What Nova Coop does

Nova Coop Società Cooperativa is an Italian consumer cooperative founded in 1989 and headquartered in Vercelli, operating across the Piedmont region (plus the municipalities of Luino, Castano, and Tradate) under the national Coop Italia brand system and affiliated with Legacoop and ANCC. It runs a multi-format retail network of more than 70 stores — Ipercoop hypermarkets, Coop supermarkets, Coop Superstores, and InCoop convenience stores — alongside six owned shopping centers and a flagship Fiorfood specialty store at Turin's Galleria San Federico. The cooperative also offers fuel (Enercoop), mobile telephony (CoopVoce, on TIM's network), energy supply (Nova AEG and the EnerCasa / EnerWeb / EnerImpresa sub-brands), and insurance brokerage (UnipolSai) through in-store Novapoint service centers, plus a digital member stack built on the App Coop mobile app, Coopshop e-commerce (home delivery, Coop Drive click-and-collect, Coop Locker refrigerated pickup), and the Prestito Sociale social lending deposit product (€726M book at 31.12.2020).

The cooperative generates revenue primarily through gross retail sales across its 70+ stores, which exceeded €1.23 billion in FY2025 with €25.3M in net profit (more than doubled year-over-year), supplemented by recurring/contribution income from financial services (social lending intermediation, UnipolSai insurance distribution, CoopVoce MVNO), energy supply margins, fuel sales, gift card and digital voucher distribution (including through corporate welfare platforms), and rental income from owned shopping centers. Membership is the central go-to-market mechanism: members pay a €25 minimum share, receive a permanent Carta Socio Coop with discounts, vouchers, and loyalty points (Catalogo "Solo per Te"), gain access to social lending and preferential insurance/utility rates, and participate in cooperative governance through annual assemblies — over 43,900 members voted in the 37th General Assembly in June 2026.

The technology foundation is a retail operations platform — mobile app, e-commerce with multi-mode fulfillment, mobile self-scanning (Salvatempo), digital social lending management, and self-checkout — without disclosed AI/ML capabilities, public APIs, or developer-facing integrations. Nova Coop is independently governed (no external private equity or parent company), capitalizes growth internally, and operates under D.Lgs. 231/2001 organizational models, GDPR privacy compliance, a Whistleblowing platform (D.Lgs. 24/2023), and a Gender Parity Policy. The customer base is broadly distributed across Piedmont households, with no significant enterprise customer concentration, though all revenue is regionally tied to the Piedmont economy.

Name

Nova Coop

Legal name

Nova Coop Società Cooperativa

Website

https://novacoop.it

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nova Coop is an Italian consumer cooperative operating 70+ hypermarkets, supermarkets, superstores, and convenience stores across Piedmont, serving 43,900+ member-owners with retail, social lending, insurance, mobile, and energy services, and reporting €1.23B in FY2025 gross sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Vercelli

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Sales: Gross sales from 70+ retail stores including hypermarkets (Ipercoop), supermarkets (Coop), superstores, and convenience stores (InCoop) across Piedmont region. Net sales revenue forms the primary revenue stream.
2. Social Loan Deposits (Prestito Sociale): Members deposit money with the cooperative at advantageous rates. As of 31.12.2020, social loans totaled 726 million euros. The cooperative uses these deposits to finance development projects. Members receive interest on deposits and can pay for groceries using the Sozialo Valore card.
3. Financial Services: Sale of insurance policies (UnipolSai) at preferential rates for members at Novapoint service centers, including auto, home, accident, and pet insurance. Also includes utility contracts (Nova AEG for electricity and gas).
4. Phone and Energy Services: Mobile telephony through CoopVoce (TIM network), energy and gas supply through Nova AEG, EnerCasa Coop, EnerWeb Coop, and EnerImpresa Coop brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels8 records

Core offering

Nova Coop is a consumer cooperative that operates a multi-format retail network of hypermarkets (Ipercoop), supermarkets (Coop), superstores, and convenience stores (InCoop) across Piedmont, Italy, selling groceries, household essentials, and general merchandise. It complements in-store retail with an online grocery platform (Coopshop), a member loyalty and social lending program (Carta Socio Coop, Prestito Sociale), and integrated services including energy supply (Nova AEG, EnerCasa Coop), mobile telephony (CoopVoce), insurance (UnipolSai), and fuel (Enercoop).

