Wendat Community Programs

What Wendat Community Programs does

Wendat Community Programs is a registered Canadian charitable corporation founded in 1988 by four social workers from the Penetanguishene Mental Health Centre. Headquartered at 237 Second Street in Midland, Ontario, with a secondary site at 44 Dufferin Street in Penetanguishene (the Lorna Tomlinson Residence for Seniors), the organization delivers 11 community-based programs serving close to 2,000 individuals annually across the North Simcoe-Muskoka region with a 65-person staff. Operations are organized into two integrated service lines: Adult Mental Health Services (Case Management, Crisis Services, Brief Service, Supported Employment, and Social Club) and Seniors' Services (the 23-bed Lorna Tomlinson Residence, Assisted Living, Day Program, and Social/Congregate Dining), together with a Psychogeriatric Program that holds a regional mandate across the Ontario Health area.\n\nThe organization does not operate a proprietary technology platform; service delivery is conducted in person across its two locations, in clients' homes, and inside the Georgian Bay General Hospital Emergency Department. Its primary technological and operational scaffold is the Multi-Service Accountability Agreement (MSAA) with Ontario Health Central Region, which sets annual funding and service targets. Programs are largely free to eligible clients (qualifying seniors aged 65+ and adults aged 16+ with confirmed serious mental illness), with minimal charges only for select Social Club meals (C$4.00) and certain outings. \n\nRevenue is non-transactional and derives from three streams: (1) MSAA funding from the Ministry of Health and Long-Term Care and Ontario Health Central Region, (2) charitable donations and community fundraising (including the 20th Annual Boston Pizza Wendat Golf Tournament and Delta Bingo and Gaming partnership), and (3) grants such as those from the Ontario Trillium Foundation. The organization is required to raise a minimum of C$100,000 annually to keep the Lorna Tomlinson Residence operational. Service uptake is driven by a community-led referral network rather than outbound sales, with referrals originating from hospitals, primary care providers, long-term care homes, community agencies, police, and self-referral.

Name

Wendat Community Programs

Legal name

Wendat Community Programs

Website

https://wendatprograms.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Wendat Community Programs is a Canadian charitable corporation operating 11 community-based mental health and seniors' services programs across North Simcoe-Muskoka, serving roughly 2,000 individuals annually through MSAA-funded programs and fundraising.

Ownership category

akta.pro rank

Product category

Community Health and Social Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Residential Care Facilities (6239), Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)

akta.pro primary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

akta.pro secondary industries

Behavioral Health Adult Day Programs (Geriatric Mental Health) (HSABANAG), Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Adult Day Respite Programs (Daytime Relief) (HLADAKAC), Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)

Keywords

• Community mental health services
• Seniors supportive housing
• Mental health case management
• Psychogeriatric care services
• Assisted living programs

Headquarters

HQ city

Midland

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Government Funding: Funded by Ministry of Health and Long Term Care, Ontario Health Central Region through Multi-Service Accountability Agreement (MSAA) outlining annual funding and service targets.
2. Donations and Fundraising: Charitable donations from individuals and organizations. Annual golf tournaments, Boston Pizza Foundation support, and community fundraising activities. Minimum $100,000 annual fundraising required for seniors residence operations.
3. Grants: Funding received from Ontario Trillium Foundation and other grant programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wendat Community Programs is a charitable non-profit organization that delivers community-based mental health and seniors' care services across the North Simcoe-Muskoka region of Ontario. Its portfolio spans 11 programs organized into Adult Mental Health Services (Case Management, Crisis Services, Brief Service, Supported Employment, Social Club) and Seniors' Services (Assisted Living, Day Program, Social & Congregate Dining, the 23-bed Lorna Tomlinson Residence for Seniors), supported by a Psychogeriatric Program providing transition and mobile social work services.

