Nuova Cooperativa Neuro
Nuova Cooperativa Neuro is an Italian community social cooperative in Racconigi, Piedmont, serving 600+ member households through the Baricentro intergenerational community center and the Ri-Generazione community development fund, delivering coworking, childcare, and cultural services.
- Company typePrivate
- Founded1972
- HeadquartersRacconigi, Piedmont, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nuova Cooperativa Neuro does
Nuova Cooperativa Neuro is an Italian community social cooperative (Cooperativa Sociale di Comunità – Impresa Sociale) headquartered in Racconigi, Cuneo province, Piedmont. It was originally founded in September 1972 by employees of the Racconigi psychiatric hospital as a consumer cooperative providing food and household goods to members at favorable prices, and was reorganized into its current community-cooperative form in June 2021 following the divestiture of its retail business unit to Sorriso Market s.r.l. in May 2021. The cooperative serves approximately 600 member households in Racconigi and surrounding territory through two flagship initiatives: Baricentro, an intergenerational community center in Piazza Vittorio Emanuele II offering a social café, coworking spaces, ludoteca, baby parking, after-school programs, and event venues; and Ri-Generazione, a community development fund capitalized through €500 soci sovventori share subscriptions.
The cooperative generates revenue through a hybrid model combining member share subscriptions, prestito sociale (social loans from members at 0.50–3.00% interest with a €37,200 per-member cap), fees for community services (cafeteria, coworking, childcare, venue rentals), and consulting/support services for local businesses. It employs 11–50 staff and is governed by a Board of Directors led by President Pino Tebano and Vice President Francesca Cavallo, with a scheduled board renewal in April–May 2026. Underlying technology is limited to a website maintained by partner Talea Creativa; there are no proprietary software products, AI/ML capabilities, or app-based service delivery.
The go-to-market is community-led rather than sales-driven, relying on word-of-mouth, member referrals, community events (such as the 2022 50th anniversary celebration), and partnerships with local organizations including Tocca a Noi (youth cultural association), Terre della Seta (mulberry valorization), Cooplà (consulting), and ÈNOSTRA (renewable energy). Customer segments span youth and young professionals, families with children, students, local professionals and entrepreneurs, and elderly/disabled community members, all served primarily through physical venues in Racconigi.
Nuova Cooperativa Neuro firmographics
Firmographics- Name
- Nuova Cooperativa Neuro
- Legal name
- Cooperativa Sociale di Comunità Nuova Neuro - Impresa Sociale
- Website
- https://nuovaneuro.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nuova Cooperativa Neuro is an Italian community social cooperative in Racconigi, Piedmont, serving 600+ member households through the Baricentro intergenerational community center and the Ri-Generazione community development fund, delivering coworking, childcare, and cultural services.
- Ownership category
- akta.pro rank
Nuova Cooperativa Neuro industry classification
Industry- Product category
- Community Cooperative Services
- NAICS
- Social Assistance (624), Services for the Elderly and Persons with Disabilities (62412), Community Food Services (624210)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Federations/Centrals & Cooperative Banking Networks (2nd-Tier Co-ops) (FSABAEAL)
- akta.pro secondary industries
- Maternal, Newborn, Child & Adolescent Health (MNCAH) Partnerships (HLAJAOAG), Community Language Conversation & Exchange Groups (EDAAAFAO)
Keywords
Where Nuova Cooperativa Neuro is headquartered
LocationHeadquarters
- HQ city
- Racconigi, Piedmont
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Nuova Cooperativa Neuro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Member Shares (Quote Sociale): Members contribute capital to the cooperative through share purchases. Worker members contribute labor and professional skills; investor members (soci sovventori) purchase shares at €500 each that yield dividends according to the Sovventori Regulations.
- Social Loan (Prestito Sociale): The cooperative raises funds from members through social loans, paying interest rates ranging from 0.50% to 3.00% depending on the loan duration. Maximum loan amount per member is €37,200.
- Community Services Revenue: The cooperative generates revenue through various community services including a social cafeteria (caffetteria sociale), coworking spaces, childcare services (ludoteca, baby parking, after-school), and event venue rentals.
