What NTangible does

NTangible is a privately held, early-stage company operating an online platform positioned as an 'operating system for mental performance.' The company's single product, the NTangible Platform, is designed to quantify and improve mental performance under pressure by converting subjective 'clutch' experiences into measurable scores. The tagline 'Clutch isn't a feeling. It's a score' encapsulates the core value proposition: to transform what is traditionally considered an intangible, adrenaline-driven capacity into objective, trackable data. The platform operates via a website at ntangible.co and, based on available source material, is offered as a unified product without disclosed tiers, modules, or adjacent service lines.

The company serves a segment internally labeled 'Mental Performance Seekers' — individuals and organizations seeking to quantify and improve mental performance under pressure. This segmentation is horizontal rather than vertical, meaning the company does not appear to target a specific industry (e.g., sports, military, finance) but rather addresses the general use case of measuring and improving clutch performance across contexts. No management team, founders, employees beyond a headcount of 7, named customers, distribution channels, or partnerships are disclosed in the source material. Pricing is not publicly disclosed, no funding rounds or investors are on record, and no date of founding is provided. The company appears to be at a pre-commercial or very early commercial stage based on the absence of these signals and the small employee count.

The underlying technical architecture and revenue mechanics are not described in the available source material. The platform's product page references the concept of a measurable score, implying some form of data capture, scoring algorithm, and feedback loop, but no technology stack, AI/ML methodology, integrations, or data assets are disclosed. There is no information on whether the product is delivered as a consumer app, a SaaS dashboard, an API, or a coaching service, and no operating geographies, certifications, or regulatory frameworks are identified. The company's near-complete opacity on commercial and operational details is itself a defining characteristic of its current stage.

Name

NTangible

Legal name

NTangible

Website

https://ntangible.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NTangible operates a platform positioned as an operating system for mental performance, converting subjective 'clutch' experiences into measurable scores. It serves individuals and organizations seeking to quantify and improve mental performance under pressure, though no customers, pricing, or commercial details are publicly disclosed.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Core offering

NTangible provides a software platform branded as "The Operating System for Mental Performance" that quantifies the subjective feeling of being "clutch" — performing well under pressure — into measurable scores. The platform is designed for individuals and organizations that want to objectively track, analyze, and improve mental performance in high-stakes moments, converting an otherwise unmeasurable psychological state into data.

Product overview

NTangible offers a single unified product — an operating system for mental performance. The platform centers on the concept that 'Clutch' is a measurable score rather than merely a feeling, enabling users to quantify and optimize their mental performance.

Differentiator

Problem solved

Functional benefit

Products and services

• NTangible Platform A software platform branded as "The Operating System for Mental Performance" that quantifies "clutch" mental performance into measurable scores for individuals and organizations seeking to improve performance under pressure.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• WHOOP: WHOOP is a wearable performance tracker that quantifies strain, recovery, sleep, and increasingly mental/physiological readiness scores. It is a direct comparable to NTangible in translating a multi-dimensional performance state into a single actionable score consumed by athletes, professionals, and the military.
• Torch: Torch is a mental performance coaching and training platform for athletes, executives, and operators. It is comparable to NTangible in targeting high-pressure mental performance improvement and offering measurement-driven interventions.
• Muse (Interaxon): Muse builds brain-sensing headbands that quantify meditation and focus states in real time. It overlaps with NTangible's mission of turning subjective mental performance into measurable data, serving comparable wellness/performance consumers.
• Emotiv: Emotiv produces EEG-based hardware and software platforms for brain-monitoring, focus measurement, and performance research. It is comparable to NTangible as a neurotechnology-driven mental/performance measurement product sold to researchers, enterprises, and consumers.
• BetterUp: BetterUp is an enterprise mental coaching and performance platform using data-driven matching and outcome measurement. Comparable to NTangible's positioning of objective mental performance scoring for both individuals and organizations.
• Oura: Oura produces a smart ring and readiness scoring platform that quantifies sleep, recovery, and stress. It overlaps with NTangible in turning invisible physiological/mental states into consumable scores for performance-oriented users.
• Welltory: Welltory combines HRV and stress-data analytics to quantify energy, stress, and performance readiness. Comparable to NTangible as a data-driven mental/physical performance scoring platform for consumers and teams.

Broad incumbents

• Headspace: Headspace is a large, established mental wellness and meditation platform serving both consumers and enterprises. Comparable as a broader mental-performance/mindset incumbent that could expand into quantified readiness metrics.
• Calm: Calm is a leading consumer and enterprise mental wellness brand with meditation, sleep, and performance content. It is a broad incumbent comparable to NTangible's mental-performance space but focused on content rather than scoring.

Emerging players

• Affectiva (Smart Eye): Affectiva (now part of Smart Eye) builds emotion-AI and facial-coding technology used to infer mental and emotional states from video. It is comparable as a measurement infrastructure player in the adjacent mental-state-quantification space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/ntangible

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NTangible