Product overview

Wendat Community Programs operates as a charitable organization providing a coordinated suite of community health and social services through a platform-plus-programs model. The organization delivers two primary service streams: Adult Mental Health Services (comprising Case Management, Crisis Services, Brief Service, Supported Employment, and Social Club) and Seniors' Services (including the Lorna Tomlinson Residence for Seniors, Assisted Living, Day Program, and Social/Congregate Dining). A specialized Psychogeriatric Program provides transitional and mobile social work services for seniors with behavioral challenges. All programs are integrated through shared assessment processes, referral mechanisms, and a unified management structure, enabling coordinated care across service lines. The organization serves the North Simcoe-Muskoka region from locations in Midland and Penetanguishene, Ontario.

Differentiator

Problem solved

Functional benefit

Brands

• The Lorna Tomlinson Residence for Seniors: A 23-bed supportive housing residence for seniors with care needs located at 44 Dufferin Street, Penetanguishene, ON. Operated by Wendat Community Programs since 2016.

Products and services

• Case Management Program Long-term support program for persons aged 16+ with confirmed diagnosis of serious mental illness (Bi-Polar Disorder, Schizophrenia, Borderline Personality Disorder) who have high support needs. Assists clients to live independently through goal achievement, financial assistance, appointment management, and care coordination. Available in the North Simcoe-Muskoka region.
• Crisis Services Mental health crisis intervention delivered at the Wendat Crisis Clinic in Midland and at the Georgian Bay General Hospital Emergency Department (9am-9pm daily). Includes status and risk assessments, brief counseling, and referrals to community services for adults experiencing mental health crises.
• Brief Service Short-term, immediate help and support for anyone aged 16+ with mental illness, typically consisting of 1-3 office visits. Includes assistance with ODSP, OW, PGT connections, eligibility reviews, problem solving, information, referrals, and housing navigation.
• Supported Employment Employment program providing full and part-time work opportunities for persons with mental illness, with some positions specifically reserved for individuals who have experienced mental health issues.
• Social Club Program for adults aged 16+ with mental health challenges located at 237 Second Street in Midland. Provides activities enhancing social, physical, emotional, and cognitive wellness including Mental Health Coping Skills, therapeutic activities, drop-in sessions, and community outings. Social Club meals are charged at $4.00.
• Lorna Tomlinson Residence for Seniors 23-bed supportive housing residence for seniors with care needs located at 44 Dufferin Street, Penetanguishene. Provides low-income senior housing supporting wellness, independence, and quality of life for at-risk older adults who meet income and residency eligibility criteria.
• Assisted Living In-home support services for seniors aged 65+ including transportation to medical appointments, medication management, housekeeping, minor assistance with daily living activities, and 24/7 on-call assistance. Currently restricted to residents at the Lorna Tomlinson Seniors' Residence.
• Day Program Social and recreational activities in group settings for seniors who would benefit from a wellness-oriented program including assessment and health monitoring. Serves residents of Penetanguishene and surrounding Midland area.
• Social & Congregate Dining Nutritious meals prepared by an in-house cook at low cost to eligible seniors in a social group environment. Targets isolated seniors aged 65+ living alone or with caregivers who would benefit from social interaction and improved nutritional intake.
• Psychogeriatric Program Program for seniors experiencing behavioral challenges and mental health concerns. Includes a Transition Service bridging care across systems and Mobile Social Work providing psychosocial assessments, case coordination, and therapeutic intervention. Functions in close collaboration with Ontario Health Home and Community Care, hospitals, specialized psycho-geriatric and behavioural service teams, long term care homes, and Psychogeriatric resource consultants. Serves the entire Ontario Health area.

