NORTH SHORE MARINA

What NORTH SHORE MARINA does

North Shore Marina is a family-owned and operated full-service marina operating two locations on Lake Minnetonka in Wayzata, Minnesota: Maxwell Bay (3222 North Shore Drive) and Brown's Bay (1449 Shoreline Drive). The company was established in 1994 and is currently run with three generations of family involvement across all operational areas, including office, forklift, and gas dock functions. Its core offering is a turn-key, year-round boat ownership experience for private boat owners on Lake Minnetonka, providing access to Wayzata, Excelsior, and Big Island.

The marina's product and service portfolio includes premium in-water boat slips and dry rack slips (Maxwell Bay), breakwater-sheltered slips and Travelift services (Brown's Bay), year-round boat storage, seasonal maintenance such as winterizing, summerizing, shrinkwrap, buff and wax, and bottom paint, and on-site mechanical repair. The marina also operates a gas dock at Maxwell Bay and offers amenities such as a clubhouse, screened porch, beach area, fire pit, and private bathroom/shower facilities. Infrastructure investments include state-of-the-art docks with wide Titan decks at Maxwell Bay and new floating docks with Titan deck at Brown's Bay, with heavy-duty hydraulic lifts sourced via Crosspoint Marine Co. The company also operates a small branded merchandise e-commerce storefront (nsmarina.com/shop) selling apparel.

The business model is primarily direct-to-consumer and recurring: slip rentals and storage contracts form a subscription-like base, while maintenance, fuel, and mechanical services are transactional add-ons. Marketing and customer acquisition rely on local reputation, a single phone number (952-471-BOAT), the company website, and on-site inquiry rather than any formal sales or digital marketing motion. With a stated headcount of 16 employees, no outside investors, no disclosed funding, and no enterprise customers, the business operates as a small, privately held service company whose revenue is geographically concentrated on Lake Minnetonka.

Name

NORTH SHORE MARINA

Legal name

North Shore Marina

Website

https://nsmarina.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

North Shore Marina is a family-owned, full-service marina operating two locations on Lake Minnetonka in Wayzata, Minnesota, providing in-water slips, dry rack storage, year-round boat maintenance, mechanical service, fuel, and Travelift services to private boat owners since 1994.

Ownership category

akta.pro rank

Headquarters

HQ city

Wayzata

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Boat Slip Rental: Revenue from renting in-water boat slips and dry dock slips at Maxwell Bay and Brown's Bay locations. Seasonal or annual rental arrangements.
2. Boat Storage Services: Year-round boat storage services including dry rack storage and secure parking.
3. Boat Maintenance and Repair: On-site mechanical service, winterizing, summerizing, seasonal maintenance including shrinkwrap, buff and wax, and bottom paint services.
4. Gas Sales: Gas dock operations at Maxwell Bay offering fuel to boat owners with potential gas discounts.
5. Merchandise Sales: Online shop selling branded merchandise including t-shirts, hoodies, and hats. E-commerce revenue from nsmarina.com/shop/.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

North Shore Marina is a family-owned, full-service marina operating two locations on Lake Minnetonka (Maxwell Bay and Brown's Bay) that provides premium private in-water boat slips, dry dock slips, year-round boat storage, seasonal maintenance (winterizing, summerizing, shrinkwrap, buff and wax, bottom paint), on-site mechanical service, gas dock fuel, and Travelift services. The company also sells branded apparel (t-shirts, hoodies, hats) through its online shop, complementing its core marina offering.