Product overview

Nova Coop is a retail cooperative operating a network of hypermarkets, supermarkets, and superstores across Piedmont, Italy, serving over 43,000 members. Its product portfolio centers on in-store retail (Ipercoop, Superstore, Coop formats), an online grocery platform (Coopshop with home delivery, drive-through, and locker options), and loyalty programs (Carta Socio Coop and Prestito Sociale deposits). Supporting services include Novapoint in-store service centers offering insurance, bill payment, and mobile (CoopVoce via TIM network), energy supply (Nova AEG and EnerCasa Coop brands), fuel stations (Enercoop), and shopping centers (6 Gallerie Commerciali). The App Coop mobile app provides digital membership access, promotions, and in-store functionality. The cooperative's 2025 gross sales exceeded €1.23 billion.

Differentiator

Problem solved

Functional benefit

Brands

• Nova AEG: Energy and gas supplier controlled by Nova Coop
• CoopVoce
• Fiorfood
• Centro Commerciale Piazza Paradiso
• Piazza Commerciale Botticelli
• Ossola Outdoor Center
• Centro Commerciale Gli Archi
• Centro Commerciale Il Castello
• Centro Commerciale Le Torri
• Enercoop
• Novapoint
• Salvatempo
• Im.patto
• Coop Academy
• Saperecoop
• Info.food
• Dona la Spesa
• Buon Fine
• Book Box
• Iperspazio

Products and services

• Coopshop Online grocery shopping platform for Nova Coop members and customers offering home delivery, click-and-collect, and refrigerated locker pickup services across Piedmont coverage areas.
• Novapoint In-store service center within Nova Coop stores offering social membership enrollment, financial services (social lending), insurance products, bill payment, gift cards, and CoopVoce mobile telephony services for members.
• Enercoop Nova Coop's fuel station brand offering gasoline, diesel, LPG, methane, AdBlue, and electric vehicle charging at locations in Biella, Pinerolo, Cuneo, Vercelli, Asti, and Domodossola.
• Gallerie Commerciali Nova Coop Nova Coop owns and operates 6 shopping centers in Piedmont: Centro Commerciale Piazza Paradiso (Collegno), Piazza Commerciale Botticelli (Torino), Ossola Outdoor Center (Crevoladossola), Centro Commerciale Gli Archi (Alessandria), Centro Commerciale Il Castello (Nichelino), and Centro Commerciale Le Torri (Avigliana).
• App Coop Mobile application enabling Nova Coop members to access digital membership cards, browse promotions and flyers, create shopping lists, check loyalty points, view partner discounts, and use in-store mode for shopping convenience.
• CoopVoce Mobile virtual network operator using TIM's 4G coverage offering SIM plans with data, minutes, and SMS without contracts; available exclusively in Nova Coop stores with services including auto-recharge with loyalty points and GigaSpesa data rewards for Coop product purchasers.
• Nova AEG / EnerCasa Coop / EnerWeb Coop / EnerImpresa Coop Nova Coop's energy and gas supply brand operating under coordinated subsidiaries: Nova AEG handles procurement; EnerCasa Coop serves residential customers in Piedmont, Liguria, Lombardy, and Sardinia; EnerWeb Coop offers online residential contracts nationally; EnerImpresa Coop targets businesses and professionals.
• Prestito Sociale (Social Lending) Member social lending deposit service allowing Nova Coop members to deposit money with the cooperative at favorable returns with no fees or constraints; funds are used to finance cooperative development; includes free in-store deposits and withdrawals, optional bank transfer, prepaid card payments, and online booklet management.
• Catalogo 'Solo per Te' (Loyalty Catalog) Points-based loyalty catalog allowing Nova Coop members to collect points through purchases and redeem them for rewards including cultural experiences, health services, wellness, and leisure offerings.
• Buoni Digitali Coop (Digital Vouchers) Digital meal vouchers available on corporate welfare platforms in 20 euro denominations, redeemable at all Nova Coop stores for any products except utility bills and online orders.
• Carte Regalo Coop (Gift Cards) Gift cards available in fixed denominations (25, 50, 100 euros) or variable amounts (5 to 1,000 euros), valid at all participating Coop stores in Italy.
• Carta Socio Coop Personal membership card enabling participation in the loyalty points program, active involvement in cooperative life, and exclusive member benefits with a minimum subscription fee of 25 euros.

