NUTRI NUTS & FRUITS LIMITED

What NUTRI NUTS & FRUITS LIMITED does

NUTRI NUTS & FRUITS LIMITED is a privately held Kenyan agricultural exporter, founded in 2018, that sources, processes, and exports premium nuts, dried fruits, and avocados to international buyers on a B2B basis. Its core product lineup consists of macadamia nuts, cashew nuts, assorted dried fruits, and avocados (Hass, Fuerte, and Puebla varieties), with a planned consumer snack sub-brand called Nutribytes currently in development. The company operates from a commercial headquarters in Nairobi (Firmbridge House, Thompson Estate, Valley Arcade) and runs processing operations along with an 8-acre model farm, a macadamia seedling nursery, and farmer training facilities in Kiirua, Meru (Tigania West sub-county). Sourcing is anchored by smallholder farmer networks across central Kenya, Meru, and Tana River, the last extended through a 2024 partnership with Concern Worldwide for post-harvest management of grains and pulses.

The business operates without proprietary technology, relying on conventional farming, sun-drying, and processing methods combined with modern quality standards. Revenue is generated through one-time bulk export transactions priced via a custom quote-based sales process; international buyers request pricing through a 'Request a Quote' form on the company website (nutrinuts.co.ke), and pricing is not publicly disclosed. The go-to-market is exclusively direct B2B export to international food importers, distributors, and food manufacturers — there is no consumer-facing retail or e-commerce channel, and customer acquisition is driven by website traffic, organic social media presence (Facebook, LinkedIn, X, Instagram), and sustainability-focused community initiatives rather than paid marketing. The workforce of 7 is reported to be 60% women and 95% women and youth combined.

Name

NUTRI NUTS & FRUITS LIMITED

Legal name

Nutri Nuts & Fruits Limited

Website

https://nutrinuts.co.ke

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Nutri Nuts & Fruits Limited is a Kenyan B2B exporter, founded in 2018, that sources macadamia, cashew, dried fruits, and avocados from smallholder farmers and ships them to international food importers, distributors, and manufacturers via a quote-based export model.

Ownership category

akta.pro rank

Product category

Agricultural Commodity Exports

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF)

akta.pro secondary industry

Tree Nut Orchards (Almonds, Walnuts, Pistachios, Pecans, Hazelnuts, Macadamias) (AFAGACAE)

Keywords

• Macadamia nut exports
• Cashew nut exports
• Dried fruit exports
• Kenyan agricultural exports
• Avocado exports

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Nut and Dried Fruit Export: The company generates revenue by exporting premium nuts (macadamia, cashew) and dried fruits from Kenya to international buyers. Products are sourced from local farmers and processed at company facilities before being sold to global customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Nutri Nuts & Fruits Limited is a Kenyan exporter of premium macadamia nuts, cashew nuts, dried fruits, and avocados sourced from local smallholder farmers. The company processes and exports these products to international buyers, operating a processing facility in Meru, an 8-acre model farm for farmer training, and a macadamia seedling nursery. The company also has a developing sub-brand called Nutribytes for packaged snacks.

Product overview

Nutri Nuts & Fruits Limited is an agricultural export company offering a portfolio of premium nuts and dried fruits sourced from Kenya. The core product lineup consists of Macadamia Nuts, Cashew Nuts, Dried Fruits, and Avocado, with a developing sub-brand called Nutribytes positioned as a snack offering. The company exports to global markets, emphasizing high international quality standards and sustainable farming partnerships with local farmers.

Differentiator

Problem solved

Functional benefit

Brands

• Nutribytes: A sub-brand/product line mentioned on the Nutribytes page with 'Coming Soon' status. Represents something 'Sweet and Yummy' - likely a snack or processed product line.

Products and services

• Macadamia Nuts Premium macadamia nuts sourced from mineral-rich highland farms of central Kenya, meeting highest international standards; supplied to international buyers and distributors for resale or manufacturing use.
• Cashew Nuts Cashew nuts nurtured by mineral-rich Kenyan soil, sun-dried to preserve vibrant flavor and natural goodness; supplied to international buyers for resale, distribution, or ingredient use.
• Dried Fruits Assorted dried fruits sun-dried under the tropical African sun, preserving healthy natural goodness and rich taste; supplied to international buyers for resale or manufacturing use.
• Avocado Premium Kenyan avocados available in Hass, Fuerte, and Puebla varieties, rich in healthy fats and vitamins; supplied to international buyers for distribution or retail.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Concern WorldwidecoreStrategic or Co-development PartnerNutri Nuts & Fruits has entered into a collaboration with Concern Worldwide on a ground-breaking project to enhance post-harvest management for grains and pulses in Tana River, Kenya. The initiative aims to address high post-harvest losses and limited access to organized markets faced by smallholder farmers in the region. The company is providing innovative and sustainable storage and aggregation solutions to help farmers store produce safely and sell at optimal market prices. This is a market-driven approach intended to safeguard food security, enhance farmer incomes, and strengthen the agricultural sector in Tana River.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kakuzi PLC: Listed Kenyan agribusiness with macadamia, avocado, and other crop operations including significant export channels. Comparable in product overlap (macadamia, avocado) but operates at materially larger scale and across multiple categories.

Direct peers

• Jungle Nuts: East African macadamia exporter working with smallholder farmers in Kenya and Tanzania. Directly comparable in product mix (macadamia), smallholder-driven sourcing model, and export-to-international-buyer GTM.
• Kenya Nut Company: Kenya's largest macadamia and cashew processor and exporter, with vertically integrated operations and global buyer relationships. Directly competes with Nutri Nuts in the same product categories and origin market.
• Equator Kenya: Kenyan exporter of macadamia, cashew, and other tree nuts. Directly comparable product range and B2B export positioning from the same Kenyan origin.
• C. Dorman: East African exporter of dried fruits, nuts, and other horticultural products. Directly comparable in dried fruit and nut export categories with similar smallholder sourcing footprint.
• Ten Senses Africa: Fairtrade-certified Kenyan macadamia and cashew processor and exporter working with smallholder cooperatives. Directly comparable product mix and farmer-aggregation model, with the addition of ethical-trade certification.
• Burka Ventures: Kenyan fresh produce exporter specializing in avocados and other horticultural products to European markets. Comparable in Kenyan-origin horticultural export model, with stronger presence in fresh avocado than Nutri Nuts.
• Afrimac Nuts: Kenya-based macadamia nut exporter targeting international markets. Comparable as a direct origin exporter of premium tree nuts with a similar B2B export motion.

Regional players

• Sabahar: Ethiopian-based ethical producer/exporter working with smallholder farmers on dried fruits and natural products. Comparable as an East African smallholder-aggregating exporter in dried fruit categories, but based in a different country.

Emerging players

• Mavuno Organics: Kenyan dried fruit and nut snack brand selling into European specialty retail. Comparable product overlap (dried fruits, nuts) but differentiated as a branded consumer packaged-goods player rather than commodity exporter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Nutri_Nuts
• Facebookfacebook.com/NutrinutsAndfruits
• LinkedInlinkedin.com/company/nutri-nuts-&-fruits-limited
• Instagraminstagram.com/nutrinutsandfruits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUTRI NUTS & FRUITS LIMITED