North Simcoe Muskoka Specialized Geriatric Services

Name

North Simcoe Muskoka Specialized Geriatric Services

Legal name

North Simcoe Muskoka Specialized Geriatric Services

Website

https://nsmsgs.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Geriatric Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Social Assistance (624)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Chronic Care & Complex Care Management (HSABAIAD)

akta.pro secondary industries

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)

Keywords

• Specialized geriatric services
• Geriatric mental health
• Senior care coordination
• Frailty medicine programs
• Healthcare provider education

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Healthcare Funding: As a regional program under Waypoint Centre for Mental Health Care, NSM SGS is primarily funded through public healthcare funding from Ontario Health/Central Ontario Health. This covers core clinical services, staff, and program delivery.
2. Philanthropy and Donations: NSM SGS actively seeks philanthropic donations for three focus areas: Transforming Care (clinical services), Building Knowledge Skills and Confidence (education and mentorship), and Advancing Research Breakthroughs. Donors can contribute to specific initiatives or general needs.
3. Research Grants: The organization receives research funding from agencies such as the Canadian Institutes of Health Research (CIHR) for specific research projects like the Behaviour Success Agent program evaluation.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

NSM SGS provides a coordinated, region-wide system of specialized geriatric services for frail older adults and their caregivers across the North Simcoe Muskoka region of Ontario. Core offerings include Central Intake triage and eligibility assessment, Geriatric Mental Health services, GeriMedRisk medication eConsult, Seniors CARE Exercise Program, Complex Case Resolution, eConsult, Psychogeriatric Resource Consultants, and clinical initiatives (Antipsychotic Toolkit, Senior Friendly Hospital Strategy).

Product overview

North Simcoe Muskoka Specialized Geriatric Services (NSM SGS) is a regional healthcare program that provides a coordinated system of specialized geriatric services for frail older adults and their caregivers. The program operates as a unified service portfolio built around a Central Intake hub that coordinates access to multiple clinical services including Geriatric Mental Health, GeriMedRisk (medication consultation), the Seniors CARE Exercise Program, eConsult, and Complex Case Resolution. Supporting the clinical services are education offerings (Psychogeriatric Resource Consultants, Speakers Bureau), clinical initiatives (Antipsychotic Toolkit, Senior Friendly Hospital Strategy, Confinement Syndrome Initiative), and regional partnerships across hospitals, Family Health Teams, and Ontario Health Teams. The program was established in 2016 under Waypoint Centre for Mental Health Care leadership and serves the North Simcoe Muskoka region of Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Central Intake Service Central Intake serves as the hub that makes access to Specialized Geriatric Services easier. The team reviews referrals, assesses eligibility and priority, and coordinates access to multiple SGS services (Geriatric Medicine, Geriatric Mental Health, GeriMedRisk, NSM Seniors CARE Exercise Program), reducing phone calls, messages and wait times for patients. Referrals are accepted via fax, Ocean e-referral platform, or fillable PDF forms.
• Geriatric Mental Health Geriatric mental health services inclusive of mental health consultation and behaviour support for older adults living with serious mental illness or responsive behaviours. Services are provided in community, long-term care, and hospital settings across the NSM region.
• GeriMedRisk A telephone/eConsult service targeting healthcare providers requiring medication assistance in complex cases involving older adults. GeriMedRisk connects Ontario health professionals with geriatric specialists for medication management guidance. Co-hosted Focus on Geriatric Pharmacotherapy conference with NSM SGS, bringing together 160+ health professionals.
• Seniors CARE Exercise Program Seniors CARE (Collaboration, Activity, Rehabilitation, Education) is a group exercise program targeting frail older adults. The program focuses on improving mobility, strength, balance, and overall physical function to support aging in place. Programs are established in Midland, Barrie, Orillia and Collingwood areas.
• Complex Case Resolution (CCR) A consultation service that helps older adults with cognitive impairment and responsive behaviours. CCR provides specialized support for complex cases requiring multi-disciplinary assessment and intervention planning.
• eConsult A service that links NSM physicians and nurse practitioners with NSM geriatricians and geriatric psychiatrists for rapid specialist guidance, enabling 'hallway conversations' to support complex clinical decisions without requiring formal referrals.
• Psychogeriatric Resource Consultants PRC provides education and consultation support to healthcare providers caring for older adults with complex mental health needs. Services are accessible through outreach and education requests.
• Speakers Bureau NSM SGS staff can present on various topics related to caring for frail seniors at events, workshops, or provide background materials. Presentations can be delivered in-person or virtually.
• Antipsychotic Toolkit A resource developed for long-term care home prescribers (physicians, nurse practitioners, pharmacists) to promote consistent, evidence-based approaches to antipsychotic use, improving resident and system outcomes.
• Senior Friendly Hospital Strategy A regional initiative supporting NSM hospitals to respond to seniors' physical and cognitive needs, promote good nutrition and functional activation, and maximize safety through the Senior Friendly Care (sfCare) Framework.
• Confinement Syndrome Initiative An initiative addressing confinement syndrome affecting frail older adults who are unable to interact with others due to disruption in social networks, reduction in access to health/social programming, fear of illness, and loss of mobility.
• Responding to Escalating Behaviours A clinical initiative ensuring teams know how to respond to individuals with behaviours escalating to potentially unsafe levels. Includes training resources and protocols for healthcare providers.
• Behaviour Success Agents (BSA) Program Hospital-based program embedding Behaviour Success Agents in each NSM acute care hospital site to improve care for hospitalized older adults with cognitive impairment and responsive behaviour; reduces ALC days and builds knowledge capacity of healthcare professionals. Program evaluation funded by CIHR Implementation Science Team Grant (2024).

