USTA Billie Jean King National Tennis Center

What USTA Billie Jean King National Tennis Center does

The USTA Billie Jean King National Tennis Center is a 46.5-acre public tennis facility located in Flushing, Queens, New York, operated by the United States Tennis Association (USTA). It has served as the home of the US Open since 1978 and is the largest public tennis facility in the world, anchored by Arthur Ashe Stadium (23,000+ seats), Louis Armstrong Stadium (14,000 seats), and the Grandstand (8,000 seats), along with 30 courts and indoor facilities. Beyond the annual US Open, the venue operates year-round as a public tennis and events campus serving amateur players, junior development programs, professional coaching clients, and event tenants.

The business model is multi-stream and anchored by the US Open. Facility operations revenue is generated through court bookings and memberships, private and group lessons, junior and adult programming, summer camps, and seasonal offerings. The campus also generates venue rental income from non-tennis events, with the 2026 calendar including the NYNJ World Cup 26 soccer matches and AEW: Double or Nothing. Ancillary revenue comes from the pro shop, dining, and the USTA Museum tour. Pricing is segmented by use case: per-court hourly fees for casual play, tiered lesson packages with pro staff, program-level enrollment fees, and bespoke venue rental contracts for major events. The center is staffed by a pro team of 19+ coaches led by Head Pro Lindsay Baum and Director of Tennis Operations Dale Evans, including RSPA Master Professionals and former ATP/WTA tour coaches.

Distribution is principally local and regional for daily tennis operations, with national and global reach for flagship events. Technology infrastructure includes the CourtReserve booking system, Ticketmaster for ticketing, and standard e-commerce tooling for the pro shop. The facility is GBAC STAR accredited (2022) for cleaning and infectious disease protocols and is undertaking a strategic partnership with Solow Sports to expand programming and member services. Because the NTC is reported within USTA's consolidated nonprofit financials, segment-level revenue is not publicly disclosed.

Name

USTA Billie Jean King National Tennis Center

Legal name

United States Tennis Association

Website

https://ntc.usta.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

The USTA Billie Jean King National Tennis Center is a 46.5-acre public tennis facility in Flushing, Queens, operating as the home of the US Open and the largest public tennis venue in the world, serving amateur players, junior programs, professional coaching clients, and major event tenants through year-round programming and venue rentals.

Ownership category

akta.pro rank

Product category

Tennis Facility and Sports Venue Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

akta.pro secondary industries

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

Keywords

• Tennis facility operations
• Tennis instruction programs
• Venue rental services
• Junior tennis development
• Sports event hosting

Headquarters

HQ city

Flushing

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Court Booking Fees: Hourly fees for outdoor and indoor hard court reservations, with peak and non-peak pricing structures.
2. Private and Group Lessons: Instructional services including private lessons (1:1), semi-private lessons (2 students), and group lessons (3-4 students) with both indoor and outdoor options, priced at hourly rates.
3. Tennis Programs and Camps: Seasonal instructional programs for juniors (Red Ball, Orange Ball, Green Ball pathways) and adults (Intro to Tennis, Novice, Rally, Bronze, Silver, Gold classes), as well as summer camps.
4. Venue Rentals: Rental of stadiums (Arthur Ashe Stadium, Louis Armstrong Stadium, Grandstand), grounds, food villages, and meeting spaces for events including concerts, graduations, corporate events, and tennis tournaments.
5. Pro Shop Sales: Solow Sports operates a full-service pro shop offering racquet stringing, gripping, demos, customization, and retail merchandise including racquets, shoes, bags, strings, apparel, and US Open merchandise.
6. Facility Tours: Guided tours of the National Tennis Center including Louis Armstrong Stadium, Grandstand, and field courts, with tour pricing for adults ($40) and children ($20).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

The USTA Billie Jean King National Tennis Center operates a multi-purpose tennis facility offering public court reservations (Book a Court), year-round tennis instruction programs (Adult Programs, 10 & Under Pathway, 10-14 Pathway, 14-18 Pathway, Junior Camps), private and group lessons with pro staff, evaluations for class placement, venue and stadium rentals for concerts, graduations, and corporate events, facility tours, the PACES school program, corporate outings, and on-site pro shop retail through Solow Sports. The facility also hosts the US Open Tennis Championships annually and serves as the training home for developing players at all levels.

