Nulandis Agriculture

What Nulandis Agriculture does

Nulandis Agriculture is a crop health solutions provider headquartered in South Africa, operating as a subsidiary of AECI Plant Health, the agriculture-focused arm of the diversified AECI group. The company's product portfolio centers on biological soil conditioning and polyphosphate-based foliar nutrition, anchored by its flagship NuWay® program, which sequences six registered-trademark products (Biocult WS, Nixela®, Qwemikelp®, Rappid®, Rappid® K) across the crop growth cycle. Biocult WS combines three mycorrhizal species with Trichoderma asperellum to enhance root development and nutrient uptake, while Rappid® and Rappid® K deliver ammonium and potassium polyphosphate formulations designed to drive plant energy levels through foliar application. The underlying technology mix blends proprietary biologicals with differentiated fertilizer chemistry rather than software or data-driven systems.

Nulandis sells direct to commercial farmers and growers through a sales-led, agronomist-supported go-to-market motion, with technical advisors conducting field consultations and providing tailored crop nutrition programs. Revenue is generated through one-time product sales of biological soil conditioners, liquid nutrient complexes, and foliar feeds, alongside professional services bundled into the NuWay® program. Pricing is quote-based and not publicly disclosed. The company has expanded its footprint beyond South Africa into the United States (Nulandis USA, established 2021), Namibia, Mozambique, and Malawi through a mix of greenfield establishment and acquisitions. Distribution runs through direct farmer engagement, an agronomist consultation network, and state-level product registration infrastructure including Agrian in the US.

The company traces its origins to the 1970s through AECI's acquisition of Farmchem and Dr. Jonah Fisher's Plaaskem, consolidating Plaaskem, UAP, and Qwemico into the Nulandis entity in 2011. In 2020 Nulandis was realigned and rebranded under the AECI Plant Health umbrella alongside a buildout of in-house product pipeline and supplier alliances. The organization employs approximately 88 people and is privately held within the AECI group, with no public ticker, venture funding, or standalone financial disclosure.

Name

Nulandis Agriculture

Legal name

Nulandis USA

Website

https://nulandis.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Nulandis Agriculture, a subsidiary of AECI Plant Health, develops and sells biological soil conditioners and polyphosphate foliar nutrients under the NuWay® crop nutrition program. The company serves commercial farmers directly through agronomist consultations across South Africa, the United States, Namibia, Mozambique, and Malawi.

Ownership category

akta.pro rank

Headquarters

HQ city

South Africa

HQ country

South Africa

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Crop Health Products: Sale of biological soil conditioners, liquid nutrient complexes, and foliar feed products to farmers and agricultural operations
2. NuWay® Program Services: Comprehensive crop nutrition program including soil assessment and tailored nutritional solutions

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nulandis Agriculture develops, manufactures, and distributes crop health solutions for farmers and growers, including biological soil conditioners, liquid nutrient complexes, and foliar feed products. The flagship offering is the NuWay® crop nutrition program, which systematically combines proprietary products such as Biocult WS (mycorrhizal/Trichoderma biological soil conditioner), Qwemikelp® (kelp-based foliar feed), Nixela® (liquid nutrient complex), and Rappid®/Rappid® K (polyphosphate energy boosters) to address crop needs at every growth stage.

Product overview

Nulandis Agriculture is a leading South African Crop Health solutions provider with an extensive range of products and services. The company operates Nulandis USA and offers a portfolio of agricultural products centered around the NuWay® crop nutrition program. The core product portfolio includes Biocult WS (biological soil conditioner with mycorrhiza and Trichoderma), Nixela® (liquid nutrient complex with calcium, magnesium, potassium, and boron), Qwemikelp® (kelp-based foliar feed), Rappid® (ammonium polyphosphate), and Rappid® K (potassium polyphosphate). These products work in a complimentary manner to address crop needs at every stage of the growth cycle—from soil health enhancement and root development through vegetative growth to flowering, fruit set, and fruit development.

Differentiator

Problem solved

Functional benefit

Brands

• NuWay®: Sustainable crop nutrition program developed by Nulandis USA, focusing on delivering efficient nutrient management solutions for high yields and exceptional crop quality.
• Biocult WS
• Nixela®
• Qwemikelp®
• Rappid®
• Rappid® K

