NUMO Hotels & Resorts
NUMO Hotels & Resorts is a privately held Greek boutique luxury hospitality group operating six resort properties across Crete, Mykonos, and Corfu, with select Hilton Curio Collection and Conrad affiliations, serving leisure luxury travelers, families, couples, and corporate/MICE guests.
- Company typePrivate
- Founded-
- HeadquartersAthens, Greece
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NUMO Hotels & Resorts does
NUMO Hotels & Resorts is a privately held Greek boutique luxury hospitality group founded in 2020 and headquartered in Athens. The company operates six resort properties across three Greek islands: Numo Ierapetra (Crete, Curio Collection by Hilton), Numo Mykonos Boutique Resort (Mykonos), The Royal Senses Resort & Spa (Crete, Curio Collection by Hilton), The Royal Blue Resort & Spa (Crete), Troulis Apart Hotel (Crete), and the upcoming Conrad Corfu (Corfu, Conrad by Hilton), scheduled to open in 2026. Three properties are affiliated with Hilton brands while the remainder operate under direct or independent reservation portals, giving NUMO a hybrid distribution architecture.
Revenue is generated through four streams: hotel accommodations (the primary driver, priced variably by property, season, and room category), food and beverage (on-site restaurants, bars, and chef-led experiences including a Michelin-starred chef partnership at Cretamos), curated experiences and activities (spa, water sports, cultural workshops, guest DJs), and on-site retail via the Mosaique Boutique. The company does not publicly disclose pricing but participates in Hilton's global booking infrastructure for affiliated properties. Go-to-market combines direct-to-consumer digital channels (brand website, Instagram, TikTok, newsletter, Numo Inspiration Magazine), luxury travel trade shows (WTM, ILTM), and third-party distribution (British Airways Holidays, OTAs).
The company employs approximately 34 staff at the corporate level, with property-level operational staffing managed locally; it is led by Managing Director & Partner Spyros Kouris. NUMO has accumulated a notable awards portfolio in 2024 alone, including a MICHELIN Key (Numo Mykonos), British Airways Holidays Customer Excellence Award (4.8/5, top 8% globally), and multiple Greek Hotel of the Year Awards (Gold for Best Hotel to Work In, Silver for Best Villas, Bronze for Best New Hotel, plus Best Destination/Seaside/Romantic/Wellness/Luxury/Concept recognitions), with Great Place to Work Certification secured for 2025-2026 and Blue Flag 2024 for the Numo Ierapetra beach.
NUMO Hotels & Resorts firmographics
Firmographics- Name
- NUMO Hotels & Resorts
- Legal name
- NUMO Hotels & Resorts
- Website
- https://numohotels.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NUMO Hotels & Resorts is a privately held Greek boutique luxury hospitality group operating six resort properties across Crete, Mykonos, and Corfu, with select Hilton Curio Collection and Conrad affiliations, serving leisure luxury travelers, families, couples, and corporate/MICE guests.
- Ownership category
- akta.pro rank
NUMO Hotels & Resorts industry classification
Industry- Product category
- Luxury Resort Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industries
- Luxury Wellness & Spa Resorts (THAGACAG), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)
Keywords
Where NUMO Hotels & Resorts is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices4 records
Markets served
NUMO Hotels & Resorts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Hotel Accommodations: Room reservations and accommodation services across six properties in Greece. Revenue generated through nightly rates, with pricing varying by property tier, season, and room category.
- Food & Beverage: On-site restaurants, bars, and dining experiences including Cretamos restaurant at The Royal Senses with Michelin-starred Chef Pavlos Kyriakis, Mare Mare Bar, pool bars, and private dining experiences.
- Experiences & Activities: Curated guest experiences including outdoor cinema, wellness spa services, wine tasting, water sports, cultural workshops, and events with guest DJs and celebrity chefs.
