DAY-NULM

What DAY-NULM does

DAY-NULM (Deendayal Antyodaya Yojana - National Urban Livelihoods Mission) is a Centrally Sponsored Scheme of the Government of India administered by the Ministry of Housing and Urban Affairs, not a private commercial entity. The mission was launched in 2013 by restructuring the predecessor Swarna Jayanti Shahri Rozgar Yojana (SJSRY) under the 12th Five Year Plan, with the objective of reducing poverty and vulnerability of urban poor households by enabling access to gainful self-employment and skilled wage employment. It operates six interconnected program components: Employment through Skills Training and Placement (ESTP), Self-Employment Programme (SEP), Social Mobilisation and Institutional Development (SMID), Shelter for Urban Homeless (SUH), Support to Urban Street Vendors (SUSV), and Capacity Building and Training (CBT), plus sub-schemes PM SVANidhi (micro-credit for street vendors) and PMFME (micro food processing enterprise formalization). Implementation is delivered through a three-tier governance structure of National Mission Management Unit (NMMU), State Mission Management Units (SMMUs), and Urban Local Bodies (ULBs), covering all 35+ states and Union Territories of India.

The mission is underpinned by the NULM MIS (Management Information System), a web-based platform hosted at nulm.gov.in that integrates beneficiary registration, training tracking, placement monitoring, loan processing, shelter management, and street vendor support across all components. The platform incorporates biometric authentication for beneficiary verification and integrates with UIDAI (Aadhaar) for identity, plus 700+ banking partners including SBI, HDFC, ICICI, cooperative banks, regional rural banks, and small finance banks for SEP loan disbursement tracking. A supplementary U-Learn portal (u-learn.in) provides online skill-development content delivery in English and Hindi. Strategic MoUs with Amazon, FlipKart, UrbanClap, and IPSC extend market linkage, e-commerce onboarding for SHG products, and specialized plumber certification.

DAY-NULM does not operate on commercial pricing; all program benefits (skill training, loans, subsidies, shelter facilities) are provided free or subsidized to eligible urban poor beneficiaries. The mission is funded entirely through central and state government budget allocations under a Centrally Sponsored Scheme structure, with no equity, venture, or shareholder funding dimension. The organization maintains 729 employees, 2,824+ shelters with aggregate capacity of 152,735, 50,000+ Town Vending Committee members, and Self-Help Group / Area Level Federation / City Level Federation grassroots institutions of the poor. Distribution relies on empanelled training agencies, certifying agencies, resource organisations, and partner banks operating as channel partners under government oversight.

Name

DAY-NULM

Legal name

Deendayal Antyodaya Yojana - National Urban Livelihoods Mission (DAY-NULM), Ministry of Housing and Urban Affairs, Government of India

Website

https://nulm.gov.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Government Urban Livelihoods and Welfare Programs

NAICS

Individual and Family Services (6241), Administration of Housing Programs, Urban Planning, and Community Development (9251)

SIC

Services-Social Services (8300)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industry

Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ)

Keywords

• Urban livelihoods programs
• Government welfare schemes
• Skill training placement
• Self-employment loans
• Urban homeless shelters

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Funding: DAY-NULM is a Centrally Sponsored Scheme (CSS) under the Ministry of Housing and Urban Affairs, Government of India. Funds are released from the center to states for implementation through the NMMU-SMMU-ULB hierarchy.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DAY-NULM is a Centrally Sponsored Scheme of the Government of India that delivers six integrated urban poverty alleviation programs: Employment through Skills Training and Placement (ESTP), Self Employment Programme (SEP) loans, Social Mobilisation and Institutional Development (SMID), Shelter for Urban Homeless (SUH), Support to Urban Street Vendors (SUSV), and Capacity Building and Training (CBT). It serves urban poor households through a national-to-local delivery structure (NMMU, SMMUs, ULBs) providing skill training, micro-credit, subsidized loans, shelters, and street vendor support free or at subsidized rates.

Product overview

DAY-NULM operates as a multi-component government mission with a unified web-based MIS platform. The core NULM MIS serves as the central system managing six interconnected program components: ESTP (skill training and placement), SEP (self-employment loans), SMID (self-help group formation), SUH (urban homeless shelters), SUSV (street vendor support including PM SVANidhi), and CBT (capacity building). These components share beneficiary databases, integrate with banking partners for loan processing, and enable cross-component tracking of individual beneficiaries. The U-Learn portal supplements the CBT component with online training content. The system connects to UIDAI for Aadhaar authentication and supports biometric verification of beneficiaries.

