New Thought Unity Center

What New Thought Unity Center does

New Thought Unity Center is a private, non-profit religious organization affiliated with Unity Worldwide Ministries, operating as a Unity church from a single historic sanctuary at 1401 E McMillan Street in Cincinnati, Ohio. Its core offering is weekly Sunday worship services (10:30 AM) and Wednesday meditation gatherings, delivered both in-person and via Facebook Live and YouTube streaming, supplemented by prayer ministry (including Silent Unity 24/7 prayer line access), spiritual counseling, youth and family programming, adult education (notably A Course in Miracles), memorial services, weddings and special event hosting in the 500-seat sanctuary, and an annual Wellness and Crafts Fair. The organization serves individual spiritual seekers, families, life-event celebrants, and local artisan/wellness vendors.

The center's underlying technology is minimal and consumer-grade: live streaming via Facebook and YouTube, a CiviCRM-powered online donation portal, an email newsletter via a third-party list manager, and a WordPress/Drupal-style content site (ntunity.org). There are no APIs, no proprietary software products, and no digital distribution beyond social channels. The technology is positioned as an accessibility and reach-extending layer over the in-person ministry rather than a core product.

The business model is donation-led with ancillary fee-based revenue. Primary inflows are voluntary contributions from members and attendees — offered at suggested tiers from $10 to $1,000 and on recurring daily/weekly/monthly/yearly cadences — supplemented by wedding and event venue rentals (pricing on inquiry, capacity up to 600 with balcony), workshop fees ($10/class), vendor table rentals at the annual fair ($25 first table, $20 additional), and passive donations routed through Amazon Smile and Kroger Community Rewards. The organization employs approximately 6 staff and is governed by a Board of Trustees; there is no external venture, equity, or parent ownership structure.

Name

New Thought Unity Center

Legal name

New Thought Unity Center

Website

https://ntunity.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New Thought Unity Center is a Cincinnati-based non-profit Unity church offering weekly worship services, spiritual education, weddings, and community events to local spiritual seekers and families, funded primarily by donations and supported by a 6-person staff.

Ownership category

akta.pro rank

Product category

Religious and Spiritual Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Spiritual worship services
• Religious community programs
• Wedding venue rental
• Spiritual education classes
• Meditation and prayer support

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations: Voluntary contributions from members and attendees to support center operations and programming
2. Wedding Venue Rental: Rental of sanctuary and chapel facilities for weddings and special events, accommodating up to 500 guests
3. Vendor Table Rentals: Event vendor booth spaces at community fairs - $25 for first 6-foot table, $20 for additional tables
4. Workshop Fees: Fee-based classes and workshops at community events, $10 per class

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

New Thought Unity Center operates as a non-profit Unity church providing weekly Sunday and Wednesday worship services, prayer ministry and spiritual counseling, wedding and memorial ceremonies, youth and family programs, and adult education classes such as A Course In Miracles. It rents its historic 500-seat sanctuary for weddings and special events, hosts community events including an annual Wellness and Crafts Fair, and accepts voluntary donations to fund operations. Programming is delivered both in-person at its Cincinnati sanctuary and virtually via Facebook Live and YouTube.

Product overview

New Thought Unity Center is a spiritual organization affiliated with Unity Worldwide Ministries, offering a unified portfolio of worship services, pastoral care, educational programs, and community events. The organization operates as a single ministry entity with Sunday and Wednesday services as its core programming, supplemented by pastoral services (prayer, counseling, weddings, memorials), youth and family programming, adult education classes, a library, and seasonal events like the annual Wellness and Crafts Fair. The center also provides digital giving options and participates in third-party donation programs. No AI, technology, or API products are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunday Services

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Unity Worldwide MinistriescoreStrategic or Co-development PartnerAffiliated with Unity Worldwide Ministries, the international ministry organization for the Unity movement. NTUC follows Unity teachings and is part of the broader Unity network that includes Daily Word meditation magazine read by millions worldwide.
• Amazon SmileminorGTM or Marketing PartnerAmazon Smile charitable giving program partnership allowing community members to designate NTUC as their charity of choice when shopping on Amazon.
• Kroger Community RewardsminorGTM or Marketing PartnerKroger Community Rewards program partnership allowing community members to link their Kroger cards to NTUC and earn donations based on eligible purchases.
• Silent UnitycoreStrategic or Co-development PartnerConnection to Silent Unity 24/7 prayer line for prayer support services. Silent Unity provides continuous prayer assistance accessible to all NTUC members and visitors.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hay House: A large spiritual publishing and media company serving the New Thought and self-help community. Comparable as a broader spiritual ecosystem player that distributes content overlapping with NTUC's teachings.
• Insight Timer: A large digital meditation and spiritual community platform offering free and paid meditation content. Comparable as a non-physical alternative channel through which seekers access the kind of prayer and meditation programming NTUC offers.

Direct peers

• Daily Word: The Unity movement's daily meditation publication read by millions globally, which NTUC cites as a key content affinity. Comparable as a content and spiritual-practice touchpoint serving overlapping audiences.
• Centers for Spiritual Living: A parallel New Thought network (formerly Religious Science) offering affirmative prayer, spiritual counseling, and community programs. Highly comparable doctrinal foundation and operating model to a Unity center.
• Agape International Spiritual Center: A large New Thought spiritual center in Los Angeles offering similar affirmative prayer, meditation, and community programming. Comparable in philosophy and service mix, though operating at significantly larger scale with global streaming reach.
• Association for Global New Thought: An umbrella organization connecting New Thought and Unity-aligned centers worldwide. Comparable as a peer-network entity that supports similar congregations with shared programming and visibility.
• Christ Church Unity: A Unity-affiliated Christian spiritual center offering worship, education, and community programs. Highly comparable in offerings, denominational stance, and target audience to NTUC.
• Unity Village: The historic headquarters campus of the Unity movement in Missouri, which itself functions as a spiritual community and retreat center. Comparable as a flagship Unity institution with sanctuary space, programming, and a focus on New Thought teachings.
• Unity Worldwide Ministries: The international ministry organization that NTUC is affiliated with, governing the Unity movement worldwide. Most directly comparable as the umbrella body for the same New Thought tradition, teachings, and Daily Word publication.

Emerging players

• Sedona Spiritual Center: A New Thought-style spiritual center offering affirmative prayer, meditation, and community programs. Comparable in philosophy and service offerings though it leans more heavily into wellness programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1JFI_JQPVqBts6xbsZuadg
• Facebookfacebook.com/New-Thought-Unity-Center-170878050895
• LinkedInlinkedin.com/company/new-thought-unity-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Thought Unity Center