NUMEX

What NUMEX does

NUMEX operates the Finca Nuevo México specialty coffee business under the legal entity CAFE SUSTENTABLE, a privately held, family-run producer and roaster based in Tuxtla Gutiérrez, Chiapas, Mexico, with farm operations in La Concordia within the El Triunfo Biosphere Reserve. The company's history traces to a farm established in 1960, and its commercial entity dates to 2018. Core operations span owned-farm cultivation, on-site dry-mill processing (Beneficio Seco), and daily roasting at a dedicated facility in Tuxtla Gutiérrez. The product portfolio comprises four single-origin coffee lines (Café Chalum, Café de Exportación, Café Gourmet, Café Tradicional) sold in sizes from 250 g sample packs to 30 kg wholesale bags, with unit pricing between MX$270 and MX$450 per kilogram plus volume discounts.

The business runs on a vertically integrated, direct-to-buyer model. Direct-to-consumer sales are transacted through a self-serve Shopify storefront (fincanuevomexico.com) with sample kits sized for evaluation. A WhatsApp Business inside-sales channel with an under-10-minute response SLA serves the primary B2B segment — cafeterías, restaurantes, hoteles, oficinas, and specialty method bars — and offers private label / co-manufacturing for orders of 10 kg or more. There are no third-party retail, marketplace, or distributor relationships; distribution is domestic Mexico only, fulfilled by a logistics partner on the Shopify stack. Marketing is conducted organically across Facebook, Instagram, YouTube, and TikTok under the @fincanuevomexico handle, with no documented paid acquisition.

Revenue mechanics are one-time transactional DTC plus emerging recurring B2B wholesale, anchored by tiered volume pricing and scheduled delivery cadences (every 15, 30, or 45 days). The team is reported at 7 employees. No external capital, institutional investors, board composition, patents, certifications, or disclosed revenue figures are present in the source data, and no AI/ML, API, or proprietary technology layers are documented beyond the Shopify platform and an owned farm-to-roastery supply chain.

Name

NUMEX

Legal name

CAFE SUSTENTABLE

Website

https://numex.mx

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

NUMEX (Finca Nuevo México / CAFE SUSTENTABLE) is a family-run Mexican specialty coffee producer and roaster operating a 60-year-old farm in Chiapas, selling four single-origin coffee lines directly to consumers via Shopify and to SMB cafeterías, restaurants, and hotels via WhatsApp-based inside sales across Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

La Concordia

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time transaction sales through their own Shopify e-commerce storefront. Customers purchase coffee products (whole bean or ground) in various sizes from 250g sample packs to 30kg bulk orders. Volume discounts available for larger orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

NUMEX (operating as Finca Nuevo México / CAFE SUSTENTABLE) is a single-origin specialty coffee producer that cultivates, processes, and roasts coffee at its own farm in the El Triunfo Biosphere Reserve in Chiapas, Mexico. It sells four distinct coffee product lines (Café Chalum, Café de Exportación, Café Gourmet, Café Tradicional) directly to consumers via its Shopify e-commerce storefront and to businesses (cafés, restaurants, hotels) via WhatsApp-based wholesale advisory with daily roasting and scheduled deliveries.

Product overview

Finca Nuevo México is a single-origin specialty coffee producer offering four distinct coffee product lines: Café Chalum (cacao profile), Café de Exportación (citrus notes), Café Gourmet (balanced sweetness), and Café Tradicional (chocolate personality). The company sells directly from their farm in Chiapas, Mexico, operating a Shopify e-commerce platform with sample packages in 250g, 500g, and 1kg formats for individual and business customers. The product portfolio is supported by daily roasting operations in Tuxtla Gutiérrez and direct-to-business wholesale services.