Product overview

North Shore Marina operates as a dual-location, full-service marina on Lake Minnetonka, Minnesota, offering a unified portfolio of boat slip rentals (in-water slips at Maxwell Bay and Brown's Bay, plus dry rack slips), year-round boat storage, and comprehensive maintenance services (winterizing/summerizing, shrinkwrap, buff and wax, bottom paint, on-site mechanical service, gas dock, and Travelift services). The company, family-owned and operated for three generations since 1994, also operates a merchandise shop selling branded apparel including t-shirts, hoodies, and hats. The core offering centers on providing a turn-key, year-round boating experience across both locations.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Water Boat Slips Premium, private in-water boat slips at Maxwell Bay and Brown's Bay on Lake Minnetonka, with state-of-the-art docks featuring wide Titan decks for stable loading. Sold to private boat owners.
• Dry Rack Boat Slips Dry dock slips providing secure boat storage with heavy-duty hydraulic lifts for easy parking and cleaner boats. Provided to private boat owners at Maxwell Bay and Brown's Bay.
• Year-Round Boat Storage Year-round boat storage services including dry rack storage and comprehensive care facilities at both marina locations. Sold to private boat owners on Lake Minnetonka.
• Boat Winterizing and Summerizing Services Seasonal preparation services to prepare boats for winter storage and summer use, part of the turn-key year-round boat care offering. Sold to private boat owners.
• Seasonal Maintenance Services Maintenance services including shrinkwrap, buff and wax, and bottom paint to maintain boats throughout the season. Sold to private boat owners.
• On-Site Mechanical Service Mechanical repair and service capabilities available on-site at both Maxwell Bay and Brown's Bay locations. Sold to private boat owners.
• Gas Dock Fuel Service Fuel services at Maxwell Bay location with gas discounts for marina customers. Sold to private boat owners.
• Travelift Services Travelift boat lifting services available at Brown's Bay location for hauling and launching vessels. Sold to private boat owners.
• Marina Branded Apparel Branded merchandise including t-shirts (e.g., 2025 and 2026 4th of July Short Sleeve, Blue Short Sleeve), hoodies (Blue Hoodie, Bone Hoodie), and the Navy Richardson Hat, sold to consumers and marina visitors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Crosspoint Marine Co.coreTechnology or IntegrationCrosspoint Marine Co. provides hydraulic boat lifts for North Shore Marina customers. Heavy duty lifts are offered for easy parking, secure storage and a cleaner boat. North Shore Marina promotes Crosspoint Marine lifts as an upgrade option for slip customers.
• Minnetonka DigitalminorOthersMinnetonka Digital is credited as the website developer for North Shore Marina's website (nsmarina.com). They provide ongoing website design and maintenance services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• OneWater Marine: OneWater Marine is a large recreational marine retailer and marina operator with dealership and service operations across the U.S. It is comparable to North Shore on the marine services/storage side but with a much broader product portfolio.
• MarineMax: MarineMax is the largest recreational boat dealer in the U.S. and also operates marinas and brokerage/storage businesses. It overlaps with North Shore on the marina-services side while operating at much broader scale.
• Brunswick Corporation: Brunswick is a major marine manufacturer and services group with engine brands, boat brands, and marine-services technology. It operates adjacently to North Shore's mechanical-service and parts offering rather than as a direct marina competitor.

Direct peers

• Safe Harbor Marinas: Safe Harbor Marinas is the largest owner and operator of marinas in the United States, offering slip rentals, dry storage, and marine services across more than 300 locations. It is the most directly comparable scaled peer to North Shore Marina's slip-and-service operating model.
• Suntex Marina Partners: Suntex is a leading U.S. marina owner/operator with a portfolio of full-service marinas offering slip rentals, storage, fuel, and boat service. Its full-service marina model closely mirrors North Shore's turn-key boat-care offering.

Emerging players

• BoatU.S. (Boat Owners Association of The United States): BoatU.S. is a membership-based boating services organization offering towing, insurance, and discounts on marine services. It is comparable to North Shore on the boater-services ecosystem and gas/fuel discount angle, though not a slip operator.
• West Marine: West Marine is a major U.S. marine retailer selling parts, accessories, and safety gear to boaters. It is comparable to North Shore on the boater-services and accessories side, particularly the merchandise shop component.

Regional players

• Wayzata Marina: Wayzata Marina is an independent marina operating on Lake Minnetonka in Wayzata, MN, offering similar slip rentals, storage, and services. It is a directly competing local peer on the same lake.
• Spring Park Marina: Spring Park Marina is a full-service marina on Lake Minnetonka offering slips, storage, and service. It competes with North Shore for the same Lake Minnetonka boating customers.

Others

• Crosspoint Marine Co. Crosspoint Marine Co. is the hydraulic boat lift provider partnered with North Shore Marina. It is an enabling ecosystem partner rather than a competitor, supplying lift hardware that North Shore promotes to slip customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/north-shore-marina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORTH SHORE MARINA