Differentiator

Problem solved

Functional benefit

Products and services

• NULM MIS (Management Information System) A comprehensive web-based Management Information System for DAY-NULM operations, enabling tracking of beneficiaries, fund releases, training programs, loan processing, and shelter management across all states and urban local bodies. Used by government officials and ULBs.
• Employment through Skills Training and Placement (ESTP) Skill development program providing training to urban poor for self-employment ventures and salaried jobs in the private sector, with placement tracking for 12 months and certification. Delivered through empanelled training agencies.
• Self Employment Programme (SEP) Financial assistance program supporting individual (SEP-I up to Rs 2 lakh) and group enterprises (SEP-G up to Rs 5 lakh for groups of 5+ members) with subsidy release mechanisms for urban poor beneficiaries. Loans processed through partner banks.
• Social Mobilisation and Institutional Development (SMID) Community organization program forming Self-Help Groups (SHGs), Area Level Federations (ALFs), and City Level Federations (CLFs) to build grassroots institutions of the urban poor.
• Shelter for Urban Homeless (SUH) Shelter program providing essential services to urban homeless through construction, refurbishment, and operations & maintenance of various shelter types including men, women, family, general, and special shelters (2,824+ shelters with 152,735 total capacity).
• Support to Urban Street Vendors (SUSV) Street vendor support program including survey and identification, ID card issuance, vendor market development, and PM SVANidhi scheme for micro-credit access.
• Capacity Building and Training (CBT) Institutional capacity building program for technical experts, community organizers, and training agencies with national, state, and city-level training programs.
• PM SVANidhi (Pradhan Mantri Street Vendor's AtmaNirbhar Nidhi) Micro-credit facility for street vendors providing collateral-free loans up to Rs 50,000 with interest subsidy, operational since 2020 under the SUSV component.
• U-Learn Portal Online learning and training portal for skill development content, available in English and Hindi versions with downloadable brochures. Supplements the CBT and ESTP components.
• PMFME (Pradhan Mantri Formalization of Micro Food Processing Enterprises) Scheme for formalization of micro food processing enterprises with convergence guidelines for DAY-NULM beneficiaries, enabling them to access additional support for food processing ventures.

Quantifiable outcome

• Skill training and placement outcomes tracked through NULM MIS with placement tracking for 12 months

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AmazoncoreGTM or Marketing PartnerMoU with Amazon for skill training and market linkage support for DAY-NULM beneficiaries. Amazon provides platform access for SHG products and training support.
• FlipKartcoreGTM or Marketing PartnerMoU with FlipKart for on-boarding of SHG (Self-Help Group) products on the FlipKart marketplace, enabling wider market access for products made by urban poor women SHGs.
• IPSC (Indian Plumbing Skills Council)coreStrategic or Co-development PartnerMoU with IPSC for training of plumbers under special initiative. IPSC provides plumbing skill certification and training curriculum alignment.
• UrbanClapminorGTM or Marketing PartnerMoU with UrbanClap for training and placement of urban poor youth in service sector jobs and market linkage support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pradhan Mantri Kaushal Vikas Yojana (PMKVY): Flagship skilling scheme under the Ministry of Skill Development and Entrepreneurship. PMKVY and DAY-NULM's ESTP component deliver overlapping short-term skill training to similar beneficiary populations, often using shared training partners and certification agencies.
• Deendayal Antyodaya Yojana - National Rural Livelihoods Mission (DAY-NRLM): The rural counterpart of DAY-NULM, also under MoHUA's broader DAY umbrella. Operates an identical institutional architecture (SHGs, federations, skill training, self-employment loans) for rural poor, making it the closest structural and operational peer.
• PM SVANidhi (Pradhan Mantri Street Vendor's AtmaNirbhar Nidhi): Sub-scheme of DAY-NULM's SUSV component providing collateral-free micro-credit up to ₹50,000 to street vendors. Operates within DAY-NULM's governance and technology stack but functions as a distinct lending program with its own portal and reporting.
• Pradhan Mantri Formalization of Micro Food Processing Enterprises (PMFME): MoFPI scheme for formalizing micro food processing enterprises with explicit convergence guidelines for DAY-NULM SHGs. Shares beneficiaries and operating model, making it a structural peer in the micro-enterprise and SHG ecosystem.

Broad incumbents

• National Social Assistance Programme (NSAP): Central sector scheme providing social security pensions and assistance to elderly, widows, and disabled BPL individuals. Operates in parallel with DAY-NULM's SMID component in serving vulnerable urban and rural populations.
• Atal Mission for Rejuvenation and Urban Transformation (AMRUT): Another flagship MoHUA scheme targeting urban infrastructure (water supply, sewerage, drainage, green spaces) in 500+ cities. Complements DAY-NULM by improving the urban environment in which DAY-NULM beneficiaries live and work.
• Pradhan Mantri Awas Yojana - Urban (PMAY-U): Flagship urban housing scheme under MoHUA providing affordable housing to urban poor including EWS/LIG/MIG categories. DAY-NULM beneficiaries often converge with PMAY-U for housing benefits, making it a closely adjacent government program serving overlapping urban poor populations.
• Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA): India's largest employment guarantee scheme providing 100 days of wage employment to rural households. While rural-focused, it is the closest scale-comparable welfare program and is often referenced alongside DAY-NULM in urban-rural livelihood policy discourse.
• Smart Cities Mission: MoHUA's urban transformation initiative covering 100 cities. Operates alongside DAY-NULM in the same urban governance ecosystem, often sharing ULB-level implementation infrastructure and converging on inclusive urban development objectives.

Emerging players

• e-Shram Portal (Ministry of Labour & Employment): National database and card platform for unorganized workers launched by the Ministry of Labour & Employment. Increasingly intersects with DAY-NULM beneficiary identification for migrant workers and informal urban laborers, representing a parallel identity-infrastructure layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/daynulm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAY-NULM