Quantifiable outcome

• Up to 75% of older adults experience delirium after acute illness or surgery; NSM SGS delirium awareness initiatives since 2020 help prevent and reduce patient decline, ED visits, hospital admissions, longer lengths of stay, unnecessary LTC placement and death
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

23 partnerships are on record, tiered core and minor.

• Waypoint Centre for Mental Health CarecoreStrategic or Co-development Partner · 1 January 2016NSM SGS is a regional program under the leadership of Waypoint Centre for Mental Health Care, a 315-bed academic and teaching hospital providing specialized mental health, addiction and geriatric care. Located on shores of Georgian Bay, Waypoint serves some of the most complex individuals in Ontario and is sole provider of high-secure forensic mental health services in the province.
• Algonquin Family Health TeamcoreStrategic or Co-development PartnerPartner in delivering specialized geriatric services. Contributed to development of Muskoka Geriatric Team in collaboration with Cottage Country Family Health Team.
• Barrie Community Family Health TeamcoreStrategic or Co-development PartnerPartner in providing specialized geriatric services. Developed obesity management strategy nominated for AFHTO Bright Lights Award.
• Barrie Community Health Centre's Aging Well CliniccoreStrategic or Co-development PartnerPartner organization providing specialized services for aging adults in the Barrie area.
• Cottage Country Family Health TeamcoreStrategic or Co-development PartnerPartner in delivering specialized geriatric services. Contributed to development of Muskoka Geriatric Team in collaboration with Algonquin Family Health Team.
• Couchiching Family Health TeamcoreStrategic or Co-development PartnerPartner with Geriatric Outreach Team providing specialized geriatric services to the Couchiching area. Named AFHTO Bright Lights Awards nominee for navigating healthcare for the Couchiching community.
• North Simcoe Family Health TeamcoreStrategic or Co-development PartnerPartner providing Community Seniors Care Program as part of specialized geriatric services network.
• Royal Victoria Regional Health CentrecoreStrategic or Co-development PartnerPartner hospital providing Specialized Geriatric Services clinics and programs. Julie Burns joined NSM SGS from Royal Victoria Hospital where she served as Manager, Specialized Seniors Care Inpatient Unit for ten years.
• Orillia Soldiers' Memorial HospitalcoreStrategic or Co-development PartnerPartner hospital providing Specialized Geriatric Services programs. Dr. Kevin Young and Dr. Amanda Gardhouse practice geriatric medicine through this hospital. Sylvia Naughton held various positions including interim manager of professional practice.
• South Georgian Bay Ontario Health TeamcoreStrategic or Co-development PartnerPartner OHT with Healthy Aging Team providing specialized geriatric services. Hosted June 2024 Seniors' Month event in collaboration with NSM SGS. NSM SGS presented success story of regional/local collaboration.
• Barrie Area Ontario Health TeamcoreStrategic or Co-development PartnerPartner OHT with Frail Seniors' Working Group. Hosted October 2024 provider event for frontline providers and December 2024 leadership event for planning 2025/26 projects.
• Wendat Community ProgramscoreStrategic or Co-development PartnerPartner organization providing community programs supporting older adults in the North Simcoe Muskoka region.
• GeriMedRiskcoreTechnology or IntegrationE-consult service connecting Ontario health professionals with geriatric specialists for medication assistance in complex cases. Co-hosted Focus on Geriatric Pharmacotherapy conference with 160+ health professionals. Sandra Zaikos and Karen Cameron are registered pharmacists with both NSM SGS and GeriMedRisk.
• Baycrest's Virtual Behaviour Medicine (VBM)coreTechnology or IntegrationVirtual care program assessing and managing responsive behaviours in dementia. NSM SGS connected with Baycrest's VBM program to better coordinate services and optimize resource use. Teams coordinate to ensure local resources are used as first line of defense.
• Alzheimer Society (Muskoka and Simcoe County)coreStrategic or Co-development PartnerLong-standing partner in dementia care. Collaborated with NSM SGS on Grab & Go Activity Kits for long-term care homes during COVID-19 pandemic. Partnered on art kits and activity kits for seniors living in community and long-term care.
• Ontario Health / Central Ontario HealthcoreStrategic or Co-development PartnerProvincial health system organization. Recognized BSA program as example of impact of ALC funding initiatives. Leading Seniors Strategy development with partners from four LHIN-legacy regions. NSM SGS is the only formal SGS infrastructure in Central OH region.
• Georgian CollegecoreStrategic or Co-development PartnerEducational partner. NSM SGS staff serve as preceptors for nursing students. Nancy Hooper received Preceptor Award from Georgian College's Honours Bachelor of Science – Nursing program. Connected Us program links older adults with community members.
• Behavioural Supports Ontario (BSO)coreStrategic or Co-development PartnerProvincial program working to improve care for older adults with responsive behaviours. NSM SGS clinical resources include BSO Annual Report 2022-2023.
• McLaren Art CentreminorStrategic or Co-development PartnerArts partner collaborating with NSM SGS on art kits and activity kits for seniors. Hosted Leisure Enrichment Teams event to collaborate and build capacity related to engaging seniors in art activities. Partnered on #ShowTheLove card collection campaign.
• Simcoe Muskoka District Health UnitcoreStrategic or Co-development PartnerRegional health unit. NSM SGS partners on fall prevention initiatives and shares information on population health data for seniors in Simcoe Muskoka region.
• Regional Geriatric Program of TorontocoreStrategic or Co-development PartnerDeveloped the Senior Friendly Care (sfCare) Framework which provides foundation for achieving improvements in care across the health care system. NSM SGS uses this framework to help hospitals implement senior-friendly care initiatives.
• Barrie PoliceminorStrategic or Co-development PartnerCommunity safety partner. Collaborated with NSM SGS on #ShowTheLove campaign collecting Valentine cards for older adults in long-term care and retirement homes.
• Catholic Family Services of Simcoe CountyminorStrategic or Co-development PartnerCommunity services partner collaborating with NSM SGS on #ShowTheLove campaign for older adults.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Geriatric Psychiatry Program at CAMH: Centre for Addiction and Mental Health operates specialized geriatric mental health services including Seniors Mental Health programs. Overlapping clinical scope (geriatric psychiatry, responsive behaviour management) with NSM SGS's Geriatric Mental Health team, though CAMH is a much larger specialty psychiatric hospital.
• Baycrest: Toronto-based academic health sciences center specializing in aging and brain health. Operates Baycrest's Virtual Behaviour Medicine (VBM) program that NSM SGS connects with for dementia responsive-behaviour management; broader portfolio but directly comparable geriatric specialty.