- Support and Consulting Services: Services to support and provide consulting to local businesses, as well as educational and cultural services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Investor Member Shares (Soci Sovventori) |
| Subscription | Pay-as-you-go | Social Loan - Free |
| Subscription | Annual | Social Loan - 12 Month Term |
| Subscription | Multi-year contract | Social Loan - 24 Month Term |
| Subscription | Multi-year contract | Social Loan - 36 Month Term |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Nuova Cooperativa Neuro product offering
Product offeringCore offering
Nuova Cooperativa Neuro operates as a community social cooperative (Cooperativa di Comunità – Impresa Sociale) delivering services through two flagship projects: Baricentro, an intergenerational community center providing social café, coworking, children's services (Ludoteca, Baby Parking, after-school), student study spaces, and cultural events; and Ri-Generazione, a community development fund financing urban regeneration through €500 member share subscriptions. The cooperative also provides elderly and disabled support services, business consulting, and educational/cultural programming for the Racconigi community in Piedmont, Italy.
Product overview
Nuova Cooperativa Neuro is a community social cooperative (Cooperativa Sociale di Communita - Impresa Sociale) offering services through two main initiatives: Baricentro (social café and intergenerational community center) and Ri-Generazione (community development fund). The cooperative provides a portfolio of services including cultural and social promotion, tourist enhancement, school and animation services, commercial services, environmental and energy services, communication services, business support and consulting, and social-health services. Key service offerings include children's services (Ludoteca, Baby Parking, after-school), coworking spaces, and support for elderly and disabled individuals. The cooperative operates from Via Priotti 6, Racconigi (CN), Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- Baricentro An intergenerational community center providing social aggregation spaces, cultural events, coworking facilities, student study areas, children's services (Ludoteca, Baby Parking, after-school programs), and a social café. Serves citizens, families, students, professionals, and elderly community members of Racconigi.
- Ri-Generazione A community development fund enabling citizens to participate in urban regeneration projects through €500 share subscriptions. Finances renovation and regeneration of buildings and public spaces for the Racconigi community. Targeted at citizens and investor members (soci sovventori) who want to support community regeneration.
- Servizi per l'infanzia (Children's Services) Children's services including Ludoteca (children's play area), Baby Parking (childcare), birthday party rooms, and after-school programs, offered within the Baricentro community center. Targeted at families with young children in Racconigi.
- Assistenza anziani e disabili (Elderly and Disabled Support Services) Support services for elderly and disabled individuals providing emotional and social assistance to those in need. Targeted at elderly residents and disabled community members of Racconigi and surrounding territory.
- Spazi coworking (Coworking Spaces) Coworking spaces available for professionals and aspiring entrepreneurs within the Baricentro community center. Targeted at local professionals, freelancers, and aspiring entrepreneurs in Racconigi.
- Prestito Sociale (Social Loan Program) A member financing program allowing members to provide funds to the cooperative in exchange for interest. Interest rates range from 0.50% to 3.00% depending on deposit duration, with maximum loan amount per member of €37,200. Available to cooperative members only.
- Support and Consulting Services for Local Businesses Professional services to support and provide consulting to local businesses, as well as educational and cultural services. Targeted at local businesses, entrepreneurs, and institutions in the Racconigi area.
Companies that use Nuova Cooperativa Neuro
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Nuova Cooperativa Neuro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nuova Cooperativa Neuro partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Sorriso Market s.r.l.minorWhen the retail branch of the cooperative could no longer compete with large chains, the business unit was transferred to Sorriso Market s.r.l. with the objective of preserving all jobs under the same conditions.
- CRAI - CodèminorHistorical supplier partnership from 1996 when the cooperative joined CRAI's supply network to compete against organized large-scale distribution and globalization pressures.
- Terre della SetacoreTerre della Seta is a local producer partner born from a mulberry valorization project in Racconigi. The partnership focuses on creating artisanal products of high quality from locally grown mulberry, connecting to the territory's 1500s silk production heritage under the House of Savoy. Products include jams, nectars, gels, liqueurs, dried mulberries, and mulberry leaf extracts for cosmetics.
- Tocca a NoicoreA youth cultural association in Racconigi that collaborates with Nuova Neuro on community projects. Many Nuova Neuro members are also part of Tocca a Noi, creating organic integration between the two organizations for youth empowerment and cultural activities.
- Talea CreativaminorA cooperative digital marketing agency that created and maintains the Nuova Neuro website. The agency is led by Alessandro Bello, who is also a member of Nuova Neuro.
- CooplàminorA social cooperative providing tax and labor consulting services and consulting for businesses. One of Nuova Neuro's members works at Cooplà as part of their professional activities.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Nuova Cooperativa Neuro competitors and assessment
Company assessmentBroad incumbents
- Coop Italia: Italian consumer cooperative consortium coordinating major regional cooperatives. Represents the larger retail cooperative ecosystem against which Nuova Neuro's historical supermarket model competed before its 2021 transformation.
- Confcooperative: Italian cooperative confederation representing diverse cooperative types including social cooperatives and community cooperatives. Relevant as the broader organizational umbrella for cooperatives pursuing both economic and social objectives.
- Conad: Italian retail cooperative consortium with national supermarket presence. Comparable as a major retail cooperative that exemplifies the competitive pressure (organized large-scale distribution) that contributed to Nuova Neuro's exit from the supermarket business.
- Legacoop: National league representing the Italian cooperative movement, with member cooperatives across consumer, social, and community sectors. Provides the institutional framework and advocacy that Nuova Neuro operates within as a member-owned cooperative.
- AGCI: General Association of Italian Cooperatives, representing diverse cooperative entities across sectors. Comparable as part of the institutional ecosystem that supports cooperatives operating with social missions alongside commercial activities.
Others
- ACLI: Italian Christian Workers' Associations with extensive community-based programming including elderly support, family services, and social assistance. Shares Nuova Neuro's community empowerment mission and citizen engagement orientation across Italian territories.
Regional players
- Nova Coop: Piemonte-based regional consumer cooperative with extensive supermarket operations. Operates in the same region as Nuova Neuro and represents the consumer cooperative model that Nuova Neuro historically operated before its 2021 pivot to community services.
- Coop Lombardia: Large Italian consumer cooperative based in Lombardy, operating supermarkets and member services. Comparable to Nuova Neuro's historical consumer cooperative model and its member-owned governance structure, though at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nuova Cooperativa Neuro social profiles
Digital presenceNuova Cooperativa Neuro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuova Cooperativa Neuro leadership team
Management profileNumber of profiles
Profiles7 records
Nuova Cooperativa Neuro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuova Cooperativa Neuro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuova Cooperativa Neuro
What does Nuova Cooperativa Neuro do?
Nuova Cooperativa Neuro operates as a community social cooperative (Cooperativa di Comunità – Impresa Sociale) delivering services through two flagship projects: Baricentro, an intergenerational community center providing social café, coworking, children's services (Ludoteca, Baby Parking, after-school), student study spaces, and cultural events; and Ri-Generazione, a community development fund financing urban regeneration through €500 member share subscriptions. The cooperative also provides elderly and disabled support services, business consulting, and educational/cultural programming for the Racconigi community in Piedmont, Italy.
Is Nuova Cooperativa Neuro a public or private company?
Nuova Cooperativa Neuro is a private company. It is classified as management employee owned and is currently operating.
When was Nuova Cooperativa Neuro founded?
Nuova Cooperativa Neuro was founded in 1972. It employs 11 to 50 people.
Where is Nuova Cooperativa Neuro based?
Nuova Cooperativa Neuro is headquartered in Racconigi, Piedmont, Italy, in the Europe region.
How does Nuova Cooperativa Neuro make money?
Four revenue lines are on record. Member Shares (Quote Sociale) is the primary driver. The others are social Loan (Prestito Sociale), community Services Revenue and support and Consulting Services.
Who are Nuova Cooperativa Neuro's main competitors?
Broad incumbents on record are Coop Italia, Confcooperative, Conad, Legacoop and AGCI. ACLI is listed as an others. Regional players are Nova Coop and Coop Lombardia.
Does Nuova Cooperativa Neuro have an API?
No public API is recorded for Nuova Cooperativa Neuro.
What industry is Nuova Cooperativa Neuro in?
Nuova Cooperativa Neuro's product category is Community Cooperative Services. Its primary akta.pro industry code is FSABAEAL, Federations/Centrals & Cooperative Banking Networks (2nd-Tier Co-ops), with a secondary code of HLAJAOAG, Maternal, Newborn, Child & Adolescent Health (MNCAH) Partnerships. Its NAICS code is 624 and its SIC code is 8300.