Nullarbor Roadhouse

What Nullarbor Roadhouse does

Nullarbor Roadhouse is a privately held remote hospitality and fuel services operator located on the Eyre Highway on the Nullarbor Plain in South Australia, Australia. It serves road travellers, Grey Nomads, tourists, and aviation guests as essentially the sole commercial establishment for hundreds of kilometres along the highway. The business operates a multi-stream offering spanning 24-hour fuel (Premium, Unleaded, Diesel, Avgas) via self-service kiosk, motel rooms (ensuite and family units), powered and unpowered caravan sites, a restaurant (5:30pm–8pm), a licensed bar (11:30am–9pm), espresso and hot food from the shop (7am–9pm), and a retail shop stocking over 400 product lines.

Underlying infrastructure includes a private airstrip enabling aviation tourism, a direct online booking engine (nullarborroadhouse.bookus.direct), and cultural assets such as heritage murals by Pam Armstrong and a scale model of the original station/garage. The roadhouse is also host of Dingo's Den, the longest hole (par 5, 538m) on the Nullarbor Links — an 18-hole golf course spanning 1,365 km, the world's longest.

The revenue model is transactional across fuel, food and beverage, and retail, with accommodation (motel and caravan) functioning as a nightly recurring charge. Distribution is entirely direct: walk-in/drive-in traffic on the Eyre Highway, the direct booking website, and the private airstrip. The company has no app, no public listing, no external investors, and no subsidiaries, and is owned and operated by CEO and Part-Owner Tony McFadzean with approximately 8 employees.

Name

Nullarbor Roadhouse

Legal name

Nullarbor Roadhouse

Website

https://nullarborroadhouse.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nullarbor Roadhouse is a privately held remote roadhouse on the Eyre Highway in South Australia, providing 24-hour fuel, motel rooms, caravan sites, a restaurant, bar, and retail shop to travellers crossing the Nullarbor Plain, plus aviation access via a private airstrip.

Ownership category

akta.pro rank

Product category

Roadhouse Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Interior-Corridor Motor Inns (THAGAFAB)

akta.pro secondary industry

Truck Stop & Driver Lodging (THAGAFAG)

Keywords

• Remote roadhouse hospitality
• Fuel station services
• Motel accommodation
• Caravan park facilities
• Outback tourism services

Headquarters

HQ city

Nullarbor

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fuel Sales: 24-hour fuel service offering Premium, Unleaded, Diesel and Avgas through a self-service kiosk, serving travellers on the Eyre Highway at all hours.
2. Restaurant and Bar: Restaurant serving cooked meals from 5:30pm–8pm daily and a fully licensed bar from 11:30am–9pm daily. Espresso coffee and hot foods sold through the shop from 7am–9pm.
3. Accommodation – Motel Rooms: Motel rooms available in ensuite units and family units, with free WiFi for guests. Booked through direct online booking engine.
4. Caravan and Camping Sites: Powered and unpowered caravan sites and camping ground at the roadhouse, priced nightly.
5. Retail Shop: Retail shop offering souvenirs, confectionery, snacks, breakfast cereals, pet food, hot foods, cakes and coffees. Stocks over 400 fresh product lines.
6. Golf – Nullarbor Links: Revenue from the Dingo's Den golf hole (part of the Nullarbor Links world's longest golf course). Golf clubs can be hired and scorecards purchased for approximately $70 AUD.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nullarbor Roadhouse is a remote roadhouse on the Eyre Highway in South Australia providing 24-hour fuel (Premium, Unleaded, Diesel, Avgas), motel rooms (ensuite and family units), powered and unpowered caravan/camping sites, a fully licensed restaurant and bar, and a retail shop with 400+ fresh product lines to travellers crossing the Nullarbor Plain. It is the only commercial establishment for hundreds of kilometres along the highway and also hosts the Dingo's Den golf hole on the world's longest golf course, plus a private airstrip for aviation tourists.

