Nur Asansör Sanayi ve Ticaret A.Ş.

What Nur Asansör Sanayi ve Ticaret A.Ş. does

Nur Asansör Sanayi ve Ticaret A.Ş. is a Turkish privately held manufacturer of accessibility equipment, founded in 2017 and headquartered in Çerkezköy, Tekirdağ, where it operates its own production facility. The company specializes in disabled elevators, stair lifts, and pool lifts designed to provide independent mobility for elderly and disabled individuals across residential, commercial, and public settings. Its product portfolio is organized under four sub-brands: Masha (straight-stair lift for indoor and outdoor use), ND1 (vertical disabled lift operating up to 2 meters), Swilift (stair lift adaptable to various staircase configurations), and Kangaroo (battery-powered pool lift with 150 kg capacity). Products are differentiated by "Smart Screen Technology" enabling real-time data display and control, automatic folding with remote operation, special safety braking systems, and wall-or-floor mounting without structural modifications.

The company's go-to-market is direct-to-customer from the factory, anchored by a free on-site consultation and site-assessment service that the company explicitly claims as a market first. Revenue is generated through one-time equipment sales, professional installation, and recurring annual maintenance services required by regulation. Pricing is not publicly disclosed and varies by staircase geometry, rail length, load capacity, and customization; example Turkish Lira price points cited for basic stair lifts are 5,000-7,000 TL with advanced models starting at 15,000+ TL. The company holds CE marking and is certified to EN 81-40, EN 81-41, EN ISO 12100, ISO 9386-2, and ISO 9001, supporting sales into European regulated markets. Operating geographies are recorded as Turkey primarily, though the company asserts a "world market presence" and maintains a bilingual Turkish/English website. Headcount is approximately 21 employees, no external funding rounds or institutional investors are disclosed, and ownership appears founder- or family-held.

Name

Nur Asansör Sanayi ve Ticaret A.Ş.

Legal name

Nur Asansör Sanayi ve Ticaret A.Ş.

Website

https://nurasansor.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nur Asansör Sanayi ve Ticaret A.Ş. is a Turkish manufacturer of accessibility equipment producing disabled elevators, stair lifts, and pool lifts for residential, commercial, and public-sector customers in Turkey and select European markets, operating from a single Çerkezköy production facility.

Ownership category

akta.pro rank

Product category

Accessibility Equipment / Mobility Lifts

NAICS

Elevator and Moving Stairway Manufacturing (333921)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Roof Repair & Leak Remediation (HSAPAKAB)

akta.pro secondary industries

Stair Lifts, Platform Lifts & Residential Elevator Services (HSABAJAD), Stair Lifts & Residential Platform Lifts (HSAPANAC), Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE), Accessibility & Platform Lift Service (Wheelchair/Vertical Platform Lifts) (BPABAIAI)

Keywords

• Disabled elevator manufacturing
• Stair lift solutions
• Accessibility equipment
• Pool lift manufacturing
• Mobility lift products

Headquarters

HQ city

Çerkezköy

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Elevator Product Sales: One-time purchase of disabled elevators, stair lifts, pool lifts, and platform lifts. Prices vary based on model, features, installation requirements, and customization needs.
2. Installation Services: Professional installation services by expert technicians, including site assessment and consultation
3. Maintenance Services: Annual maintenance and periodic inspections required by regulations for safety compliance

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nur Asansör designs, manufactures, and sells accessibility equipment for disabled and elderly individuals, including stair lifts (Masha, Swilift), vertical disabled lifts (ND1), and pool lifts (Kangaroo). The company produces these in its own factory in Çerkezköy, Tekirdağ, and provides bundled installation, free on-site consultation, and annual maintenance services to both residential and commercial customers.

Product overview

Nur Asansör Sanayi ve Ticaret A.Ş. is a manufacturer specializing in accessibility solutions for disabled and elderly individuals. The company's product portfolio consists of four main product lines: Masha (stair lift for straight stairs), ND1 (vertical disabled lift for up to 2m height), Swilift (stair lift for curved/straight stairs), and Kangaroo (pool lift for swimming pool and sea access). These products are designed to provide mobility solutions for individuals with movement restrictions, enabling independent access to multi-story buildings, swimming pools, and other elevated areas. All products are designed, manufactured, and tested in the company's own production facility in Turkey, with certifications including CE marking and ISO 9001.

