NU FLAME LIMITED
Nu-Flame Ltd is a family-run British manufacturer of high-efficiency gas fires, electric fires, outdoor fires, and stoves, founded in 1994 and serving UK residential homeowners through a curated network of fireplace showrooms.
- Company typePrivate
- Founded1994
- HeadquartersSutton, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What NU FLAME LIMITED does
Nu-Flame Ltd is a private, family-run British manufacturer of gas fires, electric fires, outdoor fires, and stoves, founded in 1994 and operating from a state-of-the-art factory in Sutton, Surrey, UK. The company designs, engineers, and assembles its entire product portfolio in-house to CE and ISO 9001 standards, with a portfolio that spans four core categories: Gas Fires (split into open fronted and glass fronted, portrait and landscape configurations across chimney and balanced flue installations), Electric Fires (the Ellesse-R range with landscape and portrait models), the Blaze Outdoor range (stainless steel outdoor gas fires), and the Fenton Stove. Technical differentiators center on efficiency claims, including the Vitesse Balanced Flue at 90% energy efficiency and the Energis Vista+ marketed as the world's most efficient open fronted fuel effect gas fire at 78.6% efficiency.
The company's go-to-market is exclusive distribution through a curated network of specially selected independent fireplace showrooms across the UK, with no direct-to-consumer channel and no disclosed international presence. Revenue is generated through one-time product sales to residential homeowners, with pricing not publicly disclosed and instead quoted by local stockists. The company is privately held with no external investors, no disclosed funding rounds, no leadership changes, and no M&A activity in the source data. Headcount is reported at 7 employees, indicating a small, lean operation that outsells through its showroom channel rather than employing a large internal sales force.
The customer base is entirely residential and UK-domestic, with a single segment focus on homeowners seeking premium, high-efficiency fires across indoor and outdoor installations. Marketing is primarily through the company website (catalogues, flip-books, instruction downloads, stockist locator) and through in-showroom customer engagement by stockists. The business carries no SaaS, subscription, or recurring revenue component, and no digital product surface beyond a content/static website.
NU FLAME LIMITED firmographics
Firmographics- Name
- NU FLAME LIMITED
- Legal name
- Nu-Flame Ltd
- Website
- https://nu-flame.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nu-Flame Ltd is a family-run British manufacturer of high-efficiency gas fires, electric fires, outdoor fires, and stoves, founded in 1994 and serving UK residential homeowners through a curated network of fireplace showrooms.
- Ownership category
- akta.pro rank
NU FLAME LIMITED industry classification
Industry- Product category
- Home Heating Appliances / Fireplace Manufacturing
- NAICS
- Power Boiler and Heat Exchanger Manufacturing (332410)
- SIC
- Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
- akta.pro secondary industry
- Industrial Boilers, HRSGs & Steam Generators (IMAHAFAF)
Keywords
Where NU FLAME LIMITED is headquartered
LocationHeadquarters
- HQ city
- Sutton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
NU FLAME LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Fire Product Sales: One-time sale of gas fires, electric fires, outdoor fires, and stoves to consumers through fireplace showrooms. Products are sold with varying specifications for natural gas (NG) and LPG fuel types.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gas Fires - various series including Energis, Vitesse, Veo, Synergy Perspective, Icona |
| Other | Pay-as-you-go | Electric Fires - Ellesse-R range |
| Other | Pay-as-you-go | Outdoor Fires - Blaze Outdoor range |
| Other | Pay-as-you-go | Stoves - Fenton Stove range |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
NU FLAME LIMITED product offering
Product offeringCore offering
Nu-Flame is a British manufacturer of gas fires, electric fires, outdoor fires and stoves, producing its entire product range at its own state-of-the-art factory in Sutton, Surrey. Its portfolio includes open fronted and glass fronted gas fires (portrait and landscape), balanced flue and chimney flue models, the Ellesse-R electric fire range, the Blaze Outdoor stainless steel gas fire range, and the Fenton Stove, sold exclusively through a network of specially selected UK fireplace showrooms.
Product overview
Nu-Flame is a British manufacturer of gas and electric fires operating from a state-of-the-art factory in Surrey. The product portfolio centers on four main categories: Gas Fires (comprising Energis open fronted portrait fires, Vitesse and Veo glass fronted portrait fires, Icona open fronted landscape fires, and Synergy glass fronted landscape fires), Electric Fires (Ellesse-R range), Blaze Outdoor gas fires, and Fenton Stove. Each category offers multiple size variants, trim options, and installation configurations (chimney, balanced flue, or hole-in-the-wall). All products are designed, engineered, and manufactured in Britain to strict CE and ISO 9001 quality standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Gas Fires Nu-Flame's core product line of gas fires, available in open fronted and glass fronted configurations for both portrait and landscape orientations. Includes chimney and balanced flue models suitable for various installation requirements, sold to UK homeowners through authorised fireplace showrooms.