Differentiator

Problem solved

Functional benefit

Products and services

• Motel Rooms Accommodation offering ensuite units and family units for travellers crossing the Nullarbor Plain, with complimentary WiFi for guests; booked through the roadhouse's online booking engine.
• Caravan Sites and Camping Ground Powered and unpowered caravan sites and camping ground at the roadhouse with sunset views over the Nullarbor, priced nightly for road trippers and Grey Nomads.
• Shop / Retail Store One-stop shop offering souvenirs, confectionery, snacks, breakfast cereals, pet food, hot foods including the famous Nullaburger, and 400+ fresh product lines to road trippers.
• Restaurant Freshly cooked meals served daily to travellers from 5:30pm to 8pm.
• Bar Fully licensed bar offering beers and wines to guests and walk-in travellers from 11:30am to 9pm daily.
• Coffee / Espresso Service Freshly brewed espresso style coffee available from the shop between 7am and 9pm daily for travellers and walk-in customers.
• 24hr Fuel Service 24-hour self-service fuel payment kiosk offering Premium, Unleaded, Diesel and Avgas, keeping road trippers, road trains, and aircraft moving at all hours.
• Airstrip Access Private airstrip allowing guests to fly in and land directly at the roadhouse, with runway access and plane parking; supports aviation tourism in partnership with Chinta Air scenic flights.
• Dingo's Den Golf Hole (Nullarbor Links)

Quantifiable outcome

• 15,000+ golfers have played the Nullarbor Links since its 2009 opening
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Eyre Highway Operators Association – Nullarbor LinkscoreStrategic or Co-development Partner · 1 January 2009Nullarbor Roadhouse is a participating member of the Nullarbor Links, an 18-hole, par 72 golf course spanning 1,365 km along the Eyre Highway from Kalgoorlie to Ceduna. The roadhouse hosts the Dingo's Den – a Par 5 hole measuring 538 metres, the longest hole on the course. Golfers can hire clubs at the roadhouse. The concept was conceived by Bob Bongiorno and Alf Caputo, members of the Eyre Highway Operators Association, and launched in 2009. Over 15,000 golfers have played the course since opening.
• Chinta AircoreStrategic or Co-development PartnerNullarbor Roadhouse has a formal affiliation with Chinta Air, a scenic flight operator. Chinta Air uses the roadhouse's private airstrip to offer aerial tours over the Nullarbor Plain and the Great Australian Bight. Guests can take off from the roadhouse's back door. Chinta Air offers 30-minute flights to the cliffs for 140 AUD (minimum 2 passengers) and 4-hour flights from Ceduna for approximately 525 AUD (minimum 4 passengers). The partnership extends the roadhouse's offering to aviation tourists and adventure seekers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Discovery Parks: National caravan park chain operating powered sites, campgrounds, and cabin accommodation across Australia — comparable in product mix (powered caravan, camping, motel-style units) and target customer (drive-based domestic travelers).
• Big4 Holiday Parks: Australia's largest caravan park network, offering powered caravan sites, camping, and cabin accommodation to domestic travelers — directly comparable to Nullarbor Roadhouse's caravan park and motel offerings.
• Ingenia Holidays: Holiday park operator with caravan and cabin accommodation across Australia — similar business model and target customer base of drive-based leisure travelers seeking regional stops.
• Reflections Holiday Parks: Caravan park operator providing powered sites, camping, and cabin accommodation in scenic Australian locations — comparable in core offering (powered caravan and camping) and in serving traveler customers in regional destinations.
• Prairie Hotel: Outback pub and hotel in Parachilna, South Australia, combining remote accommodation, dining, and bar in a regional tourism setting — closely comparable to Nullarbor Roadhouse's outback hospitality and food-led model.
• Border Village Roadhouse: The next major roadhouse on the Eyre Highway at the South Australia / Western Australia border, offering fuel, food, motel, and caravan facilities to Nullarbor crossing travelers — directly competing for the same highway traffic.

Broad incumbents

• Lasseters Hotel: Major outback hotel and casino in Alice Springs operating in the same Australian outback tourism space as Nullarbor Roadhouse, but at significantly larger scale and with a broader hospitality, dining, and gaming portfolio.

Regional players

• Penong Hotel / Penong Caravan Park: Small-town hotel, motel, and caravan park on the Eyre Highway between Ceduna and the Nullarbor Plain, serving the same crossing traffic with fuel, food, and accommodation — a direct regional competitor for highway travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NullarborRH
• Facebookfacebook.com/NullarborRoadhouse
• LinkedInlinkedin.com/company/nullarbor-roadhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nullarbor Roadhouse