Quantifiable outcome

• 43,900 members participated in 2026 assembly, 10.43% increase from previous year
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Coop ItaliacoreStrategic or Co-development Partner · 19 June 2026National cooperative organization providing brand licensing, coordinated purchasing, product development support, and shared services across the Coop network of Italian consumer cooperatives.
• ANCC (Associazione Nazionale Cooperative di Consumatori)coreStrategic or Co-development Partner · 19 June 2026National association representing consumer cooperatives. Nova Coop President Ernesto Dalle Rive serves as ANCC President.
• Legacoop PiemontecoreStrategic or Co-development Partner · 19 June 2026Regional federation of cooperatives representing cooperative enterprises in Piedmont. President Dimitri Buzio attended Nova Coop assembly.
• Legacoop NazionalecoreStrategic or Co-development Partner · 19 June 2026National federation of cooperatives. President Simone Gamberini attended Nova Coop assembly.
• Fondazione Allegra Agnelli per la Ricerca sul CancrominorStrategic or Co-development Partner · 19 June 2026Cancer research foundation. Director General Gianmarco Sala attended Nova Coop assembly.
• Gattinoni (Tour Operator)minorGTM or Marketing Partner · 19 June 2026Travel partner for Viaggiare da Soci member vacation program, offering discounted travel packages for Coop members.
• RIsorSEminorStrategic or Co-development Partner · 1 January 2025Career assessment company providing Check Your Skills competency evaluation tool for Nova Coop job applicants.
• UnipolSaiminorGTM or Marketing PartnerInsurance company offering preferential-rate policies (auto, home, accident, pet) sold through Novapoint service centers in Nova Coop stores.
• CoopVoceminorGTM or Marketing PartnerMobile virtual operator using TIM network, offered through Nova Coop Novapoint service centers with preferential member rates.
• Nova AEGminorGTM or Marketing PartnerEnergy supplier under Nova Coop control, providing electricity and gas contracts sold at Novapoint service centers.
• Il buono del PiemonteminorStrategic or Co-development PartnerLocal agri-food excellence initiative showcasing regional products from Piedmont producers in Nova Coop stores.
• Local animal welfare associationsminorGTM or Marketing PartnerOver 40 local animal welfare associations and rescue organizations participate in Dona la Spesa charity campaigns collecting pet food donations at Nova Coop stores.
• Local schools and educational institutionsminorGTM or Marketing PartnerSchools participating in Saperecoop consumer education program and Im.patto co-design projects with Nova Coop.
• Welfare platform providersminorChannel Partner/ Reseller/ DistributorCorporate welfare platforms (e.g., Byte, welfare marketplace) distributing Nova Coop digital vouchers as employee benefits.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Conad: National Italian grocery retailer organized as a consortium of cooperatives, operating hypermarkets, supermarkets, and convenience stores nationwide. Comparable to Nova Coop in multi-format grocery retail and in having a cooperative-style ownership structure.
• Bennet: Northern Italian hypermarket and supermarket chain with multi-store presence in Lombardy, Piedmont, and Liguria. Comparable to Nova Coop as a regional hypermarket operator with overlapping Northern Italian geographies and similar format positioning.
• Lidl Italia: Italian subsidiary of the German hard-discount chain, with extensive presence across Northern Italy including Piedmont. Directly competes with Nova Coop stores on price-sensitive grocery assortment and represents a key competitive pressure point.
• Il Gigante: Family-owned Northern Italian grocery retailer operating hypermarkets and supermarkets primarily in Lombardy and Piedmont. Directly comparable to Nova Coop as a regional multi-format grocery competitor with overlapping store geographies in the same catchment.
• Esselunga: Privately held leading Italian grocery retailer headquartered in Northern Italy with hypermarkets, supermarkets, and a strong online grocery offering. Directly competes with Nova Coop in the same Northern Italian catchment with overlapping store formats and similar quality positioning.
• Unicoop Firenze: Tuscan consumer cooperative operating Ipercoop hypermarkets, Coop supermarkets, and related formats within the national Coop system. Comparable to Nova Coop as a regional Legacoop-affiliated consumer cooperative with similar member loyalty, social lending, and multi-format retail model.
• Eurospin: Leading Italian hard-discount grocery chain with broad Northern Italian coverage. Competes with Nova Coop on price in overlapping geographies and represents the discount-channel competitive threat most relevant to Nova Coop's value positioning.
• Coop Reno: Consumer cooperative based in Emilia-Romagna, operating hypermarkets and supermarkets under the Coop banner. Comparable to Nova Coop as a regional Italian consumer cooperative with similar cooperative governance, member ownership, and multi-format retail strategy.
• Coop Alleanza 3.0: Largest Italian consumer cooperative (Legacoop-affiliated like Nova Coop), operating hypermarkets, supermarkets, and superstores across multiple regions. Most directly comparable peer given shared cooperative ownership model, similar store formats, and identical member-benefit structure.

Broad incumbents

• Selex Gruppo Commerciale: Italian retail consortium aggregating independent grocers operating hypermarkets, supermarkets, and discount formats under multiple banners (including Eurospin-related and family-affiliated brands). Comparable to Nova Coop as a broad grocery retail player in Italy, though more diffuse and decentralized in structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nova_coop
• LinkedInlinkedin.com/company/novacoop

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Coop