- Electric Fires (Ellesse-R Range) Electric fire range featuring the Ellesse-R series with landscape (LS800, LS1200, LS1700) and portrait (PR800) models, offering realistic flame effects, variable mood lighting, and thermostatic heat control. Plug-in residential electric fires for UK homeowners seeking flame ambience without gas installation.
- Blaze Outdoor Gas Fires Outdoor gas fire range (Blaze 4545, Blaze 8025) manufactured from high grade stainless steel with exterior architectural graphite powder coating. Smoke-free, clean burning and odourless burner system for garden installations, sold to UK homeowners seeking outdoor lifestyle features.
- Fenton Stove Balanced flue and conventional flue stove models (Fenton BF, Fenton CF) offering high efficiency up to 87.6% with options for coals, dark log or silver birch fuel effects and reflective black glass interior lining. Sold to UK homeowners through fireplace showrooms.
Quantifiable outcome
- Energis Vista+ achieves 78.6% energy efficiency with 4.92kW heat output
- +2 more outcomes
Companies that use NU FLAME LIMITED
Customer profileSegments1 record
Ideal customer profiles1 record
NU FLAME LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NU FLAME LIMITED partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
NU FLAME LIMITED competitors and assessment
Company assessmentDirect peers
- Gazco: UK manufacturer of gas fires, electric fires, and stoves sold through a specialist retailer network. Closely comparable product range, channel model, and UK residential target customer as Nu-Flame.
- Valor: Long-established British gas fire manufacturer offering a broad range of inset, outset, and balanced flue fires for UK residential homes, mirroring Nu-Flame's core category and showroom-channel approach.
- Flavel: UK gas fire brand operated by BFM Europe, producing a wide range of gas and electric fires for residential installation. Comparable portfolio breadth and UK fireplace specialist channel presence.
- ACR Heat Products: UK designer and manufacturer of gas, electric, and multifuel stoves and fires. Comparable size, premium positioning, and showroom-channel distribution model targeting the same UK homeowner segment.
- Broseley Fires: UK manufacturer of gas fires, electric fires, and stoves targeting the residential renovation and replacement market. Similar size, premium positioning, and showroom-led distribution model.
- Focal Point Fires: UK-based gas and electric fire manufacturer with a comparable product range across inset, outset, balanced flue, and stove categories, selling primarily through independent fireplace retailers.
- Hunter Stoves: UK manufacturer of multifuel and gas stoves and fires for residential customers, with comparable focus on high-efficiency designs, British-made credentials, and fireplace specialist channel sales.
Emerging players
- Evonic Fires: UK-based specialist electric fire manufacturer focused on modern media-wall and built-in installations, directly competing with Nu-Flame's Ellesse-R range in the electric fire category.
- ESSE: Heritage British manufacturer of cast-iron stoves and range cookers with overlap to Nu-Flame's stove category and shared 'Made in Britain' premium positioning, though primarily known for cooking appliances.
Broad incumbents
- Glen Dimplex (Dimplex): Large global heating and electrical appliance group whose Dimplex brand dominates the UK electric fire and heater category. Competes directly with Nu-Flame's Ellesse-R electric range while operating at much greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NU FLAME LIMITED social profiles
Digital presenceNU FLAME LIMITED compliance and trust
Trust signalCompliance2 records
NU FLAME LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
NU FLAME LIMITED leadership team
Management profileNumber of profiles
NU FLAME LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NU FLAME LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NU FLAME LIMITED
What does NU FLAME LIMITED do?
Nu-Flame is a British manufacturer of gas fires, electric fires, outdoor fires and stoves, producing its entire product range at its own state-of-the-art factory in Sutton, Surrey. Its portfolio includes open fronted and glass fronted gas fires (portrait and landscape), balanced flue and chimney flue models, the Ellesse-R electric fire range, the Blaze Outdoor stainless steel gas fire range, and the Fenton Stove, sold exclusively through a network of specially selected UK fireplace showrooms.
Is NU FLAME LIMITED a public or private company?
NU FLAME LIMITED is a private company. It is classified as family owned and is currently operating.
When was NU FLAME LIMITED founded?
NU FLAME LIMITED was founded in 1994. It employs 1 to 10 people.
Where is NU FLAME LIMITED based?
NU FLAME LIMITED is headquartered in Sutton, United Kingdom, in the Europe region.
How does NU FLAME LIMITED make money?
One revenue line is on record: fire Product Sales.
Who are NU FLAME LIMITED's main competitors?
Direct peers on record are Gazco, Valor, Flavel, ACR Heat Products, Broseley Fires, Focal Point Fires and Hunter Stoves. Emerging players are Evonic Fires and ESSE. Glen Dimplex (Dimplex) is listed as a broad incumbent.
Does NU FLAME LIMITED have an API?
No public API is recorded for NU FLAME LIMITED.
What industry is NU FLAME LIMITED in?
NU FLAME LIMITED's product category is Home Heating Appliances / Fireplace Manufacturing. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail, with a secondary code of IMAHAFAF, Industrial Boilers, HRSGs & Steam Generators. Its NAICS code is 332410 and its SIC code is 3433.