- Retail - Mosaique Boutique: On-site retail boutique offering beachwear, Greek designer collections, and curated design objects for guests to purchase during their stay.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
NUMO Hotels & Resorts product offering
Product offeringCore offering
NUMO Hotels & Resorts operates a portfolio of luxury boutique hotels and resorts across three Greek islands—Crete, Mykonos, and Corfu. The company provides upscale accommodations, on-site dining, wellness spa services, and curated cultural experiences under the NUMO brand and through affiliated partnerships with Hilton's Curio Collection and Conrad brands. Six properties form the current portfolio, including adults-only barefoot luxury resorts, family-oriented resorts with spas, and an apart-hotel.
Product overview
NUMO Hotels & Resorts is a collection of hotels and resorts operating across Greece, primarily in Crete, Mykonos, and Corfu. The portfolio includes properties under the NUMO brand (Numo Ierapetra and Numo Mykonos, both Curio Collection by Hilton), affiliated Curio Collection by Hilton properties (The Royal Senses), standalone properties (The Royal Blue Resort & Spa, Troulis Apart Hotel), and a Conrad branded property (Conrad Corfu). The brand promise centers on crafting soulful escapes where contemporary design, nature, and local culture converge in carefully curated destinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Numo Ierapetra Beach Resort Crete, Curio Collection by Hilton
Quantifiable outcome
- British Airways Holidays Customer Excellence Award 2024 with 4.8/5 guest rating
- +4 more outcomes
Companies that use NUMO Hotels & Resorts
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
NUMO Hotels & Resorts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NUMO Hotels & Resorts partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Hilton (Curio Collection)flagshipStrategic partnership with Hilton featuring Numo Ierapetra, The Royal Senses, and Conrad Corfu as part of the Curio Collection by Hilton. Provides global distribution through Hilton's booking platform, Hilton Honors loyalty program integration, and access to Hilton's operational standards and marketing reach. The partnership is described as 'incredibly rewarding' with plans for future projects in Greece.
- Else AgencycoreCreative agency partnership responsible for Numo Inspiration Magazine publication, brand concept and design, content creation, social media management, and communications/PR. Else Agency serves as Sophisticated Creative House producing all branded content and marketing materials.
- University of PiraeusminorAcademic partnership for MBA student internships starting Fall 2024. University of Piraeus MBA students gain practical hospitality experience at NUMO properties, connecting theoretical knowledge with real-world application.
- British Airways HolidayscoreDistribution partnership through which The Royal Blue and Numo Ierapetra achieved British Airways Holidays Customer Excellence Award 2024 with 4.8/5 rating from verified guest reviews.
- Michelin Starred Chef Pavlos KyriakisminorCulinary partnership featuring Michelin-starred Chef Pavlos Kyriakis who created À La Carte and Degustation menus for Cretamos restaurant at The Royal Senses, elevating traditional Cretan recipes to haute cuisine.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
NUMO Hotels & Resorts competitors and assessment
Company assessmentBroad incumbents
- One&Only Resorts: Ultra-luxury global resort brand with a Greek property (One&Only Aesthesis, Athens Riviera). Comparable as a high-end luxury resort operator with curated design language and experiential dining, but operating at a broader global scale than NUMO.
- Aman Resorts: Global ultra-luxury boutique resort group emphasizing minimalist design, privacy, and exceptional service. Comparable to NUMO on the boutique luxury positioning and design-forward philosophy, though Aman operates globally at significantly higher ADR and a different scale.
- Marriott Luxury Collection / W Hotels Greece: Global luxury collection competing directly with Hilton's Curio Collection for distribution of independent luxury hotels in Greece (e.g., W Costa Navarino). Comparable as a competing distribution and loyalty platform for affiliated Greek luxury properties.
- Nikki Beach Hotels & Resorts: Global beachfront luxury lifestyle and hotel brand with properties in Mykonos and other Mediterranean destinations. Comparable as a luxury beachfront experiential hospitality operator targeting similar guest demographics with DJ/event-driven programming.