Product overview

The USTA Billie Jean King National Tennis Center operates as a multi-purpose tennis facility offering a comprehensive portfolio of programs and services centered around tennis instruction, court access, and venue rentals. The core offerings include Tennis Programs and Camps (organized into pathway programs: Adult Programs, 10 & Under Pathway, 10-14 Pathway, 14-18 Pathway, plus Junior Camps), Book a Court (public court reservations for outdoor and indoor hard courts), Private Lessons (personalized instruction with pro staff), Evaluations (skill assessments for class placement), and Workshops/Special Events. Ancillary services include Venue Rentals (stadium and grounds for concerts, graduations, corporate events), Facility Tours, PACES educational field trips, Corporate Outings, and the Solow Sports Pro Shop. The venue hosts major events including the annual US Open Tennis Championships and other stadium events throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Rentals Premium venue rental service offering stadium and grounds access for concerts, sporting events, graduations, weddings, corporate events, and private functions at the National Tennis Center, including Arthur Ashe Stadium (23,000+ seats), Louis Armstrong Stadium (14,000 seats), and Grandstand (8,000 seats).
• Tennis Programs and Camps Comprehensive tennis instruction programs for all ages and skill levels, including Adult Programs, 10 & Under Pathway, 10-14 Pathway, 14-18 Pathway, Junior Camps, Evaluations, and Workshops/Special Events.
• Adult Programs Tennis instruction for adults from beginner to advanced levels, including Intro to Tennis 101, Novice 102, NTC Rally, Bronze, Silver, and Gold classes, plus play-based programs like Zone, Drill and Play, Stroke Development Series, and Senior Round Robin.
• 10 & Under Pathway Age-appropriate tennis instruction for children under 10 using modified court dimensions, equipment, and scoring systems. Includes Red Ball (Mommy and Me, Red Aces, Red Champs), Orange Ball (Red Stars, Orange Aces, Orange Champs), and Fitness programs.
• 10-14 Pathway Tennis programs for players ages 10-14 who are new to tennis or developing skills. Includes Orange Stars, Green Aces, Green Champs, JD Aces, and Green Stars programs.
• 14-18 Pathway Tennis programs for teens ages 14-18 focused on developing competitive tournament players. Includes Green Ball (JD Aces Plus), Yellow Ball (JD Champs, JD Stars), Feed The Feeder, Feed The Feeder Plus, Elite, and Fitness programs.
• Junior Camps Year-round day camps for juniors during school breaks plus intensive Junior Summer Tennis program (June-August) offering half-day and full-day options for ages 5-18.
• Private Lessons Personalized tennis instruction with NTC Pro Staff offering indoor and outdoor lessons in private (1:1), semi-private (2:1), and group (3-4:1) formats at various price points.
• Evaluations On-court skill assessments for new students to obtain an NTC Rating for appropriate class placement. Free 15-20 minute evaluation sessions conducted year-round by appointment.
• Workshops/Special Events Special tennis programs including Junior Special Offerings, Adult Workshops, and Adult Mixer Events for skill development and community engagement.
• Book a Court Public court reservation service allowing players to book outdoor hard courts and indoor hard courts by the hour, with ball machine rental available for indoor courts.
• Solow Sports Pro Shop Full-service tennis pro shop operated by Solow Sports offering professional racquet stringing, grip services, racquet demos, customization, and retail selection including racquets, shoes, bags, strings, apparel, and officially licensed US Open merchandise.
• Facility Tours Guided 60-minute tours of the National Tennis Center including Louis Armstrong Stadium, Grandstand, and field courts, with US Open souvenirs included.
• PACES Program for Alternative Classroom Experience for Students - educational field trip program offering on-court and in-classroom tennis experiences for public and private schools.
• Corporate Outings Team-building corporate events at the National Tennis Center including behind-the-scenes tours, on-court tennis activities, and debriefing sessions.
• Stadium Events Hosting of major sporting events, concerts, graduations, and entertainment in Arthur Ashe Stadium (23,000+ capacity), Louis Armstrong Stadium (14,000 capacity), and Grandstand (8,000 capacity).