Quantifiable outcome

• Close to 2,000 individuals served annually
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Delta Bingo and GamingcoreGTM or Marketing PartnerDelta Penetanguishene partners with Wendat Community Programs to raise funds for residents. Delta Bingo and Gaming has worked with local charity partners and raised over $133 million to support key initiatives in Ontario communities.
• Boston Pizza FoundationcoreGTM or Marketing PartnerBoston Pizza Foundation supports Wendat through annual golf tournament fundraising events (17th and 20th Annual events mentioned). Foundation contributes significant funding to support mental health and seniors programs.
• Ontario Health Central RegioncoreStrategic or Co-development PartnerOntario Health Central Region and Wendat Community Programs have entered into a Multi-Service Accountability Agreement (MSAA) outlining annual funding and service targets for healthcare services delivery.
• Ontario Community Support Association (OCSA)minorStrategic or Co-development PartnerOCSA member badge displayed on website. OCSA represents and supports community support service organizations across Ontario.
• Georgian Bay General Hospital (GBGH)coreStrategic or Co-development PartnerCrisis services provided to individuals in the Emergency Department at GBGH. Mental health status and risk assessments conducted to determine need for hospitalization or other next steps. Crisis Workers on duty 9am-9pm daily.
• Ontario Health Home and Community CarecoreStrategic or Co-development PartnerPsychogeriatric programs function in close collaboration with Ontario Health Home and Community Care, hospitals, specialized psycho-geriatric and behavioural service teams, long term care homes, and Psychogeriatric resource consultants.
• Waypoint Centre for Mental Health CareminorStrategic or Co-development PartnerWaypoint Centre provides Georgianwood Concurrent Disorders Program referral support. Partnership for mental health services coordination across Simcoe-Muskoka region.
• Harvey's-Swiss ChaletminorGTM or Marketing PartnerCharity partnership through Wendat Day campaign supporting local charitable initiatives (2023).
• Various Platinum and Gold SponsorsminorGTM or Marketing PartnerSponsors include BMR Pro Elmvale, M&M Food Market, Triple Tech Heating, Harbourfront Wealth Management, Walkers Electric, and others providing support for annual golf tournaments and programs.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Carefor Health & Community Services: Eastern Ontario non-profit delivering assisted living, day programs, congregate dining, and case management under similar Ministry of Health community-support-service designations — a tightly comparable operating model to Wendat's seniors and mental-health streams.
• Alzheimer Society of Simcoe County: Provides dementia and seniors support services in the same North Simcoe-Muskoka geography, with overlapping day-program and caregiver-support offerings for frail elderly — a directly comparable target population to Wendat's Psychogeriatric and Day Programs.
• Canadian Mental Health Association – Simcoe Muskoka: The regional CMHA branch directly competes with Wendat's Adult Mental Health Services across the same North Simcoe-Muskoka catchment, offering overlapping case management, crisis support, and psychosocial rehabilitation programs funded through similar Ontario Health channels.

Emerging players

• Community Living Ontario: Federation of community-living organizations providing day programs, supported employment, and case management for adults with disabilities and mental-health needs in Ontario — partial functional overlap with Wendat's Supported Employment, Social Club, and Case Management programs.
• Closing the Gap Healthcare: Ontario-focused provider of home health, rehab, and community support services including seniors day programs and mental-health supports — overlapping Wendat's assisted living, day program, and mobile social work offerings in adjacent geographies.

Broad incumbents

• SE Health (Saint Elizabeth Health Care): One of Canada's largest home-and-community-care providers, delivering assisted living, personal support, and mental-health services across Ontario — overlapping Wendat's in-home and seniors offerings but at substantially larger scale and broader geographic reach.
• Bayshore HealthCare: National home-health and community-care provider offering personal support, nursing, and seniors' services across Ontario; competes with Wendat's Assisted Living and in-home care lines and is a likely alternative for Ontario Health Home and Community Care contracts.
• Victorian Order of Nurses (VON) Canada: National home-and-community-care provider offering seniors' assisted living, day programs, and care navigation across Ontario — directly analogous to Wendat's seniors service line and Assisted Living program but at much larger scale.
• Waypoint Centre for Mental Health Care: A specialty mental-health hospital already partnered with Wendat for referrals (Georgianwood Concurrent Disorders Program); a larger institutional provider in the same regional mental-health ecosystem whose scope overlaps Wendat's case management and crisis services.

Regional players

• North Simcoe Family Health Team: Local primary-care provider in the same Midland-Penetanguishene catchment that refers into Wendat's mental-health and seniors programs — a tightly regional comparable whose patient panel substantially overlaps Wendat's target population.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WendatCommunityProgramsMidland
• LinkedInlinkedin.com/company/wendat-community-programs

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wendat Community Programs