Direct peers
- Blue Palace (LVMH) — Elounda Gulf Villas & Suites: Ultra-luxury Cretan resort in Elounda (LVMH-affiliated) and similar high-end Cretan resorts. Comparable as a competing luxury Crete resort targeting the same affluent couple and family segment with comparable amenities.
- Grecotel Hotels & Resorts: Greek-headquartered luxury and family resort operator with multiple premium properties in Crete and other Greek destinations. Comparable as a Greek multi-property luxury resort group with similar target segments (families, couples, experiential travelers).
- Bill & Coo Hotels: Boutique luxury hotel operator in Mykonos with two properties (Bill & Coo Suites, Bill & Coo Coast). Highly comparable to Numo Mykonos as a design-led boutique luxury property in Mykonos targeting the same experiential luxury couple segment.
- Domes Resorts: Greek luxury hospitality group operating award-winning design-led resorts in Crete (Domes of Elounda), Mykonos (Domes Noruz), and other destinations. Closely comparable to NUMO as a Greek island luxury operator with a curated multi-property brand, design-forward positioning, and similar guest profile.
- Sani Resort / Sani Ikos Group: Largest Greek luxury resort group with a multi-property portfolio across Halkidiki and other Greek destinations. Directly comparable as a Greek-headquartered luxury resort operator with comparable Hilton-adjacent positioning (e.g., Ikos brand) and similar focus on family and experiential luxury.
- Costa Navarino / TEMES S.A. Greek luxury destination resort developer and operator (Costa Navarino in Messinia, W Costa Navarino). Comparable as a Greek-headquartered operator of multiple premium resort properties targeting experiential luxury travelers, with comparable Hilton partnership (The Westin Resort Costa Navarino).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NUMO Hotels & Resorts social profiles
Digital presenceNUMO Hotels & Resorts compliance and trust
Trust signalCompliance7 records
NUMO Hotels & Resorts financial estimates
Financial estimateRevenue estimate
Valuation estimate
NUMO Hotels & Resorts leadership team
Management profileNumber of profiles
Profiles8 records
NUMO Hotels & Resorts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NUMO Hotels & Resorts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NUMO Hotels & Resorts
What does NUMO Hotels & Resorts do?
NUMO Hotels & Resorts operates a portfolio of luxury boutique hotels and resorts across three Greek islands—Crete, Mykonos, and Corfu. The company provides upscale accommodations, on-site dining, wellness spa services, and curated cultural experiences under the NUMO brand and through affiliated partnerships with Hilton's Curio Collection and Conrad brands. Six properties form the current portfolio, including adults-only barefoot luxury resorts, family-oriented resorts with spas, and an apart-hotel.
Is NUMO Hotels & Resorts a public or private company?
NUMO Hotels & Resorts is a private company. It is classified as management employee owned and is currently operating.
When was NUMO Hotels & Resorts founded?
NUMO Hotels & Resorts was founded in -1. It employs 11 to 50 people.
Where is NUMO Hotels & Resorts based?
NUMO Hotels & Resorts is headquartered in Athens, Greece, in the Europe region.
How does NUMO Hotels & Resorts make money?
Four revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage, experiences & Activities and retail - Mosaique Boutique.
Who are NUMO Hotels & Resorts's main competitors?
Broad incumbents on record are One&Only Resorts, Aman Resorts, Marriott Luxury Collection / W Hotels Greece and Nikki Beach Hotels & Resorts. Direct peers are Blue Palace (LVMH) — Elounda Gulf Villas & Suites, Grecotel Hotels & Resorts, Bill & Coo Hotels, Domes Resorts, Sani Resort / Sani Ikos Group and Costa Navarino / TEMES S.A..
Does NUMO Hotels & Resorts have an API?
No public API is recorded for NUMO Hotels & Resorts.
What industry is NUMO Hotels & Resorts in?
NUMO Hotels & Resorts's product category is Luxury Resort Hotels. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGACAG, Luxury Wellness & Spa Resorts. Its NAICS code is 72111 and its SIC code is 7000.