Differentiator

Problem solved

Functional benefit

Products and services

• Café Chalum Single-origin specialty coffee with an intense cacao profile and deep character, featuring notes of cacao, dark chocolate, and almonds with a robust presence. Sold in whole bean or ground format at $300 per kg with tiered volume discounts.
• Café de Exportación Subtle and bright specialty coffee with citrus and sweet notes, featuring flavors of grapefruit, red apple, almonds, and caramel. Sold in whole bean or ground format at $450 per kg with tiered volume discounts.
• Café Gourmet Luminous and well-balanced specialty coffee with soft sweetness, featuring notes of grapefruit, lime, brown sugar, and caramel. Sold in whole bean or ground format at $440 per kg.
• Café Tradicional Expressive and balanced specialty coffee with a chocolate personality and enveloping finish, featuring notes of almonds, cinnamon, cacao, grapefruit, and brown sugar. Sold in whole bean or ground format at $430 per kg with tiered volume discounts ($430/$400/$390/$380 per kg at 10/20/24/30 kg).
• Sample Kit (Paquete de Muestras) Multi-pack sample kit containing four bags (one of each coffee line: Chalum, Exportación, Gourmet, Tradicional) available in 250g ($599), 500g ($1,499), and 1kg ($1,999) bag sizes. Free shipping included. Designed for bar testing and profile evaluation by individuals, cafés, restaurants, and other B2B buyers.
• Café para Negocios (B2B Wholesale & Private Label) Wholesale coffee supply service for SMB cafeterías, restaurants, hotels, offices, specialty bars, and distributors. Includes personalized WhatsApp advisory (response under 10 minutes) to match coffee profile to operation type, preparation method, and volume; flexible scheduled deliveries every 15, 30, or 45 days; and private label / co-manufacturing for brands needing 10kg or more with ready-to-sell packaging.

Quantifiable outcome

• Delivery time: 2-7 business days after shipping
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Counter Culture Coffee: US specialty roaster built on sustainability, transparency, and direct-trade sourcing, with D2C and wholesale distribution. Comparable positioning around traceability, education-led sales, and subscription-driven growth.
• Stumptown Coffee Roasters: Iconic third-wave roaster combining direct-trade sourcing, in-house cafés, and national D2C/wholesale distribution. Closely mirrors Finca's farm-direct sourcing ethos plus multi-channel go-to-market.
• Blue Bottle Coffee: Premium single-origin specialty roaster famous for freshness-from-roastery-to-cup and a strong B2B wholesale program for cafés and hospitality. Highly analogous in freshness-led positioning and SMB account focus.
• Verve Coffee Roasters: Specialty roaster combining direct-trade single-origin sourcing, café retail, and a strong wholesale program for hospitality operators. Same producer-led, freshness-focused D2C + B2B playbook.
• Caravela Coffee: Latin American specialty-coffee platform that works directly with growers across Mexico and South America and sells roasted coffee to roasters and wholesale customers globally. Closest peer in farm-direct, single-origin positioning with B2B emphasis.
• La Colombe Coffee Roasters: Specialty roaster with strong wholesale business in cafés, hotels, and offices plus consumer D2C — the same SMB B2B + e-commerce mix that defines Finca Nuevo México, only at far greater scale.
• Onyx Coffee Lab: Award-winning specialty roaster with direct-trade sourcing, transparent pricing, and a B2B plus e-commerce model targeting quality-driven cafés. Directly comparable curation-led, farmer-relationship story.
• Intelligentsia Coffee: Pioneering third-wave specialty roaster known for direct-trade sourcing and a strong D2C e-commerce plus wholesale program. Highly comparable business model (single-origin storytelling + B2B café supply + e-commerce) at a larger scale.
• Café Punta del Cielo: Mexico's largest homegrown specialty-coffee chain, operating roasteries, cafés, and D2C wholesale across the country. Highly comparable as a Mexican single-origin specialist with a national retail/wholesale footprint in the same category Finca Nuevo México competes in.
• Café de Altura: Mexican single-origin specialty coffee brand selling nationally online and to B2B customers from mountain-grown Chiapas beans. Closest direct country-comp in the same Mexican specialty-coffee segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@fincanuevomexico
• Facebookfacebook.com/FincaNuevoMexico
• Instagraminstagram.com/fincanuevomexico
• TikToktiktok.com/@fincanuevomexico
• LinkedInlinkedin.com/company/numexcafe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUMEX