NürnbergMesse Italia | Fiera di Norimberga | Eventi internazionali | Eventi Nazionali

What NürnbergMesse Italia | Fiera di Norimberga | Eventi internazionali | Eventi Nazionali does

NürnbergMesse Italia S.r.l. is the Italian wholly-owned subsidiary of NürnbergMesse GmbH, a top-15 global trade show organizer headquartered in Nuremberg, Germany. Founded in 2009 and based in Milan with 14 employees, the company serves as the direct commercial bridge between the NürnbergMesse Group and the Italian market — Italy being the most represented foreign country at the parent's trade fairs, with 1,415+ Italian exhibitor companies and 16,225+ specialized operators attending annually.

The subsidiary's core function is sales-and-service driven: it contacts, promotes, and assists Italian companies through every phase of participation in NürnbergMesse-organized trade shows. Its portfolio spans flagship NürnbergMesse events across multiple specialized verticals — BIOFACH (organic food), BrauBeviale (beverage), Interzoo (pet products), it-sa (IT security), embedded world, FENSTERBAU FRONTALE (windows/doors), GaLaBau (landscaping), European Coatings Show, EUROGUSS (die casting), Chillventa (HVAC&R), and many others — as well as international events in China, Brazil, India, the USA, Japan, Russia, Thailand, Saudi Arabia, Mexico, Indonesia, and Greece.

Revenue is generated through two primary streams: exhibition-space rental (priced per square meter, with rates ranging roughly €170–€469/m² depending on event, stand type, and early-bird vs. standard timing) and value-added professional services including translation, marketing support, hotel booking coordination, and press relations. GTM is sales-led and event-driven — a Milan-based Italian team markets events through the dedicated Italian-language website and provides direct, named project managers per vertical. Underlying technology is a standard trade-show management platform connecting exhibitors with specialized visitors; no proprietary AI or data products are evident. The business operates with multi-year event-contract cadences (most flagship events biennial) and inherits the parent's global distribution reach across 114 countries.

Name

NürnbergMesse Italia | Fiera di Norimberga | Eventi internazionali | Eventi Nazionali

Legal name

NürnbergMesse Italia S.r.l.

Website

https://nuernbergmesse-italia.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

NürnbergMesse Italia is the Milan-based Italian subsidiary of NürnbergMesse GmbH, helping Italian companies participate as exhibitors and visitors at trade shows organized by the parent group worldwide, including flagship events like BIOFACH, Interzoo, it-sa, and embedded world.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

akta.pro primary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Trade show organization
• Exhibition management
• Booth rental services
• International trade fairs
• Exhibitor support services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Space Rental: Revenue from renting exhibition space (booths) at trade shows in Nuremberg and international locations. Pricing varies by event, location type (nude area vs. pre-fitted), and early-bird availability.
2. Trade Show Services: Additional services including translation support, marketing assistance, hotel booking coordination, and press relations for Italian exhibitors and visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

NürnbergMesse Italia is the Italian subsidiary of NürnbergMesse Group, providing exhibition space rental and trade show services to Italian companies interested in participating in international trade fairs. The company organizes and promotes trade shows across diverse industry verticals including organic food, HVAC&R, IT security, pet products, beverage, woodworking, and more, offering comprehensive support from booth design to marketing, translation, and hotel booking. Italy is the most represented foreign country at NürnbergMesse events with over 1,415 exhibitor companies and 16,225 specialized operators.