Differentiator

Problem solved

Functional benefit

Brands

• Kangaroo: Pool lift product line for accessible entry to swimming pools and sea. Battery-powered, portable with wheels, 150 kg carrying capacity.
• Swilift
• Masha
• ND1

Products and services

• Masha Stair Lift (Masha Merdiven Asansörü) Stair lift designed for straight staircases, suitable for both indoor and outdoor use, installed seamlessly onto existing staircases without structural modifications. Features automatic folding and remote control.
• ND1 Vertical Disabled Lift (ND1 Dikey Engelli Asansörü) Vertical disabled lift that operates up to 2 meters in height, installable in both indoor and outdoor spaces, designed for quick assembly. Provides vertical accessibility for wheelchair users and individuals with mobility restrictions.
• Swilift Stair Lift (Swilift Merdiven Asansörü) Stair lift that adapts to straight and curved staircases, combining comfort and safety, with wall or floor mounting options and low maintenance/energy-saving operation. Includes automatic folding with remote control.
• Kangaroo Pool Lift (Kangaroo Havuz Asansörü) Battery-powered pool lift with 150 kg carrying capacity, ergonomic design, portable with wheels, providing safe access to swimming pools and the sea for disabled and elderly users in hotels, resorts, thermal facilities, and private villas.
• Professional Installation Services On-site installation of stair lifts, vertical disabled lifts, and pool lifts by the company's expert technicians, including free pre-installation consultation and site assessment to determine appropriate product configuration and pricing.
• Annual Maintenance and Periodic Inspection Services Annual maintenance and periodic inspection services required by regulation to ensure safety compliance of installed stair lifts, vertical disabled lifts, and pool lifts.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Acorn Stairlifts: One of the world's largest direct-to-consumer stairlift companies with global distribution. Competes directly in residential stair lifts with a similar direct sales and installation model.
• Bruno Independent Living Aids: US manufacturer specializing in stair lifts, vertical platform lifts, and scooter lifts for accessibility. Directly overlapping product line and customer base (residential and commercial accessibility).
• Handicare: Global accessibility and stair lift manufacturer with a strong European footprint. Direct competitor in stair lifts, platform lifts, and patient handling equipment, with significantly larger scale and established dealer network.
• Savaria Corporation: North American manufacturer of stair lifts, vertical platform lifts, and home elevators. Directly comparable product portfolio including accessibility lifts and patient handling equipment, with CE-marked products sold into Europe.
• Stannah Stairlifts: UK-based global manufacturer of stair lifts and platform lifts serving residential and commercial customers. Direct head-to-head competitor in the same product category with similar go-to-market model of direct-to-consumer sales and installation.
• Platinum Stairlifts: UK-based stair lift manufacturer offering both straight and curved stairlifts. Direct competitor in residential stair lifts with similar direct-sales model and product positioning.

Broad incumbents

• ThyssenKrupp Access: Major global mobility and elevator manufacturer with a dedicated accessibility division. Operates broadly in vertical mobility and platform lifts but as part of a much larger industrial portfolio rather than as a niche specialist.
• Otis Worldwide: World's largest elevator and escalator manufacturer. Offers accessibility products as part of its broader portfolio, competing with Nur Asansör on vertical platform lifts in commercial settings, but not as a residential stairlift specialist.
• KONE Corporation: Global elevator and accessibility equipment manufacturer with strong European presence. Provides vertical platform lifts and accessibility solutions as part of a broad product portfolio, not focused solely on the residential accessibility niche.

Emerging players

• Meditek: Specialized accessibility and patient handling equipment manufacturer focused on the European market. Comparable niche positioning with stair lifts and platform lifts, though smaller scale and broader product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nurasansor

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nur Asansör Sanayi ve Ticaret A.Ş.