Quantifiable outcome

• Arthur Ashe Stadium seats over 23,000, making it the largest tennis stadium in the world
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• Solow SportscoreGTM or Marketing PartnerSolow Sports operates a full-service pro shop at the USTA Billie Jean King National Tennis Center, located at the Chase Indoor Building, Parking Lot B. They offer professional racquet stringing, gripping, demoing, customization, and retail merchandise including racquets, shoes, bags, strings, apparel, and officially licensed US Open merchandise. The shop also has a 24/7 Dropbox for extended-hour service and is staffed by tour racket stringers, technicians, and coaches.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• New York Junior Tennis & Learning (NYJTL): NYC-based nonprofit offering community tennis and education programs including the Varsity Tennis Program, Advanced Training Program, and Scholar Athlete Program for juniors. Directly competes for NYC junior pathway enrollment and is referenced as a former employer of multiple NTC coaches.
• USTA National Campus: USTA's flagship training and competition campus in Orlando, Florida, offering year-round adult and junior tennis programs, leagues, and tournaments. Directly comparable as USTA's other national tennis facility with overlapping programming (junior pathways, lessons, court rentals) and shared brand.
• John McEnroe Tennis Academy: Elite junior tennis academy based in the NYC metro (Sportsime at Randall's Island and other locations) offering high-performance training and competitive player development. Directly competes for serious junior tournament players and coaching talent; NTC staff bio confirms prior employment at JMTA.
• Midtown Tennis Club: Manhattan-based indoor tennis club offering courts, lessons, leagues, and junior programming to NYC urban players. Directly comparable as a fee-based tennis instruction and court-rental operator in the same NYC metro, competing for the same adult and junior recreational customer segments.
• The West Side Tennis Club: Historic private tennis club in Forest Hills, Queens - the original US Open venue before the NTC took over in 1978. Directly comparable as a Queens-based tennis club offering instruction, leagues, and junior programming; NTC staff bio confirms prior employment here, indicating a shared coaching talent market.
• Asphalt Green: Multi-sport NYC nonprofit (Upper East Side and Battery Park City) operating tennis courts, swim, and fitness programming with youth development focus. Directly comparable as a NYC urban recreation and youth sports facility competing for instructional and league tennis customers in the same metro.
• Sportime Tennis: Large multi-location tennis and fitness club operator in the NYC metro and Long Island area offering indoor/outdoor courts, junior development pathways, private lessons, and league play. Directly competes with NTC for NYC tennis instruction and league revenue; staff movement between Sportime and NTC (per management bios) confirms direct talent overlap.

Broad incumbents

• IMG Academy (Nick Bollettieri Tennis): Global sports academy in Bradenton, Florida offering elite tennis, boarding, and academic programs for juniors aspiring to professional careers. Competes for the elite national junior player pipeline; broader multi-sport portfolio and global brand make it an incumbent rather than a direct niche competitor.
• Life Time (formerly Life Time Fitness): National operator of upscale athletic country clubs offering tennis programming among broader fitness, swim, and family amenities. Comparable as a multi-revenue-stream recreational sports center with tennis as one offering; significantly larger scale and for-profit agility make it a broad incumbent rather than direct tennis-pure-play peer.

Emerging players

• SwingVision: AI-powered tennis video analysis app used by coaches and players for swing analysis, line-calling, and remote instruction. Comparable as an emerging technology-enabled tennis instruction and player development layer that could either compete with or be adopted by traditional facilities like the NTC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/USTANTC
• Instagraminstagram.com/ustanationaltenniscenter
• LinkedInlinkedin.com/company/usta-billie-jean-king-national-tennis-center

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USTA Billie Jean King National Tennis Center