceedstandardRegional food broker covering Illinois, Indiana, Kentucky, Michigan, Minnesota, Ohio, Western PA, and Wisconsin.
- SMC MarketingstandardRegional food broker covering New York.
- Total SourcestandardRegional food broker covering Arizona, Colorado, Montana, New Mexico, and Wyoming.
- GFCO (Gluten Free Certification Organization)coreCertification partner for gluten-free products. S&F Foods carries Gluten Free certification through GFCO for their fueled by choice. product line.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
S&F Foods competitors and assessment
Company assessmentDirect peers
- Bridgford Foods: Public frozen baked-goods and breadstick manufacturer serving foodservice and retail. Closest comparable around pizza/breadstick baked formats and school lunch / concession-channel exposure.
- Bellisio Foods: Owner of the Michelina's brand of frozen prepared entrées sold through retail and foodservice. Direct comparable as a private mid-size frozen-meal manufacturer with overlapping institutional and retail channels.
- Richelieu Foods: Private frozen pizza and sauce manufacturer serving foodservice and retail with contract and branded lines. Comparable mid-size manufacturer competing for the same institutional and private-label school lunch business.
- J.T.M. Food Group: Private prepared-food manufacturer of proteins, sauces, and entrées serving K–12 school nutrition and foodservice. Comparable mid-size institutional foodservice manufacturer with national distribution and similar certification-driven buyer requirements.
- Bernatello's Foods: Minnesota-based private frozen pizza and snack-roll manufacturer serving K–12 school foodservice, foodservice distributors, and retail. Highly comparable scale, customer mix, and product overlap (frozen pizza pockets, breadsticks, school-lunch channel).
Broad incumbents
- Conagra Brands: Large packaged-foods company with major frozen-meals brands (Banquet, Marie Callender's, Totino's). Comparable at the category level; competes directly for frozen-aisle and K–12 pizza/snack wins against S&F.
- Schwan's Company: Large U.S. frozen prepared-foods manufacturer (Red Baron, Tony's, Freschetta). Comparable product categories in frozen pizza and handheld meals; competes for the same retail and foodservice shelf and bid lists.
- McCain Foods (USA): Global frozen-potato and prepared-foods incumbent with extensive foodservice and K–12 penetration. Comparable frozen prepared meals category at much larger scale, with overlapping school-channel relationships.
- Nestlé USA (Frozen): Major frozen prepared-meals operator in the U.S. (Stouffer's, DiGiorno, Hot Pockets — Hot Pockets being a direct adjacent to S&F's handheld pocket line). Competes for retail and foodservice customers across the same frozen formats.
Emerging players
- J&J Snack Foods: Public snack-food company with frozen handheld and stuffed-product lines (supermozzarella sticks, pizza snackrolls) serving foodservice and retail. Comparable frozen handheld/snack product overlap, particularly in school-lunch snack categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
S&F Foods social profiles
Digital presenceS&F Foods compliance and trust
Trust signalCompliance4 records
S&F Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
S&F Foods leadership team
Management profileNumber of profiles
S&F Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S&F Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S&F Foods
What does S&F Foods do?
S&F Foods manufactures IQF enrobed and topped frozen food products—including Detroit-style pizzas, calzones, strombolis, pull-apart breadsticks, cheese bites, and breakfast pockets/items—at a 37,000 sq. ft. Romulus, Michigan facility for sale to institutional National School Lunch Programs and retail grocery channels. The company markets its products under the Dave's Detroit Style Pizza™ and fueled by choice.® brands (with the fueled by choice.® line dedicated to certified gluten-free pizza pockets) and supports USDA Commodity Processing, BRCGS-AA, GFCO gluten-free, and Global Organic Alliance organic certifications.
Is S&F Foods a public or private company?
S&F Foods is a private company. It is classified as unknown and is currently operating.
When was S&F Foods founded?
S&F Foods was founded in 2003. It employs 51 to 100 people.
Where is S&F Foods based?
S&F Foods is headquartered in Romulus, United States, in the North America region.
How does S&F Foods make money?
One revenue line is on record: frozen Food Manufacturing.
Who are S&F Foods's main competitors?
Direct peers on record are Bridgford Foods, Bellisio Foods, Richelieu Foods, J.T.M. Food Group and Bernatello's Foods. Broad incumbents are Conagra Brands, Schwan's Company, McCain Foods (USA) and Nestlé USA (Frozen). J&J Snack Foods is listed as an emerging player.
Does S&F Foods have an API?
No public API is recorded for S&F Foods.
What industry is S&F Foods in?
S&F Foods's product category is Frozen Food Manufacturing. Its primary akta.pro industry code is CRADADAA, Frozen Entrées & Complete Meals, with a secondary code of CRADADAD, Frozen Snacks & Appetizers. Its NAICS code is 311412 and its SIC code is 2030.