Direct peers

• GeriMedRisk: Telephone/eConsult service connecting Ontario health professionals with geriatric specialists for medication management in complex cases. NSM SGS co-hosts the Focus on Geriatric Pharmacotherapy conference with GeriMedRisk and shares pharmacists across organizations; directly comparable service line within the geriatric ecosystem.
• Champlain Regional Geriatric Program: Regional geriatric services program serving the Champlain region (Ottawa and surrounding areas). Comparable Ontario Health-funded SGS model with similar in-home and clinic-based assessments for frail seniors; regional peer within the same provincial SGS network.
• Regional Geriatric Program of Toronto: Toronto-based Specialized Geriatric Services program delivering regional geriatric medicine and mental health services to frail older adults. NSM SGS explicitly cites the RGP of Toronto as the source of the Senior Friendly Care (sfCare) Framework it uses; comparable mandate, funding model (public Ontario Health), and clinical service mix.
• Regional Geriatric Program of Hamilton: SGS program hosted at Hamilton Health Sciences serving the Hamilton Niagara Haldimand Brant region. Operates under a parallel regional SGS mandate with similar public funding and clinical service lines (geriatric medicine, mental health, outreach) to NSM SGS.

Others

• Provincial Geriatrics Leadership Ontario: Provincial leadership body that coordinates Ontario's Regional Geriatric Programs and Specialized Geriatric Services. NSM SGS operates within this provincial network; enabling organization that defines shared frameworks (sfCare) and policy direction for member SGS programs.
• Behavioural Supports Ontario (BSO): Provincial program coordinating Behavioural Supports Ontario resources to improve care for older adults with responsive behaviours. NSM SGS clinical resources reference BSO Annual Reports; comparable focus on geriatric mental health/responsive behaviours at a provincial coordination level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NSM_SGS
• LinkedInlinkedin.com/company/nsmsgs

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about North Simcoe Muskoka Specialized Geriatric Services