Nuôi Em

What Nuôi Em does

Nuôi Em is a Vietnamese non-profit charitable project founded in 2014 and operated under the umbrella of Nhóm tình nguyện Niềm Tin (Volunteer Group Faith). It runs a child sponsorship program that connects individual donors in urban Vietnam with schoolchildren in remote highland communities, using a unique identification system (mã NE / NE codes) that ties each donor to a specific child and enables longitudinal photo and progress updates. The organization is headquartered in Hanoi with a lean staff of approximately 10 employees, while its on-the-ground execution depends on a network of 1,000+ school-based volunteer groups across 25 provinces and 500+ schools.

The core "product" is the sponsorship relationship itself, delivered through a multi-channel technology stack: Facebook Messenger for code distribution and donor communication, a project ecosystem platform at hesinhthai.nuoiem.com that aggregates 16 interlinked initiatives (food, clean water, energy, education, clothing, shelter, livelihood), and supplementary programs including Sức Mạnh 2000 (Strength 2000), school construction, Bếp Gas Công Nghiệp (industrial kitchens), motorcycle insurance, books, and agricultural products. Corporate integrations such as the partnership with Grab Vietnam and the institutional collaboration with UNICEF on water-filter systems extend the operational footprint and add infrastructure layers to the base sponsorship offering.

The economic model is a 100% donation-pass-through structure with stated 0% management fees. Per-child sponsorship is priced at approximately 1,450,000 VND per year (~$57-60 USD), with an additional 100,000 VND infrastructure fee introduced in 2020. Revenue (i.e., gross fundraising inflows) is generated from a long tail of individual donors — 95,000+ cumulative sponsors through end-2023 — supplemented by corporate CSR partnerships and the supplementary programs listed above. The organization targets 120,000+ sponsored children for the 2025-2026 school year and is expanding beneficiary eligibility to preschool-age children (3-5 years), indicating continued double-digit scaling of the program.

Name

Nuôi Em

Legal name

Dự án Nuôi Em - Nhóm tình nguyện Niềm Tin

Website

https://nuoiem.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Nuôi Em is a Vietnamese non-profit charitable project founded in 2014 under Nhóm tình nguyện Niềm Tin that connects individual donors with schoolchildren in remote highland communities across 25 provinces via a unique code-based sponsorship system, a 16-project ecosystem, and a 100% donation pass-through model.

Ownership category

akta.pro rank

Product category

Charitable Child Sponsorship Services

NAICS

Emergency and Other Relief Services (624230), Community Food Services (624210), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Water Supply (4941)

akta.pro primary industry

School Feeding & Child Nutrition Programs (BPADAJAD)

akta.pro secondary industries

Food Security, Agriculture & Nutrition Aid Programs (BPADABAD), Water, Sanitation & Hygiene (WASH) (BPAGABAC), School Feeding & Social Protection Partnerships (Conditional Cash Transfers, etc.) (EDADALAL)

Keywords

• Child sponsorship programs
• School meal programs
• Charitable giving services
• Rural water filtration
• Nonprofit education support

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Child Lunch Sponsorship Donations: Individual sponsors pay monthly donations (150,000 VND/month for 9 months = 1,350,000 VND for regular children; 170,000 VND/month for children in Central Highlands = 1,530,000 VND) plus a 100,000 VND annual facility fee, totaling 1,450,000-1,650,000 VND per child per school year. Funds are managed transparently with public financial reporting at taichinh.nuoiem.com.
2. School Construction Fundraising (Ánh Sáng Núi Rừng / Sức Mạnh 2000): Dedicated fundraising for building schools, dormitories, bridges, and 'happiness houses' at remote mountain villages. 50,000 VND additional annual contribution from sponsors funds school construction. Combined with the 'Sức Mạnh 2000' campaign, over 430 million VND was raised in 2019-2021 to build 26 school buildings.
3. Motorcycle Insurance Fundraising: Each compulsory motorcycle insurance policy sold (at 66,000 VND) generates a 40,000 VND contribution to the Sức Mạnh 2000 school construction fund. The project has raised over 100 million VND over 3 years through this mechanism.
4. Book Sales Fundraising (Sách Này Là Để Xây Trường): Collects donated used books, resells them at 20-60% below cover price with 100% of proceeds going to school construction. Raised approximately 30 million VND to build 2 schools (Huổi Pinh and Nậm Xả) and nearly 50 million VND over 3 years.
5. Agricultural Product Sales (Đi Ra Từ Bản): Sells organic agricultural products (fermented cucumber, dried bamboo shoots, cinnamon, mushrooms) sourced from parents of sponsored children and mountain communities. 25% of profits support teachers involved in procurement, with remainder funding school construction or energy projects.
6. Solar-Wind Energy System Sponsorship (Được Dạy): Each 10 million VND donation funds a SUN BOX 3.0 solar-wind hybrid energy system for a mountain school. Nearly 20 units have been deployed at 20 village points, providing electricity for teachers and students.
7. Used Toy and Book Donations: Collects and redistributes used toys (to over 300 preschool points, with 100+ already receiving donations) and books (200+ bookshelves deployed across 150 village points) to mountain schools at no additional cost to sponsors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Nuôi Em operates a child sponsorship and school-meal program serving ethnic minority children in Vietnam's remote northern highland schools, providing daily meals, clean water via UNICEF ceramic filters, renewable energy (SUN BOX 3.0 solar-wind hybrid and self-heating hot water systems), and educational supplies. It runs 16 interconnected sub-projects spanning nutrition, water/sanitation, energy, education, and infant care, funded through monthly individual sponsorship contributions.