Products and services

• NuWay® Crop Nutrition Program A comprehensive crop nutrition program that delivers efficient, effective nutrient management solutions to ensure high yields and exceptional quality. The program strategically addresses a crop's needs at every stage of the growth cycle using complementary products including Qwemikelp, Biocult WS, Nixela, and Rappid K.
• Biocult WS Biological soil conditioner containing Mycorrhiza species and Trichoderma asperellum strains. Enhances root development and nutrient uptake simultaneously while assisting plants in obtaining nutrients from areas roots cannot reach. Marketed as the soil health enhancer.
• Nixela® Liquid nutrient complex containing Soluble Potash (K2O) 5.00%, Calcium (Ca) 2.64%, Magnesium (Mg) 0.84%, and Boron (B) 0.24%. Meets plant nutrient requirements at demanding stages including flowering, fruit set, and fruit development. Marketed as a stress reliever for crops.
• Qwemikelp® Kelp-based liquid nutrient foliar feed complex fortified with Total Nitrogen 7.00%, Available Phosphate 2.00%, Soluble Potash 1.00%, Magnesium 0.50%, Boron 0.150%, Iron 0.113%, Manganese 0.056%, and Molybdenum 0.024%. Stimulates root development and helps plants withstand stress conditions. Marketed as a multifeed for crops.
• Rappid® Ammonium polyphosphate product containing Total Nitrogen 9% (Ammoniacal Nitrogen 9%) and Available Phosphate 34%. Polyphosphate-based to drive energy levels in plants. Marketed as an energy booster for crops.
• Rappid® K Potassium polyphosphate product containing Phosphate 16.0% and Soluble Potash 17.0%. Applied as a foliar feed to increase plant energy while potassium supports fruit enlargement. Marketed as energy support for crops.

Quantifiable outcome

• 720 lbs yield increase observed in wheat
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, historical and minor.

• AECI Plant HealthcoreOthersParent company of Nulandis. In 2020, Nulandis was realigned and rebranded to AECI Plant Health as part of organizational redesign, in-house product pipeline development, and expansion of NuWay® methodology.
• FarmchemhistoricalStrategic or Co-development PartnerAcquired by AECI through its subsidiary Chemical Services from Dr. Jonah Fisher in the 1970s, forming the foundation of what would become Nulandis.
• PlaaskemhistoricalStrategic or Co-development PartnerFounded by Dr. Jonah Fisher in 1972. Acquired by Chemical Services (AECI subsidiary) in 2001, merged with Applied Chemicals, Kynoch Agro, and Kynochem to form the Plaaskem group specializing in agrochemicals and plant nutrition products.
• UAP (United Agri Products)historicalStrategic or Co-development PartnerAcquired by Plaaskem in 2005 to enter the agrochemical distribution market.
• QwemicohistoricalStrategic or Co-development PartnerAcquired in 2011 to expand distribution footprint. Consolidated with Plaaskem and UAP in 2011 to form Nulandis.
• Farmers Organisation Limited (Malawi)minorStrategic or Co-development PartnerAcquired in 2015 to expand Nulandis' footprint into Africa.
• AECI Mining & Chemical Services NamibiaminorStrategic or Co-development PartnerEstablished in 2016-2017 as part of Nulandis' African footprint expansion.
• AECI Mozambique LimitadaminorStrategic or Co-development PartnerEstablished in 2016-2017 as part of Nulandis' African footprint expansion.
• EcologikaminorStrategic or Co-development PartnerAECI's Ecologika business incorporated into Nulandis in 2015 to strengthen sustainable agriculture offerings.

Scale indicators2 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Yara International: Global nitrogen and specialty crop nutrition company with a foliar and fertigation portfolio that overlaps with Nulandis' Rappid/Rappid K and broader NuWay® program positioning.
• Nutrien Ag Solutions: World's largest crop input retailer with proprietary Loveland and Agrible specialty fertilizer and biostimulant products, plus an agronomist-led sales model that directly mirrors Nulandis' NuWay® go-to-market.
• Novozymes (Novonesis): Global leader in enzymes and microbial crop solutions with a plant health/biostimulant portfolio that competes with Nulandis' biological input and integrated program approach.
• ICL Group: Global specialty fertilizer and agrochemical company (polyphosphate, micronutrients, biostimulants) that competes with Nulandis' Rappid polyphosphate and specialty plant nutrition lines across global row crops.
• Compass Minerals: NYSE-listed specialty fertilizer and salt producer with a broad plant nutrition portfolio that overlaps with Nulandis' foliar and specialty fertilizer offerings across agriculture and turf end markets.

Emerging players

• Pivot Bio: US-focused microbial nitrogen-fixing startup whose microbial crop nutrition products compete for the same biological input dollar that Nulandis targets with Biocult and NuWay® programming.
• Sound Agriculture: US-based startup offering a foliar nutrient efficiency product that competes directly with Nulandis' Rappid and Rappid K foliar energy/polyphosphate offerings in row crops.

Direct peers

• Certis Biologicals: Specialty biological and biostimulant manufacturer serving US row crops and specialty crops, directly overlapping with Nulandis USA's positioning on biological soil conditioning and integrated nutrition programs.
• Kelpak: South African-origin kelp-based biostimulant manufacturer that competes head-on with Nulandis' Qwemikelp® kelp-based foliar feed line in both African and global export markets.
• Lallemand Plant Care: Global biological crop input specialist with mycorrhizal and Trichoderma-based products that directly compete with Nulandis' Biocult WS biological soil conditioner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

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• Instagraminstagram.com/nulandisusa2023

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nulandis Agriculture