Product overview

NürnbergMesse Italia serves as the Italian subsidiary of NürnbergMesse Group, operating as a trade show organizer and exhibition services company rather than a software product company. The portfolio consists of internationally recognized trade fairs across diverse industry verticals, including BIOFACH (organic food), BrauBeviale (beverage), Interzoo (pet products), HOLZ-HANDWERK (woodworking), FENSTERBAU FRONTALE (construction/fenestration), GaLaBau (landscaping), AREA 30 (kitchen industry), it-sa (IT security), embedded world (embedded systems), European Coatings Show (coatings/adhesives), EUROGUSS (die casting), and numerous international events spanning Europe, Asia, and the Americas. Services for exhibitors include booth construction, translation, marketing support, and hospitality, while visitor services provide registration and networking facilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• BIOFACH World's leading trade fair for organic food. The flagship organic food exhibition held in Nuremberg, Germany, for organic producers, manufacturers, and distributors.
• Interzoo World's leading trade fair for the pet products sector, held biennially in Nuremberg, for pet food manufacturers, pet accessory suppliers, and pet industry professionals.
• it-sa Expo&Congress Europe's leading trade fair for IT security covering advice, planning, data protection, network security, and security software, for IT security professionals, vendors, and CISOs.
• embedded world International trade fair for embedded technologies, hardware, tools, system software, communication, and embedded security, for embedded systems engineers and developers.
• FENSTERBAU FRONTALE International trade fair for windows, doors, and facades featuring construction systems, profiles, materials, glass, machinery, and security technology, for fenestration industry professionals.
• GaLaBau International trade fair for green and urban landscaping, covering machinery, equipment, plants, materials, and garden furniture, for landscape architects and urban greenery professionals.
• AREA 30 Trade fair for the European kitchen industry, featuring accessories, appliances, furniture, smart home, and software solutions, for kitchen manufacturers and designers.
• EUROGUSS International trade fair for die casting, featuring die-casting machines, furnaces, molds, and quality assurance, for die casting industry professionals.
• IWA OutdoorClassics International trade fair for hunting, outdoor, and fishing equipment, including weapons, optics, and clothing, for hunting and outdoor industry professionals.
• CHINA BREW CHINA BEVERAGE (CBB) Asia's largest trade fair for beverage and liquid food technologies, covering production, filling, packaging, and marketing, for beverage industry professionals.
• CRAFT BEER CHINA (CBCE) China's leading craft beer exhibition covering production technology, logistics, packaging, and craft breweries, for craft beer industry professionals.
• RACC ASEAN Trade fair for refrigeration, air conditioning, and cold chain, held in Bangkok, Thailand, for HVAC&R industry professionals in Southeast Asia.
• European Coatings Show World-leading trade fair for coatings, printing inks, and adhesives, featuring raw materials, production technology, and applications, for coatings industry professionals.
• Artoza International trade fair for baking, confectionery, and gelato sectors, held in Athens, Greece, for baking and confectionery industry professionals.
• Perimeter Protection International trade fair for perimeter protection, fencing, and building security, for security and perimeter protection industry professionals.
• ENFORCE TAC Annual trade fair for security and defense, covering mobility, robotics, drones, communication, and optronics, for defense and security industry professionals.
• SENSOR+TEST Trade fair for sensors, instrumentation, measurement technology, and testing/calibration, for measurement and sensor industry professionals.
• KÜCHENWOHNTRENDS Trade fair for furniture and kitchen living, featuring furniture, appliances, and interior design solutions, for kitchen and furniture industry professionals.
• HOLZ-HANDWERK European trade fair for woodworking; machinery, technologies, and accessories for the wood industry, held biennially in Nuremberg, for woodworking professionals.
• Foodtech Trade fair for food and beverage processing and packaging technologies, held in Greece, for food tech industry professionals.
• Per Espositori (Exhibitor Services) Comprehensive services for exhibitors including booth design, translation support, marketing assistance, and hotel booking, for Italian companies participating in international trade shows.
• Per Visitatori (Visitor Services) Services for trade visitors including registration, travel assistance, and networking opportunities, for Italian professionals visiting Nuremberg and international trade shows.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NürnbergMesse GroupcoreOthers · 1 January 2009Parent company of NürnbergMesse Italia. The Group operates globally with subsidiaries in China, North America, Brazil, Italy, and India. Italy is the most represented foreign country with over 1,415 exhibitor companies and 16,225 specialized operators visiting Nuremberg events annually. Founded NürnbergMesse Italia S.r.l. in 2009 to serve the Italian market.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fiera Milano: Italy's largest domestic exhibition venue and organizer, running Milan-hosted trade shows including Host Milano, Milan Design Week, and TUTTOFOOD. Comparable as a major trade show entity operating in the Italian market, though primarily venue-based rather than a pavilion organizer.
• Veronafiere: Italian trade fair organizer in Verona hosting events including Vinitaly, Marmomac, and Fieracavalli. Comparable as a sector-specialized Italian trade show company with similar B2B event portfolio targeting professional audiences.
• GL Events: Major French-headquartered trade show and event organizer with significant international venue and event operations (SIRHA, Europack, Première Vision). Comparable as a broad incumbent in the trade show sector with overlapping event categories and services.
• Italian Exhibition Group (IEG): Italian trade fair operator running events at Rimini and Vicenza venues (e.g., Sigep, Vicenzaoro, TTG). A comparable domestic incumbent organizing sector-specific B2B events that compete for Italian exhibitor budgets.

Others

• ICE – Italian Trade Agency: Italian government agency promoting Italian exports and trade show participation internationally. Not a competitor but a complementary channel that may co-fund or co-organize Italian pavilions at international fairs alongside subsidiaries like NürnbergMesse Italia.

Direct peers

• Messe Frankfurt Italia: Italian subsidiary of Messe Frankfurt, another Top-tier German trade show organizer. Directly comparable as a country representative office connecting Italian companies to flagship German and international fairs (Ambiente, Heimtextil, Light+Building).
• Messe München (Italian representation): Italian representative of Messe München, organizer of bauma, IFAT, and BAU. Another German trade fair group with comparable Italian subsidiary structure serving industrial and consumer B2B sectors.
• Koelnmesse (Italian representation): Italian representation of Koelnmesse, the operator of leading trade fairs such as ISM, Anuga, and spoga+gafa. Directly comparable in serving Italian exhibitors seeking access to German-organized international trade shows.
• Messe Düsseldorf (Italian office): Italian presence of Messe Düsseldorf, organizer of drupa, K, MEDICA, and interpack. A direct peer as another German trade fair group serving the Italian exhibitor market with comparable pavilion and representation services.
• Hannover Fairs (Italian office): Italian presence of Deutsche Messe, organizer of Hannover Messe, LIGNA, and Domotex. Directly comparable as a German trade fair group's country representation office in Italy for industrial and technology sectors.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nurnbergmesseitalia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NürnbergMesse Italia | Fiera di Norimberga | Eventi internazionali | Eventi Nazionali