Product overview

Nuôi Em operates as a unified charitable ecosystem with the core Nuôi Em lunch sponsorship program at its center, supplemented by 14 related projects addressing comprehensive needs of highland children. The portfolio includes: the main Nuôi Em meal sponsorship (core product), Ánh Sáng Núi Rừng school construction, Sức Mạnh 2000 micro-fundraising, Dự án Bếp Gas Công Nghiệp (industrial kitchens), Dự án Nước uống sạch (clean water with UNICEF filters), Dự án Tủ sách (bookshelves), Dự án Đồ chơi cũ (used toys), Dự án Được Dạy (solar electricity), Dự án Đi ra từ bản (agricultural sales), Dự án Dũng Sĩ Bạt (tarpaulin shelters), Dự án Bếp đun tự sinh nước nóng (hot water stoves), Dự án Bảo hiểm xe máy (insurance fundraising), and Sách này là để xây trường (book fundraising). The ecosystem is coordinated through hesinhthai.nuoiem.com.

Differentiator

Problem solved

Functional benefit

Brands

• Sức Mạnh 2000: School construction fundraising project - building schools, bridges, and boarding facilities for mountain children
• Được Dạy
• Được Học
• Đi ra từ Bản
• Bếp Gas Công Nghiệp
• Lọc nước sạch
• Tủ sách vùng cao
• Dũng Sĩ Bạt
• Đồ chơi cũ
• Bếp đun tự sinh nước nóng

Products and services

• Child Sponsorship Program (Chương trình Nuôi Em) Core monthly sponsorship offering: individual donors commit 150,000 VND/month for 9 months plus a 100,000 VND facility fee (1,450,000 VND/year per child) and are matched with a specific ethnic minority child via a unique Mã Nuôi Em code, receiving monthly photo/video updates and Thăm em visit opportunities.
• School Meal Program (Cơm trưa cho em) Daily school-meal service delivered to sponsored ethnic minority children at remote northern highland schools, enabled by donor sponsorship and on-site industrial gas stove kitchen infrastructure.
• UNICEF Ceramic Water Filter Installation (Lọc nước cho em) Installation and maintenance of UNICEF ceramic water filters at highland schools to provide clean drinking water to sponsored children and their communities.
• SUN BOX 3.0 Solar-Wind Power System (Năng lượng tái tạo cho em) Deployment of SUN BOX 3.0 hybrid solar-wind power systems and self-heating hot water systems to highland schools lacking reliable electricity, enabling cooking, lighting, and warm water for sponsored children.
• Book Donation Fundraising (Gây quỹ sách) Fundraising and book-collection initiative that gathers donated books and delivers them to highland schools serving sponsored children, supporting literacy and education.
• Old Toys Collection (Đồ chơi cũ) Collection and redistribution of used toys to sponsored ethnic minority children in highland schools, supplementing nutrition and education programs with play materials.
• Motorcycle Insurance Support (Bảo hiểm xe máy) Motorcycle insurance enrollment support provided to beneficiary families of sponsored children, extending Nuôi Em's welfare assistance to family-level mobility and economic security.
• Industrial Gas Stove Provision (Bếp ga công nghiệp) Provision and installation of industrial gas stoves at highland school kitchens, enabling the daily school-meal program to operate reliably.

Quantifiable outcome

• Over 95,000 cumulative sponsors have supported children from project inception through 2023; 120,000+ children targeted for 2025-2026 school year
• +8 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Grab VietnamcoreStrategic or Co-development Partner · 10 April 2019Grab Vietnam partnered with Nuôi Em through its GrabFood logistics network to deliver 117,000 meals to children in remote highland schools. The partnership combined Grab's delivery capabilities with Nuôi Em's network of schools and children, bringing corporate CSR visibility and operational support to the project.
• Unicef VietnamcoreTechnology or IntegrationUnicef provided the ceramic water filtration technology (SWACF) used in the project's clean water initiative. The technology uses silver nanoparticle (AgNP) coating on ceramic filters to remove 99.9% of bacteria without electricity, deployed at over 500 mountain village points since December 2018.
• Phòng Giáo dục và Đào tạo huyện Mường NhécoreStrategic or Co-development PartnerThe district education department in Mường Nhé (one of Vietnam's poorest districts) partners with Nuôi Em to identify children needing support, coordinate with teachers, and integrate the project with local government educational programs.
• Đoàn Thanh Niên huyện Mường NhécoreStrategic or Co-development PartnerThe Mường Nhé district Youth Union collaborates with the project to identify children and coordinate volunteer activities at remote mountain schools.
• Trung tâm Tình nguyện Quốc Gia (VVC)flagshipStrategic or Co-development PartnerThe National Volunteer Center (VVC) is a co-sponsor of the 'Được Dạy' solar-wind energy project, providing institutional backing and credibility. The VVC also provides independent auditing of project finances.
• Food supply company (Điện Biên)coreTechnology or IntegrationA single food supply company provides fresh food to schools in Điện Biên province for over 22,000+ students, ensuring food safety and hygiene standards (VSATTP). The company requires advance payment in July to prepare for the school year, which drives the project's fundraising timeline.

Scale indicators21 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=yezhUAm-SqA
• Facebookfacebook.com/duannuoiem
• LinkedInlinkedin.com/company/nuoiemofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuôi Em